Category Archives: Hootsuite

How To Create Reusable Marketing Message Campaigns To Drive Website Traffic

Would you like to learn how to schedule social media posts about YOUR website in Bulk? If you don’t share things about you, who will? Lately, I’ve been doing what seems to be fishing expeditions online, trying to figure out more about folks. Appears to be we have one extreme where people share all about themselves only and the other extreme where they share nothing at all. Why would someone not share about themselves on social media? Especially in regards to their business and what they do.

Yes, this is yet another blog about self-promotion! Bare with me as I share with you a tool, our very own BundlePost to help you schedule your social media posts for your website, or otherwise your marketing messages and content! What we refer to as our “My Content” section in BundlePost.  This BundlePost feature enables social media agencies to store efficiently and schedule marketing content for their clients and themselves.

Let me simplify all that for you – It’s not just for social media agencies. If you have a website that you need to share on social platforms, then BundlePost is the perfect tool to allow you to schedule posts, efficiently, strategically and in bulk.

There’s no question whether you should or shouldn’t self-promote. It’s a must! According to GlobalWebIndex “A quarter of internet users say that social network-based retail stores make them more likely to purchase online. Globally, 7 in 10 active Facebook users say they have bought a product online in the past month, with the equivalent figure among Twitter’s active user base climbing to approach the three-quarter mark.”

Without getting into the great detail of why, what or when to promote yourself. I thought I would instead get into the ‘How’ to support yourself. By using a friends website as an example.

Step by Step on how to schedule YOUR Marketing Message Content

1. Add our Google Chrome Extension – please add to your browser if you haven’t already. Here is the link – Bundlet

2. Set up a campaign schedule in BundlePost – for example, I have set one up for my friend on Twitter and LinkedIn for now. Selecting three specific times for posting her content to Twitter and two specific times for LinkedIn

JeanneSchedule

3. Using The Bundlet – Now the fun begins!
Open up a new tab in your browser and go to your website
Click on the Bundlet extension in your Chrome browser.
Next to the ‘Save Content to’ click on the drop down and scroll to the bottom where it has the “My Content” and add a new folder.
In the text box, you will see a brief description of the web page that you are on.
Highlight and replace what is there with something you want to say about this web page when posting on social media.

Jeanne

The brief description that appeared in the Bundlet for this web page was –  “Caribbean Cruises from HEARTS ON THE GO TRAVEL – a division of Cordially Yours Travel.” I replaced it with something that might make more sense for Jeanne’s audience on Twitter, Facebook or LinkedIn, like “Did you know that you can make payments on your next vacation through us? Ready to thaw out in the Caribbean?”

4. SUBMIT to save that post in your new My Content folder inside BundlePost. (before closing the Bundlet and moving to step 5, we suggest writing and keeping multiple posts for the same URL/page with different creative text)

5. Repeat Process – Go to another web page on your same website and repeat the process.
As you can see, my friend Jeanne has a ton of fun content on her website. I could be here at my laptop all week long adding things to her My Content Travel Website folder. I can also set up several different folders for her if I wanted to.

6. Start Export – After you have your folder full of 40 or more posts, click on the ‘Start Export’ button. Inside your BundlePost account in the navigation header and select which schedule you would like to use. Then pick the day in which you want to start scheduling posts for this campaign and click ‘Continue.’

7. Export Table -Congratulations you are now on the export table!
On the second level, light blue navigation bar click on the My Content Button drop-down and select the content folder you created in the earlier steps. EXAMPLE: Jeanne’s Travel website. Next, click on “Select all” followed by the “Move Selected” button.

You should see a screen that looks similar to the image below, with all of your tweets, scheduled and formatted for you! You don’t have to deal with spreadsheets anymore.

JeanneExport

8. Hashtags – I hashtagged things as I created otherwise we would have used our hashtag folder at this point. Another amazing feature in BundlePost

9. Drag and Drop – You can move things around by dragging or dropping the different posts or click on the randomize buttons to mix up the order of the scheduled posts as desired.

10. Edit – Glance over everything and if you need to edit just double click on the text of a particular post, make changes and click off to save it.

11. Download – We are almost done!!
Now you want to select the dashboard you use by clicking on their icon on the top of this export page.
Jeanne is a big Hootsuite fan, so I clicked on the Hootsuite logo to download the formatted and scheduled posts for the multi-day promotional campaign.
(note – never open the download file, simply save it where you want it on your computer)

12. Upload – Inside your Hootsuite Pro account you will find a Bulk message uploader link under scheduling in your compose message area.
A pop-up will then ask you for the CSV file you would like to use. Locate the file you downloaded from BundlePost and then select the second date format.
Select the proper social profile.
Submit!

13. You have successfully scheduled – 40 (or up to 100) new messages! Since this was sent to Jeanne’s Twitter account, that means for the next 13 days she will have her marketing messages going out on Twitter without having to do anything else. Just think if we created more? The 40 posts  that I created for Jeanne will remain in her BundlePost account, so she has the ability to schedule them out again and again if she would like. What’s more, she also has the ability to modify them at anytime by editing them.

Once you have input your marketing message posts into your BundlePost My Content folders, you are not only saving a ton of time, but can be extremely consistent in your promotional sharing. You will drive traffic to your website on a daily basis, with limited effort.

“My Content” is an important part of effective social media marketing and an incredible feature of BundlePost.

It is important to note that you should share about yourself, what you do and your marketing message content. Using BundlePost My Content folders is one way to ensure that we always have something going in our feeds about us. Just one of many features we have to help you save time.

If you currently do not have a BundlePost account and would like assistance in setting up your account please let us know. If you have been with BundlePost for awhile now and would like additional training in how to get the most out of it, we are here to help.

