The Top 5 #Hashtag Mistakes Marketers Make On Social Media

Hashtags have become synonymous with social media marketing and it's no wonder why. A totally unique component of social media, hashtags have the ability to grow your following, expand the reach of your content and highlight important words within your status updates. One less obvious thing that your hashtags tell your audience is whether you actually know … Continue reading The Top 5 #Hashtag Mistakes Marketers Make On Social Media

Relationships Are Built On A Foundation Of Trust

One of the things I think marketers forget about social media is that trust is a key factor in establishing, building and maintaining trust. It is the on AND offline foundation that all relationships are built from, yet so many do not consciously take this into account. What is Trust? Trust is the reliance on … Continue reading Relationships Are Built On A Foundation Of Trust

Want to Delete the Social Media World?

Want to Delete the Social Media World you are in? There are times I have wanted to drive to the beach and throw my laptop and cell phone in the ocean. Then just sit and listen to the roar of the ocean as it swallows up the noise. Listening as the constant ping noise of … Continue reading Want to Delete the Social Media World?

Adjusting Social Media Inputs To Realize Desired Output

There are several things to be said about effective social media marketing. One of them is that social media is not static. If you're being effective with a social media program it is often because you are doing many things right, not the least of which is continually making adjustments. The famous quote from Albert Einstein … Continue reading Adjusting Social Media Inputs To Realize Desired Output

The 3 Most Important Factors For Growing Your Social Media Community

It seems that almost daily we come across social media marketers, enthusiasts and brands that still seem to have limited understanding of social media best practices. Often the social media "consultant" is even missing key factors in their own social presence that hinders their community, reach and growth. You'd think we would be beyond this … Continue reading The 3 Most Important Factors For Growing Your Social Media Community

The Social Media Connection Cycle Explained [Infographic]

After many years in the industry, first as a social media agency, and now as a social media marketing software application, we have observed many cycles. As with most industries, there are cycles and flows that appear over time and social media is no different. Though not all social media accounts, brands or industry niches will experience the … Continue reading The Social Media Connection Cycle Explained [Infographic]

4 “Not So Obvious” Reasons Good Content Curation Is Important

We all know, or at least you should, that having enough relevant, selfless, valuable content in your streams is highly important. Curating great content from sources outside of your own, in large enough quantities on a daily basis is the center of any effective social media marketing strategy. That selfless value provided to your audience is … Continue reading 4 “Not So Obvious” Reasons Good Content Curation Is Important

4 Significant Advantages You Have Over Big Brand Social Media

Social media marketing often gets media attention and viral activity when big brands create a big budget video designed to attract attention and be shared. Consumers often connect with humor or emotion contained within such videos, share them and the next thing you see is the media and news sites writing about how awesome or effective the … Continue reading 4 Significant Advantages You Have Over Big Brand Social Media

Part 2 – 18 Amateur Social Media Marketing Mistakes To Avoid

In Part 1 of our series on Amateur Social Media Marketing fails, we covered some of the more common mistakes we see on a daily basis. We are continuing our series with an additional nine mistakes that you really should avoid.Again, we want to reiterate that this post is specifically for those that are using social media … Continue reading Part 2 – 18 Amateur Social Media Marketing Mistakes To Avoid

18 Amateur Social Media Marketing Mistakes To Avoid – Part 1

Social media marketing isn't rocket science, however there are an incredible amount of details, nuances and procedures that not only take time to understand, they're changing on a daily basis. If you're using social media for marketing, you are constantly bombarded with tools, activities and methods from thousands of people. Without knowing, we often replicate … Continue reading 18 Amateur Social Media Marketing Mistakes To Avoid – Part 1