4 Significant Advantages You Have Over Big Brand Social Media

Social media marketing often gets media attention and viral activity when big brands create a big budget video designed to attract attention and be shared. Consumers often connect with humor or emotion contained within such videos, share them and the next thing you see is the media and news sites writing about how awesome or effective the …

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Hey Facebook – Instead Of Repeating Posts I’ve Already Liked, How Bout…

Yesterday morning I was catching up on my far too many, overnight Facebook notifications. As I finished my follow-up on comments, likes and tags I attempted to whirl through my newsfeed to see what everyone was up to. Scrolling, refreshing and opening various pics and articles I began to consciously notice something that I have …

Case Study: One Of The Best Things We Did For Our Social Media Program This Year

The social media marketing program at Transparent Language is unusual because we offer language learning software for over 80 languages and our audience is massively segmented. Instead of pushing everyone into a single community, we’ve created over 30 separate community segments, each focused on a specific language. We have developed valuable content streams to share …

Creating A Social Media Drip Marketing Campaign – How We Launched 2.0

Social media marketing campaigns should be common place within your overall social media marketing strategy. A campaign is something outside of your normal efforts and strategy that is specific to an event, launch or other unique marketing goal. Incorporating social media campaigns into your social media marketing efforts are an exceptional way to leverage your …

The One Social Media Rule For Business

Wouldn't it be great if there were a list of rules to follow that were simple and clear on how and what to do for your social media marketing? Unfortunately or fortunately, depending on how you look at it, there are no rules for social media except one; Do Not Spam... That single rule seems …

Reality Check: Daily Required Social Media Marketing Activity

I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media "guru", "author", "celebrity" or #fauxpert that has never done social media marketing outside of self promotion and has a huge …

Google Reader Shutting Down Leaving Huge Curation Gap For Marketers

Yesterday Google announced on the official Google Reader Blog that on July 1, 2013, they will retire Google Reader. Originally announced on the official Google Blog that same day, the excuse given was that usage over the years had declined and that the company is focusing its efforts on other products. As I read and researched …

How To Use Your Legacy Social Media Content To Get Results

Assuming that you have a content strategy that delivers a consistent stream of relevant, valuable and interesting content to your target audience that is NOT about you or what you do through curation, you may need to take a closer look at YOUR content. Your legacy social content is an important additional component to your …

Social Media Content And The Social Selling Process [INFOGRAPHIC]

Content is so incredibly important in social media marketing. Many marketers and sad to say social media agencies don't realize the true impact it has on getting to the all important return on investment results that are often missed. Social media content is a crucial part of the "social selling" process as well, so I …

10 Points For Launching Your New Startup Using Social Media

As I speak with many new startup companies about social media, there are some big misconceptions about the what's and when's. Probably the biggest misconception I come across is the feeling that they should wait to start their social media marketing efforts until their product, website and/or business is actually completed or launched. This is …