 

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

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Filed under Agency, Brand, BundlePost, Bundlet, Content, Curation, Facebook, Hashtag, Hootsuite, Marketing, Social Media, social media automation, Social Media Content, Social Media Marketing, social media tool, Twitter

Ready for the Social Holiday Season? My Secret to Christmas Content Curation

“City sidewalk, busy sidewalks dressed in holiday style. In the air there’s a feeling of #SocialBusiness.”

Easy content curation for Christmas social media marketingThat little line in the famous Christmas song is something I will be enjoying this year since all of my content for the Holiday Season is selected and curated. While I am shopping on the busy sidewalks, laughing and smiling there will be some of you that will probably be stuck at your computers. Christmas is a time for friends and family not a time to search and curate content. Especially when you have the ability to create, search, curate and schedule things ahead of time with BundlePost.

I will show you how I quickly and easily completed this task so that I can actually enjoy the Season this year. Wouldn’t you like to know how to save time and actually be able to accomplish more in the process? What’s more, this is something that you can use throughout the entire year, not just during the Holidays.

BundlePost has a Google Chrome extension called the Bundlet. The Bundlet allows you to grab and curate anything online and save it as a social media post in folders for scheduling.

Did you catch that? ANYTHING online. Some of you might be saying … “But I can do that with the Hootsuite Hootlet or with Buffer app”. Yes, that is true, you certainly can. However, I am not talking about scheduling things one at a time, each article or blog post separately. I am talking about Bulk Scheduling the content, graphics and blog posts you come across every day.

Using the Bundlet to save content for later bulk scheduling, there are two folder options

1. My Content – Create folders for all you or your clients marketing content and marketing messages.

2. Queues – Create folders for supplemental content. Content that you know will resonate with your audience. (Example – Christmas folder)

Christmas Queues in BundlePost

As you can see I selected to go with the Queue folder for my Christmas content. The possibilities and uses for Queue folders are actually endless. You can create a folder for any subject, client or category, then as you come across articles that you know will resonate with your audience, you can easily add them to that Queue and schedule them all in minutes. Doing research for a blog? You can use your Bundlet and Queue folders as a bookmark if you like. One place to have everything.

Now, back to Curating Christmas Content.

The Secret

Find the (2)1. Search for Content …. For things you know would interest your audience.

2. Click Chrome extension – Bundlet (Should see the content URL in the lower left hand corner and the title for the content you are queuing)

3. Drop down Save Content to – Add queue folder

4. Name folder (If you have Holiday product to share you might want to name it ‘Holiday Product’) You are the only one that will see the folder name. (So don’t stress over it LOL)

5. Select folder you just created or folder you want your content to be placed in. If folder is not selected your efforts will go to cyber space. Not even the Magic of Christmas can retrieve it for you. Sorry.

6. If box is checked, this content won’t be deleted if exported … that way you may share on multiple social platforms.

7. Curate Content. #TisTheSeason …. so have fun with it! I would suggest adding the authors Twitter handle as you see in the graphic. Great way to give them credit and possibly start a conversation. Have a special #Hashtag for Season? Be sure to include.

8. Click Submit

It only takes seconds to do these steps with the Bundlet. Now you just repeat those steps again as you find additional content for your holiday strategy! Keep going until you feel you have enough content in your Queue folder.

Let’s say you wanted to start your Christmas Content the day after Thanksgiving. That would give you a total of 28 days you need Christmas content. And let’s also say you wanted to post two Christmas items a day in between your normal content curation and marketing message posts. You would simple Queue 56 items into your Queue folder, create a schedule that contains two posting times per day, then merge the content in the Queue with that new schedule, run hashtags and your scheduled posts for the holidays are complete.

Want more help on executing with the Bundlet, Queues or BundlePost? Message me directly on Twitter and I will be happy to help!
PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in it’s transition from social media agency to a software company. She is an expert in social media tools.

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Filed under Audience, Blog, Buffer, BundlePost, Content, content creation, Curation, Hootsuite, Marketing, Social content management, Social Media, social media automation, Social Media Content, social media tool, Strategy, Tools

8 Social Media Pros Give Their Expert BundlePost User Best Practices

Expert Social Media Professionals Give Best PracticesWe recently reached out to a few of our expert BundlePost users that are also social media professionals to get their tips and best practices. These are industry professionals that spend their time actually doing effective social media marketing, not focusing on teaching, speaking, or trying to be an industry celebrity. The folks you are about to hear from execute social media professionally and their revenue comes from doing this effectively for clients and/or their brand. These professionals don’t make money teaching, speaking and writing about social media marketing theory, rather they quietly get real results in an industry fraught with many bullhorns that have no legs.

You will find this to be one of the longest blog posts we have ever generated, however you will also find that the knowledge, experience and advice these BundlePost experts provide will be invaluable. Join us as we celebrate these professionals and their experienced use of the BundlePost technology. They are listed below in no particular order.

 

Rainy Liang

Lynn Abate-Johnson

Rainy Liang is runs Get Social With Rainy, a digital marketing agency that specializes in social media marketing for midsized to large companies and celebrity personalities.Twitter LinkedIn About.Me

BundlePost is one of the most used tools in my social media toolbox. Without a doubt it is the easiest and most efficient way to organize and manage large amounts of content for sharing over multiple social media platforms, but that’s not the only reason I use it daily. Since Facebook’s decision to reduce the amount of organic Page traffic down to 1% and 2% I’ve had to find other ways to generate traffic to Facebook Pages. One way is by using BundlePost to repurpose content and boost traffic to fanpages from other social media platforms like Twitter and Google+. This process has eliminated the need to purchase Facebook ads and I’ve been able to restore a lot of traffic back to pre Edgerank percentages for a number of my clients.

