Category Archives: Brand

How To Create Reusable Marketing Message Campaigns To Drive Website Traffic

Would you like to learn how to schedule social media posts about YOUR website in Bulk? If you don’t share things about you, who will? Lately, I’ve been doing what seems to be fishing expeditions online, trying to figure out more about folks. Appears to be we have one extreme where people share all about themselves only and the other extreme where they share nothing at all. Why would someone not share about themselves on social media? Especially in regards to their business and what they do.

Yes, this is yet another blog about self-promotion! Bare with me as I share with you a tool, our very own BundlePost to help you schedule your social media posts for your website, or otherwise your marketing messages and content! What we refer to as our “My Content” section in BundlePost.  This BundlePost feature enables social media agencies to store efficiently and schedule marketing content for their clients and themselves.

Let me simplify all that for you – It’s not just for social media agencies. If you have a website that you need to share on social platforms, then BundlePost is the perfect tool to allow you to schedule posts, efficiently, strategically and in bulk.

There’s no question whether you should or shouldn’t self-promote. It’s a must! According to GlobalWebIndex “A quarter of internet users say that social network-based retail stores make them more likely to purchase online. Globally, 7 in 10 active Facebook users say they have bought a product online in the past month, with the equivalent figure among Twitter’s active user base climbing to approach the three-quarter mark.”

Without getting into the great detail of why, what or when to promote yourself. I thought I would instead get into the ‘How’ to support yourself. By using a friends website as an example.

Step by Step on how to schedule YOUR Marketing Message Content

1. Add our Google Chrome Extension – please add to your browser if you haven’t already. Here is the link – Bundlet

2. Set up a campaign schedule in BundlePost – for example, I have set one up for my friend on Twitter and LinkedIn for now. Selecting three specific times for posting her content to Twitter and two specific times for LinkedIn

JeanneSchedule

3. Using The Bundlet – Now the fun begins!
Open up a new tab in your browser and go to your website
Click on the Bundlet extension in your Chrome browser.
Next to the ‘Save Content to’ click on the drop down and scroll to the bottom where it has the “My Content” and add a new folder.
In the text box, you will see a brief description of the web page that you are on.
Highlight and replace what is there with something you want to say about this web page when posting on social media.

Jeanne

The brief description that appeared in the Bundlet for this web page was –  “Caribbean Cruises from HEARTS ON THE GO TRAVEL – a division of Cordially Yours Travel.” I replaced it with something that might make more sense for Jeanne’s audience on Twitter, Facebook or LinkedIn, like “Did you know that you can make payments on your next vacation through us? Ready to thaw out in the Caribbean?”

4. SUBMIT to save that post in your new My Content folder inside BundlePost. (before closing the Bundlet and moving to step 5, we suggest writing and keeping multiple posts for the same URL/page with different creative text)

5. Repeat Process – Go to another web page on your same website and repeat the process.
As you can see, my friend Jeanne has a ton of fun content on her website. I could be here at my laptop all week long adding things to her My Content Travel Website folder. I can also set up several different folders for her if I wanted to.

6. Start Export – After you have your folder full of 40 or more posts, click on the ‘Start Export’ button. Inside your BundlePost account in the navigation header and select which schedule you would like to use. Then pick the day in which you want to start scheduling posts for this campaign and click ‘Continue.’

7. Export Table -Congratulations you are now on the export table!
On the second level, light blue navigation bar click on the My Content Button drop-down and select the content folder you created in the earlier steps. EXAMPLE: Jeanne’s Travel website. Next, click on “Select all” followed by the “Move Selected” button.

You should see a screen that looks similar to the image below, with all of your tweets, scheduled and formatted for you! You don’t have to deal with spreadsheets anymore.

JeanneExport

8. Hashtags – I hashtagged things as I created otherwise we would have used our hashtag folder at this point. Another amazing feature in BundlePost

9. Drag and Drop – You can move things around by dragging or dropping the different posts or click on the randomize buttons to mix up the order of the scheduled posts as desired.

10. Edit – Glance over everything and if you need to edit just double click on the text of a particular post, make changes and click off to save it.

11. Download – We are almost done!!
Now you want to select the dashboard you use by clicking on their icon on the top of this export page.
Jeanne is a big Hootsuite fan, so I clicked on the Hootsuite logo to download the formatted and scheduled posts for the multi-day promotional campaign.
(note – never open the download file, simply save it where you want it on your computer)

12. Upload – Inside your Hootsuite Pro account you will find a Bulk message uploader link under scheduling in your compose message area.
A pop-up will then ask you for the CSV file you would like to use. Locate the file you downloaded from BundlePost and then select the second date format.
Select the proper social profile.
Submit!

13. You have successfully scheduled – 40 (or up to 100) new messages! Since this was sent to Jeanne’s Twitter account, that means for the next 13 days she will have her marketing messages going out on Twitter without having to do anything else. Just think if we created more? The 40 posts  that I created for Jeanne will remain in her BundlePost account, so she has the ability to schedule them out again and again if she would like. What’s more, she also has the ability to modify them at anytime by editing them.

Once you have input your marketing message posts into your BundlePost My Content folders, you are not only saving a ton of time, but can be extremely consistent in your promotional sharing. You will drive traffic to your website on a daily basis, with limited effort.

“My Content” is an important part of effective social media marketing and an incredible feature of BundlePost.

It is important to note that you should share about yourself, what you do and your marketing message content. Using BundlePost My Content folders is one way to ensure that we always have something going in our feeds about us. Just one of many features we have to help you save time.

If you currently do not have a BundlePost account and would like assistance in setting up your account please let us know. If you have been with BundlePost for awhile now and would like additional training in how to get the most out of it, we are here to help.

