There seems to be a new round of social scoring and now “trust” based sites that purport to either determine a persons social influence or business trustworthiness. As if we did not have enough of these sites already, it seems every geek that can code is trying to jump into social media software to try to get a piece of the pie in this ever-growing industry.
Seeming to coincide with this new rush of social media influence and trust score platforms are some bloggers telling people to shut up about them. Not to stop talking about them because they are tired of it, but telling people like me that are highly skeptical of such services ability to accurately measure social and e-commerce influence and trust into a score to shut up. Really?
“Actions Within Relationships Build Trust, not easily manipulated false scores.” #quote @fondalo
- Actions that result in trust with your online community are what is important.
- Real results, actions and revenue are the measurement of trust and value you deliver to your community.
- Relationships that go beyond conversations with your peers is what truly measures your successful social media marketing.
- The right social relationships that are earned through proper actions will result in something well beyond an inaccurate score, something that imparts monetary value to both you AND your community.
I was approached a couple of times recently regarding a newer social scoring site. One conversation went something like “I think u would want to because #TrustCloud is like your online credit score. They evaluate profiles & give u a score.” To which I replied, “No algorithm can do that. A credit score is based on your payment history. These social scores can easily be manipulated.”
So let me be very clear. I will not shut up about easily manipulated social media influence scoring sites like Klout, Kred and the like. I will continue to preach real results and help guide my audience to things that will help them achieve those results in their social media marketing efforts. I will continue to battle against all efforts by those people in this industry that have high scores, but no real results to show for it.
Dare I say that ROI matters? You need a return on your investment of time and resources from your social media management that goes beyond your ego and the perception others have of you because of your score!
If your social media marketing success story is about your book, seminars and speaking revenue covering the social media industry, that does not qualify you to preach the validity of scores to a restaurant, entrepreneur or brand. Having done social media marketing successfully for one does. I can and have “gamed” these scoring platforms to get my score to increase. Doing so has always resulted in a reduction in “real” effectiveness and results.
Focus on your actions within your social relationships, so your social media marketing achieves a clearly defined goal, not a high Klout score that doesn’t buy groceries!