Social Media Marketing – Data And Results Matter

One thing that has become obvious about the social media industry is change. Buzzwords, new¬†trends and even big surveys that measure the next thing big business is focusing on in social are a never-ending stream of change. Content, influence marketing, analytics, engagement, branding, ROI and lead generation are just a few of the described "priorities" … Continue reading Social Media Marketing – Data And Results Matter

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How To Determine Topics For Your Social Media Content Strategy

Content is not the king of social media marketing, but it certainly is the starting point that drives conversations, action and results. Having and executing an effective social media content strategy is the difference between your brand being in social media and getting results in social media. I have discovered that there are typically three … Continue reading How To Determine Topics For Your Social Media Content Strategy

Social Media Content And The Social Selling Process [INFOGRAPHIC]

Content is so incredibly important in social media marketing. Many marketers and sad to say social media agencies don't realize the true impact it has on getting to the all important return on investment results that are often missed. Social media content is a crucial part of the "social selling" process as well, so I … Continue reading Social Media Content And The Social Selling Process [INFOGRAPHIC]

Social Media Content Types Explained [Infographic]

Content drives everything in social media. It's where everything within the space starts, comes together and ends up. Seriously, think about it. If nobody was posting anything there would be no conversation or reason for being here. Many times people misunderstand content and it's various forms. We tend to think of content in terms of … Continue reading Social Media Content Types Explained [Infographic]

A Real Example of Effective Social Media Monitoring and Engagement

Last week I was watching TV with my baby boy (@Sprout TV) and saw an interesting commercial for something called the Total Bib. It kind of made me chuckle, which caused me to tweet something like "Total Bib reminds me of something out of a Saturday Night Live sketch". The tweet received a few laughs … Continue reading A Real Example of Effective Social Media Monitoring and Engagement