Category Archives: Social content management

Top 2015 Social Media Predictions – Disruptive Technologies

It’s that time of year again when many social media “professionals” publish their predictions for the coming new year. Rarely, but on occasion, there are less than general forecasts that hit the bullseye. More often than not, many of the predicted transformations, Social Media & Digital Marketing Predictions for 2015platform trajectories and overall suggested industry paths are more or less off base or plainly obvious already from the previous year.

Although we don’t profess to be any more effective with a crystal ball, we believe we do have a fairly good pulse on the industry and have made some pretty on target predictions in the past. Though this is going to be one of our more lengthy posts, as we attempt to detail the background behind these predictions and outline where we see things going, it will be worth the read.

What we believe is very different about this coming year is due to social media in general, as well as the main platforms have matured in significant ways over the last several years, making their current paths pretty obvious to many. Furthermore the consolidation of platforms like Instagram and WhatsApp, among many others have further shown an industry that has grown up.

So What’s Next?

It is our belief that 2015 will see the rise of some very disruptive technology in the social, content marketing and search spaces. These required digital marketing components have become more and more disjointed and the gap in the playing field between the massive content sites and the small brand or blogger is widening at an alarming pace.

Why Is A Change Coming?

When an industry matures, what often happens next is consolidation. The acquisition of perceived current and/or future competition. We have seen this hold true in nearly every industry on and offline. Growth becomes more difficult as an industry matures and market penetration reaches critical mass, requiring acquisition to enable continued growth into new and adjoining markets.

Let’s face the facts, the common thread across all digital marketing is CONTENT. In 2013-2014 Facebook taught us that content is not only key to social and digital marketing success, but more importantly we have to find better ways to utilize it and control it if we are going to be successful – OR – you are going to have to pay to get people to see your content online.

Most of us now know that you must be consistently creating great content and getting traffic to that content in order to make it effective, however Mashable, Huffington Post and the numerous other massive content sites are dominating the noise, shares and traffic online. Everyone from large to local brands, as well as marketers and solepreneurs are now creating content, but are also competing with the plethora of content, news and celebrity sites where there is just no level playing field has become a big problem today and is only expected to get worse.

Today’s Options:

Given the current state of social media and content marketing, you are left with four main options to get traffic to your content.

1) Huge Community – You already have a huge loyal social community built (Big Brands). This represents only about 1% or less of social media accounts.

2) Sharing Platforms (Triberr) – I’ll share yours if you share mine, but wait, you’re not sharing mine. Even when you do share mine, few in your social community care what you share and I don’t get much or any traffic. Are you sure you’re really influential?

3) Social Pay to Play – If you want traffic to your content on Facebook, you better start paying. Does it work, sure! Is it sustainable or cost-effective? We don’t believe it is.

4) SEO/PPC – So you’re spending time on SEO for your content in hopes that it drives traffic. The only problem is that Google only wants to show searchers the most popular PAGES for their search, not the most resent/relevant content for their search. Why? Because they want you to invest in Pay Per Click ads on their platform. This isn’t a real solution for long-term, sustainable content traffic. Is it an option for traffic to your home page or landing page still, maybe…

General Predictions For 2015:

Now that social media and digital marketing has reached this mature phase, we can comfortably predict the next phase, which is disruption. Mature markets with massive companies dominating their space will always give rise to new innovation by smaller, lesser known businesses. We saw this with Google years ago, as they rapidly displaced the previous dominating search engines of AOL, Yahoo, Lycos and Alta Vista. (Ok, we just aged ourselves)

In 2015 we believe we are going to see technologies that will disrupt the status quo of the combination of social media marketing, content marketing and SEO/PPC marketing. These disconnected marketing components are ripe for new and innovative technology that will deliver unique and disruptive capabilities in 2015. We believe technology that uncovers new and completely unique ways to drive traffic to content, provide paths to improved social ROI and diminish the SEO/PPC models we have seen over the past decade are going to be made clear very soon.

