Category Archives: Social Aggregation

Hyper Local Marketing – Did you know?

Unique content for Hyper Local MarketingDid you know the BundlePost team works daily with Social Media agencies and Internet marketers? Folks that are working hard to get the word out about goods and services or hired to get the word out for others. One of the biggest concerns I hear among these folks is about hyper local marketing. Here is a strong accusation on the matter – Many agencies miss the mark entirely and are only concerned about taking money from small business owners. Sad, but true.

However, many small business owners miss the mark too by thinking everything is about the amount of ‘Likes’ and ‘Follows’ online. This is mostly because they have listened to folks that just want to take their money. Until one day the small business owner wakes up and says….. “my priority is getting my services and products sold or getting people in the door of my shop!!

The pressure is on!! The Agency now has to get to work because Small Business owners have found out – Social Media: It’s Quantity AND Quality, Not Either or

Likes and Followers are NOT sales by themselves. So we know we need quantity and quality, but what exactly do we share for the hyper local market? You can set up Google alerts to feed into BundlePost on any topic. Alerts for local are news, local events in the area, or content aggregation on any subject you’d like for that matter. However, I want to introduce you to a few things that I know will get the conversation going with your hyper local target market. The kind of things that are outside of box thinking for the typical social media marketer.

When I think hyper local marketing I think ‘Community’. When I think ‘Community’, I think history, community spirit, friends and family. Wouldn’t it be awesome for hyper local marketing to reflect that? What do you know about the history of your community? When and how was the local town established? There might be some in the audience saying ‘Who Cares’, but please remember hyper local marketing is about the community, where locally owned brick and mortar businesses actually still care about the community,  otherwise why would they have invested the time and money there.

If you can’t feel the community spirit, please know you’re not alone and I can totally understand. I was born and raised in Modesto California. I used to tell people, “Yup, born and raised, but was able to escape a few times.” Which obviously says that I wasn’t happy here. I could drive by the hospital and cemetery within five to ten minutes of each other and be overwhelmed with “Born here… died here”.

A couple of years ago I isolated myself in the mountains. Away from family, friends and community. For the very first time I spent a Christmas entirely by myself. One of the worst feelings ever. Loneliness. My only community was online. Shortly there after I decided I needed to go ‘Home’.

I am not saying to isolate yourself so that you learn to appreciate things more. Please don’t do that! What I am saying is that maybe it’s time to get re-acquainted with your surroundings. Time to do a little research like I have and possibly fall in love with where you or your client businesses live like I have.

Start looking for the positive things, the community spirit, the history and the fun trivia facts that most folks don’t know. By the time you are done with your research, you will feel like the town historian. That my friends can give you the cutting edge above your competition!

Seems like my favorite way to start a conversation lately is with… “Did you know?”

Example

Did you know that Modesto was established in 1870? Common knowledge for a local, but did you know that Paradise City and Tuolumne City literally picked up their homes and business buildings and moved them to Modesto? They placed everything on wood planks and wheels and drawn by horse to relocate for the new railroad city.

See, anyone can find out what year a town was established, Wikipedia is pretty good for that. If you want to sound more interesting dig deeper. Remember, I lived here my whole life and I didn’t know about the cities that disappeared. I was so curious about it that I looked up a map from the late 1800’s at the local library to see exactly where they were and drove to the sites, no sign of a city ever being there. NONE.

IMG_20141123_152429756

Did you catch that in the last paragraph that yes, I said LIBRARY. Your local Library is a wealth of untapped content dying for you to share! The only hard part is that there usually isn’t a ‘Share’ button. You actually need to read, learn, take notes and CREATE content that is not easily found online. The amazing part is that your librarian is eager and ready to help you. When I started asking questions about our community, I soon had a small audience of volunteers ready to assist with research.

