Category Archives: Mobile

What 1 Billion Mobile Users On Facebook Looks Like [infographic]

At least once every month, more than 1 billion Facebook users will access the behemoth social site in 2015. There is no doubt that as consumers become even more mobile with their internet usage, Facebook will take advantage of it with mobile ad revenues that are expected to be three-quarters of their total ad income. As mobile app users have made the switch to a predominant mobile/social connection and Facebook has facilitated their business model and functionality to adjust to this, 1 billion can seem to be a small number.

Mobile internet usage, social networking access as well as social media marketing in the mobile age is changing how we do a lot of things today. In some sense it has increased our patience in normal life, since waiting on someone who is late doesn’t involve boredom and staring at the ceiling, while at the same time we expect instant gratification, responses and communication with our friends, favorite brands and vendors. But if we really considered the billion number, it may cause us to reconsider how we currently look at mobile and how it will continue to evolve.

With numbers so large being tossed around in business, banking and social media, we sometimes don’t grasp how big that number actually is. In order to truly grasp just how enormous 1 billion is, and understand the incredible impact 1 billion mobile users have on a social network, we decided to do some research on the 1 billion figure and put it into more interesting perspectives that might surprise you.

Infographic - 1 Billion Mobile Facebook Users

Before we go any further, we’d like to add that by 2016, over 2.16 billion smartphone users will exist worldwide. Coupled with what we already explained about what 1 billion looks like, it’s important to recognize how quickly these numbers scale when they are that large.

Once you are able to conceptualize the size and scale of 1 billion and relate it to the number of mobile users that are accessing Facebook, you can truly get a picture of the impact mobile is having on social networking, social media marketing and mobile advertising.

If you also consider that there is only an estimated 1.9 Billion smartphone users in the entire world, the total of 1 billion mobile Facebook users begins to appear as large as it really is.

What is your strategy to leverage the 1 billion mobile Facebook app users over the next decade?

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Filed under ad, advertising, App, Facebook, Marketing, Mobile, Smart Phone, Social Media, Social Media Marketing

The Most Important Thing A Social Media Agency Can Do For Clients

So you’re a social media marketing agency and you are managing account for your clients, and you are wanting to take the results to the next level. You have set up the accounts, are regularly and frequently sharing valuable content in the various streams and are of course engaging and building relationships. Now you may even be asking yourself a few important questions like;

Social Media ResultsWhat is the most important thing you should be doing to maximize the reach for a client’s social media?

How do I implement it once I know?

Sound familiar? We thought so. We have been there. Previously to becoming a social media software company, we were a social media agency. We dealt with this question frequently and discovered that as it relates to retail client’s, there is one specific thing you can do to make a clients social media marketing more effective, more quickly. What is it?

Teach the client’s staff to understand and leverage their face-to-face contact with customers around social media.

Today’s consumers are incredibly connected online through social media, and an ever-increasing part of that connectivity is through mobile. Ensuring your client’s staff understands this and teaching them to recognize and utilize “in store” opportunities that further the overall social media marketing effort is essential. Using the staff to magnify and multiply the social media exposure is important for a comprehensive strategy that delivers.

Here are some key points to follow for best results:

1) Group Training –  If at all possible do a group training that brings all the staff that has consumer contact together in one place at one time. Be careful to only explain the basics of social media marketing, and not get into the deep details. You just want the group to have a decent understanding of it.

Going too deep into social media marketing will often cause the team to lose interest, get bored and take way too long. Keep it simple and short.

If your client location is not local to you, schedule a Google Hangout or Skype call with the client when they can have their staff together in a room for you to train all at once. Recording the training for use with new staff members can also be very helpful.

2) What You’re Doing – Be sure that the staff understands what the general strategy of the social media program is all about. They should know what you are doing for the client so they can answer basic questions when in a conversation with a visiting customer.

3) Spotting Customers – Teach the staff what to watch for when customers are in the store. Train them to keep an eye out for customers using or carrying smart phones and tablets, etc. If someone has a smart phone or tablet, they are likely a social media user.

Be sure that you cover the things likely to be asked of them about the client’s social media and give them some opening comments or questions they can use to bring it up. Things like:

– Are you guys on Facebook?

– Have you checked in on Foursquare?

– Are you following us on Twitter for our specials?

Prior to doing the staff training, work with the client to establish some kind of discount program for likes and follows, enabling the staff to incent customers to like the company page, follow and mention on Twitter, check in on Foursquare, etc. If the client is agreeable to the incentive program, be sure to have the details for the staff when you do the training.

4) Client SM Accounts – One of the most important things the staff must know off the top of their heads is what the client social media account names are. Make sure to go over all of the networks the client is on and the exact account names customers can use to find them.

Adding signs on the doors and at check out counters with the social media account names will not only aid staff in remembering, but also remind customers that the client is there.

5) Handouts – Prepare handouts with the bullet points that you covered in the meeting so they have something to reference once you leave.

6) Make It Personal for the Staff  **MOST Important**- If there was one thing we learned as an agency going through these steps with a client, was that making it personal and beneficial for the employees to do these things is imperative. In other words, have an answer for “what’s in it for them”.