Disruption Areas To Watch In 2015:

There are several key areas that I think are going to be dramatically effected with disruption in 2015:

1) General Social Media Marketing – As social media marketing becomes more and more complex, new technology is required to make it easier, regardless of user experience, knowledge or skill. This is a requirement for the industry whose time has come.

2) Big Data – The internal, open web and social silo’s are disconnected and therefore not as useful as they could be. Solutions that connect open web content to traffic to social will change this for big and small brands.

3) Traffic To Content – Technology that levels the playing field for content creators, exposes their content to those that need it and expanding the social reach of content in new innovative ways will be realized.

4) SEO/PPC – Though never going away, Google has made it clear that the inevitable demise of SEO is a top priority. Using SEO and PPC for content traffic will become less useful, requiring innovative technology to replace it.

5) CrowdCuration – We believe we will see the rise of new technology called crowdcuration that will make curating and sharing unique content very efficient, while enabling social users to build new traffic, thought leadership and communities through this new platform.

We will be writing a lot more on these 5 areas over the next 6 months, so be sure to subscribe to our blog, or add our feed to your BundlePost account.



Filed under automation, BundlePost, Content, content creation, Curation, Facebook, Marketing, Results, SEO, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, social media tool

Are You Truly Thankful With Your Social Media?

It’s that amazing time of year again when we all consider our blessings and those that are blessings to us. As I considered what we were going to post this year I started thinking about all of the people and brands we are connected with, those that read and share our Being and showing you are Thankful In Social Mediacontent and our amazing loyal users. We are truly grateful to all of them and we make considerable attempts to show it every single day of the year.

This Thanksgiving, I wanted to dive deeper into the meaning of the word “Thankful”.


adjective: thankful
  1. pleased and relieved:
    “they were thankful that the war was finally over”
    synonyms: grateful · appreciative · filled with gratitude · relieved
  2. expressing gratitude and relief:
    “an earnest and thankful prayer”
    synonyms: grateful · appreciative · filled with gratitude · relieved

I also wanted to better understand the opposite of being Thankful. That is being ungrateful.


adjective: ungrateful
  1. not feeling or showing gratitude:
    “she’s so ungrateful for everything we do”
  2. not pleasant or acceptable:
    “he turned to the ungrateful task of forming a police cordon”

I found this exercise pretty telling. If you don’t feel thankful, you tend to not show it and therefore are ungrateful. I would take it further as it relates to social media marketing and say that “If you are ungrateful for the generosity and mentions of your community and ignore their sharing of your content, there is something clearly wrong.” In fact, I would go further and say that if you’re not thankful, it is because you tend to think you are entitled, better than others or arrogant. Is that a harsh statement? I think it’s pretty accurate.

Think about the brands, celebrities and industry “guru’s” that you’ve mentioned over the past year. Specifically, consider the ones that show appreciation when you mention them or share their content. When they display Thankfulness, how does it make YOU feel? Aren’t you far more likely to engage them again in the future, share more of their content or recommend them to others? Of course you would be.

On the contrary, when you share or RT content from a brand or individual and they never show they are Thankful, how does THAT make you feel? This is the entire point we are attempting to make here.

As we considered whether we are truly thankful and whether or not we put that gratitude into action, I decided to have the team run some numbers. As a rule, our entire team make an attempt to thank every single mention, share or RT across all platforms in the social graph. When you consider that we average around 2,000 of those on any given day, it requires time, resources and a commitment. For us it is not a question of whether it should be done or not, it has to be done. When you are really thankful for the efforts that others make on your behalf, it isn’t an option or a question of resources, but a conscious act of being and showing thankfulness. We are truly thankful…

Taking it further I had our team run some numbers. Here’s what we discovered about how we use our BundlePost system to show our grateful appreciation. Currently we share content from 472 RSS Feeds from BundlePost. Really. Part of being thankful is showing through sharing other people’s great content, and we do that quite actively. There are 472 RSS Feed channels that we actively share content from, containing articles from people we engage with, use BundlePost, share OUR content, etc. Fortunately BundlePost makes managing so many feeds easy, allowing us to attribute posts from each RSS to the author, schedule and hashtag the social media posts in seconds. I’m not sure how we could even do this any other way.