 

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

Advertisements

Leave a comment

Filed under Agency, Brand, BundlePost, Bundlet, Content, Curation, Facebook, Hashtag, Hootsuite, Marketing, Social Media, social media automation, Social Media Content, Social Media Marketing, social media tool, Twitter

Millennials and Social Commerce By The Data [Infographic]

Interest and discussions surrounding the 76 million millennials and their impact on social media, marketing and social commerce are seemingly increasing every week. Brands and marketers are seeking data to bolster their digital marketing efforts around this group, their interests and online patterns and rightly so. Millennials are unique in that they are not influenced by traditional ‘push’ marketing strategies as other population segments have been in the past and more importantly they have been raised with the digital world in place, rather than migrating to it as those before them.

Using data published in a report by UMass, we have created an easy to consume Infographic that contains the key points every brand and marketer should know. Following the infographic we break down some of the data points and include some takeaway action steps you may want to consider.

Millennial Social Commerce Infographic

The Data Highlights:

  • 35% of Millennials are likely to use a “buy” button on Facebook and 24% are likely to use one on Twitter, should those be provided by the platforms.
  • Facebook declines but is still the most popular platform among Millennials when looking to interact with companies/brands online. While their numbers have fallen slightly, Twitter and Pinterest have made modest gains. Fifty-five percent of respondents currently like at least one brand on Facebook (down from 62% last year). Twitter has 29% (up from 23%) and
  • Pinterest has 16% (up from 11%) of Millennials following or pinning a company/brand.
  • Hair, Beauty and Apparel continues to be the category in which most products are purchased by Millennials across all platforms studied.
  • Relative to users of larger platforms, Pinterest again has the highest online sales conversion rate. Fifty-one percent of Pinterest users make their purchases online exclusively compared to 16% of Facebook users and 35% of Twitter users. The user-friendly, highly visual design of the website facilitates information search and evaluation of alternatives. Pinterest makes the transaction process flow with optimal ease for consumers.
  • 48% of Millennials use smart phones to make purchases online and 21% use tablets.

Action Plan Takeaways:

If millennials make up part or all of the target audience you are trying to reach through social and digital channels, there are a few things you need to consider:

1) You will not be successful pushing your marketing on them. They have been raised in the digital and social worlds and therefore relationships, conversations, trends and transmedia approaches are required, not optional.

2) You will have to be highly active and effective on multiple social media channels if you wish to get and keep the millennial attention.

3) Having a clear and optimized mobile strategy that works with millennial usage patterns is also required. They spend far less time on desktops and therefore the channels and media types you employ must be optimized for mobile and tablet.

4) A strategy and plan for social commerce is required. This is how millennials want to purchase. Make it easy for them to do so.

5) Curate and Create content at much higher frequencies for this group. They are online more frequently and consume content when and how they want.

3 Comments

Filed under Audience, Brand, Content, Curation, Engagement, Infographic, Marketing, Millennials, Relationship, Social Media, Social Media Content, Social Media Marketing, Strategy

The Significant Difference Between Autopilot and Marketing Automation

This last week we had a BundlePost user state that they wanted their social media marketing on “autopilot” and thought that’s what we did or advocated. Nothing could be further from the truth. Marketing automation and the term autopilot have no relation to one another in social media marketing. One is a carefully thought out and actively managed strategic component of an effective social media program, the other is liken to a drone with no pilot, mission or results.

social media marketing on autopilotIn the commercial aviation industry, millions of dollars are poured into the avionics and systems that keep aircraft in the air, comfortable for passengers and controllable by highly trained pilots. These systems are all integrated together to make the function we all know and understand as autopilot, possible. But what we never see is a plane placed on autopilot, without an experienced captain monitoring all aspects of the controls.

Pilots would never put their plane on autopilot, leave their seat and subsequently allow the plane to cruise unattended. Not only is that illegal and against all common sense and regulations, but it’s incredibly foolish and would be an accident going someplace to happen. On the contrary, there are two pilots in every commercial cockpit even though autopilot capabilities are on board. Both professional pilots are present, strapped in their seats and always ready and able to respond to any circumstance that arises.

Autopilot was never developed or designed to fly an airplane unattended, nor was it ever meant to be used as something to replace an experienced pilot. Advanced technology is designed to help efficiently manage some mundane human tasks, freeing up the pilots to ensure a smooth flight and potential problems or opportunities.

Let’s put some clarity to the differences between these two distinctly different marketing approaches as it relates to social media marketing. We will give six examples of each and provide a little detail as we go.

Social Media “Autopilot” Tactics –

Social media success does not appear by accident, or via automation, rather it can only be achieved through consistently executing proper strategy, activities and human interaction.

Accepted social marketing tactics do NOT include the following activity, tools or automation:

1) Auto-posting content from any source – This is not strategic, safe or effective.

2) Auto-tagging and posting messages – This includes things like newspaper posts that tag people you’ve automatically displayed on your Rebel Mouse or other newspaper pages, “top influencers tag messages” or any other similar tools or systems that auto-post to your pages, profiles or timelines. They are clearly automated, provide ZERO value to anyone (including yourself) and most people know this.

3) Automated Timeline or Direct Messages – We all know these are automated and not sincere as a result. We ignore not only the message you have automated, but we will likely ignore you hence forth.

4) Automated Retweet applications – Some of the newest horrid autopilot technology is the automated RT app. This little gem lets you select specific people/accounts and it will automatically RT their tweets at specific intervals. This is like an accident going somewhere to happen. It’s not effective, don’t do it.

5) Automated Pitch Tagging – We just connected (or have no relationship) and your autopilot solution tags me to pitch your link, blog, website, product or service. Have you ever wondered why email spam is now illegal? You’re doing the equivalent on social media and your brand and results will reflect it if you don’t stop. In fact many (including myself) report accounts that do such spamming, every time it happens. Wonder why your account gets suspended? Now you know.

