Category Archives: App

What 1 Billion Mobile Users On Facebook Looks Like [infographic]

At least once every month, more than 1 billion Facebook users will access the behemoth social site in 2015. There is no doubt that as consumers become even more mobile with their internet usage, Facebook will take advantage of it with mobile ad revenues that are expected to be three-quarters of their total ad income. As mobile app users have made the switch to a predominant mobile/social connection and Facebook has facilitated their business model and functionality to adjust to this, 1 billion can seem to be a small number.

Mobile internet usage, social networking access as well as social media marketing in the mobile age is changing how we do a lot of things today. In some sense it has increased our patience in normal life, since waiting on someone who is late doesn’t involve boredom and staring at the ceiling, while at the same time we expect instant gratification, responses and communication with our friends, favorite brands and vendors. But if we really considered the billion number, it may cause us to reconsider how we currently look at mobile and how it will continue to evolve.

With numbers so large being tossed around in business, banking and social media, we sometimes don’t grasp how big that number actually is. In order to truly grasp just how enormous 1 billion is, and understand the incredible impact 1 billion mobile users have on a social network, we decided to do some research on the 1 billion figure and put it into more interesting perspectives that might surprise you.

Infographic - 1 Billion Mobile Facebook Users

Before we go any further, we’d like to add that by 2016, over 2.16 billion smartphone users will exist worldwide. Coupled with what we already explained about what 1 billion looks like, it’s important to recognize how quickly these numbers scale when they are that large.

Once you are able to conceptualize the size and scale of 1 billion and relate it to the number of mobile users that are accessing Facebook, you can truly get a picture of the impact mobile is having on social networking, social media marketing and mobile advertising.

If you also consider that there is only an estimated 1.9 Billion smartphone users in the entire world, the total of 1 billion mobile Facebook users begins to appear as large as it really is.

What is your strategy to leverage the 1 billion mobile Facebook app users over the next decade?

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Filed under ad, advertising, App, Facebook, Marketing, Mobile, Smart Phone, Social Media, Social Media Marketing

More BundlePost Upgrades And Added Features Go Live

BundlePost releases new upgradeYou know that huge wish list you have in a spreadsheet somewhere on your computer? The things you would really like to get done that improves your product or service, but might not be the highest priority. Things that make it look better, work better or even just flow better. That list you keep adding to, but never seem to have the time to tackle? Ya that…

BundlePost quietly launched a substantial package of upgraded interface, features and enhancements late last week that had been on our wish list for some time. While a few other large development projects were moving to their next phase, our team focused on some massive improvements that any savvy application user would expect from a social media tool.

What’s New?

Interface – We have unified all navigational buttons across the platform. We chose a clean format that is something you would expect to see in an app of our caliber. We cleaned up a lot of nagging inconsistencies throughout the system with button wording, positioning and sizes. Clean, simple, unified. We think you’ll like it a lot!

Content Search – Yep, we added search across the entire system. Every folder list, content list and table now has a search function right above the table. The search feature will search every post, folder, or list on your screen in realtime and display the matching results as you type.Bundle Post Interface Upgrade

We can’t count how many times we’ve had a My Content marketing post saved, but could not remember the actual text of the post or when we had added it to our marketing message repository in the system. Scrolling through hundreds of posts is no longer a problem.

Column Sorting – We have added column sorting throughout the system. You can click on the column header of any section in BundlePost and sort all information by that column A-Z. The headers toggle Z-A as you click again. Can you say handy?

Upgraded Export Table – Not only have we unified the interface across the board on the main export table, but we have also enhanced the post buttons and more. Here are the main things you will notice;

1) Main Buttons – unified with new button interface design

2) Active schedule displayed – which schedule are you managing content for right now

3) New post action buttons – very clean look and layout.

4) Feed Source Icons – click the feeds drop down to select a feed channel of content and make visual choices faster based on the feed source/type icons appearing next to each feed.

Feed Channels – We also gave the feed channels page itself a needed upgrad, making it more user-friendly and easier on the eyes. All of the other system-wide enhancements can be found within your feed channels page.

With a consistent focus on improving social media management, content curation, scheduling and hashtagging, you will find that these new BundlePost enhancements represent our continual focus on improving the efficiency, effectiveness and results of our users social media marketing. This upgrade lays the foundation for our next system developments you will see in the next few weeks, along with other major innovations to follow.

Stop managing content and start getting real results with your social media marketing!

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Filed under App, automation, Bundle Post, Content, Curation, Marketing, Social content management, Social Media, Social Media Management, Social Media Marketing, social media tool, Tools

Scheduled Post Mixing Algorithm Arrives On Bundle Post

In Social Media Efficiency improves time allocation and resultsOne of the features loved by our users is the Randomize/Auto-sort function on the export table. The existing app allows you to randomly scramble up to 100 schedule social media posts with a single click. It’s used to mix up numerous posts you have selected from various RSS feeds, blogs and content curation sources to ensure that you are spreading out the content from various sources or topics throughout each day, rather than grouping them from the same sources consecutively.

