Author Archives: PerfectJulia

About PerfectJulia

Director of Customer Support for BundlePost & 2011's Nominee for 'America's Most Influential Business Connector'. Love for architecture, fine wine and Laughter. Balancing the technology of Social Media with personal contact. It's about breaking down the barriers that stand between virtual world & the world of reality to form relationships.

12 #StarWars Quotes and Blog Posts on Social Media Marketing by @PerfectJulia

12 star wars quotes and social media blog postsOne of the most prolific and loved Hollywood film series is Star Wars. From incredible writing and story telling to creative execution and special effects, this movie franchise has captivated millions all over the globe with stunning power.

Throughout the epic film series there are a number of quotes that contain certain levels of intrigue and wisdom that crossover from the silver screen to life and of course social media. I decided to hunt down a few of them and attach them to some of our experienced wisdom. The result is a little bit of fun and a lot of seasoned advice that will not only give you a smile, but leave you thinking.

I hope you enjoy it!

1. “Who’s the more foolish; the fool, or the fool who follows him?” Obi Wan Kenobi – A New Hope

Obi WanWhat and who are you following online? Who are you getting your information from when it comes to social media marketing? What is their success based on… opinions or have they actually succeeded in what they teach?  This blog may help answer some of those. – It’s Nearly Impossible to Become a Social Media Professional Part 3

“Be very weary of anyone that claims being a social media expert or that do not do social media as they tell you and others to do for your social media strategy. Be very careful of those who consult on social media, but their social media is greatly lacking. Beware of those with huge followings that do not respond and engage.”

 

2. “That… is why you fail.” Yoda – The Empire Strikes Back

Do you know why your social media is lacking real results? Let’s talk about ROI… Shall we? Social Media – Your Time Percentage Should Equate To Results Percentage

“Ask yourself a few questions:

Where are you spending your time in the social graph?

What social networks get what percentage of your time and effort?

What network do your target audience spend most of their time on?

Which social network has the highest quantity and concentration of your target audience?

If you can’t answer these questions, you’re probably not being as effective with your social media marketing as you could or should be.”

3. “Laugh it up, fuzzball!”- Han Solo – The Empire Strikes Back

I think you will agree that each of the Star Wars episodes are infused with humor. Laughter is a powerful force! Some of the Most Effective Social Media Is Humorous

“You don’t have to be a creative genius or graphic designer. Just be aware of the effective use of humor in your social media marketing efforts and build better relationships by breaking down some barriers.”

4. “IT’S A TRAP.” – Admiral Ackbar – Return of the Jedi

Social Media “Autopilot” tactics are a trap! Don’t lose control. – The Significant Difference Between Autopilot and Marketing Automation

“Let’s put some clarity to the differences between these two distinctly different marketing approaches as it relates to social media marketing. We will give six examples of each and provide a little detail as we go.

Social Media “Autopilot” Tactics –

Social media success does not appear by accident, or via automation, rather it can only be achieved through consistently executing proper strategy, activities and human interaction.”

5. “STAY ON TARGET.” Gold Five – A New Hope

Well this one is pretty straight forward! How does one stay on target with their social media marketing? Start by targeting the correct audience! – The How to of Customer Targeting Acquisition and Retention in Social Media

“What small, local and medium businesses lack in the form of resources and budgets, they more than make up for in common sense, nimbleness and the ability to effectively execute quickly. If and only if you understand one simple truth about digital marketing in today’s world…

It’s NOT about YOU!

The reason most of the big brands see the issues outlined in this report and challenging is because most have yet to recognize this fact. Big brands often solely self promote their wares and create a persona of “too good to engage” to their audience. A quick scan of most brands social media feeds and mentions will uncover huge communities that are attempting to engage with their favorite brands and those same brands ignoring the comments, mentions and engagement by the very target customers they say they are trying to find and hold attention with. Is it really this difficult to understand?

6. “A Jedi Knight? Jeez, I’m out of it for a little while, everyone gets delusions of grandeur!” Han Solo – Return of the Jedi

Here is the perfect one for a Reality Check: Daily Required Social Media Marketing Activity

“I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media “guru”, “author”, “celebrity” or #fauxpert that has never done social media marketing outside of self promotion and has a huge social following, it’s time for a reality check. Any expectation that real results, revenue and return on investment for any SMB or marketer will be achieved by following such advice is foolish thinking.”