Another Example

Did you know that Modesto is home to world’s largest winery? Again common knowledge for a local. But taking it one step further, did you know that Boone’s Farm wine is a Gallo product? Remember the Blue Hawaiian and Fuzzy Naval? Some folks probably don’t want to remember. LOL Okay, so still pushing the common knowledge for some here. So let’s get the inside scoop with this. SO, Did do you know how Boone’s Farm got its name? Here my friends is a great piece of inside scoop trivia for you. Boone’s Farm was named after a horse called Boone. Boone belonged to Julio Gallo’s granddaughter, Gina Gallo. Between the Gallo family estates was a small stall/shed for Boone on the property. Above the stall door hung a sign that read, “Boone’s Farm”

So in the last example I used the ‘Inside Scoop’. What large companies do you have in your community? Do you know someone who works for the company? Is there possibly a factory that offers tours? My inside source for this last example was my father. Dad used to work for the Gallo family in the early 70’s as a personal body-guard to the Gallo family. Awesome resource, right?

Step away from your computer and start asking the community about its past. You’ll be surprised about the awesome things you will find to share. You just might be able to rekindle the community spirit with your hyper local marketing.

In the end when we take pride in our community and we will often support our community by shopping local.

 

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

 

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Filed under Audience, BundlePost, Community, Content, Curation, Local, Marketing, Social Aggregation, Social Business, Social content management, Social Media, Social Media Marketing

The Significant Difference Between Autopilot and Marketing Automation

This last week we had a BundlePost user state that they wanted their social media marketing on “autopilot” and thought that’s what we did or advocated. Nothing could be further from the truth. Marketing automation and the term autopilot have no relation to one another in social media marketing. One is a carefully thought out and actively managed strategic component of an effective social media program, the other is liken to a drone with no pilot, mission or results.

social media marketing on autopilotIn the commercial aviation industry, millions of dollars are poured into the avionics and systems that keep aircraft in the air, comfortable for passengers and controllable by highly trained pilots. These systems are all integrated together to make the function we all know and understand as autopilot, possible. But what we never see is a plane placed on autopilot, without an experienced captain monitoring all aspects of the controls.

Pilots would never put their plane on autopilot, leave their seat and subsequently allow the plane to cruise unattended. Not only is that illegal and against all common sense and regulations, but it’s incredibly foolish and would be an accident going someplace to happen. On the contrary, there are two pilots in every commercial cockpit even though autopilot capabilities are on board. Both professional pilots are present, strapped in their seats and always ready and able to respond to any circumstance that arises.

Autopilot was never developed or designed to fly an airplane unattended, nor was it ever meant to be used as something to replace an experienced pilot. Advanced technology is designed to help efficiently manage some mundane human tasks, freeing up the pilots to ensure a smooth flight and potential problems or opportunities.

Let’s put some clarity to the differences between these two distinctly different marketing approaches as it relates to social media marketing. We will give six examples of each and provide a little detail as we go.

Social Media “Autopilot” Tactics –

Social media success does not appear by accident, or via automation, rather it can only be achieved through consistently executing proper strategy, activities and human interaction.

Accepted social marketing tactics do NOT include the following activity, tools or automation:

1) Auto-posting content from any source – This is not strategic, safe or effective.

2) Auto-tagging and posting messages – This includes things like newspaper posts that tag people you’ve automatically displayed on your Rebel Mouse or other newspaper pages, “top influencers tag messages” or any other similar tools or systems that auto-post to your pages, profiles or timelines. They are clearly automated, provide ZERO value to anyone (including yourself) and most people know this.

3) Automated Timeline or Direct Messages – We all know these are automated and not sincere as a result. We ignore not only the message you have automated, but we will likely ignore you hence forth.

4) Automated Retweet applications – Some of the newest horrid autopilot technology is the automated RT app. This little gem lets you select specific people/accounts and it will automatically RT their tweets at specific intervals. This is like an accident going somewhere to happen. It’s not effective, don’t do it.

5) Automated Pitch Tagging – We just connected (or have no relationship) and your autopilot solution tags me to pitch your link, blog, website, product or service. Have you ever wondered why email spam is now illegal? You’re doing the equivalent on social media and your brand and results will reflect it if you don’t stop. In fact many (including myself) report accounts that do such spamming, every time it happens. Wonder why your account gets suspended? Now you know.

6) Automated Engagement Posting – Imagine going to a networking event and when you introduce someone to somebody else, or tell someone about another persons book or product, the person you were referring to, took out their smart phone and played a recorded message. Or better yet, imagine that you were having a conversation with someone and a person or brand you’ve never heard of, jumped in to the conversation to tell you about their product all because he overheard you mention the word “fruit”.

