Social Media Content And The Social Selling Process [INFOGRAPHIC]

Content is so incredibly important in social media marketing. Many marketers and sad to say social media agencies don't realize the true impact it has on getting to the all important return on investment results that are often missed. Social media content is a crucial part of the "social selling" process as well, so I … Continue reading Social Media Content And The Social Selling Process [INFOGRAPHIC]

Social Media Is Word Of Mouse Marketing

Social media is a completely unique, relationship based marketing venue that is more similar to real world, offline networking then it is to digital marketing. The age-old term "word of mouth" just doesn't seem fitting when the platforms used are in fact digital, yet have a similar, albeit compounding effect. As I was thinking about … Continue reading Social Media Is Word Of Mouse Marketing

How To Leverage Social Media Connections Into Prospects And Customers

Does this ever happen to you? You engage with a prospect quite a bit on social media. You are building a relationship and it's time to tell them about your new product/service, etc. But you forget their name and/or twitter tag.  Or you want to mention someone and can't remember their profile. Sound familiar? The … Continue reading How To Leverage Social Media Connections Into Prospects And Customers

Social Selling Gets A Boost From Nimble Integration Within Hootsuite

As I have written many times, the last thing we need are more social networks. What we need are improved ways to manage relationships over the long-term. For us, using the social customer relationship management, or CRM application Nimble is a requirement. Think Salesforce for social media marketing and you will have a good understanding of … Continue reading Social Selling Gets A Boost From Nimble Integration Within Hootsuite

The Google Plus Social Media Failure, Now Jeopardizing Google Itself

We hoped, we prayed, we begged, but despite our desire for something to compete with Goliath Facebook, the writing is on the wall. You may recall that weeks before Google Plus was even announced I wrote about this situation. I stated that the future of social media is NOT more networks, but rather tools that … Continue reading The Google Plus Social Media Failure, Now Jeopardizing Google Itself

The Future of Social Media is NOT Networks, But Relationship Management

Remember just a few years ago when Twitter and Facebook were really rising to the top and getting market acceptance in a broader way? Soon thereafter we started hearing about hundreds of new social networks popping up left and right. Those were directly competing with the two big boys for the non-business user.  Remember any? … Continue reading The Future of Social Media is NOT Networks, But Relationship Management