Want more of these kind of connections in your community? Here are just a few folks we consistently see that show they are Thankful. We suggest you connect with them also.

 Rob Peters @StandardofTrust – Social & Digital Skills Coach for Executives. How We Connect, Keep Promises, & Earn #RelationshipCapital #RC is Source of Distinction.

 Lynn Abate-Johnson  @peoplefw – #SocialBusiness Specialist | Pro #SocialMedia Mgmt | Kickass Community Director | Content Curator | LinkedIn | FB | Google+ | Instagram |

 Andrew M. Smith @andrewsmith1443 – Social Media Manager @TSL_Marketing, passionate about social media, B2B, digital marketing, technology, data, red wine & bourbon lover, foodie, Brit.

 Timothy Hughes @Timothy_Hughes –  Top 35 UK Blogger, Speaker, Market Influencer, Forbes Top 100 #SocialSelling – Prefer Algebra to Sets – Work @oracletim Music @SM_Sounds –

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Filed under Audience, BundlePost, connection, Content, Curation, Hashtag, Marketing, Relationship, Social content management, Social Media, Social Media Management, Social Media Marketing, Thanksgiving

Hyper Local Marketing – Did you know?

Unique content for Hyper Local MarketingDid you know the BundlePost team works daily with Social Media agencies and Internet marketers? Folks that are working hard to get the word out about goods and services or hired to get the word out for others. One of the biggest concerns I hear among these folks is about hyper local marketing. Here is a strong accusation on the matter – Many agencies miss the mark entirely and are only concerned about taking money from small business owners. Sad, but true.

However, many small business owners miss the mark too by thinking everything is about the amount of ‘Likes’ and ‘Follows’ online. This is mostly because they have listened to folks that just want to take their money. Until one day the small business owner wakes up and says….. “my priority is getting my services and products sold or getting people in the door of my shop!!

The pressure is on!! The Agency now has to get to work because Small Business owners have found out – Social Media: It’s Quantity AND Quality, Not Either or

Likes and Followers are NOT sales by themselves. So we know we need quantity and quality, but what exactly do we share for the hyper local market? You can set up Google alerts to feed into BundlePost on any topic. Alerts for local are news, local events in the area, or content aggregation on any subject you’d like for that matter. However, I want to introduce you to a few things that I know will get the conversation going with your hyper local target market. The kind of things that are outside of box thinking for the typical social media marketer.

When I think hyper local marketing I think ‘Community’. When I think ‘Community’, I think history, community spirit, friends and family. Wouldn’t it be awesome for hyper local marketing to reflect that? What do you know about the history of your community? When and how was the local town established? There might be some in the audience saying ‘Who Cares’, but please remember hyper local marketing is about the community, where locally owned brick and mortar businesses actually still care about the community,  otherwise why would they have invested the time and money there.

If you can’t feel the community spirit, please know you’re not alone and I can totally understand. I was born and raised in Modesto California. I used to tell people, “Yup, born and raised, but was able to escape a few times.” Which obviously says that I wasn’t happy here. I could drive by the hospital and cemetery within five to ten minutes of each other and be overwhelmed with “Born here… died here”.

A couple of years ago I isolated myself in the mountains. Away from family, friends and community. For the very first time I spent a Christmas entirely by myself. One of the worst feelings ever. Loneliness. My only community was online. Shortly there after I decided I needed to go ‘Home’.

I am not saying to isolate yourself so that you learn to appreciate things more. Please don’t do that! What I am saying is that maybe it’s time to get re-acquainted with your surroundings. Time to do a little research like I have and possibly fall in love with where you or your client businesses live like I have.

Start looking for the positive things, the community spirit, the history and the fun trivia facts that most folks don’t know. By the time you are done with your research, you will feel like the town historian. That my friends can give you the cutting edge above your competition!

Seems like my favorite way to start a conversation lately is with… “Did you know?”


Did you know that Modesto was established in 1870? Common knowledge for a local, but did you know that Paradise City and Tuolumne City literally picked up their homes and business buildings and moved them to Modesto? They placed everything on wood planks and wheels and drawn by horse to relocate for the new railroad city.