The existing Randomize automation feature is truly a random algorithm. Usually some manual drag and drop fine tuning is required to ensure that the 3-5 days of social media posts you are managing are spread out by topic and source of content. The system makes this an easy visual process by color coding all posts differently that are selected from each RSS feed or content source you are using.

Bundle Post Announces The New “Proportional Mix” Tool

Let’s break this down for you in detail…

New Mix Option – This additional sorting option will automatically and intelligently calculate the number of social media posts from the different feed channels you have selected for the export and the number of posts from each of those RSS feed channels and proportionally mix your scheduled posts.

The Mix feature is most useful when you’re scheduling social media posts from numerous feed channels and my content folders, where your export table has two or more colored content groups. When you click the new Mix button, the Bundle Post algorithm with calculate the number of colored posts from each RSS feed source and the percentage of posts as compared to the total number of posts on-screen. It will then mix up your scheduled posts (max 100) proportionally based on the percentages it calculated in the first step. Hit the Mix button once and you’re done!

The result of the new Mix function will be a substantial additional savings in time managing your scheduled, curated and marketing posts. You will need even less time using the drag and drop capability on the export table to ensure that your topical social media posts are evenly spread out across the 3-5 days you are scheduling. We are saving about 5-10 additional minutes on each muti-post scheduled export.

Just like the existing Randomize function, the new Mix feature is for Pro level accounts only.

mixing up curated posts for social media

Existing Auto-Sort – The existing Randomize function will remain active and can be used in conjunction with the new Mix option. Our testing shows that the randomize feature is now best used for content exports that are comprised of posts coming from a single feed, follow friday or my content folder source. For example, if you are doing an export for a specific my content campaign and only using content from that folder for your export, use the randomize function before exporting.

We have labeled the Mix feature as beta for the time being and may continually make improvements based on its use and the feedback from you, our users. Let us know what you think.

P.S. – We would like to thank @W_Goddard of @GoToMarketers for requesting this feature and our BundlePost staff for pushing us hard to get it developed and implemented.

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Filed under App, automation, Bundle Post, Content, Curation, Marketing, RSS Feed, Social Media, social media automation, Social Media Content, Social Media Management, social media tool, Tools

The Drastic Difference Between Social Selling And Spam

Social Selling continues to gain popularity as a term and an action within the social media marketing space. Social selling has many definitions, but I like the one by @JulioVisko in a Social Media Today article from 2012 that says “staying connected with your prospects and build a relationship with them that goes beyond a vendor toward a trusted advisor.” The key word here is relationship, not selling, something often misunderstand by online marketers and brands alike.

Correct me if I am wrong, but we are all experiencing an increase in Social Selling VS Spamwhat I consider to be the opposite of social selling, under the guise of the often misunderstood phrase. Many newer social media applications are gaining popularity that purport to “find prospects that need your product/service and automate or suggest responses” that supposedly increase “engagement” and sales. Sounds really good, doesn’t it? Not so fast.

All, if not most of these applications are developed by gear-heads that have incredible programming skills, but little to no social media marketing experience or understanding. What results is the numerous @ mentions we are all experiencing when we tweet a specific word or phrase from brands, marketers and twitter accounts we have had ZERO engagement with. It’s simply a search for and respond with function that fills the social graph with noise, frustration and inappropriate sales messaging that has nothing to do with social.

Recently I had a Skype call with the CEO of one such technology company. The demo and call didn’t go very well as you can imagine, and actually degraded into an argument over what social media marketing actually is. This brilliant programmer’s company has tons of logo’s of major brand customers and news sites “validating” how awesome his technology is, which magnifies the problem even further. The individual argued that it is perfectly fine for brands and marketers to use technology to find “prospects” and @ mention them with a specific offer of their products, even if they have never followed, engaged or connected with the twitter account previously.

Well, I vehemently and respectfully disagree. Where I come from, we call that spam. You know, the unwanted and unrequested direct contact by a person or brand you don’t know, soliciting a product or service you did not want information about. Easily recognized in our email inbox, yet regrettably it is overlooked as acceptable by the inexperienced in social media.

What is social selling and how do you do it properly?

In a word, social selling is relationships. It is derived from connections and conversations within social networks with prospects for your products and services that start and end around building a long-term relationship. It is providing selfless value to your prospect community and earning the opportunity to “pitch” what you do.

Can you target prospects in social selling?