6) Automated Engagement Posting – Imagine going to a networking event and when you introduce someone to somebody else, or tell someone about another persons book or product, the person you were referring to, took out their smart phone and played a recorded message. Or better yet, imagine that you were having a conversation with someone and a person or brand you’ve never heard of, jumped in to the conversation to tell you about their product all because he overheard you mention the word “fruit”.

Whatever you would do in real life, you should do in social media. Whatever you would never do at a networking event or walking down the street, don’t do in social. It’s not more complicated than that. Autopilot does not get real results in social media and will damage your reputation.

Consider this: If you and thousands of others are using such autopilot tactics in their social media marketing and hundreds, if not thousands are connected the same people, your autopilot tagging and posting are also appearing to the same person. What do you think the impression of your brand, product or service is when your automation is just like everyone else’s automation and being seen by the same person? I can tell you. You just became a brand or person they will not be doing business with.

“If your social media isn’t getting results you need less automation, more human & the right tools” ~@fondalo

Social Media Marketing Automation –

If you expect to get results there are a few social marketing automation functions that you need to be doing. Liken these activities as the aviation autopilot explanation we discussed earlier. You, the pilot are always there in the seat, but the plane’s autopilot can be running these functions for you.

1) Landing Page, Lead Capture, Email Drip Campaign – If you are using social media for marketing and do not have a clear marketing automation path for your prospects, you are undoubtedly not achieving the results you should/could be. Understanding your prospects click-through, registration and sign-up/order flow is extremely important and requires sales automation to be most effective.

2) Content Curation Scheduling – You must have enough relevant, valuable content in your social streams every day. It’s part and parcel effective social media. I am not referring to Retweeting or sharing other people’s curated content, but discovering and posting content that resonates with your audience. Though you should sometimes RT and share, you need to build thought leadership around the topics that drive your audience, and that requires you to aggregate and curate content they want. Scheduling these posts is a requirement, unless you have unlimited time and aren’t going to do the things that actually get results, like having conversations and building relationships. (I am being very sarcastic here. You must engage with your community if you expect results) You can either spend time posting content, or engaging and driving ROI from your efforts. Content curation scheduling is imperative!

3) Community Growth Targeting – Using tools that will help you identify your target audience and connecting with them enables you to grow your community and leverage the Social Media Connection Cycle. Finding and connecting with your customers and prospects across the social graph is extremely important. Doing it manually is cumbersome and extremely inefficient.

4) New and Evergreen Content Scheduling – When you create content in the form of blog posts and articles, you need to share that to your streams so your audience is aware. Posting it once is pointless, so you need to strategically schedule new and evergreen content multiple times when it is created as well as on an ongoing basis.

5) Scheduled Marketing Messages – If you have knowledge of something you will be doing on a specific day/time, scheduling your status update about it ahead of time makes perfect sense. Periodically scheduling marketing messages about what you do, that link to your landing pages (without tagging anyone) is appropriate and efficient. If you have done your other social strategy and activities effectively, you will earn the right to do so and people will read, click and share them.

6) Scheduled Graphics – If you are creating and posting graphics and photos to various social sites, you will want to ensure that you’re being consistent and frequent. You can’t be at your desk all the time and you shouldn’t be spending desk time doing such manual tasks. Scheduling this kind of content to your various social accounts is efficient and appropriate.

Wrap Up

There is a massive difference between social media marketing automation and autopilot. You need to know the difference and stop sheepishly replicating the activity other people are doing, when most of them are as broke and ineffective with their social media results as you are. Stop being part of the blind leading the blind and start understanding social media for what it is, not how the popular majority are using it (unsuccessfully). If you’re going to replicate what someone else is doing, you had better be darn sure that it is actually effective on the dollar and cents level and more importantly isn’t hurting your results instead of improving them.

7 Comments

Filed under Audience, automation, Blog, Brand, BundlePost, Community, Content, content creation, Curation, Engagement, influence, Marketing, Relationship, Results, Retweet, Smart Phone, Social Aggregation, Social Media, social media automation, Social Media Marketing, social media tool, Strategy, Tools

Why Ello and Tsu Entered The Social Media Scene and Why They’re Doomed

There are so many strong beliefs, perspectives and views within the social media industry, and therefore this post is going to be more controversial than we normally publish. The different “camps” of social media enthusiasts, professionals and celebrities are almost as Why Ello and Tsu came about and why they're doomedpolarized as the political parties within the United States and that means emotions can run rampant. Nevertheless, I am known for saying what needs to be said and I will attempt to do that without the emotionally charged words that often spark heated words.

There are several key reasons why new social networks like Ello and Tsu appear on the social networking scene with frequency. Having an understanding of these reasons is essential to make informed decisions on whether to chase after these numerous shiny new and incredibly distracting sites.

A Few Reasons Why Sites Like Ello and Tsu Appear

Trust – Facebook has a long history of building mistrust with its users and business customers. Constant changes, privacy issues and a lack of care or concern for their users. In recent years, Twitter has begun to make users and app developers weary with massive changes to API’s, announcements of things users oppose and other concerns. This leaves the door open to new ideas and competing social network entrepreneurs to believe there is an opportunity.

Limited Results – There are literally millions of brands and marketers using the top social networks, however few are getting real results. The lack of focus, understanding and results being achieved on the main platforms, gives way to a desire for something different that could magically change the results marketers are getting.

Human Nature – As human beings, we are programmed to often take the path of least resistance. Fight or flight as it were. Sometimes as humans, we want the easy way and sometimes something new, entices us that it could be possible.

Boredom – Also being human, we get bored easily. We are often attracted to shiny new things when we get bored and new social networks that get a lot of attention on blogs and from those we are connected to, gets the best of us. We want to be a part of the crowd and be entertained with new a new look, new capabilities and ideas.

Market Size – The overall social networking space is massive. If you come up with something that takes off in this industry, you are assured to become the next billionaire. Even though playing the lottery has better odds than that actually happening, some are allured by the chance and a new startup is born.