Example: If the client is a restaurant, help the staff understand how they can make bigger tips by talking about social media with their customers. Give them examples of how they get bigger tips when they connect with customers about sports teams and how social media users are often even more fanatic than sports fans. Making the human connection with a customer about social media can result in bigger tips. If the client is some other kind of business, work with the client to create contests for the staff that enables them to win small bonuses or store credits, etc.

The point is, make it personal and beneficial for the staff to get on the social media marketing program.

Getting staff involved in the right ways with on site customers will make a significant impact on the overall social media marketing effort you are managing for them. If you do it properly, it will make your agency’s job much easier and the community growth, engagement and revenue results considerably larger and faster.

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Filed under Agency, Community, Facebook, Google, Marketing, Mobile, Results, Smart Phone, Social Media, Social Media Marketing, Strategy, Twitter

Images Changing Social Media – Instagram, Facebook And Pinterest

Because we are all human beings in social media and online, with exception of bots, we are all very visual. We have a need to visualize what we read and process the text under the proper context of its meaning. Think about it… We process information primarily visually, then use text to get the deeper detail.

Example:  Think about today’s computers and smart phones. Without getting into who stole what from whom, we have GUI (graphical user interfaces) today that makes it easy to use a computer or smart phone. We visually determine what we want to do, largely without reading any text, due to the graphics that guide our actions. This was such a powerful change to everything we do, I even copyrighted the phrase “Pictures rather than words” in 2000.

Many of you read my prediction about Facebook and Pinterest where I predicted that Facebook would create something to combat the Pinterest growth and resulting leak of time on site to the new network. I took a lot of heat for this prediction by the many avid users of Pinterest, but I am used to that. You see, I am committed to never getting emotionally attached to a network or method. I look at the industry solely from the facts and data patterns in order to best utilize social media marketing and be as forward thinking in my writing as possible. Whether it be Google, Google Plus, Facebook, Twitter, Linkedin or Pinterest, I am committed to keeping an unbiased business view of the industry. Am I always right? Of course not. Does this approach give me the ability to provide a unique perspective for my readers, absolutely!

So, with the acquisition of Instagram, it is clear that Facebook did in fact see the importance of the image and categorizing segment of social media Pinterest captured and intended to address it. I believe that Facebook is developing additional “in network” changes to their platform that will make the best use of the Instragram infrastructure and user base that ultimately results in an online and mobile Pinterest-like solution to its users. One of the significant advantages that Facebook achieves with this purchase is an irrevocable lead over Pinterest in the mobile, social media application of grouped/sorted images. That along with becoming the default method for mobile image content creation and sharing to the social graph, as well as it’s primary repository location that houses that content, the momentum gained here is massive!

What’s next? Look for some initial integration of the Instagram platform directly into Facebook’s systems, followed by some substantial changes to the way that images can be grouped and managed within Facebook. I think that they will follow all of this with some additional categorization abilities for shared content that will enable Pin-like sorting of other content not directly uploaded into Facebook by users.

Now that we are seeing the reality of Facebook’s chess move designed to combat the Pinterest phenomena, what do I suggest YOU do? A few things…

1) Stop whining and complaining about it.

2) Be prepared for the inevitable Facebook dominance of this market segment also.

3)  Look for ways to take advantage of these changes for marketing purposes that address the interests of your target audience.

Enjoy!

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Filed under Facebook, Mobile, Smart Phone, Social Media, Social Media Marketing

Klout Perks – Going Beyond the Social Media Checkin

As most of you know I am heavily involved in most things in social media. I was an early adopter of Foursquare, HootSuite and Klout. I am constantly checking in when I am out and about and love how it fosters discussions. Due to how often I discuss coffee and/or am meeting at Starbucks, I even made Brian Solis’ blog post about “the top 100 most connected people within the group mentioning Starbucks” back in February. Check out number 90. :-)

The fact that I discuss coffee and Starbucks so frequently has resulted in being constantly jabbed by friends and followers. It has also become an incredible connection point to build closer relationships with many people simply because we have this love in common. This common connection leads to conversation, which leads to relationships, which leads to discussing business. This is social media at its core.

This weekend after church, I took the kids to Subway. As usual I checked in on Foursquare, which pushes my checkins out to Facebook and Twitter automatically. This started some fun conversations both on Facebook and Twitter as it often does. But something carried over to the next morning, that I found incredibly powerful and I thought it should be shared with you.

Monday morning Klout sent me a tweet from their @KloutPerks account. (See pic to the left) What do you think the chances of me getting a “Perk” for Subway, the day AFTER I recently visited? Slim to none in my opinion. Clearly Klout is doing something incredibly smart and effective, that transcends the social media check-in marketing we are all familiar with.

By having access to my Twitter account when I signed up for Klout, and using their algorithm to analyze my posts and content, they are able to discern the topics I am influential about. More importantly, they are also able to track various places I check-in to, my social media content, as well as brands I tweet about, then use this data to provide promotions for brands. The ability for a brand to target influencers based on their interest in a brand AND also tie their follower counts and Klout score into that data is beyond brilliant. Major brands can generate buzz through those people who can generate the largest reach and reward them for doing so.

This not only represents an incredible tool for larger brands, but a very interesting additional revenue model for Klout. I believe we will continue to see more of this from Klout as it is a far more effective marketing solution over the standard location-based coupon scenario.

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Filed under check-in, Facebook, geolocation, Hootsuite, Klout, location based services, Mobile, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Twitter