Ready for the Social Holiday Season? My Secret to Christmas Content Curation

“City sidewalk, busy sidewalks dressed in holiday style. In the air there’s a feeling of #SocialBusiness.”

Easy content curation for Christmas social media marketingThat little line in the famous Christmas song is something I will be enjoying this year since all of my content for the Holiday Season is selected and curated. While I am shopping on the busy sidewalks, laughing and smiling there will be some of you that will probably be stuck at your computers. Christmas is a time for friends and family not a time to search and curate content. Especially when you have the ability to create, search, curate and schedule things ahead of time with BundlePost.

I will show you how I quickly and easily completed this task so that I can actually enjoy the Season this year. Wouldn’t you like to know how to save time and actually be able to accomplish more in the process? What’s more, this is something that you can use throughout the entire year, not just during the Holidays.

BundlePost has a Google Chrome extension called the Bundlet. The Bundlet allows you to grab and curate anything online and save it as a social media post in folders for scheduling.

Did you catch that? ANYTHING online. Some of you might be saying … “But I can do that with the Hootsuite Hootlet or with Buffer app”. Yes, that is true, you certainly can. However, I am not talking about scheduling things one at a time, each article or blog post separately. I am talking about Bulk Scheduling the content, graphics and blog posts you come across every day.

Using the Bundlet to save content for later bulk scheduling, there are two folder options

1. My Content – Create folders for all you or your clients marketing content and marketing messages.

2. Queues – Create folders for supplemental content. Content that you know will resonate with your audience. (Example – Christmas folder)

Christmas Queues in BundlePost

As you can see I selected to go with the Queue folder for my Christmas content. The possibilities and uses for Queue folders are actually endless. You can create a folder for any subject, client or category, then as you come across articles that you know will resonate with your audience, you can easily add them to that Queue and schedule them all in minutes. Doing research for a blog? You can use your Bundlet and Queue folders as a bookmark if you like. One place to have everything.

Now, back to Curating Christmas Content.

The Secret

Find the (2)1. Search for Content …. For things you know would interest your audience.

2. Click Chrome extension – Bundlet (Should see the content URL in the lower left hand corner and the title for the content you are queuing)

3. Drop down Save Content to – Add queue folder

4. Name folder (If you have Holiday product to share you might want to name it ‘Holiday Product’) You are the only one that will see the folder name. (So don’t stress over it LOL)

5. Select folder you just created or folder you want your content to be placed in. If folder is not selected your efforts will go to cyber space. Not even the Magic of Christmas can retrieve it for you. Sorry.

6. If box is checked, this content won’t be deleted if exported … that way you may share on multiple social platforms.

7. Curate Content. #TisTheSeason …. so have fun with it! I would suggest adding the authors Twitter handle as you see in the graphic. Great way to give them credit and possibly start a conversation. Have a special #Hashtag for Season? Be sure to include.

8. Click Submit

It only takes seconds to do these steps with the Bundlet. Now you just repeat those steps again as you find additional content for your holiday strategy! Keep going until you feel you have enough content in your Queue folder.

Let’s say you wanted to start your Christmas Content the day after Thanksgiving. That would give you a total of 28 days you need Christmas content. And let’s also say you wanted to post two Christmas items a day in between your normal content curation and marketing message posts. You would simple Queue 56 items into your Queue folder, create a schedule that contains two posting times per day, then merge the content in the Queue with that new schedule, run hashtags and your scheduled posts for the holidays are complete.

Want more help on executing with the Bundlet, Queues or BundlePost? Message me directly on Twitter and I will be happy to help!
PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in it’s transition from social media agency to a software company. She is an expert in social media tools.

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Filed under Audience, Blog, Buffer, BundlePost, Content, content creation, Curation, Hootsuite, Marketing, Social content management, Social Media, social media automation, Social Media Content, social media tool, Strategy, Tools

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