How to Build Traffic to a Facebook Page Using BundlePost:

Maximize Your Effort:

  • Post at the optimal time for each social media platform. Google+, Twitter, LinkedIn and Pinterest Page analytics can help you determine time to repurpose content.
  • Utilize BundlePost content folders to get creative and change titles for your repurposed content to avoid sounding repetitive when re-sharing multiple times.
  • Build your following on all your social media pages. The more followers you have the easier it will be to direct more traffic to a Facebook Page.

Pinterest and Google+:

At this time there are limitations with scheduling links from Facebook Pages to other platforms like Pinterest and Google+. You will find the images do not populate. Keep this detail in mind when you are choosing the right Facebook Page content to schedule for Google+.

You can use this strategy to link pins back to a Facebook Page but I don’t recommend doing it through BundlePost at this time because Pinterest posts need an image to be effective. I suggest scheduling a pin with an image and a link to the Facebook post you wish to repurpose with Sendible.  However, there are limitations to scheduling pins via Sendible at this time. For example, all scheduled pins will be pinned to your first board by default, but you can easily change the order of your boards with Pinterest’s drag and drop function. I like to change the order of my client’s boards each week based on the content I plan to repurpose.

This is just one of my favorite uses for BundlePost that makes it possible for me get the most out of my time and effort and avoid unnecessary costly fees.

 

Erika Jones

KP Kelly

I think BIG while executing every detail with a passion for growth. I love the creativity of what I do and believe in getting into more than just the image of the business or brand but rather develop a long-term strategy for social and digital success. As a marketing evangelist I believe that marketing is a living breathing moving thing that you cannot wait for change, you go out and make it happen. I operate a fluid digital idea factory that practices skillful social media and marketing strategy every day. We move, you grow.Twitter, Facebook, Linkedin www.gosynergymc.com

When I was first introduced to BundlePost I was spending HOURS finding content for my clients and our agency was “stuck” at a certain point of growth because of the amount of time put into finding content rather than engaging and communicating and growing. After seeing BundlePost in action it was clear that we were going to save a lot of time scouring the Internet for hours finding content. In just a few short weeks we were able to spend ½ the time generating content for all our clients social media outlets and we spent that time growing their following and engaging with them instead of stuck behind a screen of bookmarked articles.

Understanding that social is about sharing and providing value to your “tribe” of people who chose to follow you, we knew that the content needed to be up to date, current and of course follow the trends in each industry we have clients in. By understanding that, and using the feed channels in BundlePost our clients can now post such a variety of information and resources on such a consistent basis they look like marketing rock stars. For example, we have a Realtor who we have educated that social media is not about the listings, but rather the value you provide on a daily basis and when the time comes that someone in your tribe knows someone looking to buy or sell, you are the person they go to! We use the various feed channels set up in BundlePost to put such a variety of information out to his followers that the amount of RT, likes, shares, and +1’s immediately jumped. By interacting with those people and continuing to build a relationship this realtor has connected and sold to people he would have never been able to touch via traditional advertising.

Another amazing BundlePost feature that has made our clients and us look like Rockstars is the hash-tagging feature. With one click, I can auto-hashtag posts making it look like we spent hours re-writing the said posts with the appropriate hashtags. One trick that we have used is the attribution feature, while it is to be used for giving credit to the author or source, we have also used it for creative hash tags that normally wouldn’t be used to replace, rather add to the post. For example a feed from a real estate digital blog is always hashtagged with #digitalgenius as well as the attribution. By using this feature we have also created some self-made and branded hashtags for our clients. We also use this feature for promoting our clients own blog posts and utilizing hashtags when sharing. One local real estate office has been using #RM4K for RE/MAX 4000 on all content generated from the office as well as they brand it online and in what little print they do. The time saved by having that hashtag auto post when posting their bundle feed from their blog has been remarkable.

Not only has BundlePost helped us be incredibly efficient with our social media time management, but the results we have shown clients from our social media efforts has created a strong hold on the market and allowed us to raise our prices. That’s right! Not only have we raised our prices, but we also now have a waiting list of clients that want to work with us. In a world of so much competition in social media, and constantly changing platforms, the one thing you need is consistent content, BundlePost provides that in an easy to use format that saves time, money and of course stress.

 

Lynn Abate-Johnson

Lynn Abate-Johnson

Lynn Abaté-Johnson runs a thriving global Social Business Agency called People Forward and a vacation rental home in Wellington, New Zealand, called Kainui Heights.Twitter,Facebook, Instagram, LinkedIn, Pinterest, and Google+

It made sense for me to go with a software product conceived and built out of the pain points of a Social Media Agency.  The minute I saw the live demo, I knew this was the tool I needed to make my brands shine in the realm of social business content curation, engagement, and relationship building that leads to real results. BundlePost has made it much more efficient for me to combine traditional and digital marketing practices; seamlessly woven together now, throughout my business.

My 3 BundlePost tips:

1. Campaigns happen daily, not in a silo. Integrate every post to be more cohesive with your branding year-round. Eliminate the stress of one big push here and there. Rather than forcing a campaign, try something different, using BundlePost “My Content” folders.

Events, such as – Book Launches, Fundraisers,  and Timed Offers are all attached to due dates.

Be sure to have your My Content folders and saved posts set up BEFORE (trickle them through starting months ahead, so your audience becomes familiar, and has time to share your messages), DURING, and AFTER (I always say that effective Follow Through makes all the difference and it’s never more true than in relationship building).  BundlePost provides the tools to set all this up in advance, while freeing me up to engage in real-time along the way.

2. Make it EASY for others to share/reTweet.  If you really want something shared, keep it brief, to the point, and frequent enough (top-of-mind), without being obnoxious.