7. “R2-D2, you know better than to trust a strange computer!” C-3PO – The Empire Strikes Back

Is your Social Media Marketing content running on cruise control? Social Media RSS feeds for Dummies AND Pro’s 

R2D2“Why are RSS feeds important? Because they are an incredible way to receive relevant content that you can share with your audience.

Why should a business care about RSS feeds? Because they save a tremendous amount of time.

Are you totally confused yet? I told you the pitfalls of them…which boils down to this….YOU ARE AT THE MERCY OF THE AUTHOR.

So, what if there was a way to input RSS feeds into a system that databased everything for you, prepared already as a social media post for any social platform? What if it allowed YOU to pick and choose which articles or blog posting you wanted to share and more importantly allowed YOU to schedule when you could post to your audience?

Why are RSS feeds important? Because they are an incredible way to receive relevant content that you can share with your audience.

Why should a business care about RSS feeds? Because they save a tremendous amount of time.

Are you totally confused yet? I told you the pitfalls of them…which boils down to this….YOU ARE AT THE MERCY OF THE AUTHOR.”

8. “Don’t get technical with me. What mission? What are you talking about? I’ve just about had enough of you. Go that way, you’ll be malfunctioning in a day you near-sighted scrap pile.” – c-3PO – A New Hope

Actually, let’s get technical and talk about Three Important Components of Content Marketing

“Content creation and content marketing has become a crucial element to any digital marketing effort. The transition from big brand only tactic to common place for all online marketers has and will continually expand. Using content for search engine placement and optimization, social network exposure and traffic is quickly becoming a must have component in any online marketing strategy.

While there are certainly many components to effective content marketing, here are three buckets that really require attention and preparation.”

9. “A Jedi uses the Force for knowledge and defense, never for attack.” – Yoda – The Empire Strikes Back

How do you deliver your message online? Do you attack folks with spam? The Drastic Difference Between Social Selling And Spam

“we are all experiencing an increase in Social Selling VS Spam, what I consider to be the opposite of social selling, under the guise of the often misunderstood phrase. Many newer social media applications are gaining popularity that purport to “find prospects that need your product/service and automate or suggest responses” that supposedly increase “engagement” and sales. Sounds really good, doesn’t it? Not so fast.”

10. “You may dispense with the pleasantries, Commander.” – Darth Vader – Return of the Jedi

Reminds me of #FollowFriday… how much time gets wasted with them? I HATE #FollowFriday’s – How to Make Them Effective

Darth Vador“there are other people who are Smart, Savvy Funny, Fun etc that are attached to same exact tweet. Yes, a group of fellow Twitter users that are also smart. Imagine that. As many users that will fit in 140 characters that is. I think it is far less effective and beneficial when someone places a bunch of people in the same tweet that are from the same industry or the town.

These kinds of Follow Friday posts are the ones that have made many dislike the practice altogether, since they feel there’s little value in recommending a bunch of Real Estate agents, for example all in one tweet. Many just don’t appreciate that, and I certainly understand why.”

11. “Judge me by my size, do you?” Yoda – The Empire Strikes Back

Does it really matter how many followers you or your brand has? The Difference Between A Social Media Pro And A Celebrity

“I experience two things over and over in my daily social media activities. 1) People surprised I answer them on Twitter and the like AND 2) Stories they tell me of other “industry experts” and Brands that never do respond. If we are to believe that social media IS in fact properly used online as you might act in other social, business and life settings, why is this occurring so frequently?

Answer: The celebrity factor.

12. “Do. Or do not. There is no try.” – Yoda – The Empire Strikes Back

Sure there are challenges in Social Media marketing – The Two Biggest Challenges faced By Social Media Marketers

Yoda“A total of 36.5% of respondents said that Engagement and Sales/Revenuewere the two biggest challenges they face with their social media marketing. We found it very interesting that some of the very things that impact both of these key result areas the most were ranked much lower. The key areas that ranked lower were Time, Relationships, Clicks, Content Curation and General Results.”

“May the Force be with us all.”

What’s your favorite Star Wars quote that you can connect to social media?

