As we continue the series of blog posts resulting from our survey on social media marketers, brands and agencies, we focus our attention on the top social media dashboards and tools. As a reminder, we conducted a survey with hundreds of social media professionals to gain insight on the challenges they face with social media management. The two previous posts were;
The Importance And Challenges Of Social Media Content Curation [SURVEY REPORT]
Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]
We continued with the survey and asked respondents “Which one of the following social media dashboard/tools do you use most to manage your social media posting?” Though most of the responses were somewhat expected, there is some deeper information in the data that we found interesting.
The big number that stood out most surprisingly to us was the almost 4 and half percent of respondents that are currently not using any tools whatsoever. 4.4% stated that they are using social media platforms directly, or not using any outside tools to be effective and efficient with their social media marketing.
Not so surprising was the huge 53% of respondents that stated they are using Hootsuite as the social media tool they use most often. As a dashboard that can manage many social media accounts and platforms in one place, it is well-known as the most used application for this purpose.
The second largest numbers tied in our survey. Roughly 10.7% of all respondents stated they were using both Buffer and Bundle Post social media tools. Of all of the dashboards and social media marketing and posting tools listed in the survey of social media marketers, these were the only two tools that were selected so closely. Though very different, both of these popular tools with social media marketers can be considered curation and scheduling tools. They both focus on making scheduling of curated content more efficient, but Bundle Post takes it much further with patent pending technology that also hashtags, manages marketing content and curated aggregation, while integrating with several social media dashboards, including Buffer.
While there are literally hundreds upon thousands of social media management tools on the market today, ensuring that efficiency and effectiveness of your social media efforts is key. The top social media tools and dashboards being used by many social media marketers, brands and agencies provide a good starting point for your core tools.
What social media tools are you using to be efficient and effective with your social media marketing efforts?