Whatever you would do in real life, you should do in social media. Whatever you would never do at a networking event or walking down the street, don’t do in social. It’s not more complicated than that. Autopilot does not get real results in social media and will damage your reputation.

Consider this: If you and thousands of others are using such autopilot tactics in their social media marketing and hundreds, if not thousands are connected the same people, your autopilot tagging and posting are also appearing to the same person. What do you think the impression of your brand, product or service is when your automation is just like everyone else’s automation and being seen by the same person? I can tell you. You just became a brand or person they will not be doing business with.

“If your social media isn’t getting results you need less automation, more human & the right tools” ~@fondalo

Social Media Marketing Automation –

If you expect to get results there are a few social marketing automation functions that you need to be doing. Liken these activities as the aviation autopilot explanation we discussed earlier. You, the pilot are always there in the seat, but the plane’s autopilot can be running these functions for you.

1) Landing Page, Lead Capture, Email Drip Campaign – If you are using social media for marketing and do not have a clear marketing automation path for your prospects, you are undoubtedly not achieving the results you should/could be. Understanding your prospects click-through, registration and sign-up/order flow is extremely important and requires sales automation to be most effective.

2) Content Curation Scheduling – You must have enough relevant, valuable content in your social streams every day. It’s part and parcel effective social media. I am not referring to Retweeting or sharing other people’s curated content, but discovering and posting content that resonates with your audience. Though you should sometimes RT and share, you need to build thought leadership around the topics that drive your audience, and that requires you to aggregate and curate content they want. Scheduling these posts is a requirement, unless you have unlimited time and aren’t going to do the things that actually get results, like having conversations and building relationships. (I am being very sarcastic here. You must engage with your community if you expect results) You can either spend time posting content, or engaging and driving ROI from your efforts. Content curation scheduling is imperative!

3) Community Growth Targeting – Using tools that will help you identify your target audience and connecting with them enables you to grow your community and leverage the Social Media Connection Cycle. Finding and connecting with your customers and prospects across the social graph is extremely important. Doing it manually is cumbersome and extremely inefficient.

4) New and Evergreen Content Scheduling – When you create content in the form of blog posts and articles, you need to share that to your streams so your audience is aware. Posting it once is pointless, so you need to strategically schedule new and evergreen content multiple times when it is created as well as on an ongoing basis.

5) Scheduled Marketing Messages – If you have knowledge of something you will be doing on a specific day/time, scheduling your status update about it ahead of time makes perfect sense. Periodically scheduling marketing messages about what you do, that link to your landing pages (without tagging anyone) is appropriate and efficient. If you have done your other social strategy and activities effectively, you will earn the right to do so and people will read, click and share them.

6) Scheduled Graphics – If you are creating and posting graphics and photos to various social sites, you will want to ensure that you’re being consistent and frequent. You can’t be at your desk all the time and you shouldn’t be spending desk time doing such manual tasks. Scheduling this kind of content to your various social accounts is efficient and appropriate.

Wrap Up

There is a massive difference between social media marketing automation and autopilot. You need to know the difference and stop sheepishly replicating the activity other people are doing, when most of them are as broke and ineffective with their social media results as you are. Stop being part of the blind leading the blind and start understanding social media for what it is, not how the popular majority are using it (unsuccessfully). If you’re going to replicate what someone else is doing, you had better be darn sure that it is actually effective on the dollar and cents level and more importantly isn’t hurting your results instead of improving them.

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Filed under Audience, automation, Blog, Brand, BundlePost, Community, Content, content creation, Curation, Engagement, influence, Marketing, Relationship, Results, Retweet, Smart Phone, Social Aggregation, Social Media, social media automation, Social Media Marketing, social media tool, Strategy, Tools

A Social Media Marriage? No Wedding Bells, But Lots Of Benefits

**This free webinar has been rescheduled for March 26th at 10am PDT – Register here

We sure don’t want to burst your bubble, but this is not some wild, hair-raising story of two lovers that met on a social network and got married remotely over Twitter, although that does sound like something kind of fun. This announcement is about marrying of two technologies that were made for each other.

Sendible and Bundle Post are going BundlePost Sendibleto be conducting a first ever joint webinar. The free webinar will show how one of the top social media dashboards and the only social content management system work together to make social media marketing efforts more effective, efficient and profitable.

