The Importance Of Posting Content Over Just RT’ing Content

Content is the starting point of everything within the social graph. Your social media marketing program should be centered around a strategy of content posting, sharing and creation as an integral component. As I have stated previously, "content leads to conversations". Social media content is the match that lights the conversations that help you become effective, but … Continue reading The Importance Of Posting Content Over Just RT’ing Content

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Solution To Facebook’s EdgeRank, Revenue And Stock Price Issues

Monday night I was climbing into bed fairly early and thinking about all of the posts and articles about Facebook and their need to drive revenue now that they are a publicly traded company. My thought process also veared to the recent firestorm and frustration surrounding Facebook's ever-changing EdgeRank algorithm that is increasingly limiting personal … Continue reading Solution To Facebook’s EdgeRank, Revenue And Stock Price Issues

Building Social Media Relationships With Influencers

A frequent question I get from my connections in the social graph is "How do I build a relationship with an influencer for my brand/product". Though it is a common question, the answer isn't as common. Since I sincerely believe that social media marketing is a parallel universe to the real world, I always take a step … Continue reading Building Social Media Relationships With Influencers