Category Archives: social media automation

9 Characteristics Of Human, NOT Automated Social Media Marketing

Human characteristics of social media marketingThere are a few highly important things that separate big brand social media marketing from everyone else, and that is the human component. Big brands are able to focus their social media marketing on their brand, branding and advertising components that are centered around the company’s image and other major media advertising components. There is little human connection, conversation or relationship building coming out of the larger brands. The majority provide little to none selfless value and it is all about the creative and messaging, which by the way we enjoy seeing some of it.

The Big Brand Approach

As an example of how many larger brands approach social media marketing, I will share an example. I will not name the large beverage company, but I will say that I am a fan of their product and buy it regularly.

The story:

About two years ago, being a loyal consumer of a specific beverage, I decided to show my loyalty to them in social media. I mentioned them several times a week, shared pics of their packaging as I used it, etc. On a rare occasion I would receive a response or a thank you and I was good with that, but that soon completely ceased. In replace of the rare response, they began to engage ME on a weekly basis. Sounds good right? Not so fast…

The engagement I received from them, every single week hence forth was simply them tagging me about their latest news, product launch or promotion. You see, they realized I had influence within social media and decided to use me to further promote their brand. No relationship investment was every made on their part, no human connection or interest shown in me as a person or my company. Simply bold and direct promotional (spam).

They may get away with this with others, but not with me. I have completely disengaged with said brand on social and you know what? They never engaged with me again after I stopped mentioning or promoting their content. There is a difference between social media relationships and direct marketing. Most large brands do not care to understand this fact.

The Relationship Reality

At the end of the day, all non Fortune 5000 brands that are lacking the huge resources and established customer base, really need to look at and approach social media marketing very differently. Long term focus, care and gratitude with authenticity, combined with human connection is what gets results.

9 characteristics of social media marketing:

Here are just nine ways you can improve your human relationship perception in social media as well as identify other brands and connections that get it too.

1) Profile picture  – The account photo is of the real person behind the social account. This is mostly common for Twitter, Linkedin and Facebook personal accounts. However, as a brand matures on Twitter, building the brand beyond the main contacts personal image is important. Remaining human after that transition will determine how effective you are from there.

2) Profile Bio – Does their social media bio contain things about them as a person, not just a pitch for what they do? Relationships require personal connections, not just business needs. Today, business IS personal. Humanize your brand.

3) Responsive – When you mention or engage with them, do they actually respond? Do they respond in a timely manner, when you are still logged in?

4) Grateful – After sharing their content, is it met with gratitude in the form of a like, comment or reciprocation? This is something only humans do.

5) Interest – Humans show interest in others, not just themselves. Do they show interest in you and/or what you do?

6) Selfless Value – Their timeline is not just posts about them or what they do.

7) Conversations – Their timeline contains conversations with others.

8) Relevance – Their timeline contains relevant content you’re interested in, not solely their industry related things.

9) Real – A real person/personality is detectable behind the profile when you interact with them

The Perils Of Auto-pilot

The other opposite end of the spectrum from Big Brands are the newbie automation users. Those that send automated or manual sales messages as private messages on Twitter on LinkedIn, immediately or soon after connecting with them and without any relationship effort made on their part, they move right to pitching their wares. Another newbie auto-pilot tactic is using tools that tag others about your sales pitch in-stream based on something they posted previously, or any other contrived method. I could go on, but you get the idea.

The only place that in-feed or private message automation sees results is from newbies using it with/toward other newbies that do not yet know better. The brands and marketers that are using automation don’t understand social media and how relationships with long-term focus connect. Making matters worse is that new social network users who respond to these non-human automated tactics don’t either. The clicks garnered by the automation folks are short-lived and requires a constant stream of newbies in order to get traffic, clicks or results long-term.

This short sided tactic ultimately gets reported so much by more experienced users, and the reputation of automation marketers becomes clear to future new connections, so that it eventually slows and ceases to obtain even the smallest results.

Wrapping It Up

Spam is spam, whether it is done via email or within social media marketing. Failure to understand the personal, human level connection elements within this marketing medium means a lot of frustration, lack of real results and wasted time. If you are going to invest the time doing social media marketing, invest it in providing value, being human and present, while getting into conversations that build real relationships.

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Filed under advertising, Audience, automation, Brand, Community, Content, Human, Marketing, Relationship, Social Media, social media automation, Social Media Marketing, Strategy

Should We Be Lowering The Social Media Marketing Bar?