The Sendible dashboard delivers a powerful platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once. The solution expands multi-channel, accounts and team management beyond other platforms with broader features. Sendible tracks your social media account activity and reports on a broad range of metrics including analytics, fans/followers, clicks, traffic, engagement, sentiment and more.

By combining the scalable Sendible social media management platform with the patent pending content aggregation, curation, scheduling, hashtagging and marketing efficiencies of Bundle Post, many social media marketers and brands are able to reduce the number of tools they use, cut the time they spend managing their social media efforts and more importantly improve their results in dramatic ways.

On March 19th, Sendible and Bundle Post will be doing a live joint webinar showing the complementary technologies and how they work together to get you better results in less time. Click Here to register for the webinar. Space is limited!

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Filed under Brand, Bundle Post, Content, Curation, Results, Sendible, Social Aggregation, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing

The Top Social Media Dashboards And Tools Marketers Use [SURVEY REPORT]

As we continue the series of blog posts resulting from our survey on social media marketers, brands and agencies, we focus our attention on the top social media dashboards and tools. As a reminder, we conducted a survey with hundreds of social media professionals to gain insight on the challenges they face with social media management. The two previous posts were;

The Importance And Challenges Of Social Media Content Curation  [SURVEY REPORT]

and

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

Most Used Social Media ToolsWe continued with the survey and asked respondents “Which one of the following social media dashboard/tools do you use most to manage your social media posting?” Though most of the responses were somewhat expected, there is some deeper information in the data that we found interesting.

The big number that stood out most surprisingly to us was the almost 4 and half percent of respondents that are currently not using any tools whatsoever. 4.4% stated that they are using social media platforms directly, or not using any outside tools to be effective and efficient with their social media marketing.

Not so surprising was the huge 53% of respondents that stated they are using Hootsuite as the social media tool they use most often. As a dashboard that can manage many social media accounts and platforms in one place, it is well-known as the most used application for this purpose.

The second largest numbers tied in our survey. Roughly 10.7% of all respondents stated they were using both Buffer and Bundle Post social media tools. Of all of the dashboards and social media marketing and posting tools listed in the survey of social media marketers, these were the only two tools that were selected so closely. Though very different, both of these popular tools with social media marketers can be considered curation and scheduling tools. They both focus on making scheduling of curated content more efficient, but Bundle Post takes it much further with patent pending technology that also hashtags, manages marketing content and curated aggregation, while integrating with several social media dashboards, including Buffer.

While there are literally hundreds upon thousands of social media management tools on the market today, ensuring that efficiency and effectiveness of your social media efforts is key. The top social media tools and dashboards being used by many social media marketers, brands and agencies provide a good starting point for your core tools.

What social media tools are you using to be efficient and effective with your social media marketing efforts?

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Filed under Agency, Brand, Buffer, Bundle Post, Content, Curation, Hashtag, Hootsuite, Marketing, Results, Social Aggregation, Social Media, Social Media Management, Social Media Marketing

8 New Ways Content Curation And Social Media Marketing Are Now Easier

Gone are the days that posting a few times per day on social media accounts and expecting to get any meaningful results. The tenacious appetite for relevant content from social network users is growing daily. Consistently finding, scheduling and posting relevant, valuable curated content that is interesting to your target audience has become far more challenging for social media agencies, marketers and brands. The ability to control all aspects of the process, yet garner massive time savings with result driven capabilities are paramount to competing in this environment.

If you don’t have time to focus on engagement and building relationships, you are not getting results. If you are spending time scheduling content posts, you’re not engaging. If your social media automation isn’t providing an efficient work-flow solution for content management, you’re going to like what we are about to share with you.

Today Bundle Post is announcing the release of its version 3.0, which is packed with 8 new upgrades that make content curation and social media marketing even easier. The improvements contained in this release are far from simple. In fact, this package of upgrades is revolutionary in terms of functionality, efficiency and social media posting control.

Of the seven new advancements, five are for all user types and two of the new features are Pro user only capabilities that we know you’re going to go crazy over. So let’s dive into the 3.0 and show you the powerful functions that have been included.