Absolutely you can and SHOULD! Use tools, searches and hashtags to find your target audience or prospects that need what you do, then connect and communicate with them about anything other than what you do. Show interest in them and what they do and most importantly ensure that the content you are sharing is interesting and relevant to THEM, not exclusively pitching what you do.

Social selling and spam are at opposite ends of the spectrum of effective social media marketing.

One is targeted, sustainable and long-term, one is not.

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Filed under App, Brand, Community, Hashtag, Marketing, Relationship, Social Media, Social Media Marketing, Social Selling, Spam, Twitter

Frustration with Hootsuite Bulk Uploads Result In New Buffer Integration

If you are a Hootsuite user that uses their “Bulk Upload” function with or without Bundle Post, you have probably been pretty frustrated over the past two weeks. A bug with the Hootsuite upload feature resulted in nearly every bulk scheduled post upload to error without a specified reason. In fact there was no problem with the files, but instead a bug with Hootsuite.

For most Bundle Post users, repeated upload attempts for each file did the trick ultimately, however Hootsuite expressed that reducing the number of pre-scheduled posts in your file seemed to also help, but how does that help anyone? The last report from Hootsuite on the matter as of the morning of the 19th was “This issue involving CSV files not uploading successfully is still being investigated, and I can assure you that resolving this is a priority for our Development team at this time.”

BulkBuffer Meanwhile, in an effort to continually address our users social media marketing and content management frustrations, Bundle Post has integrated with the Bulk Buffer app. Bulk Buffer is a free, third-party bulk upload feature for Buffer. The Bulk Buffer application connects with your existing Buffer account and allows you to bulk upload bulk social media posts to be delivered to various networks by the Buffer application. Bundle Post now supports integration with the Bulk Buffer application for this purpose, allowing Bundle Post and Buffer users to bypass Hootsuite or other dashboards when uploading their bulk curated and marketing posts that are pre-hashtagged and ready to go.

*Note – At this time the Bulk Buffer application does not support specific scheduled dates and times, so all exported Bundle Post content queues with your specified Buffer schedule settings in the order exported from Bundle Post.

How to upload your Bundle Post export files into your Buffer account:

Bundle Post to Buffer Bulk Uploads1) Visit Bulk Buffer and connect it to your Buffer account.

2) Under the Add Updates heading, Drag and Drop a text file from your computer to the import updates box on-screen.

3) Select the social profile you made the Bundle Post export for and click to send to Buffer.

Once the Bulk Buffer has uploaded your posts to your Buffer account, the posts queue and send in the order that they existed on the export table within Bundle Post. Your social media automation, curation and content management have come full circle.

Another simple and fast solution that enables Bundle Post users to have the efficiency and power of the Bundle Post social media marketing, scheduling and curation system, integrated with the tools you prefer.

To get started with Bundle Post with the Buffer bulk upload integration, click here.

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Filed under App, Buffer, Bundle Post, Hootsuite, Marketing, Social Aggregation, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing

New Chrome Extension Advances Social Media Content Curation

We know what you’re thinking… Why do you need yet ANOTHER browser plugin for your social media management, right? Well before you start thinking this is a “me too” social media curation extension for Chrome, think again. With the Bundlet, your content curation, scheduling and management for real-time discovered content, just got even more efficient!

Bundle Post Chrome ExtensionToday we are introducing a totally unique Chrome extension for social media content management, called the Bundlet. The Bundlet Chrome browser plugin makes your manual or RSS reader discovered content now integrated with the power, efficiency and effectiveness of your Bundle Post account.

The new Chrome extension expands your Bundle Post account beyond passive Feed Channel content aggregation and discovery, to also include real-time content discovery through your Chrome browser. You can now send content from any web page to either a Queue or a My Content folder inside Bundle Post, without needing to copy and paste anything. What’s more, the Bundlet is FREE for all active Bundle Post users.

But wait there’s more!

The new Bundlet Plugin features:

1) All New Content Queues: We have added a new section to Bundle Post called Queues. Think of Queue folders as something like a cross between My Content Folders and a manual Feed Channel. You can create Queue folders for specific clients, topics or social accounts, just like My Content Folders. As you come across great content you’d like to share in your Chrome browser, you can easily Queue that content into Bundle Post using the new Bundlet.

        Additional Queue Details:

• Don’t worry about needing to create Queue folders ahead of time inside of Bundle Post. If you come across content that needs its own Queue, you will be able to create Queue folders from the Bundlet itself, without having to be in your Bundle Post account.

• All Queue Folders can be accessed from the Export Table, just like Feed Channels and My Content folders, allowing you to quickly grab content and include them in exports.

• All Queue content will automatically sanitize from your folders as you schedule and export the posts. If you want specific posts to remain in a queue even though you export it, you will be able to flag content in the identical way you do with feed channel content. Flagged content will remain in queue folders until you either permanently delete it or unflag it prior to an export.