Should we Lower the Social Media BarYes, we should. Now let me explain…

In my recent post entitled Top 2015 Social Media Predictions – Disruptive Technologies I covered one of the important disruption areas to watch this year, that was General Social Media Marketing. In fact it was the number one item listed in my 2015 predictions. Specifically I was referring to making social media easier to implement, get results and be effective. The actual prediction was as follows:

“As social media marketing becomes more and more complex, new technology is required to make it easier, regardless of user experience, knowledge or skill. This is a requirement for the industry whose time has come.”

The Problem:

The social media marketing industry is incredibly complex. Marketers, brands and individuals are attending events and classes, reading articles and buying books at a massive pace, trying to understand what to do. At the same time a handful of social media speakers, authors and celebrities are raking in the speaking fees and book royalties.

I say good for them, and good for anyone that achieves success! However after almost a decade of social networking, the gap between the “experts” and the average brand or marketer is widening, therefore I believe the current path isn’t resolving the complexities faced by marketers and is only serving to perpetuate the massive learning curve. Furthermore, I think that the majority will continue to be left behind after giving up, running out of time and resources, or keep on trying without realizing the promised results.

What Does Lowering The Bar Mean?

What It Does NOT Mean – Sometimes to explain something, it is helpful to first clarify what it doesn’t mean. Lowering the social media marketing bar does NOT mean to lower standards, do it incorrectly or somehow promote less professional ethics and methods. It should also NOT be considered to in any way promote auto-pilot tools and tactics.

If the social media marketing industry is going to be sustainable, survive long-term and even thrive beyond the point it is today, something needs to be done differently. Technologies that facilitate social media management need to better understand the challenges, learning curves and complexities of individual marketers and adjust to them appropriately. Existing and new tool developers must produce from a deeper level of experience and understanding of social marketing to simplify functions that are needed, not just create features because it’s possible to do so.

Social media marketing IS challenging, but those with extensive experience in the field must raise the bar on the technology side of the business in order to lower the bar on the user experience side. Those with the experience are better able to break down the barriers that exist for less experienced marketers and define best practices, processes and strategies that can then be incorporated into simplified technologies that are effective, not just automated.

User Beware

One of the more destructive trends within the social media marketing space is and has always been the continual flood of new tools being developed and introduced. Don’t get us wrong, we love tools, but the problem is that the overwhelming majority of tools created for the social media space are developed by gear heads with limited or unsuccessful experienced executing social media marketing themselves. The fact is that MOST tools are created because they can be created and not because they actually understand the problem they think they are solving or because it really solves a problem to begin with.

The Future Is Bright

I believe the social media marketing bar needs to be lowered with a new era of sophisticated technology that drops the massive knowledge requirements for marketers to be successful. This can only be accomplished when the most experienced and successful marketers use their knowledge to raise the bar and expectations for the next generation of social media tools. I want to impact the real results of marketers in ways that don’t exist today. I want to change the culture of shiny new tools that distract marketers and brands from obtaining those results and instead replace the prevailing culture with innovation that significantly impacts the bottom line.

Data combined innovative technology can and should drive change and simplification for the masses. If better results are achieved by all social media marketers, it will represent even more receptive actions on the part of consumers and buyers. The more receptive consumers and buyers are to great social media marketing, the better the results are achievable for all. If only big brands and experienced marketers are dominating the results spectrum, the entire house of cards is in jeopardy.

What are your thoughts on this?

 

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Filed under automation, Brand, Data, Marketing, Results, Social Media, social media automation, Social Media Management, Social Media Marketing, social media tool, Strategy, Tools

Part 3 – What Is Social Media Friction And How To Reduce It

Process and Workflow Social Media Friction in Social Media FrictionThis is our final post in our series about social media friction. So far, we have covered the broad definition of friction and also detailed one of the most common types, Promotional/Results Friction.

In our final blog on this topic, we are going to take a look at what is often the most challenging category of friction, Process/Workflow Friction.

What Is Process/Workflow Friction?

My definition of Process/Workflow Friction is anything within your daily social media management processes and that is inefficient and requires diverting your attention from effectiveness.

Consider process/workflow friction as the required elements of your daily workflow that is not smooth, requires more time than it should or involves tasks and tools that do not seamlessly work together. Conversely, frictionless process/workflow would be having everything across your social media management tasks highly efficient and effective, leaving your time and focus on engagement, conversations and relationship building.

Consequences Of Process Friction:

Whether you are consciously aware of it or not, when there is friction in your daily social media workflow, your effectiveness and results are impacted negatively. Though we know that doing social media properly requires an incredible amount of time and resources, where your time is being spent is the crucial factor, not how much time you are spending.