1) Feed Attribution – (Pro Accounts Only)

You can now attribute an entire feed channel to an author, website or even add hashtags to posts from a specific Google alert.

  • Support for by/via @ mention attributions.
  • Manually edit a specific post attribution on the export table.
  • Edit/add feed channel attribution at any time.
  • Automatically manages every posts character length for you.

RSS Feed AttributionLet’s say you have an RSS feed from a specific website or blog already added into Bundle Post and you want to attribute the posts you use from that feed channel to the site/author whenever you use their content. All you have to do is edit the attribution field next to their feed channel with something like “by @BundlePost”. From then on when you select content from their feed channel on the export table, the system will append by @BundlePost to the text of each post.

Maybe your brand has a specific hashtag (like #weRockFood) that you use with your community and want to append that hashtag to all of your content from your blog when you share it on social sites. Next to your blogs feed channel in Bundle Post, add #weRockFood in the attribution field for that feed and the system will append it to each post when you export.

If all this wasn’t enough, we have also added the attribution function to the Bundlet Chrome extension. When you add a new RSS feed channel to Bundle Post using the Bundlet, you will be able to set attribution right then and there!

There are so many awesome uses for the attribution feature, but what is really cool is that the system will always adjust the number of characters in the text of posts with attribution assigned, ensuring the character limit requirements are handled for you and room is made for your attribution. What’s more, though you set attribution for an entire feed channel, you are able to edit specific attributions manually on the export table if you desire.

Finally, we don’t overwrite the text of posts in feed channels with the attribution text, we append the attribution only during an export, so you can change attribution at any time in the future and on your next export the new attribution will be live without effecting all the posts in that channel with the previous attribution.

2) Time Slot Control – (Pro Accounts Only)

When doing an export, there are times you may want to remove specific date/time slots from an export, without having to open the file after exporting and manually making the changes. (we recommend you never open/edit export files as it changes the formatting of special characters) But maybe you want to lighten the number of posts you have over the weekend, or you need to do an export starting at today’s date but it’s already three hours passed the first time slot in a given schedule.

Timeslotcontrol1Now you can toggle specific date and time slots on/off from the export table, without effecting the actual schedule you are using. To remove a specific posting date/time, click the blue clock icon at the left of the post. This will remove that time slot from the export for that date only, leaving that time slot active for previous and future days within the export. You can toggle a removed time slot back on if you change your mind, by clicking the grey clock icon again.

When you shut off a specific date/time, the system will automatically move the post that was in that slot down one time slot for you. The removed time slot will remain on the screen as a blank post and will not be exported at all, allowing you to easily see the time slots you have toggle off.

3) Redesigned Export Table

We have made some substantial improvements to the Export Table design and functionality, making managing hundreds of feed channels, folders and content much more efficient and user-friendly. The left column containing your huge list of Feed Channels, My Content, Queues, Follow Friday and Hashtag folders, requiring you to scroll over and over is now gone. We have replaced the left column with simple and clean drop down buttons on the top of the page, allowing you to easily access content and other functions without having to scroll.

By cleaning up the main part of the export table, we were able to spread the post table all the way out, making a much more simplified view with all posts taking up a single line. The new main export table section is more compact, yet easier to view and gives more room for additional functionality we are adding today as well as future capabilities to come.

Export Table View

4) Last Used

LastUsed2Knowledge is power, when you use the knowledge effectively. We believe it’s incredibly helpful and important to track the dates you last used a piece of content in the system, as well as the last date you exported for a specific schedule in the system. Easily having access to this information enables to you better plan your next required content scheduling for a particular social media account and what content you have not shared in a while.

Now, all content, schedules and feed channel posts are tracked and given date/time stamps, clearly showing you when it was last used in an export from the system.

We took this further and added the same tracking to all folders in the system as well. Finally, we also display the date and time every single piece of content in the system was last scheduled and even show you last exported and scheduled post dates when you start a new export as show below.

Last Used Dates

We believe tracking and providing this information to our users will enable them to better plan campaigns and be more effective with the short and long-term use of their content marketing.

5) Character Length Handling

The Bundle Post system now automatically corrects the character length of your posts at all times. Whether you are using the new attributions, edit the text of a post or auto-hashtag, Bundle Post will calculate character length and ensure that you are within the proper limits for uploading into the dashboard of your choice.