VC Gambling – Venture capital firms exist to invest. If they do not invest in new startups, they have no returns. Their models are based on hitting it REALLY big with a tiny percentage of the startups they invest in and losing everything on the majority. The pressure for VC’s to find and invest in the next really big thing is enormous.

When social networks are not trusted, not innovating anymore and polarize their customers and users, newcomers that hope to take advantage of that will appear. It’s that way in any industry.

Why Are Ello and Tsu Doomed?

Understanding a few of the reasons that we will continue to have so-called “Facebook killer” new networks continually popping up, is to also ask whether or not they will actually succeed, gain long-term traction or fail miserably. There are a few things to consider about the ultimately doomed fate of these two specific networks.

Polarizing Niche – Unlike the early days of Instagram and WhatsApp for example, Ello and Tsu have very tight niches that fuel their initial traction. Niches of new social networks are required if they are going to virally scale to critical mass as Pinterest, Instagram and WhatsApp have. But when the niches of these new shiny social networks are largely polarizing, it dooms the network to obscurity very quickly.

Let’s take Google Plus as an example. Starting out it was “largely” made up of two main niche groups of people, those that hated Facebook and those that were employed somehow in the social media industry, with a subgroup of Google fans that will use and love anything they produce. As we jump forward, these polarizing groups have dominated the Google Plus active user presence and prevented it from becoming mainstream, achieving critical mass and prominence.

Conversely, with Instagram and Pinterest,  the niche groups were made up of largely females and iPhone users. These early niches were not at all polarizing, enabling these two new social networks to easily grow and obtain the larger populations, thereby reaching the critical mass we see today. Neither of these two social networks were devised on negative branding or user messages against any other social networks, but rather positive features and capabilities that the industry and users clearly wanted and would use.

Both Ello and Tsu were born out of negative messaging that focuses on how other platforms suck. Although some of the points might make sense, at the end of the day shiny, new or anti-something never wins, market share does. When you look at the niche market segments of users that are attracted to these two new networks, polarizing would have to be considered an understatement.

To be clear, if you like a social network, by all means use it. But if you are doing social media marketing I suggest you focus on the ones that already have critical mass, accepted methods and reach, and leave the chasing of shiny new objects to those that have plenty of inexpensive time on their hands. Real social media marketing requires substantial knowledge, patience and consistency of proper strategies and activities.

There are no shiny objects or new networks that will magically create real results. Let those that don’t have real social media results spend their time chasing the newest shiny thing. If in the end it begins to get traction, becomes mainstream and can realize long-term sustainable results for you or your brand, then consider investing the time to add it to your mix.

7 Comments

Filed under Brand, Facebook, Instagram, Marketing, Pinterest, Social Media, Social Media Marketing, Strategy, Twitter

Social Fishing – Give The Fish What THEY Want, Not What You’re Hungry For

Over the last week, I have had live conversations with a few brands, individuals and marketers on the topic of social media content strategy. After receiving multiple questions from the various parties on these calls, I thought a new analogy to explain social marketing was needed.

Social media marketing is like fishingHere are some of the questions that were being asked:

How often should we post on social media?

What kind of content should we be posting?

Do these questions sound familiar? They should. They are the cornerstone to being effective with social media marketing.

Here’s how I answered these and other questions…

Let me share the analogy with you

Imagine you are a fisherman, woman or person and your job is to find, attract and catch fish. Without fish, you don’t eat and you have nothing to sell to the fish plant that processes fish for other people who want to eat fish but can’t/don’t fish. Without fish to sell to the processing plant, you have no income to survive on. So you fish…

If your livelihood depended on being good at fishing, you should probably know what kind of fish you need to catch. If you know what kind of fish you want to land, you had better know what type of bait they are attracted to and use that to fish with, rather than whatever you happen to be hungry for.

Let’s dive deeper…

If you’re going to be successful at catching fish, there are a few things you need to do.

1) Know what type of fish you are wanting to find, attract and catch.

2) Know what live bait, lure or tackle those specific fish are attracted to.

3) Have the appropriate lb test line that will support the fish size you are trying to catch.

4) Have the proper fishing poles, reels and other gear needed to catch and land the type of fish you are looking for.

5) Know where to find the fish you are trying to catch.

6) Have your fishing pole in the water at all times.

7) Have more than one fishing pole in the water at all times.

If you are fishing every couple of days. rather than every day, your chances of attracting or catching a fish is far less likely. If when you fish, you cast once, reel in and then go home, you are definitely not going to be successful. If the bait you have on the end of your line is a sandwich, but the fish you are trying to catch only hit on worms, you will not catch any fish you are targeting.

Let’s bring these fish home

In social media, you are fishing with content. You need to know what your target audience (type of fish) is interested in and share that content (bait) 80% of the time. Posting only a few times per day on social media will ensure a tiny percentage of your audience sees anything you post, therefore you need to have poles in the water all day, everyday to increase the likelihood your posts (lines in the water) are seen.

If you are fishing in social media, using content, graphics and status updates that are only about you, your brand or your content, it is like fishing for cod using a sandwich you want to eat. You must share content that your target audience is attracted to and get’s them to bite. Your posts need to be everyday, all day and of the variety that your target audience responds, clicks, shares, comments or likes.

When you have a fish on, you slowly reel it in. If you try to immediately land the fish, you will likely pull the hook out and/or break the line. You must patiently work the fish by reeling it in slowly (having conversations and building the relationship). When you have skillfully and patiently brought the fish to the side of the boat, you can bring it INTO the boat.

If you’ve done this well, some fish will gladly hop right into your boat for you by asking what you do, requesting information or signing up on your website. Some fish will require a net and more careful attention before trying to bring them into the boat.

At the end of the day, be sure you are giving your fish what they want, and not chumming the water with your food, leftovers and interests.

2 Comments

Filed under Audience, Brand, Content, Marketing, Relationship, Results, Social Media, Social Media Content, Social Media Marketing, Strategy

Leveraging Multiple Social Media Accounts For Better Results [Infographic]

Last week as we were going through our normal social media marketing processes, and we began discussing one of the reasons our social media has been so successful in a very crowded space of social media tools. Many marketers, brands and individuals have multiple social media accounts, but often do not consciously integrate them to achieve the best results. The BundlePost brand executes a very specific procedure for leveraging all of our personal and brand social accounts to achieve the maximum reach, exposure, views and impressions.

This daily process involves cross promotional posting between our teams personal social accounts, back to the brand accounts as well as a consistent system of cross promoting to and from multiple brand social accounts to each other, our content and web properties. Sound a little complex? It can be…

Some of you may be reading this a thinking to yourself, well duh, of course you have to cross promote and you’re right. However the difference between cross promoting across the social graph and having an effective process for doing so is what makes all the difference.

We have created an infographic that depicts a typical day of the BundlePost social media marketing process. Below in the infographic we will detail an example of our process using Instagram as well as an overview of what we do across all platforms.

leveraging multiple social media accounts across the social graph

Instagram Example:

Using our Instagram accounts as an example, here is the flow of our cross promotional process…

1) Morning post of our created/branded graphic that consists of funny, coffee or social media related content.

2) All day we link back to that graphic on all other personal and business social accounts.

3) Our teams personal Instagram accounts post the same graphic to their Instagram accounts later that day/evening.

4) On days when a new blog post is live, the graphic for the blog is also shared late morning on the brand Instagram account with the URL for the blog home page.

5) Our teams personal Instagram accounts post the same blog graphic to their Instagram accounts later that day/evening.

6) At various other times of the day, the brand Instagram account posts other non-brand graphics.

Overview of the Process:

The overall intent of the process is to ensure maximum impressions over the course of the day. Regardless of which platform your target audience happens to be on at any given moment, your content will have the opportunity to be viewed. Just like with television, repeated impressions are what get the audience to take action or remember the brand message.

It is important to note that none of this works without consistency and selfless value incorporated into the strategy. Meaning, if you are going to get the benefits of following this process you must have a social content management system that can execute three specific things efficiently:

1) Consistency – The process needs to be executed daily, across all social accounts.

2) Selfless Value – You need to have enough curated, valuable, selfless content in your streams everyday, all day.

3) Repeat – You need to frequently infuse your legacy/evergreen blog, graphic and other content into your streams.

You want to take a holistic view of your social media marketing efforts. An approach that incorporates all accounts that cross promote and drive traffic where you want it to go. The result of executing this process consistently is that you can stabilize and even predict the traffic to your content, blog and landing pages from day-to-day. You will remove the massive swings of new unique visitors to your website, blog and landing pages, without spending money on ads.

2 Comments

Filed under Audience, Brand, BundlePost, Content, content creation, Curation, Marketing, Results, Social content management, Social Media, Social Media Content, Social Media Marketing, Strategy

8 Social Media Pros Give Their Expert BundlePost User Best Practices

Expert Social Media Professionals Give Best PracticesWe recently reached out to a few of our expert BundlePost users that are also social media professionals to get their tips and best practices. These are industry professionals that spend their time actually doing effective social media marketing, not focusing on teaching, speaking, or trying to be an industry celebrity. The folks you are about to hear from execute social media professionally and their revenue comes from doing this effectively for clients and/or their brand. These professionals don’t make money teaching, speaking and writing about social media marketing theory, rather they quietly get real results in an industry fraught with many bullhorns that have no legs.

You will find this to be one of the longest blog posts we have ever generated, however you will also find that the knowledge, experience and advice these BundlePost experts provide will be invaluable. Join us as we celebrate these professionals and their experienced use of the BundlePost technology. They are listed below in no particular order.

 

Rainy Liang

Lynn Abate-Johnson

Rainy Liang is runs Get Social With Rainy, a digital marketing agency that specializes in social media marketing for midsized to large companies and celebrity personalities.Twitter LinkedIn About.Me

BundlePost is one of the most used tools in my social media toolbox. Without a doubt it is the easiest and most efficient way to organize and manage large amounts of content for sharing over multiple social media platforms, but that’s not the only reason I use it daily. Since Facebook’s decision to reduce the amount of organic Page traffic down to 1% and 2% I’ve had to find other ways to generate traffic to Facebook Pages. One way is by using BundlePost to repurpose content and boost traffic to fanpages from other social media platforms like Twitter and Google+. This process has eliminated the need to purchase Facebook ads and I’ve been able to restore a lot of traffic back to pre Edgerank percentages for a number of my clients.

How to Build Traffic to a Facebook Page Using BundlePost:

Maximize Your Effort:

  • Post at the optimal time for each social media platform. Google+, Twitter, LinkedIn and Pinterest Page analytics can help you determine time to repurpose content.
  • Utilize BundlePost content folders to get creative and change titles for your repurposed content to avoid sounding repetitive when re-sharing multiple times.
  • Build your following on all your social media pages. The more followers you have the easier it will be to direct more traffic to a Facebook Page.

Pinterest and Google+:

At this time there are limitations with scheduling links from Facebook Pages to other platforms like Pinterest and Google+. You will find the images do not populate. Keep this detail in mind when you are choosing the right Facebook Page content to schedule for Google+.

You can use this strategy to link pins back to a Facebook Page but I don’t recommend doing it through BundlePost at this time because Pinterest posts need an image to be effective. I suggest scheduling a pin with an image and a link to the Facebook post you wish to repurpose with Sendible.  However, there are limitations to scheduling pins via Sendible at this time. For example, all scheduled pins will be pinned to your first board by default, but you can easily change the order of your boards with Pinterest’s drag and drop function. I like to change the order of my client’s boards each week based on the content I plan to repurpose.

This is just one of my favorite uses for BundlePost that makes it possible for me get the most out of my time and effort and avoid unnecessary costly fees.

 

Erika Jones

KP Kelly

I think BIG while executing every detail with a passion for growth. I love the creativity of what I do and believe in getting into more than just the image of the business or brand but rather develop a long-term strategy for social and digital success. As a marketing evangelist I believe that marketing is a living breathing moving thing that you cannot wait for change, you go out and make it happen. I operate a fluid digital idea factory that practices skillful social media and marketing strategy every day. We move, you grow.Twitter, Facebook, Linkedin www.gosynergymc.com

When I was first introduced to BundlePost I was spending HOURS finding content for my clients and our agency was “stuck” at a certain point of growth because of the amount of time put into finding content rather than engaging and communicating and growing. After seeing BundlePost in action it was clear that we were going to save a lot of time scouring the Internet for hours finding content. In just a few short weeks we were able to spend ½ the time generating content for all our clients social media outlets and we spent that time growing their following and engaging with them instead of stuck behind a screen of bookmarked articles.

Understanding that social is about sharing and providing value to your “tribe” of people who chose to follow you, we knew that the content needed to be up to date, current and of course follow the trends in each industry we have clients in. By understanding that, and using the feed channels in BundlePost our clients can now post such a variety of information and resources on such a consistent basis they look like marketing rock stars. For example, we have a Realtor who we have educated that social media is not about the listings, but rather the value you provide on a daily basis and when the time comes that someone in your tribe knows someone looking to buy or sell, you are the person they go to! We use the various feed channels set up in BundlePost to put such a variety of information out to his followers that the amount of RT, likes, shares, and +1’s immediately jumped. By interacting with those people and continuing to build a relationship this realtor has connected and sold to people he would have never been able to touch via traditional advertising.

Another amazing BundlePost feature that has made our clients and us look like Rockstars is the hash-tagging feature. With one click, I can auto-hashtag posts making it look like we spent hours re-writing the said posts with the appropriate hashtags. One trick that we have used is the attribution feature, while it is to be used for giving credit to the author or source, we have also used it for creative hash tags that normally wouldn’t be used to replace, rather add to the post. For example a feed from a real estate digital blog is always hashtagged with #digitalgenius as well as the attribution. By using this feature we have also created some self-made and branded hashtags for our clients. We also use this feature for promoting our clients own blog posts and utilizing hashtags when sharing. One local real estate office has been using #RM4K for RE/MAX 4000 on all content generated from the office as well as they brand it online and in what little print they do. The time saved by having that hashtag auto post when posting their bundle feed from their blog has been remarkable.

Not only has BundlePost helped us be incredibly efficient with our social media time management, but the results we have shown clients from our social media efforts has created a strong hold on the market and allowed us to raise our prices. That’s right! Not only have we raised our prices, but we also now have a waiting list of clients that want to work with us. In a world of so much competition in social media, and constantly changing platforms, the one thing you need is consistent content, BundlePost provides that in an easy to use format that saves time, money and of course stress.

 

Lynn Abate-Johnson

Lynn Abate-Johnson

Lynn Abaté-Johnson runs a thriving global Social Business Agency called People Forward and a vacation rental home in Wellington, New Zealand, called Kainui Heights.Twitter,Facebook, Instagram, LinkedIn, Pinterest, and Google+

It made sense for me to go with a software product conceived and built out of the pain points of a Social Media Agency.  The minute I saw the live demo, I knew this was the tool I needed to make my brands shine in the realm of social business content curation, engagement, and relationship building that leads to real results. BundlePost has made it much more efficient for me to combine traditional and digital marketing practices; seamlessly woven together now, throughout my business.

My 3 BundlePost tips:

1. Campaigns happen daily, not in a silo. Integrate every post to be more cohesive with your branding year-round. Eliminate the stress of one big push here and there. Rather than forcing a campaign, try something different, using BundlePost “My Content” folders.

Events, such as – Book Launches, Fundraisers,  and Timed Offers are all attached to due dates.

Be sure to have your My Content folders and saved posts set up BEFORE (trickle them through starting months ahead, so your audience becomes familiar, and has time to share your messages), DURING, and AFTER (I always say that effective Follow Through makes all the difference and it’s never more true than in relationship building).  BundlePost provides the tools to set all this up in advance, while freeing me up to engage in real-time along the way.

2. Make it EASY for others to share/reTweet.  If you really want something shared, keep it brief, to the point, and frequent enough (top-of-mind), without being obnoxious.

Example:  My New Zealand Vacation Rental is one of my most frequently shared posts. I created a variety of short posts, including many of my guest’s testimonials (linked to my website landing page), in a “My Content” Folder within BundlePost, so it’s showing up in my feeds according to my carefully planned strategy. Isn’t New Zealand on everyone’s bucket list? J

3. Use the Force Bundlet! J  Just like building real-life relationships, effective social media marketing takes time and effort, and must include these elements:

– Pre-scheduled posts, strategically placed,

– Real-time thought-starters and engagement.

Use the Bundlet to pull timeless content from any web page and save it in a Queue folder for your next export. The Bundlet chrome extension makes it super easy and fast to keep up with the relevant content I come across daily. One click and it’s added to my BundlePost queues.

For example, I like to inspire people into action with positive stories and quotes. I make a habit of “collecting” these types of posts, created by others who are brilliant and talented, as well as creating my own.

These are just a handful of the ways I use BundlePost to increase the time, efficiency, and fun I bring to my business practices. The best part is that BundlePost is so progressive that I’m always picking up more tricks that I hadn’t tried yet. For me, as a forward-thinking entrepreneur, it’s exciting to have my fingertips on the pulse of software developers that understand exactly what I need and implement crucial elements for my ongoing success.