 

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

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Filed under Community, Content, Curation, Marketing, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, Strategy

How To Create Reusable Marketing Message Campaigns To Drive Website Traffic

Would you like to learn how to schedule social media posts about YOUR website in Bulk? If you don’t share things about you, who will? Lately, I’ve been doing what seems to be fishing expeditions online, trying to figure out more about folks. Appears to be we have one extreme where people share all about themselves only and the other extreme where they share nothing at all. Why would someone not share about themselves on social media? Especially in regards to their business and what they do.

Yes, this is yet another blog about self-promotion! Bare with me as I share with you a tool, our very own BundlePost to help you schedule your social media posts for your website, or otherwise your marketing messages and content! What we refer to as our “My Content” section in BundlePost.  This BundlePost feature enables social media agencies to store efficiently and schedule marketing content for their clients and themselves.

Let me simplify all that for you – It’s not just for social media agencies. If you have a website that you need to share on social platforms, then BundlePost is the perfect tool to allow you to schedule posts, efficiently, strategically and in bulk.

There’s no question whether you should or shouldn’t self-promote. It’s a must! According to GlobalWebIndex “A quarter of internet users say that social network-based retail stores make them more likely to purchase online. Globally, 7 in 10 active Facebook users say they have bought a product online in the past month, with the equivalent figure among Twitter’s active user base climbing to approach the three-quarter mark.”

Without getting into the great detail of why, what or when to promote yourself. I thought I would instead get into the ‘How’ to support yourself. By using a friends website as an example.

Step by Step on how to schedule YOUR Marketing Message Content

1. Add our Google Chrome Extension – please add to your browser if you haven’t already. Here is the link – Bundlet

2. Set up a campaign schedule in BundlePost – for example, I have set one up for my friend on Twitter and LinkedIn for now. Selecting three specific times for posting her content to Twitter and two specific times for LinkedIn

JeanneSchedule

3. Using The Bundlet – Now the fun begins!
Open up a new tab in your browser and go to your website
Click on the Bundlet extension in your Chrome browser.
Next to the ‘Save Content to’ click on the drop down and scroll to the bottom where it has the “My Content” and add a new folder.
In the text box, you will see a brief description of the web page that you are on.
Highlight and replace what is there with something you want to say about this web page when posting on social media.

Jeanne

The brief description that appeared in the Bundlet for this web page was –  “Caribbean Cruises from HEARTS ON THE GO TRAVEL – a division of Cordially Yours Travel.” I replaced it with something that might make more sense for Jeanne’s audience on Twitter, Facebook or LinkedIn, like “Did you know that you can make payments on your next vacation through us? Ready to thaw out in the Caribbean?”

4. SUBMIT to save that post in your new My Content folder inside BundlePost. (before closing the Bundlet and moving to step 5, we suggest writing and keeping multiple posts for the same URL/page with different creative text)

5. Repeat Process – Go to another web page on your same website and repeat the process.
As you can see, my friend Jeanne has a ton of fun content on her website. I could be here at my laptop all week long adding things to her My Content Travel Website folder. I can also set up several different folders for her if I wanted to.

6. Start Export – After you have your folder full of 40 or more posts, click on the ‘Start Export’ button. Inside your BundlePost account in the navigation header and select which schedule you would like to use. Then pick the day in which you want to start scheduling posts for this campaign and click ‘Continue.’

7. Export Table -Congratulations you are now on the export table!
On the second level, light blue navigation bar click on the My Content Button drop-down and select the content folder you created in the earlier steps. EXAMPLE: Jeanne’s Travel website. Next, click on “Select all” followed by the “Move Selected” button.

You should see a screen that looks similar to the image below, with all of your tweets, scheduled and formatted for you! You don’t have to deal with spreadsheets anymore.

JeanneExport

8. Hashtags – I hashtagged things as I created otherwise we would have used our hashtag folder at this point. Another amazing feature in BundlePost

9. Drag and Drop – You can move things around by dragging or dropping the different posts or click on the randomize buttons to mix up the order of the scheduled posts as desired.

10. Edit – Glance over everything and if you need to edit just double click on the text of a particular post, make changes and click off to save it.

11. Download – We are almost done!!
Now you want to select the dashboard you use by clicking on their icon on the top of this export page.
Jeanne is a big Hootsuite fan, so I clicked on the Hootsuite logo to download the formatted and scheduled posts for the multi-day promotional campaign.
(note – never open the download file, simply save it where you want it on your computer)

12. Upload – Inside your Hootsuite Pro account you will find a Bulk message uploader link under scheduling in your compose message area.
A pop-up will then ask you for the CSV file you would like to use. Locate the file you downloaded from BundlePost and then select the second date format.
Select the proper social profile.
Submit!

