Today Bundle Post begins an expansion from our unique social media content management, curation and scheduling roots, to the addition of content marketing, traffic building and extending reach for blogs and content creators. Today we are announcing the Bundle Post RSS Project that has already begun databasing, categorizing and indexing RSS feeds across the web.
From the beginning, the aim of Bundle Post was to make social media marketing and curation far more efficient and effective for brands, agencies and marketers. As we have continued to grow and expand our capabilities in this area, we have always realized that tackling the blog, traffic and content marketing issues were also connected digital marketing pains that bloggers, brands and marketers experience.
Starting over two years ago, we evaluated social media and content marketing challenges together and very clear and connected obstacles stood out like a sore thumb. The question of “How do I get more blog traffic?” -or- “How do I increase traffic to my content?” always comes up.
1) Traffic – Many struggle to get their blog and content found on search engines, that as you know prefer to display most popular content, instead of the most recent and relevant content on a topic, YOURS. Therefore you are left to hire or become expert in SEO and/or buy Search and Social Media Ads to generate traffic. Brands and content creators need a better way to have their content discovered and increase traffic to that content in new, creative and measurable ways.
2) “Tribes” – So you thought tribes might be the answer, only to realize that the mythical 6 million, trillion reach you now have with all those “celebrities” in your tribe isn’t actually resulting in anymore traffic or reach for your blog. You faithfully share the other people’s content (which may or may not be valuable to your audience or inline with your social media content strategy) only to realize that your “tribe-mates” are rarely logging in, let alone sharing your posts. You invest further time, effort and investigation reveals that the ones who actually are sharing your content aren’t really influential at all. In fact, most of their huge followings could care less about anything they share on social media and you’re left worse off then you started.
3) Monitoring – Adding to the obstacles facing bloggers and content marketers being able to effectively monitor the open web where you or your brand is being mentioned. We’ve all tried Google Alerts for this and have become painfully aware that you find more mentions from people within social media who tell you about your brand mention on a blog post, then you ever discover through Alerts. Brands and marketers need a way discover, monitor and engage with content mentions across the web that occur outside of the social graph.
We could go on and on, right?
Bundle Post is beginning phase one of our RSS and content index project that enables site owners to add their RSS feed into our index. During this phase we will collect and database over 250,000 RSS feeds in less than 90 days, then grow that number exponentially on an ongoing basis.
From there feed owners will be allowed to validate/prove ownership of one or more RSS feeds and control the RSS description, category, keywords, tags and more in order to optimize a feed related to its content. As the project continues over the course of 2014, the Bundle Post RSS project will be releasing multiple tools for blog owners and Bundle Post users, as well as new Feed Content Optimization (FCO) and “stream” opportunities that will deliver powerful traffic, analytics and content marketing capabilities never before seen online.
Our goal with the RSS project is to improve content discovery and curation for social media marketers in killer new ways and at the same time provide bloggers and content marketers new innovative solutions for expanding their content reach both in and outside of the social graph. This is far more than a RSS directory, so jump on the train and add your RSS feed into the Bundle Post index and we’ll be in touch soon to help you validate your blog ownership in phases two and three with many more big things to come…
This is what they call BIG DATA…