Example:  My New Zealand Vacation Rental is one of my most frequently shared posts. I created a variety of short posts, including many of my guest’s testimonials (linked to my website landing page), in a “My Content” Folder within BundlePost, so it’s showing up in my feeds according to my carefully planned strategy. Isn’t New Zealand on everyone’s bucket list? J

3. Use the Force Bundlet! J  Just like building real-life relationships, effective social media marketing takes time and effort, and must include these elements:

– Pre-scheduled posts, strategically placed,

– Real-time thought-starters and engagement.

Use the Bundlet to pull timeless content from any web page and save it in a Queue folder for your next export. The Bundlet chrome extension makes it super easy and fast to keep up with the relevant content I come across daily. One click and it’s added to my BundlePost queues.

For example, I like to inspire people into action with positive stories and quotes. I make a habit of “collecting” these types of posts, created by others who are brilliant and talented, as well as creating my own.

These are just a handful of the ways I use BundlePost to increase the time, efficiency, and fun I bring to my business practices. The best part is that BundlePost is so progressive that I’m always picking up more tricks that I hadn’t tried yet. For me, as a forward-thinking entrepreneur, it’s exciting to have my fingertips on the pulse of software developers that understand exactly what I need and implement crucial elements for my ongoing success.

 

Daniel Hebert

Lynn Abate-Johnson

Daniel Hebert is an award-winning graduate of Mount Allison University, Growth Manager, Social Media at /newsrooms, and Co-founder at SteamFeed.com. He has a passion for digital marketing and entrepreneurship. If he wasn’t a marketer, he would take his love for food and become a chef.Twitter Linkedin

BundlePost is a great tool to use if you want to save time scheduling and curating social media content. However, if you don’t organize it properly, you can lose out on some of the efficiencies. Here are 6 organizational tips that could help you get more out of your BundlePost set-up:

1. Schedules: You’ll need to first set-up schedules in BundlePost. You should set-up multiple schedules for every account you manage. E.g. SteamFeed – Twitter, DanielGHebert – Twitter, SteamFeed – Facebook, SteamFeed – LinkedIn, and SteamFeed – Follow Friday. You could also set-up promotional schedules for each account you manage, based on specific campaigns. You might want to use a tool like Tweriod.com or anything that can show you optimal times to tweet for each account, and set-up your BundlePost schedules based on this.

2. Feeds: Feeds get sorted/grouped by alphabetical order in BundlePost exports, so keep this in mind when setting up your feeds in your dashboard. The best way to enter it is tagging accounts/people that will be using the feeds, then whether it’s a blog, news, or alert, and then the source name. E.g. @danielghebert – Blog – SteamFeed. When you’re looking specific feeds in your export, you can just scroll down to the right account, and all your feeds will be grouped together, instead of having to sift through 100s of feeds that are randomly tagged.

3. Attribution: One of the best features of BundlePost is the automatic attribution to each post you curate. But you need to be strategic about it. Mention the sources with either “by @handle” or “via @handle”. You can also add hashtags in this field. E.g. “via @SteamFeedcom #SMB” will be appended at the end of each tweets if you set it up this way. This is a huge time saver, and if used strategically, it can greatly help with reach.

4. My Content: Same concept with My Content folders, you need to organize it by account. Also, indicate what the folder is for. E.g. SteamFeed – videos, Steamfeed – Everygreen Blog Posts, SteamFeed – Newsletter Signups. This will make it very easy for you to find the right content to choose from when you’re ready to do an export.

5. Hashtags: Think about the different ways you could group hashtags. You can create hashtag folders by accounts you manage, or group them by topics. E.g. DanielGHebert, SteamFeedCom, Marketing Hashtags, SEO Hashtags, etc. Grouping it this way will make it quick and easy for you to use the right hashtags during an export.

6. Follow Friday Folders: This folder can be used strategically in several ways. You can target specific people you want to build relationships with (i.e. influencers, prospects, existing clients), add a personalized follow Friday in a folder, and then every few weeks run a follow Friday schedule that mentions these people. It creates an automatic touchpoint, and can be very useful in building and maintaining relationships with key prospects.

The key to BundlePost is efficiency. It can save you a ton of administrative/scheduling time if you do it right. Think about the different ways you’ll be using BundlePost, and which accounts or campaigns will be entered into the system. For every minute of planning you spend, you can save 10 minutes of execution. Don’t waste away your newly gained efficiencies by not spending time thinking about organization.

 

Cadi Jordan

KP Kelly

Cadi Jordan is an Internationally respected social media & marketing strategist. Her forte is in training, coaching and online management in the the spa, health and wellness sectors. Cadi is a regular contributor at Spa Inc Magazine. www.cadijordan.com Twitter Facebook LinkedIn Pinterest

Unlocking The Content Curation Key With BundlePost

It’s no secret it takes a little bit of work when you’re getting started on social media. Wondering where to start, what content to share and should you blog? There are a handful of components to consider as you’re moving through the process of your plan. BundlePost can help save you time on the content curation portion of it all. Time is key for almost anyone. I rank it above coffee. ;)

Curating content doesn’t have to take up too much time. RSS feeds and the Bundlet will probably become your best friends to help you curate content! After curation you will download it into a CSV file and upload it through your social media management platform. This allows you to share great content and frees you up time to engage!

These two key components of BundlePost will allow you to rock your content curation in no time!

RSS feeds are not dead!

They’re alive, well and still very useful for you! You’re still going to read some of your favorite blogs in real-time and share from the social sharing buttons but you’re also going to be able to take that RSS feed and add it straight into BundlePost.

Adding your favorite RSS feeds from those you love will create a feed that pulls from the most recent blog posts so that you have them all in one easy spot!

