Stay Between The Social Media Lines

The other day I was working in my office and my lil man (5-year-old) was in his play room coloring. Every 5 minutes or so he would come into my office carrying his dinosaur coloring book open to his latest masterpiece in order to show Papa what amazing creation he had completed this time. As … Continue reading Stay Between The Social Media Lines

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Social Media Marketing – Data And Results Matter

One thing that has become obvious about the social media industry is change. Buzzwords, new trends and even big surveys that measure the next thing big business is focusing on in social are a never-ending stream of change. Content, influence marketing, analytics, engagement, branding, ROI and lead generation are just a few of the described "priorities" … Continue reading Social Media Marketing – Data And Results Matter

12 #StarWars Quotes and Blog Posts on Social Media Marketing by @PerfectJulia

One of the most prolific and loved Hollywood film series is Star Wars. From incredible writing and story telling to creative execution and special effects, this movie franchise has captivated millions all over the globe with stunning power. Throughout the epic film series there are a number of quotes that contain certain levels of intrigue … Continue reading 12 #StarWars Quotes and Blog Posts on Social Media Marketing by @PerfectJulia

Social Media Content Curation, Marketing Messages and Results

In business, marketing and social media, time is money and results are important. With so many tools to choose from, it can be difficult to know where to spend time, effort and money in order to realize real, measurable results. Knowing that 75% of Social Media Marketers Want Better Tools and 88% Better Results [Report] it is … Continue reading Social Media Content Curation, Marketing Messages and Results

Adjusting Social Media Inputs To Realize Desired Output

There are several things to be said about effective social media marketing. One of them is that social media is not static. If you're being effective with a social media program it is often because you are doing many things right, not the least of which is continually making adjustments. The famous quote from Albert Einstein … Continue reading Adjusting Social Media Inputs To Realize Desired Output

100% Year Over Year Sales Growth Exclusively Through Social Media – You Can Too!

Is it possible for a small startup company with little funding to succeed exclusively through social media marketing? Can social media really achieve ROI (return on investment) no matter how crowded their industry space is? The question of ROI, huge sales and revenue growth for an organization built exclusively on social media marketing as its … Continue reading 100% Year Over Year Sales Growth Exclusively Through Social Media – You Can Too!

The Two Opposing Forces That Drive Social Media Marketing

After many years in this business, I have come to the realization that there are two main forces that drive the social media message. These two connected, but sometimes opposing forces combine to keep social media marketing at the forefront of on and offline marketing discussions. These two forces are what enable the numerous events, trade … Continue reading The Two Opposing Forces That Drive Social Media Marketing