Workflow friction in social media marketing typically manifests for one of two reasons. Though the reason you are experiencing friction in your daily processes matters, identifying friction points and reducing them should ultimately be the priority.

Workflow Friction Reasons:

1) Undefined Processes: Probably the most prevalent reason marketers experience workflow friction with their social media marketing is undefined processes. This can include things like a nonexistent strategy, improper strategy or misunderstanding of how to utilize social media effectively.

Without the proper knowledge and experience to execute effectively, strategy and process can become completely disconnected.

2) Incorrect Tools: The definition on insanity is doing the same thing over and over and expecting a different result. Unfortunately, many social media marketers do just that. They are using a myriad of disconnected inefficient tools that result in numerous friction points in their daily required tasks.

Many of these tools and workflow issues inadvertently create additional promotional/results friction that only tends to compound the lack of results. An example is tools that are suggesting curated content for you based on what’s popular and already being shared by your peers. If you want results with your social media marketing, be sure you have control of content selection in an efficient way. There’s nothing that will more negatively affect your content curation strategy than sharing popular content everyone has already read and shared or worse, content that is not targeted to the audience you are trying to reach.

Finally, any tools that are automatically posting to your timelines, tagging other people or duplicating what you see others automatically posting, is creating friction in your social media results. Avoid all such tools if you want to reduce friction with your workflow and results.

Identifying Workflow/Process Friction:

Efficiency without improved results, does not impact your overall effectiveness. Reducing and removing friction in your daily social media management should manifest in not only improved efficiency, but also effectiveness and net, real results. It is extremely important that you understand this difference if you are going to get the most out of your social media marketing efforts.

Ask yourself a few questions:

Is your current workflow scalable? – In other words, are you able to scale up volumes, clients and required tasks without an impact on your time and resources using your current processes. If the answer is no, you have friction in your workflow.

Am I spending more time on process than I am on results? – If you are spending more than 35% of your time managing social media posting, hashtagging, scheduling, determining marketing message posts, etc, you have friction in your workflow.

As social media becomes more mature and platforms continue to make changes that affect your ability to reach your audience, being consistent, efficient and effective will become even more important. Identifying the friction you have in your workflow, tools and processes will be something that you can no longer overlook. The pain points that your social media management friction are inflicting on you daily will begin to show up in diminishing returns if left to continue. Identify and reduce the friction that is keeping you from realizing the achievable results that social media can deliver when done properly.

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Read Part 2

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Filed under Friction, Marketing, Results, Social Media, social media automation, Social Media Content, Social Media Management, Strategy

Part 2 – What Is Social Media Friction And How To Reduce It

Promotional/Results friction in social media marketing - Part 2In our first post of this series, we attempted to define and detail social media friction and the general consequences it can have on your overall social media management and results. We also listed two of the main friction groups that most marketers need to focus on, which were 1) Promotional/Results Friction and 2) Process/Workflow Friction.

In this second blog post of this series, we are going to focus on the friction that often accompanies Promotion and Results.

What Is Promotional/Results Friction?

My definition of Promotional/Results friction is anything that hampers your social media marketing results.

Think of this kind of social media friction as anything you are doing or not doing that creates friction between your community and what you do/are marketing. Conversely, frictionless promotional/results would be having everything across your social accounts easily understood, discoverable and found.

Examples Of Results Friction:

1) Poor BIO – You are creating friction with your promotional results if your bio is done in such a way that people leave having no real idea what you do. This is a common friction point across the social graph.

2) No Link – If you are using social media for marketing and have no link in your bio, on your page or profile, you are creating friction between your connections and results. Along the same lines is having multiple links in your profile. Keep it simple and frictionless for your connections.

3) Bad SMO – Bad social media optimization of your website, blog or other web properties is a common friction point in social media marketing. Remove the friction by ensuring you have links to your social accounts prominently displayed on the top right of every site/page your audience visits. Make it easy for them to connect with you and your brand wherever THEY want to. Friction is making this a difficult task for your community.

4) Bad Landing Pages – Do you know where you are sending your connections when they click the link(s) in your personal and brand social accounts. Is there unified messaging on the pages? Are you confusing your prospects on social media with messaging on your website or landing pages that are unclear?

All of these examples can create friction that is effecting your bottom line results. Strive to create a frictionless experience for your audience and make everything easy to understand.

