I am frequently asked by companies whether they should hire a social media firm to handle their social presence or if they should go it on their own. This is no simple question, but rather one that should be considered by every company regardless of size. The answers are equally as challenging due to the … Continue reading How You Know You Need To Hire A Social Media Firm…
Remember just a few years ago when Twitter and Facebook were really rising to the top and getting market acceptance in a broader way? Soon thereafter we started hearing about hundreds of new social networks popping up left and right. Those were directly competing with the two big boys for the non-business user. Remember any? … Continue reading The Future of Social Media is NOT Networks, But Relationship Management
I am asked frequently how you are supposed to handle ReTweets, Replies or Reply All on Twitter. Do you comment before or after the post? Should you comment at the beginning of a RT or at the end? What about when replying all? Let me start off by saying that there is no RIGHT or … Continue reading Should I Comment Before or After The RT Text Of A Post?
As most of you know I am heavily involved in most things in social media. I was an early adopter of Foursquare, HootSuite and Klout. I am constantly checking in when I am out and about and love how it fosters discussions. Due to how often I discuss coffee and/or am meeting at Starbucks, I … Continue reading Klout Perks – Going Beyond the Social Media Checkin
Within the social graph, content is everything. Text, posts, videos, blogs, pictures, etc are the currency we use to start conversations, provide value to others and maintain relationships. Everything in social media starts from content and much of the time it also ends there as well. The most successful people I know in any industry … Continue reading Why Content is SO Important in Social Media
Is there anything perfect in this world? Not so much. We know nothing is perfect within social media either, however good enough sometimes has a role in how we do things in life and business. In my humble opinion, Klout is a good example of this. Since social media took off, the measure of how … Continue reading 3 Reasons Why @Klout Matters In Your Social Media Success
In part one of "Social Media is Like A Freeway", we painted a picture of social media and drew analogies to illustrate the importance of posting enough valuable and relevant content. Now, we are going to seemingly contradict that by saying STOP posting content. Confused? Don't you hate that??? Relax. No need to pull your hair out. … Continue reading Social Media is Like A Freeway (Part 2) Stop Posting Content and Start Engaging
First social media content management system launches Feb. 15 Bundle Post TM estimated to reduce back office workload by 80 percent Portland, OR February 1, 2011 – Social Resolve, LLC announces the launch date for its social media content management system. On Feb. 15, 2011, Bundle Post TM will change the way businesses, both large … Continue reading First social media content management system launches Feb. 15