13. You have successfully scheduled – 40 (or up to 100) new messages! Since this was sent to Jeanne’s Twitter account, that means for the next 13 days she will have her marketing messages going out on Twitter without having to do anything else. Just think if we created more? The 40 posts  that I created for Jeanne will remain in her BundlePost account, so she has the ability to schedule them out again and again if she would like. What’s more, she also has the ability to modify them at anytime by editing them.

Once you have input your marketing message posts into your BundlePost My Content folders, you are not only saving a ton of time, but can be extremely consistent in your promotional sharing. You will drive traffic to your website on a daily basis, with limited effort.

“My Content” is an important part of effective social media marketing and an incredible feature of BundlePost.

It is important to note that you should share about yourself, what you do and your marketing message content. Using BundlePost My Content folders is one way to ensure that we always have something going in our feeds about us. Just one of many features we have to help you save time.

If you currently do not have a BundlePost account and would like assistance in setting up your account please let us know. If you have been with BundlePost for awhile now and would like additional training in how to get the most out of it, we are here to help.

 

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

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Filed under Agency, Brand, BundlePost, Bundlet, Content, Curation, Facebook, Hashtag, Hootsuite, Marketing, Social Media, social media automation, Social Media Content, Social Media Marketing, social media tool, Twitter

Want to Delete the Social Media World?

Want to Delete the Social Media World you are in? There are times I have wanted to drive to the beach and throw my laptop and cell phone in the ocean. Then just sit and listen to the roar of the ocean as it swallows up the noise. Listening as the constant ping noise of notifications from across the social graph transforms into a simple refreshing ocean mist. The waves ripping apart the newsfeeds that contain a roller coaster of emotions from everyone’s daily lives. Political battles and discussions drifting away and lost at sea forever more. Oh and glory be, no more talk about ‘Content Marketing’! Just the peaceful yet powerful sound of the ocean. How heavenly! Wiping everything away like hitting a giant reset button. Can you feel that sigh of relief? I know I’m not the only one that feels this way at times. Right?

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There could be several reasons a person might feel this way. Having experienced all of these since I personally started Twitter in 2008.

1. No Social Media Goals – No Direction

2. Wrong expectations – Results not coming through fast enough

3. Bad or Wrong Content

4. Not enough Content

5. Wrong Audience – Focusing on numbers instead of a targeted audience

6. Not enough time to get it all done

The list goes on and on.

These negative reasons can be down right frustrating and can lead to notifications that we don’t want. The one’s that consume our valuable time!

The one thing we all have in common is ‘Time’ and I don’t like my time wasted and I know people don’t either.

How can we turn this feeling of wanting to delete the Social Media world into something pleasant and effective? With TOOLS! With the PROPER tools we can turn those unwanted ping notifications into notifications that we do want and need if we’re going to be successful with social media marketing.

What are Proper Tools?

1. Tools that help us locate and connect with our target audience.

2. Tools that help us communicate with our audience.

3. A tool that helps us save time and be more effective.

For those three things I have three tools to share with you!

Looking  for that target audience can be achieved best on Twitter with an amazing tool called ManageFlitter! Sure there is a free version to this software. However, if you are looking to be productive and save time going with the Pro version is the best bet! The power mode on ManageFlitter will give you the ability to find and easily follow the perfect prospect. Narrowing down everything by filters that will give some folks the ability to gain around 100 new followers a day or more.

Second tool for communicating with your audience…. is Hootsuite. This tool can take the chaotic noise out of twitter. With the stream feature you can become very organized in who or what you are following. Replies and Retweets are much smoother and far more visible than working through Twitter itself. Their best time-saving feature  is the Bulk Message Uploader. Again…. you will need to go with the Pro version for this.

Third tool that helps us save time and be more effective is Bundle Post! Social Media Content 1544577_738731136157337_590658856_nManagement System. Easily manage numerous content sources. Efficiently discover, schedule and hashtag curated content in minutes. Consistently share your own marketing messages.  A couple of testimonials from some Bundle Post users

 

Or how about “We’ve seen a 65% increase in traffic to our website from Facebook since we started using Bundle Post. Even more impressive is the 263% increase in traffic coming from Twitter.