Here’s how to create a content feed.

Creating an RSS Content Feed

Click on Feeds and Add a Feed Channel. Fill out the information as you see it below. If you ‘check this box’ at the top then your content from that feed will not be purged after use. It is important to remember that it will take approximately 24 hours before the feed pulls content here.

Clearly name your feeds so that you can easily find them later. You can add as many feeds as you like.

The feed URL will look similar to the one in the above image. Be sure to use the correct one so that the feed will curate properly.

Attribution is for the twitter handle of the author or company. This will be pulled in when you download your CVS file.

As with many things social media related this part will take a little time. Sit down and make your wish list so that you can easily go in and add your feeds when you begin as this too will save you time. After you’ve got many feeds curated it will become easy to drop in as you find new ones and quickly add more.

Everyday I’m Bundling!

Ok, maybe not every day…. but the Bundlet allows easy access to curating more content!

Here’s how…

First you’ll need to go the support column on BundlePost and click on ‘install the Bundlet’ then walk through the steps there. You will then have a Bundlet extension in the top right of your Google Chrome browser as you see here.

The BundlePost Bundlet

Go to the website that you wish to curate content from and click on the Bundlet. You can do this from any page on the website.

As you can see from the image you can now save this URL to one of your ‘My Content’ folders and type whatever lead sentence you would like in to the text box. This is an easy way to curate the same URL content from one location, multiple times with varying copy!

RSS feeds and the Bundlet are a time saver. Do you have time-saving tips? Do you need more time-saving tips?

 

KP Kelly

KP Kelly

KP Kelly is a Marketing Consultant based out of Ohio that focuses on social media marketing, email marketing and blogging.  He specializes in barand growth and works with companies of any size, from solo-preneurs to Fortune 500 companies.  Twitter, Facebook

I am a social media marketer that manages the content of over 20 different companies and brands. I’ve known about BundlePost for a year or two, though I have always had my own method and systems for social media marketing and never looked too serious at BundlePost or any other tools outside of what I have been using for years. A few months ago, I decided to jump right in with both feet and try something different. I signed up for BundlePost and it has become a vital part of what I do as a social media marketer.

I could go on and on about why I like BundlePost, but I thought what might be most useful is for me to go beyond the obvious benefits of BundlePost and share a few tips and tricks that I have implemented.

First, I love that I can select the times and frequency of which my content will post. Every brands audience is different, and therefore the optimal times to post will vary. However, one thing I do that has helped increase my posts visibility and shares that I highly recommend for you is to schedule your posts to post at time other than on the hour, quarter-hour or half hour. By this I mean, instead of scheduling posts for 1:00, 1:15 and 1:30, schedule the posts for 1:05, 1:20 and 1:35. The reason for this is that auto scheduling is becoming more widely used, even by the casual users, and most everyone who auto schedules posts, schedules it to post on the hour or on the half hour. If you wait and post 5 minutes after everyone else does, you’re content will have a lot less noise to compete with and your visibility and shares will increase.

Second, I like that I can save the content that I want to repost every week or every day. With some of my clients, I will post content such as their website or Facebook page in a tweet every day. If you send out 20+ curated tweets a day, there will be a few marketing tweets that you want to send out also. My tip is to use the randomize function to alter the times that those tweets post. Though those of you reading this are probably like me and spend a great deal of time on social networks all throughout the day and night, most people don’t. The person who sees your tweets at 8-10am on a Monday has probably never seen what you post at 7-10pm on Tuesday. When you use the BundlePost randomize function for scheduled posts that you consistently share and post the content at different times each day, you open your content up to a broader audience.

Last, I encourage you to get on BundlePost, play around with it and request a one on one setup/training meeting. Listen to all the best practice tips you can, but then find a system that works for you. The best thing about BundlePost is that it has the automation and flexibility to allow you to incorporate your own strategies and systems, while providing complete control over what goes to your streams. Have fun with it and find a system that works for you.

 

Ahna Hendrix

KP Kelly

Global Social Media Marketing & Consultation. God-lover. @Share4Kids Co-founder. Traveler. Compulsive reader. Dancer. Writer. Motivator. Loud laugher. BIG smiler.  Twitterwww.ahnahendrix.com

BundlePost rocks. It aggregates content feeds, allows me to keep folders of direct brand content, and hashtags everything in a few seconds before packaging it in a fabulous little .CSV file.

But the real power of BundlePost was introduced to me during the re-launch of its brand. I was asked to assist with spreading the word for BundlePost’s launch, and then given a .CSV file to upload into Hootsuite containing all the promotional tweets scheduled out for seven days at different times.

That’s it – all I had to do. It blew my mind. Rather than asking me to tweet something or giving me several posts I had to manually copy, paste and schedule, I was given a single file to upload into my social dashboard with everything done for me.

In 2013, my friend @KP_Kelly (another BundlePost Pro user) and I created a nonprofit, @Share4Kids that grants the wishes of terminally ill children through the power of social sharing. It began slowly utilizing Facebook and Twitter, and was just officially launched a few weeks ago when KP ran across the state of Ohio to raise awareness and money for our organization.

In the next few months, we will launch our partner program where we ask other social media professionals to help us spread wishes and promotional information about #S4K on a regular basis, but the heavy lifting will be done by BundlePost.

We will create one BundlePost export file containing all the wish information, links, and pictures to distribute to everyone. This will make it very convenient for our partners to be involved while we are able to effectively manage the campaign and maintain control of the information going out.

What business can’t use such a method for their promotional campaigns??