You will no longer have posts that sneak by with a few too many characters, causing an error when you upload to Hootsuite or other dashboards.

6) Hashtag Reminder

Have You HashtaggedHow many times have you exported your scheduled content and uploaded it and realized you forgot to run hashtags? We have too. Now Bundle Post will remind and ask you before downloading your export file if you have not yet run hashtags on the export. We keep track if you have done and don’t nag you, so you’ll only see the reminder if you forget.

7) Content Source Colors

We have made some changes to the export table colors we know you’re going to appreciate. The system handled this terribly before, in that only each feed channel received a different color, but all other content from other folder sources were kept the same color. Now:

  • A newly modified color scheme, contrasts and sequence make it easier to differentiate from content types/sources.
  • A different color will be assigned to content coming from each different folder, not just feed channels.

InsertPost

8) Insert a Post

insert a postYou can now manually create and insert a post into the export table in real-time. Posts inserted this way are not saved to the database, but are exported with all of your other posts. A great way to add posts to an export on the fly.

Ok, so we couldn’t stop at 8 new features. Though there are quite a few other unnamed changes, enhancements and improvements that you will quickly notice, we will layout just three more bonus upgrades for you here.

**BONUS Upgrades**

1) Export Auto-Naming:

We have added an additional bonus enhancement that is not really a new feature, but we know it will be something you’ll love. Bundle Post now automatically names your export files using the name of the schedule plus the dashboard platform you exported it for. It also appends the date at the end so you can easily identify the newest export you downloaded for that schedule, platform or client. It looks something like this – Client A – Twitter-Bundlepost-export-for-hootsuite-Dec-20-2013.csv

2) More Schedule Posting Times:

More Posting TimesWhen adding multiple time slots to a schedule with start and ending times, you used to only have options for on the hour, the fifteens, half and three-quarter hours. Bundle Post 3.0 allows you to create schedule posting times that are far more varied and ensuring that your social media posts are going at non-standard times each hour of the day.

3) RSS Error Handling: 

The new Bundle Post Feed Channel page has been highly improved with some new functions and improved error handling.

First, we have added an Update All Feeds option that allows you to force the system to ingest the latest content for all of your feeds in the system at once. This process can be time-consuming if you have several feed channels in the system, but prevents you from having to manually update feeds in between the three times per day automatic function already in place.

Secondly, we have added error handling for feed channels. This new process handles two main functions; 1) It ensures that the URL you add for a feed channel is formatted properly (example: contains the http://) and if it is not done correctly, the system automatically fixes it for you. 2) If a feed channel you have added to the system stops working or is not ingesting content, it will automatically flag that feed channel with a  image next to the RSS having an issue. This alerts you that something is wrong with the source of the RSS, it has been entered wrong and is not updating, or otherwise isn’t a supported feed source.

If you want to make your social media management and social media marketing efforts up to 80% more effective, efficient and profitable, Get started with Bundle Post now!

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Filed under Alerts, Bundle Post, Bundlet, Chrome Extension, Content, Curation, Engagement, Hashtag, Hootsuite, Marketing, Relationship, Results, Social Aggregation, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing

Use Content Curation To Create Brand Advocates That Sing Your Song

Brand advocates develop within social media marketing, regardless of the size of your business, when multiple components converge to fill the needs of your target market. These needs differ related to the products and Brand Advocateservices you offer, the value they provide and the problems they solve for your customers. However, outside of your product offering, social connections begin to turn into brand advocates as you consistently and effectively deliver selfless value to them before, during and after the sale.

How do you recognize a brand advocate?

The Most Common Traits of a Brand Advocate:

1) They read and share the content you create frequently.

2) They share and comment on the content you curate regularly.

3) They often become customers of your company. (but not always)

4) They tell others about your product/service/content openly and often.

That value you deliver to your audience initially comes in the form of the content you share in your streams, through content aggregation, content curation and content creation. Let’s start by defining the difference between these three, as aggregation and curation are often incorrectly considered as the same.

Aggregation: Finding and collecting content to share

Curation: Editorializing and commenting on aggregated content when you post/schedule it.

Creation: Developing your own articles, graphics, videos and other content, specifically for the online and social media marketing benefits.