See, anyone can find out what year a town was established, Wikipedia is pretty good for that. If you want to sound more interesting dig deeper. Remember, I lived here my whole life and I didn’t know about the cities that disappeared. I was so curious about it that I looked up a map from the late 1800’s at the local library to see exactly where they were and drove to the sites, no sign of a city ever being there. NONE.


Did you catch that in the last paragraph that yes, I said LIBRARY. Your local Library is a wealth of untapped content dying for you to share! The only hard part is that there usually isn’t a ‘Share’ button. You actually need to read, learn, take notes and CREATE content that is not easily found online. The amazing part is that your librarian is eager and ready to help you. When I started asking questions about our community, I soon had a small audience of volunteers ready to assist with research.

Another Example

Did you know that Modesto is home to world’s largest winery? Again common knowledge for a local. But taking it one step further, did you know that Boone’s Farm wine is a Gallo product? Remember the Blue Hawaiian and Fuzzy Naval? Some folks probably don’t want to remember. LOL Okay, so still pushing the common knowledge for some here. So let’s get the inside scoop with this. SO, Did do you know how Boone’s Farm got its name? Here my friends is a great piece of inside scoop trivia for you. Boone’s Farm was named after a horse called Boone. Boone belonged to Julio Gallo’s granddaughter, Gina Gallo. Between the Gallo family estates was a small stall/shed for Boone on the property. Above the stall door hung a sign that read, “Boone’s Farm”

So in the last example I used the ‘Inside Scoop’. What large companies do you have in your community? Do you know someone who works for the company? Is there possibly a factory that offers tours? My inside source for this last example was my father. Dad used to work for the Gallo family in the early 70’s as a personal body-guard to the Gallo family. Awesome resource, right?

Step away from your computer and start asking the community about its past. You’ll be surprised about the awesome things you will find to share. You just might be able to rekindle the community spirit with your hyper local marketing.

In the end when we take pride in our community and we will often support our community by shopping local.


PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.


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Filed under Social Media, Social Media Marketing, Social content management, Social Aggregation, Community, Marketing, Curation, Content, Local, Audience, BundlePost, Social Business

Social Media Content Curation, Marketing Messages and Results

In business, marketing and social media, time is money and results are important. With so many tools to choose from, it can be difficult to know where to spend time, effort and money in order to realize real, measurable results.

I want better results from my social media marketingKnowing that 75% of Social Media Marketers Want Better Tools and 88% Better Results [Report] it is no surprise that many are looking to improve their efficiencies and reallocate their time management toward engagement activities. Content curation, creation, evergreen content sharing, hashtagging and status update scheduling are crucial components to this time reallocation. However, being forced to use a myriad of readers, browser plugins and other clunky tools require far too many hours and resources in an efficient work flow to realize the best results.

In fact, more time is spent managing these required tasks than is spent in conversations and relationship building, creating a significant problem for marketers. Time and content management are in constant challenge with efficiency and strategy, forcing many to invest time for required back office tasks instead of putting resources toward the things that do achieve social media results.

What If You Had 10 More Hours Per Week?

What if there was a better way to manage curated and marketing content in social media, that enabled you to be more efficient, strategic and effective? What if you could spend less time on the required activities and more time engaging, building relationships and getting results?

You Can…

It never ceases to amaze us when someone sees BundlePost in action for the first time. Our completely unique approach to social content management always gets the “Ah ha” moment and response as the new user realizes the incredible impact the technology has on their social media management.

If you’re tired of DOING social media marketing and want to finally start being strategic, effective and get real results, let us show you BundlePost in action. Tweet us to schedule a live demo today.

Tweet: Hey @BundlePost I'd love to see your Social Content Management System in action! Hey @BundlePost I’d love to see your Social Content Management System in action!


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Filed under BundlePost, Content, content creation, Curation, Engagement, Hashtag, Marketing, Plugin, Relationship, Results, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, social media tool, Strategy, Tools

Ready for the Social Holiday Season? My Secret to Christmas Content Curation

“City sidewalk, busy sidewalks dressed in holiday style. In the air there’s a feeling of #SocialBusiness.”

Easy content curation for Christmas social media marketingThat little line in the famous Christmas song is something I will be enjoying this year since all of my content for the Holiday Season is selected and curated. While I am shopping on the busy sidewalks, laughing and smiling there will be some of you that will probably be stuck at your computers. Christmas is a time for friends and family not a time to search and curate content. Especially when you have the ability to create, search, curate and schedule things ahead of time with BundlePost.

I will show you how I quickly and easily completed this task so that I can actually enjoy the Season this year. Wouldn’t you like to know how to save time and actually be able to accomplish more in the process? What’s more, this is something that you can use throughout the entire year, not just during the Holidays.

BundlePost has a Google Chrome extension called the Bundlet. The Bundlet allows you to grab and curate anything online and save it as a social media post in folders for scheduling.

Did you catch that? ANYTHING online. Some of you might be saying … “But I can do that with the Hootsuite Hootlet or with Buffer app”. Yes, that is true, you certainly can. However, I am not talking about scheduling things one at a time, each article or blog post separately. I am talking about Bulk Scheduling the content, graphics and blog posts you come across every day.

Using the Bundlet to save content for later bulk scheduling, there are two folder options

1. My Content – Create folders for all you or your clients marketing content and marketing messages.

2. Queues – Create folders for supplemental content. Content that you know will resonate with your audience. (Example – Christmas folder)

Christmas Queues in BundlePost

As you can see I selected to go with the Queue folder for my Christmas content. The possibilities and uses for Queue folders are actually endless. You can create a folder for any subject, client or category, then as you come across articles that you know will resonate with your audience, you can easily add them to that Queue and schedule them all in minutes. Doing research for a blog? You can use your Bundlet and Queue folders as a bookmark if you like. One place to have everything.

Now, back to Curating Christmas Content.

The Secret

Find the (2)1. Search for Content …. For things you know would interest your audience.

2. Click Chrome extension – Bundlet (Should see the content URL in the lower left hand corner and the title for the content you are queuing)

3. Drop down Save Content to – Add queue folder

4. Name folder (If you have Holiday product to share you might want to name it ‘Holiday Product’) You are the only one that will see the folder name. (So don’t stress over it LOL)

5. Select folder you just created or folder you want your content to be placed in. If folder is not selected your efforts will go to cyber space. Not even the Magic of Christmas can retrieve it for you. Sorry.

6. If box is checked, this content won’t be deleted if exported … that way you may share on multiple social platforms.

7. Curate Content. #TisTheSeason …. so have fun with it! I would suggest adding the authors Twitter handle as you see in the graphic. Great way to give them credit and possibly start a conversation. Have a special #Hashtag for Season? Be sure to include.

8. Click Submit

It only takes seconds to do these steps with the Bundlet. Now you just repeat those steps again as you find additional content for your holiday strategy! Keep going until you feel you have enough content in your Queue folder.

Let’s say you wanted to start your Christmas Content the day after Thanksgiving. That would give you a total of 28 days you need Christmas content. And let’s also say you wanted to post two Christmas items a day in between your normal content curation and marketing message posts. You would simple Queue 56 items into your Queue folder, create a schedule that contains two posting times per day, then merge the content in the Queue with that new schedule, run hashtags and your scheduled posts for the holidays are complete.

Want more help on executing with the Bundlet, Queues or BundlePost? Message me directly on Twitter and I will be happy to help!
PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in it’s transition from social media agency to a software company. She is an expert in social media tools.

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Filed under Audience, Blog, Buffer, BundlePost, Content, content creation, Curation, Hootsuite, Marketing, Social content management, Social Media, social media automation, Social Media Content, social media tool, Strategy, Tools

Leveraging Multiple Social Media Accounts For Better Results [Infographic]

Last week as we were going through our normal social media marketing processes, and we began discussing one of the reasons our social media has been so successful in a very crowded space of social media tools. Many marketers, brands and individuals have multiple social media accounts, but often do not consciously integrate them to achieve the best results. The BundlePost brand executes a very specific procedure for leveraging all of our personal and brand social accounts to achieve the maximum reach, exposure, views and impressions.