 

Daniel Hebert

Lynn Abate-Johnson

Daniel Hebert is an award-winning graduate of Mount Allison University, Growth Manager, Social Media at /newsrooms, and Co-founder at SteamFeed.com. He has a passion for digital marketing and entrepreneurship. If he wasn’t a marketer, he would take his love for food and become a chef.Twitter Linkedin

BundlePost is a great tool to use if you want to save time scheduling and curating social media content. However, if you don’t organize it properly, you can lose out on some of the efficiencies. Here are 6 organizational tips that could help you get more out of your BundlePost set-up:

1. Schedules: You’ll need to first set-up schedules in BundlePost. You should set-up multiple schedules for every account you manage. E.g. SteamFeed – Twitter, DanielGHebert – Twitter, SteamFeed – Facebook, SteamFeed – LinkedIn, and SteamFeed – Follow Friday. You could also set-up promotional schedules for each account you manage, based on specific campaigns. You might want to use a tool like Tweriod.com or anything that can show you optimal times to tweet for each account, and set-up your BundlePost schedules based on this.

2. Feeds: Feeds get sorted/grouped by alphabetical order in BundlePost exports, so keep this in mind when setting up your feeds in your dashboard. The best way to enter it is tagging accounts/people that will be using the feeds, then whether it’s a blog, news, or alert, and then the source name. E.g. @danielghebert – Blog – SteamFeed. When you’re looking specific feeds in your export, you can just scroll down to the right account, and all your feeds will be grouped together, instead of having to sift through 100s of feeds that are randomly tagged.

3. Attribution: One of the best features of BundlePost is the automatic attribution to each post you curate. But you need to be strategic about it. Mention the sources with either “by @handle” or “via @handle”. You can also add hashtags in this field. E.g. “via @SteamFeedcom #SMB” will be appended at the end of each tweets if you set it up this way. This is a huge time saver, and if used strategically, it can greatly help with reach.

4. My Content: Same concept with My Content folders, you need to organize it by account. Also, indicate what the folder is for. E.g. SteamFeed – videos, Steamfeed – Everygreen Blog Posts, SteamFeed – Newsletter Signups. This will make it very easy for you to find the right content to choose from when you’re ready to do an export.

5. Hashtags: Think about the different ways you could group hashtags. You can create hashtag folders by accounts you manage, or group them by topics. E.g. DanielGHebert, SteamFeedCom, Marketing Hashtags, SEO Hashtags, etc. Grouping it this way will make it quick and easy for you to use the right hashtags during an export.

6. Follow Friday Folders: This folder can be used strategically in several ways. You can target specific people you want to build relationships with (i.e. influencers, prospects, existing clients), add a personalized follow Friday in a folder, and then every few weeks run a follow Friday schedule that mentions these people. It creates an automatic touchpoint, and can be very useful in building and maintaining relationships with key prospects.

The key to BundlePost is efficiency. It can save you a ton of administrative/scheduling time if you do it right. Think about the different ways you’ll be using BundlePost, and which accounts or campaigns will be entered into the system. For every minute of planning you spend, you can save 10 minutes of execution. Don’t waste away your newly gained efficiencies by not spending time thinking about organization.

 

Cadi Jordan

KP Kelly

Cadi Jordan is an Internationally respected social media & marketing strategist. Her forte is in training, coaching and online management in the the spa, health and wellness sectors. Cadi is a regular contributor at Spa Inc Magazine. www.cadijordan.com Twitter Facebook LinkedIn Pinterest

Unlocking The Content Curation Key With BundlePost

It’s no secret it takes a little bit of work when you’re getting started on social media. Wondering where to start, what content to share and should you blog? There are a handful of components to consider as you’re moving through the process of your plan. BundlePost can help save you time on the content curation portion of it all. Time is key for almost anyone. I rank it above coffee. ;)

Curating content doesn’t have to take up too much time. RSS feeds and the Bundlet will probably become your best friends to help you curate content! After curation you will download it into a CSV file and upload it through your social media management platform. This allows you to share great content and frees you up time to engage!

These two key components of BundlePost will allow you to rock your content curation in no time!

RSS feeds are not dead!

They’re alive, well and still very useful for you! You’re still going to read some of your favorite blogs in real-time and share from the social sharing buttons but you’re also going to be able to take that RSS feed and add it straight into BundlePost.

Adding your favorite RSS feeds from those you love will create a feed that pulls from the most recent blog posts so that you have them all in one easy spot!

Here’s how to create a content feed.

Creating an RSS Content Feed

Click on Feeds and Add a Feed Channel. Fill out the information as you see it below. If you ‘check this box’ at the top then your content from that feed will not be purged after use. It is important to remember that it will take approximately 24 hours before the feed pulls content here.

Clearly name your feeds so that you can easily find them later. You can add as many feeds as you like.

The feed URL will look similar to the one in the above image. Be sure to use the correct one so that the feed will curate properly.

Attribution is for the twitter handle of the author or company. This will be pulled in when you download your CVS file.

As with many things social media related this part will take a little time. Sit down and make your wish list so that you can easily go in and add your feeds when you begin as this too will save you time. After you’ve got many feeds curated it will become easy to drop in as you find new ones and quickly add more.

Everyday I’m Bundling!

Ok, maybe not every day…. but the Bundlet allows easy access to curating more content!

Here’s how…

First you’ll need to go the support column on BundlePost and click on ‘install the Bundlet’ then walk through the steps there. You will then have a Bundlet extension in the top right of your Google Chrome browser as you see here.

The BundlePost Bundlet

Go to the website that you wish to curate content from and click on the Bundlet. You can do this from any page on the website.

As you can see from the image you can now save this URL to one of your ‘My Content’ folders and type whatever lead sentence you would like in to the text box. This is an easy way to curate the same URL content from one location, multiple times with varying copy!

RSS feeds and the Bundlet are a time saver. Do you have time-saving tips? Do you need more time-saving tips?

 

KP Kelly

KP Kelly

KP Kelly is a Marketing Consultant based out of Ohio that focuses on social media marketing, email marketing and blogging.  He specializes in barand growth and works with companies of any size, from solo-preneurs to Fortune 500 companies.  Twitter, Facebook

I am a social media marketer that manages the content of over 20 different companies and brands. I’ve known about BundlePost for a year or two, though I have always had my own method and systems for social media marketing and never looked too serious at BundlePost or any other tools outside of what I have been using for years. A few months ago, I decided to jump right in with both feet and try something different. I signed up for BundlePost and it has become a vital part of what I do as a social media marketer.

I could go on and on about why I like BundlePost, but I thought what might be most useful is for me to go beyond the obvious benefits of BundlePost and share a few tips and tricks that I have implemented.

First, I love that I can select the times and frequency of which my content will post. Every brands audience is different, and therefore the optimal times to post will vary. However, one thing I do that has helped increase my posts visibility and shares that I highly recommend for you is to schedule your posts to post at time other than on the hour, quarter-hour or half hour. By this I mean, instead of scheduling posts for 1:00, 1:15 and 1:30, schedule the posts for 1:05, 1:20 and 1:35. The reason for this is that auto scheduling is becoming more widely used, even by the casual users, and most everyone who auto schedules posts, schedules it to post on the hour or on the half hour. If you wait and post 5 minutes after everyone else does, you’re content will have a lot less noise to compete with and your visibility and shares will increase.

Second, I like that I can save the content that I want to repost every week or every day. With some of my clients, I will post content such as their website or Facebook page in a tweet every day. If you send out 20+ curated tweets a day, there will be a few marketing tweets that you want to send out also. My tip is to use the randomize function to alter the times that those tweets post. Though those of you reading this are probably like me and spend a great deal of time on social networks all throughout the day and night, most people don’t. The person who sees your tweets at 8-10am on a Monday has probably never seen what you post at 7-10pm on Tuesday. When you use the BundlePost randomize function for scheduled posts that you consistently share and post the content at different times each day, you open your content up to a broader audience.

Last, I encourage you to get on BundlePost, play around with it and request a one on one setup/training meeting. Listen to all the best practice tips you can, but then find a system that works for you. The best thing about BundlePost is that it has the automation and flexibility to allow you to incorporate your own strategies and systems, while providing complete control over what goes to your streams. Have fun with it and find a system that works for you.

 

Ahna Hendrix

KP Kelly

Global Social Media Marketing & Consultation. God-lover. @Share4Kids Co-founder. Traveler. Compulsive reader. Dancer. Writer. Motivator. Loud laugher. BIG smiler.  Twitterwww.ahnahendrix.com

BundlePost rocks. It aggregates content feeds, allows me to keep folders of direct brand content, and hashtags everything in a few seconds before packaging it in a fabulous little .CSV file.

But the real power of BundlePost was introduced to me during the re-launch of its brand. I was asked to assist with spreading the word for BundlePost’s launch, and then given a .CSV file to upload into Hootsuite containing all the promotional tweets scheduled out for seven days at different times.

That’s it – all I had to do. It blew my mind. Rather than asking me to tweet something or giving me several posts I had to manually copy, paste and schedule, I was given a single file to upload into my social dashboard with everything done for me.

In 2013, my friend @KP_Kelly (another BundlePost Pro user) and I created a nonprofit, @Share4Kids that grants the wishes of terminally ill children through the power of social sharing. It began slowly utilizing Facebook and Twitter, and was just officially launched a few weeks ago when KP ran across the state of Ohio to raise awareness and money for our organization.

In the next few months, we will launch our partner program where we ask other social media professionals to help us spread wishes and promotional information about #S4K on a regular basis, but the heavy lifting will be done by BundlePost.

We will create one BundlePost export file containing all the wish information, links, and pictures to distribute to everyone. This will make it very convenient for our partners to be involved while we are able to effectively manage the campaign and maintain control of the information going out.

What business can’t use such a method for their promotional campaigns??

 

Andrew Smith

KP Kelly

Andrew Smith is Digital Marketing Director for CaerVision, the only company that offers a complete suite of turn-key video communication solutions to help veterinary, podiatry and chiropractic practices attract prospective patients and clients while staying connected with current ones. Our solutions feature on-demand streaming, social marketing multimedia, video email and custom educational content delivered to waiting rooms and treatment rooms using the latest technology.  http://about.me/andrewsmith1443 Twitter

As a Digital Marketing Director for a company with many different vertical markets, one of my challenges is finding fresh, “curatable” content that my audience will be interested in. BundlePost is an integral part of my company focused digital marketing strategy, as well as a great tool I use for my own personal branding.

The best feature I love is the unlimited feed channels. This means I can be very specific as well as broad on the types of content I want to see. Using both keywords and RSS feeds from specific sites, I end up with a boatload of content that I pick the best from to post on my personal and company social media channels. Every day my feed content selection has thousands of highly relevant posts, from which I select roughly the top 1% to post.

One tip I have is to be derivative in your keyword selection when using Google Alerts. For example, create several forms of a topic like B2B, BtoB, B2B’s, business to business. This helps you get a much wider selection of content to choose from. I prefer to manually select from content, rather than schedule out in advance, since it only takes me 15 minutes or so to curate, hashtag, randomize the posts and schedule for export to Hootsuite for an entire day, over multiple social accounts.

So what are my results? Since I have many different profiles, I use about.me as my outbound URL across my social channels. Prior to using BundlePost, I was averaging around 35 views a week, now my views average 520 a week, as well as a substantial increase in Twitter followers, LinkedIn connections and Google+ page views. In and of itself that is great, but BundlePost has done what I wanted it to do, drive traffic to the different properties I manage, generate interest in our products and services as well as create a compelling online portfolio showcasing our knowledge of the market sectors we are involved with.

 

6 Comments

Filed under Alerts, automation, Brand, Bundle Post, Bundlet, Chrome Extension, Content, Curation, Hootsuite, Marketing, RSS Feed, Sendible, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, social media tool, Tools