These are three main tools that the BundlePost team uses faithfully. These are the tools that have helped us share content that has created conversations, that has helps us build relationships, that has resulted in ROI!

So don’t Delete the Social Media world quite yet.

There is a path to follow to obtain the results you are looking for.

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PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

 

 

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Filed under BundlePost, Content, Curation, Followers, Hashtag, Marketing, Relationship, Results, Social Media, social media automation, Social Media Content, Social Media Marketing, social media tool, Twitter

Hyper Local Marketing – Did you know?

Unique content for Hyper Local MarketingDid you know the BundlePost team works daily with Social Media agencies and Internet marketers? Folks that are working hard to get the word out about goods and services or hired to get the word out for others. One of the biggest concerns I hear among these folks is about hyper local marketing. Here is a strong accusation on the matter – Many agencies miss the mark entirely and are only concerned about taking money from small business owners. Sad, but true.

However, many small business owners miss the mark too by thinking everything is about the amount of ‘Likes’ and ‘Follows’ online. This is mostly because they have listened to folks that just want to take their money. Until one day the small business owner wakes up and says….. “my priority is getting my services and products sold or getting people in the door of my shop!!

The pressure is on!! The Agency now has to get to work because Small Business owners have found out – Social Media: It’s Quantity AND Quality, Not Either or

Likes and Followers are NOT sales by themselves. So we know we need quantity and quality, but what exactly do we share for the hyper local market? You can set up Google alerts to feed into BundlePost on any topic. Alerts for local are news, local events in the area, or content aggregation on any subject you’d like for that matter. However, I want to introduce you to a few things that I know will get the conversation going with your hyper local target market. The kind of things that are outside of box thinking for the typical social media marketer.

When I think hyper local marketing I think ‘Community’. When I think ‘Community’, I think history, community spirit, friends and family. Wouldn’t it be awesome for hyper local marketing to reflect that? What do you know about the history of your community? When and how was the local town established? There might be some in the audience saying ‘Who Cares’, but please remember hyper local marketing is about the community, where locally owned brick and mortar businesses actually still care about the community,  otherwise why would they have invested the time and money there.

If you can’t feel the community spirit, please know you’re not alone and I can totally understand. I was born and raised in Modesto California. I used to tell people, “Yup, born and raised, but was able to escape a few times.” Which obviously says that I wasn’t happy here. I could drive by the hospital and cemetery within five to ten minutes of each other and be overwhelmed with “Born here… died here”.

A couple of years ago I isolated myself in the mountains. Away from family, friends and community. For the very first time I spent a Christmas entirely by myself. One of the worst feelings ever. Loneliness. My only community was online. Shortly there after I decided I needed to go ‘Home’.

I am not saying to isolate yourself so that you learn to appreciate things more. Please don’t do that! What I am saying is that maybe it’s time to get re-acquainted with your surroundings. Time to do a little research like I have and possibly fall in love with where you or your client businesses live like I have.

Start looking for the positive things, the community spirit, the history and the fun trivia facts that most folks don’t know. By the time you are done with your research, you will feel like the town historian. That my friends can give you the cutting edge above your competition!

Seems like my favorite way to start a conversation lately is with… “Did you know?”

Example

Did you know that Modesto was established in 1870? Common knowledge for a local, but did you know that Paradise City and Tuolumne City literally picked up their homes and business buildings and moved them to Modesto? They placed everything on wood planks and wheels and drawn by horse to relocate for the new railroad city.

See, anyone can find out what year a town was established, Wikipedia is pretty good for that. If you want to sound more interesting dig deeper. Remember, I lived here my whole life and I didn’t know about the cities that disappeared. I was so curious about it that I looked up a map from the late 1800’s at the local library to see exactly where they were and drove to the sites, no sign of a city ever being there. NONE.

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Did you catch that in the last paragraph that yes, I said LIBRARY. Your local Library is a wealth of untapped content dying for you to share! The only hard part is that there usually isn’t a ‘Share’ button. You actually need to read, learn, take notes and CREATE content that is not easily found online. The amazing part is that your librarian is eager and ready to help you. When I started asking questions about our community, I soon had a small audience of volunteers ready to assist with research.

Another Example

Did you know that Modesto is home to world’s largest winery? Again common knowledge for a local. But taking it one step further, did you know that Boone’s Farm wine is a Gallo product? Remember the Blue Hawaiian and Fuzzy Naval? Some folks probably don’t want to remember. LOL Okay, so still pushing the common knowledge for some here. So let’s get the inside scoop with this. SO, Did do you know how Boone’s Farm got its name? Here my friends is a great piece of inside scoop trivia for you. Boone’s Farm was named after a horse called Boone. Boone belonged to Julio Gallo’s granddaughter, Gina Gallo. Between the Gallo family estates was a small stall/shed for Boone on the property. Above the stall door hung a sign that read, “Boone’s Farm”

So in the last example I used the ‘Inside Scoop’. What large companies do you have in your community? Do you know someone who works for the company? Is there possibly a factory that offers tours? My inside source for this last example was my father. Dad used to work for the Gallo family in the early 70’s as a personal body-guard to the Gallo family. Awesome resource, right?

Step away from your computer and start asking the community about its past. You’ll be surprised about the awesome things you will find to share. You just might be able to rekindle the community spirit with your hyper local marketing.

In the end when we take pride in our community and we will often support our community by shopping local.

 

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

 

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Filed under Audience, BundlePost, Community, Content, Curation, Local, Marketing, Social Aggregation, Social Business, Social content management, Social Media, Social Media Marketing

Death and Social Media: It’s No Trick or Treat

In the social world the obsession for sharing everything is growing stronger and I feel we are losing the human touch to Social Media. Have we become so desperate for content to share that we disregard how something may affect someone?

Death And Social Media - It's No Trick or TreatFor example Death. Death and Social Media: It’s No Trick or Treat.

Ever experience the unexpected loss of a loved one? Do you remember the heartbreak you were feeling? Of course you do. That same feeling is why writing this blog post has been a difficult one for me. We know that death is never easy to accept, we also know that an unexpected death adds to the grief in numerous additional ways.

grandpaMy Grandfather would have celebrated his 98th birthday this month. Not too far fetched of a thought or possibility since my Grandmother just celebrated her 99th birthday last month with family here at my home. Grandpa passed away unexpectedly 20 years ago, long before Facebook, Twitter or even text messaging. His time came back when communication had more of a human element to it.

I received a phone call at work about Grandpa’s passing. It was a terrible shock. I remember trying to reply but no words could be spoken at the time. Just nonstop, heartbreaking sobbing and tears. I had a complete meltdown.  Writing this post brings those emotions back, something I wasn’t really prepared for. I miss him terribly and wish he was here to meet his great, great grandson. He would be proud of him, just like my grandmother is.

What does this have to do with Social Media?

I can tell you that there is no way I would have been able to handle the news via a cold, uncaring text message or social media post.

As much as a person tries to express themselves in written word it still does not hold the same sincerity, tone and emotion as when delivered via a live human voice. The delivery and timing of such an important message would make social media no trick, and certainly no treat on the matter of death. Obviously there is never a good time to receive news of an unexpected death of a loved one. However, with a phone call the messenger can get a feel as to what the person is doing and feeling at the time. To send a message via text or on social media, you have absolutely no idea where the receiver of the tragic news is or what they are doing at the time.

The social networks are certainly a way to communicate. In fact, a great way to communicate… I will never argue with anyone on that point. Just not the best form of communication when it comes to matters that deserve the all important human, emotional touch.

I think Maya Anglou stated it perfectly, “Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.

Allow me to tell you of another unexpected death…. one that occurred 10 months ago and the tragic inspiration for this blog post. (Yes, it has taken 10 months to finally finish this blog)

A week before Christmas I received news that a very dear friend of mine, Peter Mah unexpectedly passed away. Unfortunately, I received the horrible news via text message. My first initial thought was … “Is this some sort of very sick joke?” I mean, I had known this man for about 20 years, my grandmother has known he and his family for even longer than that. But Peter was not just an acquaintance, I considered him family…. and he knew that.

I had a strange feeling that I should check the Facebook fanpage for the restaurant that Peter and his family owned and sure enough, there it was. I am not immediate family so I did not expect a phone call, but to this day I have no idea who actually sent me the text message. I can only imagine that someone blasted the news to everyone that was on their contact list. How impersonal and cold?

Peter didn’t own a computer, if you can imagine that. I always gave him a bad time about it, but he always did his networking face to face. No Facebook, Twitter or LinkedIn. He remembered everyone and all of their personal details. He read the newspaper faithfully every single day and could hold a conversation with just about anyone, and on any topic. When it came to tech stuff like websites, online presence and smart phones, he relied on others. So the Facebook fanpage was managed by some of the employees and customers.

Here is where things got complicated and tricky. News traveled very fast about Peter’s death, so fast that his mother was one of the last to know. One of the employees explained to me that there was a man who read about the tragic loss and tried calling Peter’s mom to offer his condolences. The number that was listed was no longer in service. Thank God! He then called the restaurant asking for her correct phone number. It is then that he learned that the mother didn’t even know yet. Family was on their way into town to meet with her and give her the tragic news.

I cannot even begin to imagine the devastating heartache of losing a child. I just can’t. Can you imagine getting a phone call from someone you hardly knew, offering condolences for the loss of your child? Certainly, but hearing them say that they heard on Facebook about your child’s death, when you yourself didn’t even know yet? Believe it or not but not everyone is on Facebook or any other social platforms.

In the social world the obsession for sharing everything is growing stronger and I feel we are losing the human touch to relationships and social media. Have we become so desperate for content to share that we disregard how something may affect someone?

Death and Social Media:  It’s No Trick or Treat.

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

 

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Filed under death, Human, Social Media, Twitter

Ready for the Social Holiday Season? My Secret to Christmas Content Curation

“City sidewalk, busy sidewalks dressed in holiday style. In the air there’s a feeling of #SocialBusiness.”

Easy content curation for Christmas social media marketingThat little line in the famous Christmas song is something I will be enjoying this year since all of my content for the Holiday Season is selected and curated. While I am shopping on the busy sidewalks, laughing and smiling there will be some of you that will probably be stuck at your computers. Christmas is a time for friends and family not a time to search and curate content. Especially when you have the ability to create, search, curate and schedule things ahead of time with BundlePost.

I will show you how I quickly and easily completed this task so that I can actually enjoy the Season this year. Wouldn’t you like to know how to save time and actually be able to accomplish more in the process? What’s more, this is something that you can use throughout the entire year, not just during the Holidays.

BundlePost has a Google Chrome extension called the Bundlet. The Bundlet allows you to grab and curate anything online and save it as a social media post in folders for scheduling.

Did you catch that? ANYTHING online. Some of you might be saying … “But I can do that with the Hootsuite Hootlet or with Buffer app”. Yes, that is true, you certainly can. However, I am not talking about scheduling things one at a time, each article or blog post separately. I am talking about Bulk Scheduling the content, graphics and blog posts you come across every day.

Using the Bundlet to save content for later bulk scheduling, there are two folder options

1. My Content – Create folders for all you or your clients marketing content and marketing messages.

2. Queues – Create folders for supplemental content. Content that you know will resonate with your audience. (Example – Christmas folder)

Christmas Queues in BundlePost

As you can see I selected to go with the Queue folder for my Christmas content. The possibilities and uses for Queue folders are actually endless. You can create a folder for any subject, client or category, then as you come across articles that you know will resonate with your audience, you can easily add them to that Queue and schedule them all in minutes. Doing research for a blog? You can use your Bundlet and Queue folders as a bookmark if you like. One place to have everything.

Now, back to Curating Christmas Content.

The Secret

Find the (2)1. Search for Content …. For things you know would interest your audience.

2. Click Chrome extension – Bundlet (Should see the content URL in the lower left hand corner and the title for the content you are queuing)

3. Drop down Save Content to – Add queue folder

4. Name folder (If you have Holiday product to share you might want to name it ‘Holiday Product’) You are the only one that will see the folder name. (So don’t stress over it LOL)

5. Select folder you just created or folder you want your content to be placed in. If folder is not selected your efforts will go to cyber space. Not even the Magic of Christmas can retrieve it for you. Sorry.

6. If box is checked, this content won’t be deleted if exported … that way you may share on multiple social platforms.

7. Curate Content. #TisTheSeason …. so have fun with it! I would suggest adding the authors Twitter handle as you see in the graphic. Great way to give them credit and possibly start a conversation. Have a special #Hashtag for Season? Be sure to include.

8. Click Submit

It only takes seconds to do these steps with the Bundlet. Now you just repeat those steps again as you find additional content for your holiday strategy! Keep going until you feel you have enough content in your Queue folder.

Let’s say you wanted to start your Christmas Content the day after Thanksgiving. That would give you a total of 28 days you need Christmas content. And let’s also say you wanted to post two Christmas items a day in between your normal content curation and marketing message posts. You would simple Queue 56 items into your Queue folder, create a schedule that contains two posting times per day, then merge the content in the Queue with that new schedule, run hashtags and your scheduled posts for the holidays are complete.

Want more help on executing with the Bundlet, Queues or BundlePost? Message me directly on Twitter and I will be happy to help!
PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in it’s transition from social media agency to a software company. She is an expert in social media tools.

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Filed under Audience, Blog, Buffer, BundlePost, Content, content creation, Curation, Hootsuite, Marketing, Social content management, Social Media, social media automation, Social Media Content, social media tool, Strategy, Tools

I HATE #FollowFriday ’s – How To Make Them Effective by @PerfectJulia

I should start by explaining what #FollowFriday is. In a nutshell it was not created by Twitter but by it’s users. Every Friday people suggest certain followers in their network to other followers in their network by using the hashtag #FF or #FollowFriday. An introduction so to speak.

Every Friday morning I feel the love pouring through my laptop from Twitter with mentions containing words like, Smart, Savvy, Funny, Fun, Knowledgeable, Awesomesauce, Mentor, Friend, Favorite. All of them have the hashtag #FF attached to them, designating that they are Follow Friday mentions.

Hate Follow FridayHow could someone hate that? Well, there are other people who are Smart, Savvy Funny, Fun etc that are attached to same exact tweet. Yes, a group of fellow Twitter users that are also smart. Imagine that. As many users that will fit in 140 characters that is. I think it is far less effective and beneficial when someone places a bunch of people in the same tweet that are from the same industry or the town. These kinds of Follow Friday posts are the ones that have made many dislike the practice altogether, since they feel there’s little value in recommending a bunch of Real Estate agents, for example all in one tweet. Many just don’t appreciate that, and I certainly understand why.

Most people like me, value their time! Every Friday morning being bombarded with tweets that show no real value can be considered a waste of time to many. You have to respond to everyone and say thank you, not to mention the computer and mobile app notifications ringing all day long.

The question I always ask myself is what am I saying Thank You to exactly? Especially when it’s the same people every single Friday. If you want to add the most value to your #FF posts, get rid of the multiple twitter handles in the tweet and just talk about a specific person. Tell your followers why you think people should follow THAT specific person, brand or account. Take the time to get to know the people you mention and what they’re about. To say that @PerfectJulia is favorite says nothing….. please elaborate as WHY I’m a favorite of yours and give me a real reason to say Thank You!

I can imagine some of you are now deleting me from your follow Friday list, but before doing so please hear me out.

I’m a meat and potatoes kinda girl… Forget the fluff and give me the steak! When attaching the hashtag #FF to a tweet that means you are introducing and more importantly recommending someone to your network. I expect a WHY I should follow that person. Make sense?

Imagine if you’re a small business owner and another small business in the same town with a nice size following gave you an unsolicited promotional shout out with a #FF. You could not hate that could you?? I know I would not hate it at all. In fact you could do it every single Friday as far as I’m concern and mostly likely I would certainly do the same in return.

So when you use Follow Friday mentions, be sure that you are adding value to the person you mention and give people valid reasons they should follow them too. Why? Because then it means something and delivers something.

Eyeballs, trust, recommendations, click through traffic, targeted follower increases, etc.

Now if you need a place to store all these #FF shout outs and easily schedule them out, then Bundle Post has a Follow Friday feature that is perfect for this! It becomes a repository of all your Follow Friday posts, giving you the ability to edit them at any time to shake things up if you like. Once the data entry is done it takes simply a couple of seconds to make edits, hashtag and schedule them out every week. The Follow Friday feature in Bundle Post can also be used for other shout outs like a #MarketingMonday list or say #WW for #WineWednesday, as well. Or create something new. The possibilities are endless!

Give your following a real reason to say “Thanks a million for the #FF mention!” and give your followers the reasons they should follow them too!

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