Identifying Results Friction:

Many of these friction points can be easily identified by simply reviewing your social accounts with these things in mind. Less obvious friction points can be discovered by paying attention to your audience and their interactions with you.

Are people asking what you do? – If people have to ask what you do, you have created friction with your social media marketing. If you frequently get this question, you definitely need to examine your profiles, messaging and landing pages to determine the friction points that are causing the confusion.

Do people seem uninterested in what you do when you bring it up? – There are usually two scenarios that cause this:

1) You have a product or service they don’t want/need

2) They do not understand what you do and don’t want to appear dumb by asking.

Here’s something to help you conceptualize frictionless promotional/results – “Conversion = Providing value greater than cost with a process that easily facilitates the customers decision” @fondalo

Social media marketing and management is challenging in and of itself. Making it more difficult to achieve results by adding friction between your community and what you do is liken to shooting yourself in the foot. Identify and the promotional/results friction that exists in your marketing efforts and take immediate conscious steps to reduce and remove them.

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Filed under Friction, Marketing, Results, Social Media, social media automation, Social Media Content, Social Media Management, Strategy

Part 1 – What Is Social Media Friction And How To Reduce It

There are two absolutely required components for successful social media marketing, Strategy and Execution. When these important elements work together and are done properly, social media results are not only achievable, but they can be expected. Understanding and identifying the friction points that are inevitably present within these two components can be challenging. More importantly,  reducing the friction within your social media management is crucial to your social media success.

What Is Social Media Friction and How to reduce itUnfortunately, there is a significant difference between strategy and execution. There is often an even wider gap between strategy and the ABILITY to execute a social media strategy efficiently and effectively. Often this chasm between strategy and execution is due to unidentified frictions in workflow, processes and tools being used in the social media management process.

Consider workflow to be specific processes, functions and procedures that are required in order to fulfill your social media strategy. These elements are made up of all of the tasks you do (or need to do) on a daily, weekly and monthly basis. Clearly defining these tasks in detail and creating processes and procedures to implement them in an efficient and scalable way is what workflow is all about. Anything that gets in the way of that workflow causes friction in your ability to execute the strategy, do it efficiently or even achieve your overall strategic objectives.

So What Is Social Media Friction?

Merriam-Webster’s defines the word friction three ways: the act of rubbing one thing against another; the force that causes a moving object to slow down when it is touching another object; and the disagreement or tension between people or groups of people. Though some of use could conceptually tie some of these definitions somewhat theoretically to social media, they don’t quite fit.

My definition of social media friction is any process, workflow, tool or hindrance to the smooth and efficient execution of a comprehensive social media strategy. Furthermore, friction can also be any obstacle or resistance encountered by members of your community to engage with you, discover what you do or to buy or inquire about your product or services.

In social media, friction can be any function that resists the fluid momentum and execution of progress toward the overall goal objective or objective of a defined strategy. Am I getting too technical here?

There are typically two kinds of social media marketing friction that negatively impact effective and efficient execution.

1) Promotional/Results Friction

2) Process/Workflow Friction

Often times social automation or sales automation technologies are deployed in an attempt to reduce these two friction points, but if the wrong automation is utilized, they can actually increase friction with your audience. (More on that in later posts in this series)

What’s The Cost Of Friction?

Friction cost is the direct or even indirect costs associated with the friction within your social media marketing. Friction can include actual hard costs and fees for things like inefficient or ineffective tools or even additional staffing. Some of the more difficult to measure are opportunity costs, resulting from missed sales opportunities and overall lack of results with social media marketing.

Can Friction Be Good?

There are some mechanics in life and business where friction can be a good thing. For example, without friction you would not be able to deploy brakes on your car and bring it to a stop. In business, some bureaucratic friction is required for decision-making and spending in order to make such things more measured and controlled.

However, within social media marketing identifying and reducing the friction forces that hinder smooth effective execution is a sticking point that many overlook. During this series we will attempt to dissect the discovery and reduction of social media friction that many marketers face and provide some solutions that will enable you to make adjustments.

What are the main friction points in your social media management?

Read Part 2 Here

Read Part 3 Here

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Filed under Friction, Marketing, Results, Social Media, social media automation, Social Media Content, Social Media Management, Strategy

How To Create Reusable Marketing Message Campaigns To Drive Website Traffic

Would you like to learn how to schedule social media posts about YOUR website in Bulk? If you don’t share things about you, who will? Lately, I’ve been doing what seems to be fishing expeditions online, trying to figure out more about folks. Appears to be we have one extreme where people share all about themselves only and the other extreme where they share nothing at all. Why would someone not share about themselves on social media? Especially in regards to their business and what they do.

Yes, this is yet another blog about self-promotion! Bare with me as I share with you a tool, our very own BundlePost to help you schedule your social media posts for your website, or otherwise your marketing messages and content! What we refer to as our “My Content” section in BundlePost.  This BundlePost feature enables social media agencies to store efficiently and schedule marketing content for their clients and themselves.

Let me simplify all that for you – It’s not just for social media agencies. If you have a website that you need to share on social platforms, then BundlePost is the perfect tool to allow you to schedule posts, efficiently, strategically and in bulk.

There’s no question whether you should or shouldn’t self-promote. It’s a must! According to GlobalWebIndex “A quarter of internet users say that social network-based retail stores make them more likely to purchase online. Globally, 7 in 10 active Facebook users say they have bought a product online in the past month, with the equivalent figure among Twitter’s active user base climbing to approach the three-quarter mark.”

Without getting into the great detail of why, what or when to promote yourself. I thought I would instead get into the ‘How’ to support yourself. By using a friends website as an example.

Step by Step on how to schedule YOUR Marketing Message Content

1. Add our Google Chrome Extension – please add to your browser if you haven’t already. Here is the link – Bundlet

2. Set up a campaign schedule in BundlePost – for example, I have set one up for my friend on Twitter and LinkedIn for now. Selecting three specific times for posting her content to Twitter and two specific times for LinkedIn

JeanneSchedule

3. Using The Bundlet – Now the fun begins!
Open up a new tab in your browser and go to your website
Click on the Bundlet extension in your Chrome browser.
Next to the ‘Save Content to’ click on the drop down and scroll to the bottom where it has the “My Content” and add a new folder.
In the text box, you will see a brief description of the web page that you are on.
Highlight and replace what is there with something you want to say about this web page when posting on social media.

Jeanne

The brief description that appeared in the Bundlet for this web page was –  “Caribbean Cruises from HEARTS ON THE GO TRAVEL – a division of Cordially Yours Travel.” I replaced it with something that might make more sense for Jeanne’s audience on Twitter, Facebook or LinkedIn, like “Did you know that you can make payments on your next vacation through us? Ready to thaw out in the Caribbean?”

4. SUBMIT to save that post in your new My Content folder inside BundlePost. (before closing the Bundlet and moving to step 5, we suggest writing and keeping multiple posts for the same URL/page with different creative text)

5. Repeat Process – Go to another web page on your same website and repeat the process.
As you can see, my friend Jeanne has a ton of fun content on her website. I could be here at my laptop all week long adding things to her My Content Travel Website folder. I can also set up several different folders for her if I wanted to.

6. Start Export – After you have your folder full of 40 or more posts, click on the ‘Start Export’ button. Inside your BundlePost account in the navigation header and select which schedule you would like to use. Then pick the day in which you want to start scheduling posts for this campaign and click ‘Continue.’

7. Export Table -Congratulations you are now on the export table!
On the second level, light blue navigation bar click on the My Content Button drop-down and select the content folder you created in the earlier steps. EXAMPLE: Jeanne’s Travel website. Next, click on “Select all” followed by the “Move Selected” button.

You should see a screen that looks similar to the image below, with all of your tweets, scheduled and formatted for you! You don’t have to deal with spreadsheets anymore.

JeanneExport

8. Hashtags – I hashtagged things as I created otherwise we would have used our hashtag folder at this point. Another amazing feature in BundlePost

9. Drag and Drop – You can move things around by dragging or dropping the different posts or click on the randomize buttons to mix up the order of the scheduled posts as desired.

10. Edit – Glance over everything and if you need to edit just double click on the text of a particular post, make changes and click off to save it.

11. Download – We are almost done!!
Now you want to select the dashboard you use by clicking on their icon on the top of this export page.
Jeanne is a big Hootsuite fan, so I clicked on the Hootsuite logo to download the formatted and scheduled posts for the multi-day promotional campaign.
(note – never open the download file, simply save it where you want it on your computer)

12. Upload – Inside your Hootsuite Pro account you will find a Bulk message uploader link under scheduling in your compose message area.
A pop-up will then ask you for the CSV file you would like to use. Locate the file you downloaded from BundlePost and then select the second date format.
Select the proper social profile.
Submit!