• Now sharing a piece of content multiple times is painless and easy. Even if you curate a post in real-time with Hootsuite, the Hootlet or Buffer, you often want to share it several other times, automatically hashtag it or rapidly schedule it with multiple other posts. The Bundlet plugin lets you do that very efficiently and effectively like no other browser extension can.

2) My Content Folder Integration: The Bundlet has also been integrated with your My Content Folder system within Bundle Post. You can build marketing posts quickly and easily from your company pages, sites and web content and move those posts to any My Content folder in the system. No more copy and paste! Simply navigate around the web to content that markets you or your clients products or services and turn those URLs into social media posts that you can infuse into your social media streams using Bundle Post.

3) RSS Feed Channels: Lastly, the Bundlet has also been integrated with the Feed Channel section of the system. You are now able to add a new RSS Feed Channel into Bundle Post right from your browser. Simply navigate to the actual RSS URL you want to add as a Feed Channel and click the Bundlet Chrome extension. You will be able to name and save the new Feed Channel without having to copy and paste the information into Bundle Post. Fast, easy and effective!

Here it is in action:

To Install The Chrome Extension and/or Start a Bundle Post account – Click Here

New Uses and Efficiencies:

We are so excited about the new Bundlet and the endless new content marketing and curation options it gives our users. We also wanted to share a scenario/new use that we are doing to get your creative juices flowing…

        Daily Exports

Bundle Post BundletOne of the last social media content management and curation challenges we had as a company was the real-time content we come across. Yes we use the Hootlet for scheduling it right then, but we do that tons of times everyday and all day long. Posts friends write, something we come across, someone asking you to help promote something, etc. Manually scheduling all those posts takes up more than an hour and a half of our time every single day. Time away from being effective or doing other important business functions. Add to all this that you often really need to share some of these posts several times over an extended period of time and I know you know what I am saying. There was no effective way to do all this.

What we have been doing is spending each day using the Bundlet to Queue content we come across and doing a daily export at the end of every day where we manage a queue, hashtag and schedule it for the next day in about 30 seconds!

We created a new schedule for every social network and named it Queue. These new schedules have posting times that are “in between” the regular posting times for each network.

We then export all Queued content for the  Twitter queue schedule in about 45 seconds. We flag the best of that for the Linkedin schedule and the best from that is flagged for our fanpage. All quickly and easily once per day! Is this making sense?

There are so many new uses for content curation and social media management with the new Bundlet extension and we can’t wait to hear from you on how you are using it to get even more efficient and better social media ROI!

To Install The Chrome Extension Click Here -or- Start a Bundle Post Account – Click Here

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Filed under App, Bundle Post, Bundlet, Chrome Extension, Content, Curation, Google, Marketing, Plugin, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI

Adjust 3rd Party App Settings In Facebook To Extend Your Personal Reach

If you are like most experienced social media marketing aficionado’s, in addition to business pages, you are also using your personal Facebook profile to build business connections and foster relationships. Again, if you’re experienced in social media marketing, you’re probably using a social media dashboard tools and applications like Hootsuite and Instagram to post some of your updates to that personal Facebook profile.

But did you know that many third part Facebook applications default your posts to friends only? It’s true…

So all that marketing, hashtagging and content posting using Hootsuite, Instagram, and other social media applications is not reaching outside of your designated friend list on Facebook.

I would liken this to the equivalence of having your Twitter account set to private, or at least never showing the bulk of your content to non-followers. This will not extend your reach, grow your connections or make your hashtags effective outside of your existing connections. Tell me how this makes sense for a social media marketing professional? It doesn’t…  People connect with people and do business with people they know and like. But you already know this.

So now that we know most third party applications default to friends only when posting on Facebook, the question remains – How do we adjust third party application settings to default posts to public instead of friends only?

Facebook Hootsuite Settings

Here are the simple steps:

1) click on the gear icon at the top right of the Facebook navigation bar.

2) Click the account settings option.

3) Click “Apps” from the left menu bar.

4) Find the third party applications you’d like to change to public.

5) Click the “visibility” drop down and select “Public” for that application.

You’re done!

From now on, all posts sent from that third party application will be viewable by everyone, dramatically extending your personal social media reach on Facebook beyond your friends and making your personal Facebook social media management more expansive.

*note – We made these setting changes for ourselves in order to increase the reach and effectiveness of our personal marketing efforts using Hootsuite and Bundle Post on Facebook. As we looked through the apps section, we noticed several other applications that also needed changing in the same manner. We suspect you will too.

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Filed under App, Bundle Post, Facebook, Marketing, Social Media, Social Media Management, Social Media Marketing, Twitter