 

Andrew Smith

KP Kelly

Andrew Smith is Digital Marketing Director for CaerVision, the only company that offers a complete suite of turn-key video communication solutions to help veterinary, podiatry and chiropractic practices attract prospective patients and clients while staying connected with current ones. Our solutions feature on-demand streaming, social marketing multimedia, video email and custom educational content delivered to waiting rooms and treatment rooms using the latest technology.  http://about.me/andrewsmith1443 Twitter

As a Digital Marketing Director for a company with many different vertical markets, one of my challenges is finding fresh, “curatable” content that my audience will be interested in. BundlePost is an integral part of my company focused digital marketing strategy, as well as a great tool I use for my own personal branding.

The best feature I love is the unlimited feed channels. This means I can be very specific as well as broad on the types of content I want to see. Using both keywords and RSS feeds from specific sites, I end up with a boatload of content that I pick the best from to post on my personal and company social media channels. Every day my feed content selection has thousands of highly relevant posts, from which I select roughly the top 1% to post.

One tip I have is to be derivative in your keyword selection when using Google Alerts. For example, create several forms of a topic like B2B, BtoB, B2B’s, business to business. This helps you get a much wider selection of content to choose from. I prefer to manually select from content, rather than schedule out in advance, since it only takes me 15 minutes or so to curate, hashtag, randomize the posts and schedule for export to Hootsuite for an entire day, over multiple social accounts.

So what are my results? Since I have many different profiles, I use about.me as my outbound URL across my social channels. Prior to using BundlePost, I was averaging around 35 views a week, now my views average 520 a week, as well as a substantial increase in Twitter followers, LinkedIn connections and Google+ page views. In and of itself that is great, but BundlePost has done what I wanted it to do, drive traffic to the different properties I manage, generate interest in our products and services as well as create a compelling online portfolio showcasing our knowledge of the market sectors we are involved with.

 

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Filed under Alerts, automation, Brand, Bundle Post, Bundlet, Chrome Extension, Content, Curation, Hootsuite, Marketing, RSS Feed, Sendible, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, social media tool, Tools

Three Important Components Of Content Marketing

Important Components for Effective Content Marketing Content creation and content marketing has become a crucial element to any digital marketing effort. The transition from big brand only tactic to common place for all online marketers has and will continually expand. Using content for search engine placement and optimization, social network exposure and traffic is quickly becoming a must have component in any online marketing strategy.

While there are certainly many components to effective content marketing, here are three buckets that really require attention and preparation.

Content Creation –

In order to conduct content marketing effectively, you have to create content for your target audience that has relevant value.

  1. Who – Do you know who your target audience is? Be very clear about exactly who you are trying to reach with the content you create.
  2. What – Do you know the challenges your target audience is facing and/or the type of content that drives their interests online? Create compelling content that addresses their challenges and connects to their interests. Create content that speaks to them, not always about you.
  3. When – How consistently and frequently are you creating content?

“Create content that speaks to them, not always about you.”  Tweet:

Promotion/Distribution –

It’s one thing to create content, it’s wholly something different to promote it and get traffic to it.

  1. Channels – Know the online channels where your audience spends most of their time. Be highly active in those channels with consistent, relevant, selfless content that is not yours. By providing relevant, curated content consistently, you will earn the right to promote your created content.
  2. Community – The more consistently and frequently you create content, the larger and faster your community will grow. That includes your social following, subscribers to your blog and organic search reach.
  3. Tools – If you are active in all the right channels, providing selfless value to your audience and therefore built a large and loyal community, you need to ensure that you have an effective tool stack that helps you distribute your content to friends, followers and advocates.

Our tool stack incorporates Hootsuite, Bundle Post, Bundlet, Triberr and our email newsletter system. You want to be sure that the tool stack you are using is highly efficient and effective. Be sure that the tools allow you to promote your new content when it’s published, but can also manage that content for addition postings into social media easily and with strategy. You’ll definitely want the ability to seamlessly track when you shared the content last and schedule it repeatedly moving forward to ensure the optimum reach, traffic and exposure long-term. Social Content Management Is Important!!

Conversion –

Experienced content marketers know why they are creating the content they produce. They understand their objectives, processes and they track it to ensure the goals are being achieved. If they are not, they make changes to the process and do it again. Are you doing this?

  1. Objective – Do you know the goal and objective for your content? Have you planned, developed and tested what happens to the traffic your drive to your content?
  2. Process – Do you have a well thought out process and supporting mechanics to convert the traffic to your content into leads, customers, inquiries or subscribers?
  3. Tracking – Are you tracking the traffic to your content and measuring important metrics to determine what is working and what isn’t?

Although content marketing and content creation do not rise to the level of rocket science, they are both highly specialized components of today’s digital marketing requirements.

What are additional components that you utilize within your online marketing efforts?

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Filed under Community, Content, content creation, Curation, Hootsuite, Marketing, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, social media tool, Tools

Announcing The NEW Personal Bundle Post Account – Only $20

Over the last several months, Bundle Post has accomplished a lot of amazing things. Launching our new 3.0 version of Bundle Post, surpassing 2 million pieces of content per month and amassing an even larger user base are just a few of them. All of these efforts have been directed toward a commitment of constant technological improvement, feature enhancement, innovation, stagaring efficiency gains and net social media marketing results for our users. This commitment continues.

Bundle Post Personal Account PromotionAfter surveying hundreds of social media marketers, brands and agencies about their social media tools, challenges and needs, it became apparent to us that our product offering had a large gap for a huge segment of the market. Almost 30% of those surveyed stated that Bundle Post feature set solved their biggest social media marketing challenges. They also stated that they would be willing to spend $30/month for a social media marketing tool that saved substantial time curating, scheduling, hashtagging, managing marketing content and improved the net results of of social media marketing.

