The Significant Difference Between Autopilot and Marketing Automation

This last week we had a BundlePost user state that they wanted their social media marketing on "autopilot" and thought that's what we did or advocated. Nothing could be further from the truth. Marketing automation and the term autopilot have no relation to one another in social media marketing. One is a carefully thought out … Continue reading The Significant Difference Between Autopilot and Marketing Automation

Social Fishing – Give The Fish What THEY Want, Not What You’re Hungry For

Over the last week, I have had live conversations with a few brands, individuals and marketers on the topic of social media content strategy. After receiving multiple questions from the various parties on these calls, I thought a new analogy to explain social marketing was needed. Here are some of the questions that were being asked: … Continue reading Social Fishing – Give The Fish What THEY Want, Not What You’re Hungry For

Adjusting Social Media Inputs To Realize Desired Output

There are several things to be said about effective social media marketing. One of them is that social media is not static. If you're being effective with a social media program it is often because you are doing many things right, not the least of which is continually making adjustments. The famous quote from Albert Einstein … Continue reading Adjusting Social Media Inputs To Realize Desired Output

The 3 Most Important Factors For Growing Your Social Media Community

It seems that almost daily we come across social media marketers, enthusiasts and brands that still seem to have limited understanding of social media best practices. Often the social media "consultant" is even missing key factors in their own social presence that hinders their community, reach and growth. You'd think we would be beyond this … Continue reading The 3 Most Important Factors For Growing Your Social Media Community

Ready for the Social Holiday Season? My Secret to Christmas Content Curation

"City sidewalk, busy sidewalks dressed in holiday style. In the air there's a feeling of #SocialBusiness." That little line in the famous Christmas song is something I will be enjoying this year since all of my content for the Holiday Season is selected and curated. While I am shopping on the busy sidewalks, laughing and smiling there … Continue reading Ready for the Social Holiday Season? My Secret to Christmas Content Curation

Leveraging Multiple Social Media Accounts For Better Results [Infographic]

Last week as we were going through our normal social media marketing processes, and we began discussing one of the reasons our social media has been so successful in a very crowded space of social media tools. Many marketers, brands and individuals have multiple social media accounts, but often do not consciously integrate them to achieve the … Continue reading Leveraging Multiple Social Media Accounts For Better Results [Infographic]

Why You Should Stop Curating From Top Content Sites

Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing? Recently we found a new study released by eMarketer that details the curation sharing from top content sites across the social graph. In one example, Nearly all Upworthy articles go on … Continue reading Why You Should Stop Curating From Top Content Sites