Hashtags have become synonymous with social media marketing and it's no wonder why. A totally unique component of social media, hashtags have the ability to grow your following, expand the reach of your content and highlight important words within your status updates. One less obvious thing that your hashtags tell your audience is whether you actually know … Continue reading The Top 5 #Hashtag Mistakes Marketers Make On Social Media
One of the worst things about spam, whether traditional email spam or today's more prevalent social media spam is that it preys on the inexperienced and most vulnerable user. They typically don't know what they don't know and therefore are easily taken advantage of by others. New social media users are more likely to click … Continue reading The 4 Types Of Social Media Spammers – Which One Are You?
There are a few highly important things that separate big brand social media marketing from everyone else, and that is the human component. Big brands are able to focus their social media marketing on their brand, branding and advertising components that are centered around the company's image and other major media advertising components. There is … Continue reading 9 Characteristics Of Human, NOT Automated Social Media Marketing
One of the things I think marketers forget about social media is that trust is a key factor in establishing, building and maintaining trust. It is the on AND offline foundation that all relationships are built from, yet so many do not consciously take this into account. What is Trust? Trust is the reliance on … Continue reading Relationships Are Built On A Foundation Of Trust
One of the biggest mistakes made in social media marketing is building the wrong communities. What we mean by that is that many brands and marketers build followings of their peers, competitors or incorrect prospects, rather than their target audience. Subsequently, the time spent on social networks engaging, creating and posting content doesn't achieve the … Continue reading Identifying And Growing Your Target Social Media Audience
We often see a lot written and taught about social media strategy and the importance it plays in the success of integrated, digital marketing today. Unfortunately, there are substantial differences between the two elements of strategy that are frequently overlooked. Many consider strategy as something that you only do prior to or while you are … Continue reading The Two Sides Of Social Media Strategy Are Very Different Things
Interest and discussions surrounding the 76 million millennials and their impact on social media, marketing and social commerce are seemingly increasing every week. Brands and marketers are seeking data to bolster their digital marketing efforts around this group, their interests and online patterns and rightly so. Millennials are unique in that they are not influenced by traditional … Continue reading Millennials and Social Commerce By The Data [Infographic]
It's that amazing time of year again when we all consider our blessings and those that are blessings to us. As I considered what we were going to post this year I started thinking about all of the people and brands we are connected with, those that read and share our content and our amazing … Continue reading Are You Truly Thankful With Your Social Media?
Did you know the BundlePost team works daily with Social Media agencies and Internet marketers? Folks that are working hard to get the word out about goods and services or hired to get the word out for others. One of the biggest concerns I hear among these folks is about hyper local marketing. Here is a … Continue reading Hyper Local Marketing – Did you know?
Maintaining consistent traffic to your content, website and landing pages is crucial to your online marketing success. The ability to understand your top traffic sources and subsequent traffic patterns once they land on your content is key to reducing the frequent ups and downs that are difficult to predict. Am I right? In fact, many marketers … Continue reading How To Maintain Consistent Website And Content Traffic through Social Media