We listened to the market and began work on a solution…

Introducing the All NEW Personal Account from Bundle Post:

Bundle Post Personal Account

Whether you’re an individual marketer, starting a social media agency or just beginning with social media marketing, you know that it is time intensive. The new Bundle Post personal account gives you a ton of back office content aggregation, curating, hashtagging and scheduling power, all with a manageable budget. You’ll be able to spend more time building relationships, instead of managing social media content. Best of all, as your content needs and social media management requirements increase, you can grow with Bundle Post!

Login to get started with your Bundle Post Personal Account by clicking on the Manage/Upgrade Personal Account under the Dashboard Account section, or click here to start a personal account!

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Filed under Agency, Brand, Bundle Post, Chrome Extension, Content, Curation, Hootsuite, Relationship, Social Media, Social Media Content, Social Media Management, Social Media Marketing

The Top Social Media Dashboards And Tools Marketers Use [SURVEY REPORT]

As we continue the series of blog posts resulting from our survey on social media marketers, brands and agencies, we focus our attention on the top social media dashboards and tools. As a reminder, we conducted a survey with hundreds of social media professionals to gain insight on the challenges they face with social media management. The two previous posts were;

The Importance And Challenges Of Social Media Content Curation  [SURVEY REPORT]

and

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

Most Used Social Media ToolsWe continued with the survey and asked respondents “Which one of the following social media dashboard/tools do you use most to manage your social media posting?” Though most of the responses were somewhat expected, there is some deeper information in the data that we found interesting.

The big number that stood out most surprisingly to us was the almost 4 and half percent of respondents that are currently not using any tools whatsoever. 4.4% stated that they are using social media platforms directly, or not using any outside tools to be effective and efficient with their social media marketing.

Not so surprising was the huge 53% of respondents that stated they are using Hootsuite as the social media tool they use most often. As a dashboard that can manage many social media accounts and platforms in one place, it is well-known as the most used application for this purpose.

The second largest numbers tied in our survey. Roughly 10.7% of all respondents stated they were using both Buffer and Bundle Post social media tools. Of all of the dashboards and social media marketing and posting tools listed in the survey of social media marketers, these were the only two tools that were selected so closely. Though very different, both of these popular tools with social media marketers can be considered curation and scheduling tools. They both focus on making scheduling of curated content more efficient, but Bundle Post takes it much further with patent pending technology that also hashtags, manages marketing content and curated aggregation, while integrating with several social media dashboards, including Buffer.

While there are literally hundreds upon thousands of social media management tools on the market today, ensuring that efficiency and effectiveness of your social media efforts is key. The top social media tools and dashboards being used by many social media marketers, brands and agencies provide a good starting point for your core tools.

What social media tools are you using to be efficient and effective with your social media marketing efforts?

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Filed under Agency, Brand, Buffer, Bundle Post, Content, Curation, Hashtag, Hootsuite, Marketing, Results, Social Aggregation, Social Media, Social Media Management, Social Media Marketing

8 New Ways Content Curation And Social Media Marketing Are Now Easier

Gone are the days that posting a few times per day on social media accounts and expecting to get any meaningful results. The tenacious appetite for relevant content from social network users is growing daily. Consistently finding, scheduling and posting relevant, valuable curated content that is interesting to your target audience has become far more challenging for social media agencies, marketers and brands. The ability to control all aspects of the process, yet garner massive time savings with result driven capabilities are paramount to competing in this environment.

If you don’t have time to focus on engagement and building relationships, you are not getting results. If you are spending time scheduling content posts, you’re not engaging. If your social media automation isn’t providing an efficient work-flow solution for content management, you’re going to like what we are about to share with you.

Today Bundle Post is announcing the release of its version 3.0, which is packed with 8 new upgrades that make content curation and social media marketing even easier. The improvements contained in this release are far from simple. In fact, this package of upgrades is revolutionary in terms of functionality, efficiency and social media posting control.

Of the seven new advancements, five are for all user types and two of the new features are Pro user only capabilities that we know you’re going to go crazy over. So let’s dive into the 3.0 and show you the powerful functions that have been included.

1) Feed Attribution – (Pro Accounts Only)

You can now attribute an entire feed channel to an author, website or even add hashtags to posts from a specific Google alert.

  • Support for by/via @ mention attributions.
  • Manually edit a specific post attribution on the export table.
  • Edit/add feed channel attribution at any time.
  • Automatically manages every posts character length for you.

RSS Feed AttributionLet’s say you have an RSS feed from a specific website or blog already added into Bundle Post and you want to attribute the posts you use from that feed channel to the site/author whenever you use their content. All you have to do is edit the attribution field next to their feed channel with something like “by @BundlePost”. From then on when you select content from their feed channel on the export table, the system will append by @BundlePost to the text of each post.

Maybe your brand has a specific hashtag (like #weRockFood) that you use with your community and want to append that hashtag to all of your content from your blog when you share it on social sites. Next to your blogs feed channel in Bundle Post, add #weRockFood in the attribution field for that feed and the system will append it to each post when you export.

If all this wasn’t enough, we have also added the attribution function to the Bundlet Chrome extension. When you add a new RSS feed channel to Bundle Post using the Bundlet, you will be able to set attribution right then and there!

There are so many awesome uses for the attribution feature, but what is really cool is that the system will always adjust the number of characters in the text of posts with attribution assigned, ensuring the character limit requirements are handled for you and room is made for your attribution. What’s more, though you set attribution for an entire feed channel, you are able to edit specific attributions manually on the export table if you desire.

Finally, we don’t overwrite the text of posts in feed channels with the attribution text, we append the attribution only during an export, so you can change attribution at any time in the future and on your next export the new attribution will be live without effecting all the posts in that channel with the previous attribution.

