Expanding Your WordPress Blog RSS Reach By Adjusting Rate Limits

Last week I was reviewing our evergreen content in Bundle Post and realizing that a small percentage of our legacy blog content was showing up in our RSS Feed Channel. We have some 200+ blog posts that we often reshare through our social channels using Bundle Post, but WordPress limits the number of items it includes in RSS feed updates. This is called “rate limiting”.

What is RSS Rate Limiting?

Rate limiting restricts the amount of content updated or pulled during the RSS update process. Most RSS feeds rate limit to the most recent 10-20 posts. This means that every time the RSS is updated, it will only deliver that number of the most recent posts through that RSS feed. Are you following me?

Expanding RSS ReachAfter some investigation, I discovered that WordPress has a setting that controls rate limiting quantities for your blog. The important thing to note is that you can adjust this number and here’s how.

1) Login to your WordPress dashboard.

2) Click on the Settings tab

3) Select the Reading option under the Settings tab.

4) Scroll down to the “Syndication feeds show the most recent” option and change it.

My testing showed that the maximum WordPress allows is 50, so select a number between 10 and 50 and then save.

Why do you want to adjust your RSS rate limit?

There are several reasons why you may want to adjust your RSS feed rate limit in WordPress, but here are the main two motivations we had for doing this.

1) Maximize Content Stream to Subscribers: We wanted to make sure we could provide the most number of blog posts to subscribers of our RSS feed. Regardless of what reader the subscriber is using to view our content, they will always have our 50 most recent posts available to them. I think the advantages to that are pretty obvious. No?

2) Load Maximum Posts for Re-Marketing: We wanted to ensure we had a large number of our blog posts automatically ingested into our Bundle Post feed channel. This makes sharing our blog content repeatedly within our social media marketing much easier by automatically updating our databased content inside Bundle Post. Once the most recent 50 are ingested, all new content will be added to the database, which can be easily merged with schedules for social sharing. A no brainer.

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Filed under Bundle Post, Content, Marketing, Social content management, Social Media, Social Media Marketing

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