13. You have successfully scheduled – 40 (or up to 100) new messages! Since this was sent to Jeanne’s Twitter account, that means for the next 13 days she will have her marketing messages going out on Twitter without having to do anything else. Just think if we created more? The 40 posts  that I created for Jeanne will remain in her BundlePost account, so she has the ability to schedule them out again and again if she would like. What’s more, she also has the ability to modify them at anytime by editing them.

Once you have input your marketing message posts into your BundlePost My Content folders, you are not only saving a ton of time, but can be extremely consistent in your promotional sharing. You will drive traffic to your website on a daily basis, with limited effort.

“My Content” is an important part of effective social media marketing and an incredible feature of BundlePost.

It is important to note that you should share about yourself, what you do and your marketing message content. Using BundlePost My Content folders is one way to ensure that we always have something going in our feeds about us. Just one of many features we have to help you save time.

If you currently do not have a BundlePost account and would like assistance in setting up your account please let us know. If you have been with BundlePost for awhile now and would like additional training in how to get the most out of it, we are here to help.

 

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

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Filed under Agency, Brand, BundlePost, Bundlet, Content, Curation, Facebook, Hashtag, Hootsuite, Marketing, Social Media, social media automation, Social Media Content, Social Media Marketing, social media tool, Twitter

Want to Delete the Social Media World?

Want to Delete the Social Media World you are in? There are times I have wanted to drive to the beach and throw my laptop and cell phone in the ocean. Then just sit and listen to the roar of the ocean as it swallows up the noise. Listening as the constant ping noise of notifications from across the social graph transforms into a simple refreshing ocean mist. The waves ripping apart the newsfeeds that contain a roller coaster of emotions from everyone’s daily lives. Political battles and discussions drifting away and lost at sea forever more. Oh and glory be, no more talk about ‘Content Marketing’! Just the peaceful yet powerful sound of the ocean. How heavenly! Wiping everything away like hitting a giant reset button. Can you feel that sigh of relief? I know I’m not the only one that feels this way at times. Right?

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There could be several reasons a person might feel this way. Having experienced all of these since I personally started Twitter in 2008.

1. No Social Media Goals – No Direction

2. Wrong expectations – Results not coming through fast enough

3. Bad or Wrong Content

4. Not enough Content

5. Wrong Audience – Focusing on numbers instead of a targeted audience

6. Not enough time to get it all done

The list goes on and on.

These negative reasons can be down right frustrating and can lead to notifications that we don’t want. The one’s that consume our valuable time!

The one thing we all have in common is ‘Time’ and I don’t like my time wasted and I know people don’t either.

How can we turn this feeling of wanting to delete the Social Media world into something pleasant and effective? With TOOLS! With the PROPER tools we can turn those unwanted ping notifications into notifications that we do want and need if we’re going to be successful with social media marketing.

What are Proper Tools?

1. Tools that help us locate and connect with our target audience.

2. Tools that help us communicate with our audience.

3. A tool that helps us save time and be more effective.

For those three things I have three tools to share with you!

Looking  for that target audience can be achieved best on Twitter with an amazing tool called ManageFlitter! Sure there is a free version to this software. However, if you are looking to be productive and save time going with the Pro version is the best bet! The power mode on ManageFlitter will give you the ability to find and easily follow the perfect prospect. Narrowing down everything by filters that will give some folks the ability to gain around 100 new followers a day or more.

Second tool for communicating with your audience…. is Hootsuite. This tool can take the chaotic noise out of twitter. With the stream feature you can become very organized in who or what you are following. Replies and Retweets are much smoother and far more visible than working through Twitter itself. Their best time-saving feature  is the Bulk Message Uploader. Again…. you will need to go with the Pro version for this.

Third tool that helps us save time and be more effective is Bundle Post! Social Media Content 1544577_738731136157337_590658856_nManagement System. Easily manage numerous content sources. Efficiently discover, schedule and hashtag curated content in minutes. Consistently share your own marketing messages.  A couple of testimonials from some Bundle Post users

 

Or how about “We’ve seen a 65% increase in traffic to our website from Facebook since we started using Bundle Post. Even more impressive is the 263% increase in traffic coming from Twitter.

These are three main tools that the BundlePost team uses faithfully. These are the tools that have helped us share content that has created conversations, that has helps us build relationships, that has resulted in ROI!

So don’t Delete the Social Media world quite yet.

There is a path to follow to obtain the results you are looking for.

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PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

 

 

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Filed under BundlePost, Content, Curation, Followers, Hashtag, Marketing, Relationship, Results, Social Media, social media automation, Social Media Content, Social Media Marketing, social media tool, Twitter