This daily process involves cross promotional posting between our teams personal social accounts, back to the brand accounts as well as a consistent system of cross promoting to and from multiple brand social accounts to each other, our content and web properties. Sound a little complex? It can be…

Some of you may be reading this a thinking to yourself, well duh, of course you have to cross promote and you’re right. However the difference between cross promoting across the social graph and having an effective process for doing so is what makes all the difference.

We have created an infographic that depicts a typical day of the BundlePost social media marketing process. Below in the infographic we will detail an example of our process using Instagram as well as an overview of what we do across all platforms.

leveraging multiple social media accounts across the social graph

Instagram Example:

Using our Instagram accounts as an example, here is the flow of our cross promotional process…

1) Morning post of our created/branded graphic that consists of funny, coffee or social media related content.

2) All day we link back to that graphic on all other personal and business social accounts.

3) Our teams personal Instagram accounts post the same graphic to their Instagram accounts later that day/evening.

4) On days when a new blog post is live, the graphic for the blog is also shared late morning on the brand Instagram account with the URL for the blog home page.

5) Our teams personal Instagram accounts post the same blog graphic to their Instagram accounts later that day/evening.

6) At various other times of the day, the brand Instagram account posts other non-brand graphics.

Overview of the Process:

The overall intent of the process is to ensure maximum impressions over the course of the day. Regardless of which platform your target audience happens to be on at any given moment, your content will have the opportunity to be viewed. Just like with television, repeated impressions are what get the audience to take action or remember the brand message.

It is important to note that none of this works without consistency and selfless value incorporated into the strategy. Meaning, if you are going to get the benefits of following this process you must have a social content management system that can execute three specific things efficiently:

1) Consistency – The process needs to be executed daily, across all social accounts.

2) Selfless Value – You need to have enough curated, valuable, selfless content in your streams everyday, all day.

3) Repeat – You need to frequently infuse your legacy/evergreen blog, graphic and other content into your streams.

You want to take a holistic view of your social media marketing efforts. An approach that incorporates all accounts that cross promote and drive traffic where you want it to go. The result of executing this process consistently is that you can stabilize and even predict the traffic to your content, blog and landing pages from day-to-day. You will remove the massive swings of new unique visitors to your website, blog and landing pages, without spending money on ads.


Filed under Audience, Brand, BundlePost, Content, content creation, Curation, Marketing, Results, Social content management, Social Media, Social Media Content, Social Media Marketing, Strategy

Personal and Expanded Accounts Get Randomize Function In BundlePost

There are several distinctions between the different BundlePost account types. Though the majority of BundlePost users are Pro accounts that provide unlimited feeds, schedules, hashtags and upgraded functions, our Expanded and Personal account users are no less important to us. We recently evaluated the different social content management account types, their features and capabilities and came to a realization that we needed to make a few changes.

Pro accounts have always had the efficient Randomize function and recently were also given the new Mix algorithm, which makes shuffling up to 100 scheduled posts by curated source, topic and marketing messages in a single click a real breeze. This new feature was also designated as a Pro account only function, leaving Personal and Expanded accounts to continue to drag and drop scheduled posts, without any automation. We decided this needed to be changed…

Randomize feature for BundlePost Expanded and Pro UsersToday BundlePost is announcing that we have reconfigured Personal and Expanded accounts to include the Randomize feature.

Now Expanded and Personal account types can single click randomize their 40-50 scheduled posts. When managing curation for social media from multiple sources, RSS Feeds and marketing repository messages, the drag and drop capability becomes a more fine tuning strategic function, instead of the only way to mix posts from various sources. Clicking the Randomize button will randomize your scheduled posts to ensure a more random order of the content and subject matter you are posting to social media, and do it in a much more efficient way.

Though the new Intelligent Mix algorithm will remain a Pro Only feature, the Randomize feature will definitely infuse a substantial boost in efficiency to our other user types. Let us know what you think!


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Filed under automation, BundlePost, Content, Curation, Marketing, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, social media tool, Tools