When you effectively aggregate, curate and create the content that your audience finds valuable, they will like, share and comment more and more frequently. The difference between making your social media marketing successful and a community full of brand advocates is what you do, or don’t do next. This is where most big brands fail miserably.

When your social media posts have intent and strategy behind them which resonate with your audience the shares, likes and comments roll in. Acknowledging these and moving them into conversations and ultimately real relationships is where everything we have discussed thus far becomes meaningful. There are very few brands that garner brand advocacy on the substance of their products and services alone. Brand advocacy comes from the relationships forged before, during and after the sale that takes a customer from someone who is just a customer to one that advocates for your brand on and offline. Do you see the difference?

Some Of The Benefits of Brand Advocates:

1) They expand your reach on and offline to their friends, customers and communities.

2) By expanding your reach to their communities and advocating your brand, they help you grow your community.

3) They help you organically and virally increase your sales and revenue by way of exposure, testimonial and conversation.

Content Curation SongSo where does the song reference come in from the title of this post? This week, the graphic on the right came in from one of our Pro users, @C4Compete. She wrote (or changed) a song based on the 12 Days of Christmas and turned it into the 12 benefits of Bundle Post. Unsolicited and out of the blue…

We have found that delivering value through our social media content strategy of aggregation, curation and creation, coupled with the users of our technology loving the value of the product and how we conduct customer service, results in not just brand advocates, but advocates that create content about us. That’s right. They write blog posts that mention Bundle Post. They create videos and graphics that promote Bundle Post.

When your social community begins to be made up of true brand advocates and customers that spread your message and promote your brand and products, I can assure you that you are delivering selfless value to them that is paying off in sales and revenue.

How does your content curation work together with your social media management to foster brand advocates to sing your brand song?

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Filed under Brand, Content, Curation, Marketing, Relationship, Social Aggregation, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing

Frustration with Hootsuite Bulk Uploads Result In New Buffer Integration

If you are a Hootsuite user that uses their “Bulk Upload” function with or without Bundle Post, you have probably been pretty frustrated over the past two weeks. A bug with the Hootsuite upload feature resulted in nearly every bulk scheduled post upload to error without a specified reason. In fact there was no problem with the files, but instead a bug with Hootsuite.

For most Bundle Post users, repeated upload attempts for each file did the trick ultimately, however Hootsuite expressed that reducing the number of pre-scheduled posts in your file seemed to also help, but how does that help anyone? The last report from Hootsuite on the matter as of the morning of the 19th was “This issue involving CSV files not uploading successfully is still being investigated, and I can assure you that resolving this is a priority for our Development team at this time.”

BulkBuffer Meanwhile, in an effort to continually address our users social media marketing and content management frustrations, Bundle Post has integrated with the Bulk Buffer app. Bulk Buffer is a free, third-party bulk upload feature for Buffer. The Bulk Buffer application connects with your existing Buffer account and allows you to bulk upload bulk social media posts to be delivered to various networks by the Buffer application. Bundle Post now supports integration with the Bulk Buffer application for this purpose, allowing Bundle Post and Buffer users to bypass Hootsuite or other dashboards when uploading their bulk curated and marketing posts that are pre-hashtagged and ready to go.

*Note – At this time the Bulk Buffer application does not support specific scheduled dates and times, so all exported Bundle Post content queues with your specified Buffer schedule settings in the order exported from Bundle Post.

How to upload your Bundle Post export files into your Buffer account:

Bundle Post to Buffer Bulk Uploads1) Visit Bulk Buffer and connect it to your Buffer account.

2) Under the Add Updates heading, Drag and Drop a text file from your computer to the import updates box on-screen.

3) Select the social profile you made the Bundle Post export for and click to send to Buffer.

Once the Bulk Buffer has uploaded your posts to your Buffer account, the posts queue and send in the order that they existed on the export table within Bundle Post. Your social media automation, curation and content management have come full circle.

Another simple and fast solution that enables Bundle Post users to have the efficiency and power of the Bundle Post social media marketing, scheduling and curation system, integrated with the tools you prefer.

To get started with Bundle Post with the Buffer bulk upload integration, click here.

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Filed under App, Buffer, Bundle Post, Hootsuite, Marketing, Social Aggregation, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing