Should We Be Lowering The Social Media Marketing Bar?

Yes, we should. Now let me explain... In my recent post entitled Top 2015 Social Media Predictions – Disruptive Technologies I covered one of the important disruption areas to watch this year, that was General Social Media Marketing. In fact it was the number one item listed in my 2015 predictions. Specifically I was referring to making social … Continue reading Should We Be Lowering The Social Media Marketing Bar?

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Social Media Marketing – Data And Results Matter

One thing that has become obvious about the social media industry is change. Buzzwords, new trends and even big surveys that measure the next thing big business is focusing on in social are a never-ending stream of change. Content, influence marketing, analytics, engagement, branding, ROI and lead generation are just a few of the described "priorities" … Continue reading Social Media Marketing – Data And Results Matter

The Two Sides Of Social Media Strategy Are Very Different Things

We often see a lot written and taught about social media strategy and the importance it plays in the success of integrated, digital marketing today. Unfortunately, there are substantial differences between the two elements of strategy that are frequently overlooked. Many consider strategy as something that you only do prior to or while you are … Continue reading The Two Sides Of Social Media Strategy Are Very Different Things

Top 2015 Social Media Predictions – Disruptive Technologies

It's that time of year again when many social media "professionals" publish their predictions for the coming new year. Rarely, but on occasion, there are less than general forecasts that hit the bullseye. More often than not, many of the predicted transformations, platform trajectories and overall suggested industry paths are more or less off base … Continue reading Top 2015 Social Media Predictions – Disruptive Technologies

How To Create Reusable Marketing Message Campaigns To Drive Website Traffic

Would you like to learn how to schedule social media posts about YOUR website in Bulk? If you don't share things about you, who will? Lately, I've been doing what seems to be fishing expeditions online, trying to figure out more about folks. Appears to be we have one extreme where people share all about themselves … Continue reading How To Create Reusable Marketing Message Campaigns To Drive Website Traffic

Want to Delete the Social Media World?

Want to Delete the Social Media World you are in? There are times I have wanted to drive to the beach and throw my laptop and cell phone in the ocean. Then just sit and listen to the roar of the ocean as it swallows up the noise. Listening as the constant ping noise of … Continue reading Want to Delete the Social Media World?

Social Media Content Curation, Marketing Messages and Results

In business, marketing and social media, time is money and results are important. With so many tools to choose from, it can be difficult to know where to spend time, effort and money in order to realize real, measurable results. Knowing that 75% of Social Media Marketers Want Better Tools and 88% Better Results [Report] it is … Continue reading Social Media Content Curation, Marketing Messages and Results