Part 2 – 18 Amateur Social Media Marketing Mistakes To Avoid

In Part 1 of our series on Amateur Social Media Marketing fails, we covered some of the more common mistakes we see on a daily basis. We are continuing our series with an additional nine mistakes that you really should avoid.Again, we want to reiterate that this post is specifically for those that are using social media … Continue reading Part 2 – 18 Amateur Social Media Marketing Mistakes To Avoid

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18 Amateur Social Media Marketing Mistakes To Avoid – Part 1

Social media marketing isn't rocket science, however there are an incredible amount of details, nuances and procedures that not only take time to understand, they're changing on a daily basis. If you're using social media for marketing, you are constantly bombarded with tools, activities and methods from thousands of people. Without knowing, we often replicate … Continue reading 18 Amateur Social Media Marketing Mistakes To Avoid – Part 1

How NOT To Do Facebook Ads

Over the weekend I was scrolling through my feed on Facebook and came across this Sponsored Post from the United States Postal Service, USPS. It caught my eye because it had Spider-Man prominently displayed with the caption "Always at your service" accompanying it. This immediately trigger some thoughts and emotions about the USPS that many … Continue reading How NOT To Do Facebook Ads

5 Mistakes Social Media Agencies Make Before Even Getting A Client

I love the fact that social media has grown so much and now there are so many companies taking advantage of the possibilities. I also dig that there are so many new social media agencies being started by talented individuals that have decided to turn their love of the industry into their business. But it … Continue reading 5 Mistakes Social Media Agencies Make Before Even Getting A Client

The Importance Of Thanksgiving In Social Media

Regardless of whether you are in the United States, celebrate Thanksgiving as a holiday or not, its role in social media marketing is eternally connected. Not the way you might think. The Pilgrims didn't use twitter and there is no social media turkey destined to be on anyone's table this year. Effective social media marketing … Continue reading The Importance Of Thanksgiving In Social Media

It’s Nearly Impossible To Become A Social Media Professional Part 1

Social Media marketing has many challenges. Add to those challenges a new medium that changes very quickly and is rapidly growing new users and we have something that has a huge learning curve. This blog series is going to address some of those observations and obstacles most have to making the jump from marketer to social … Continue reading It’s Nearly Impossible To Become A Social Media Professional Part 1

Facebook Does More To Make Google Plus Viable Than Google Ever Could

If you have read my blog for any length of time, you know I am no Google or Google Plus fan. I have repeatedly discussed my views on what can only amount to a failure on Google's part to get in and actually dominate or at least become relevant in the mainstream social space. This opinion is … Continue reading Facebook Does More To Make Google Plus Viable Than Google Ever Could