As I speak with many new startup companies about social media, there are some big misconceptions about the what's and when's. Probably the biggest misconception I come across is the feeling that they should wait to start their social media marketing efforts until their product, website and/or business is actually completed or launched. This is … Continue reading 10 Points For Launching Your New Startup Using Social Media
I have often explained that social media is like a freeway. Each car flying by is content you and others are posting in their feeds. You have to have enough relevant, valuable cars (content) on the road every day outside of RT's and shares, so that whenever your audience steps up to the side of … Continue reading Not Scheduling Social Media Posts Doesn’t Make You Authentic, It Makes You
For the first time ever, I am ahead on my typical 2 blog posts per week. I have five all written and ready to publish, but I like them all and can't decide. In another first, we are going to let our readers and Facebook community decide which post will publish on Monday morning. Visit … Continue reading Preview What’s In The Pipeline, Then YOU Pick
Social media gets real when relationships grow into real life connections. Whether it be customers walking into your store, phone calls to further conversations or video chats resulting in a deeper relationship, IRL (in real life) needs to be a part of your social media strategy. We have become so digital that many no longer touch, … Continue reading Crossing The Lines Of Social Media And Real Life
In a single week recently, I had two conversations within two separate Facebook posts on this topic. Both conversations really boiled down to two things. 1) Using time most effectively 2) Doing activities that get real results Let me outline the two conversations and include another situation that is becoming much more common... Conversation 1: It all … Continue reading Do You Want To Be Famous or Effective In Social Media?
Social media is a completely unique, relationship based marketing venue that is more similar to real world, offline networking then it is to digital marketing. The age-old term "word of mouth" just doesn't seem fitting when the platforms used are in fact digital, yet have a similar, albeit compounding effect. As I was thinking about … Continue reading Social Media Is Word Of Mouse Marketing
Does this ever happen to you? You engage with a prospect quite a bit on social media. You are building a relationship and it's time to tell them about your new product/service, etc. But you forget their name and/or twitter tag. Or you want to mention someone and can't remember their profile. Sound familiar? The … Continue reading How To Leverage Social Media Connections Into Prospects And Customers