2) Time Slot Control – (Pro Accounts Only)

When doing an export, there are times you may want to remove specific date/time slots from an export, without having to open the file after exporting and manually making the changes. (we recommend you never open/edit export files as it changes the formatting of special characters) But maybe you want to lighten the number of posts you have over the weekend, or you need to do an export starting at today’s date but it’s already three hours passed the first time slot in a given schedule.

Timeslotcontrol1Now you can toggle specific date and time slots on/off from the export table, without effecting the actual schedule you are using. To remove a specific posting date/time, click the blue clock icon at the left of the post. This will remove that time slot from the export for that date only, leaving that time slot active for previous and future days within the export. You can toggle a removed time slot back on if you change your mind, by clicking the grey clock icon again.

When you shut off a specific date/time, the system will automatically move the post that was in that slot down one time slot for you. The removed time slot will remain on the screen as a blank post and will not be exported at all, allowing you to easily see the time slots you have toggle off.

3) Redesigned Export Table

We have made some substantial improvements to the Export Table design and functionality, making managing hundreds of feed channels, folders and content much more efficient and user-friendly. The left column containing your huge list of Feed Channels, My Content, Queues, Follow Friday and Hashtag folders, requiring you to scroll over and over is now gone. We have replaced the left column with simple and clean drop down buttons on the top of the page, allowing you to easily access content and other functions without having to scroll.

By cleaning up the main part of the export table, we were able to spread the post table all the way out, making a much more simplified view with all posts taking up a single line. The new main export table section is more compact, yet easier to view and gives more room for additional functionality we are adding today as well as future capabilities to come.

Export Table View

4) Last Used

LastUsed2Knowledge is power, when you use the knowledge effectively. We believe it’s incredibly helpful and important to track the dates you last used a piece of content in the system, as well as the last date you exported for a specific schedule in the system. Easily having access to this information enables to you better plan your next required content scheduling for a particular social media account and what content you have not shared in a while.

Now, all content, schedules and feed channel posts are tracked and given date/time stamps, clearly showing you when it was last used in an export from the system.

We took this further and added the same tracking to all folders in the system as well. Finally, we also display the date and time every single piece of content in the system was last scheduled and even show you last exported and scheduled post dates when you start a new export as show below.

Last Used Dates

We believe tracking and providing this information to our users will enable them to better plan campaigns and be more effective with the short and long-term use of their content marketing.

5) Character Length Handling

The Bundle Post system now automatically corrects the character length of your posts at all times. Whether you are using the new attributions, edit the text of a post or auto-hashtag, Bundle Post will calculate character length and ensure that you are within the proper limits for uploading into the dashboard of your choice.

You will no longer have posts that sneak by with a few too many characters, causing an error when you upload to Hootsuite or other dashboards.

6) Hashtag Reminder

Have You HashtaggedHow many times have you exported your scheduled content and uploaded it and realized you forgot to run hashtags? We have too. Now Bundle Post will remind and ask you before downloading your export file if you have not yet run hashtags on the export. We keep track if you have done and don’t nag you, so you’ll only see the reminder if you forget.

7) Content Source Colors

We have made some changes to the export table colors we know you’re going to appreciate. The system handled this terribly before, in that only each feed channel received a different color, but all other content from other folder sources were kept the same color. Now:

  • A newly modified color scheme, contrasts and sequence make it easier to differentiate from content types/sources.
  • A different color will be assigned to content coming from each different folder, not just feed channels.

InsertPost

8) Insert a Post

insert a postYou can now manually create and insert a post into the export table in real-time. Posts inserted this way are not saved to the database, but are exported with all of your other posts. A great way to add posts to an export on the fly.

Ok, so we couldn’t stop at 8 new features. Though there are quite a few other unnamed changes, enhancements and improvements that you will quickly notice, we will layout just three more bonus upgrades for you here.

**BONUS Upgrades**

1) Export Auto-Naming:

We have added an additional bonus enhancement that is not really a new feature, but we know it will be something you’ll love. Bundle Post now automatically names your export files using the name of the schedule plus the dashboard platform you exported it for. It also appends the date at the end so you can easily identify the newest export you downloaded for that schedule, platform or client. It looks something like this – Client A – Twitter-Bundlepost-export-for-hootsuite-Dec-20-2013.csv

2) More Schedule Posting Times:

More Posting TimesWhen adding multiple time slots to a schedule with start and ending times, you used to only have options for on the hour, the fifteens, half and three-quarter hours. Bundle Post 3.0 allows you to create schedule posting times that are far more varied and ensuring that your social media posts are going at non-standard times each hour of the day.

3) RSS Error Handling: 

The new Bundle Post Feed Channel page has been highly improved with some new functions and improved error handling.

First, we have added an Update All Feeds option that allows you to force the system to ingest the latest content for all of your feeds in the system at once. This process can be time-consuming if you have several feed channels in the system, but prevents you from having to manually update feeds in between the three times per day automatic function already in place.

Secondly, we have added error handling for feed channels. This new process handles two main functions; 1) It ensures that the URL you add for a feed channel is formatted properly (example: contains the http://) and if it is not done correctly, the system automatically fixes it for you. 2) If a feed channel you have added to the system stops working or is not ingesting content, it will automatically flag that feed channel with a  image next to the RSS having an issue. This alerts you that something is wrong with the source of the RSS, it has been entered wrong and is not updating, or otherwise isn’t a supported feed source.

If you want to make your social media management and social media marketing efforts up to 80% more effective, efficient and profitable, Get started with Bundle Post now!

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Filed under Alerts, Bundle Post, Bundlet, Chrome Extension, Content, Curation, Engagement, Hashtag, Hootsuite, Marketing, Relationship, Results, Social Aggregation, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing