How To Determine Topics For Your Social Media Content Strategy

Content is not the king of social media marketing, but it certainly is the starting point that drives conversations, action and results. Having and executing an effective social media content strategy is the difference between your brand being in social media and getting results in social media. I have discovered that there are typically three … Continue reading How To Determine Topics For Your Social Media Content Strategy

Social Media Content And The Social Selling Process [INFOGRAPHIC]

Content is so incredibly important in social media marketing. Many marketers and sad to say social media agencies don't realize the true impact it has on getting to the all important return on investment results that are often missed. Social media content is a crucial part of the "social selling" process as well, so I … Continue reading Social Media Content And The Social Selling Process [INFOGRAPHIC]

10 Points For Launching Your New Startup Using Social Media

As I speak with many new startup companies about social media, there are some big misconceptions about the what's and when's. Probably the biggest misconception I come across is the feeling that they should wait to start their social media marketing efforts until their product, website and/or business is actually completed or launched. This is … Continue reading 10 Points For Launching Your New Startup Using Social Media

Not Scheduling Social Media Posts Doesn’t Make You Authentic, It Makes You

I have often explained that social media is like a freeway. Each car flying by is content you and others are posting in their feeds. You have to have enough relevant, valuable cars (content) on the road every day outside of RT's and shares, so that whenever your audience steps up to the side of … Continue reading Not Scheduling Social Media Posts Doesn’t Make You Authentic, It Makes You

5 Mistakes Social Media Agencies Make Before Even Getting A Client

I love the fact that social media has grown so much and now there are so many companies taking advantage of the possibilities. I also dig that there are so many new social media agencies being started by talented individuals that have decided to turn their love of the industry into their business. But it … Continue reading 5 Mistakes Social Media Agencies Make Before Even Getting A Client

2013 Is About Wearing Social Media Shoes

It is fair to say that we have passed social media market penetration and most user segments are now engaged in at least one social network on a regular basis. Many marketers and businesses have learned to post, schedule and engage with an audience, ensuring that they have some level of presence within the social … Continue reading 2013 Is About Wearing Social Media Shoes

The Importance Of Thanksgiving In Social Media

Regardless of whether you are in the United States, celebrate Thanksgiving as a holiday or not, its role in social media marketing is eternally connected. Not the way you might think. The Pilgrims didn't use twitter and there is no social media turkey destined to be on anyone's table this year. Effective social media marketing … Continue reading The Importance Of Thanksgiving In Social Media

Your Social Media Fake Follower Attack FAILED – What To Do If It Happens To You

Last Sunday morning seemed like any other. I got up, pressed the on button on the coffee maker and awaited my normal rapid and lengthy infusion of coffee bliss as I started up the laptop in the office. I moved to the family room so I could hear if the baby boy woke up and … Continue reading Your Social Media Fake Follower Attack FAILED – What To Do If It Happens To You

Building Social Media Relationships With Influencers

A frequent question I get from my connections in the social graph is "How do I build a relationship with an influencer for my brand/product". Though it is a common question, the answer isn't as common. Since I sincerely believe that social media marketing is a parallel universe to the real world, I always take a step … Continue reading Building Social Media Relationships With Influencers

Social Media Is Becoming A Pressure Cooker That’s About To Explode

The social media industry is nothing like anything we've ever seen online before. Outside of high school and Hollywood, nothing else can compare to the pressures associated with "being popular." This unique element affects speakers, authors, social media agencies and even the person looking for work. Between Klout scores and the size of your community of likes … Continue reading Social Media Is Becoming A Pressure Cooker That’s About To Explode