Last month I had a twitter conversation with a newer brand account. The conversation was around the human factor of social media marketing and how they were struggling with accomplishing this. Stating ” it is hard to be less business like and more personal”, to which I responded “hard? It’s required in Social Media”
Boiled down to it’s most basic elements, social media is two things. Value and Human. I have written about this before in a post that gets into the details of this fact and the importance of making brand accounts human.
Understanding that people make up social media, not logos or brands is important. Realizing that you’re not Starbucks or Pepsi should be a wake up call that you can’t do what they do in the social graph. People have and build relationships with other people, not logos. The more you make your account human and approachable, the further you will get with relationships and the better your results! Don’t be a stuffy robot in your social media marketing activity. Be human and approachable!
Here are my suggestions for making your social media account more human:
1) Bio/About information: Get a name, a person into the bio of your account. Twitter is far less formal than facebook, so get a person into the name field of the profile. Humanize the bio information to have some of your personality, not just information about the business.
2) Twitter Photo: Include someone’s photo in the account on Twitter. Nobody knows your company yet, so don’t try to be Starbucks. Get a photo into the account. The same goes for Linkedin. Be sure you have your photo in your account!
3) Posts: Take the time to post things that make your brand human. Talk about the weather, lunch and even weekend stuff. The more human you make your posts, the more approachable your account will be and the more relationships you will create.
Spend some time making your account about someone rather than exclusive about something. Human’s easily connect and build relationships with other humans, not logos.
**Note ** A follow up to this original post is now live – Click Here