Category Archives: Twitter

How To Create Reusable Marketing Message Campaigns To Drive Website Traffic

Would you like to learn how to schedule social media posts about YOUR website in Bulk? If you don’t share things about you, who will? Lately I’ve been doing what seems to be fishing expeditions online, trying to figure out who or what folks are about. Seems to be we have one extreme where folks share all about themselves only and the other extreme where they share nothing at all. Why would someone not share about themselves on social media? Especially with regard to their business and what they do.

Yes, this is yet another blog about self promotion! Bare with me as I share with you a tool, our very own BundlePost to help you schedule your social media posts about your website, or otherwise your marketing messages and content! What we refer to as our “My Content” section in BundlePost.  This BundlePost feature enables social media agencies to easily store and schedule marketing content for their clients and themselves.

Let me simplify all that for you – It’s not just for social media agencies. If you have a website that you need to share on social platforms then BundlePost is the perfect tool to allow you to schedule posts, efficiently, strategically and in bulk.

There’s no question whether you should or shouldn’t self promote. It’s a must! According to GlobalWebIndex “A quarter of internet users say that social network-based retail stores make them more likely to purchase online. Globally, 7 in 10 active Facebook users say they have bought a product online in the past month, with the equivalent figure among Twitter’s active user base climbing to approach the three-quarter mark.”

Without getting into great detail of why, what or when to promote yourself, I thought I would instead get into the ‘How’ to promote yourself by using a friends website as an example (But for those of you who want the details, I highly recommend reading -> How to Maintain Consistent Website and Content Traffic through Social Media)

Step by Step on how to schedule YOUR Marketing Message Content

1. Add our Google Chrome extension – please add to your browser if you haven’t already. Here is the link – Bundlet

2. Set up a campaign schedule in BundlePost – for example I have set one up for my friend on Twitter and LinkedIn for now. Selecting 3 specific times for posting her content to Twitter and 2 specific times for LinkedIn

JeanneSchedule

3. Using The Bundlet – Now the fun begins! Open up a new tab in your browser and go to you website, then click on the Bundlet extension in your Chrome browser. You will see that the Bundlet has grabbed the URL for the webpage you are on. Next to the ‘Save Content to’ click on the drop down and scroll to the bottom where it has the “My Content” and add a new folder. I added one for my friend called “Travel Website”, since as you can see she is a travel agent. In the text box you will see a brief description of the webpage that you are on. Here is where you need to get creative! Highlight and replace what is there with something you want to say about this webpage when posting on social media.

Jeanne

The brief description that appeared in the Bundlet for this webpage was –  “Caribbean Cruises from HEARTS ON THE GO TRAVEL – a division of Cordially Yours Travel” I replaced it with something that might make more sense for Jeanne’s audience on Twitter, Facebook or LinkedIn, like “Did you know that you can make payments on your next vacation through us? Ready to thaw out in the Caribbean?”

4. SUBMIT to save that post in your new My Content folder inside BundlePost. (before closing the Bundlet and moving to step 5, we suggest writing and saving multiple posts for the same URL/page with different creative text)

5. Repeat Process – Go to another webpage on your same website and repeat the process. As you can see my friend Jeanne has a ton of fun content on her website. I could literally be here at my laptop all week long adding things to her My Content Travel Website folder. I can also set up several different folders for her if I wanted to.

Side note* – here is a good resource for other ‘My Content’ ideas – How To Use Your Legacy Social Media Content To Get Results

6. Start Export – After you have your folder full of 40 or more posts, click on the ‘Start Export’ button inside your BundlePost account in the navigation header and select which schedule you would like to use. Then select the day in which you want to start scheduling posts for this campaign and click ‘Continue’

7. Export Table -Congratulations you are now on the export table! On the second level, light blue navigation bar click on the My Content Button dropdown and select the content folder you created in the earlier steps. EXAMPLE: Jeanne’s Travel website. Next, click on “Select all” followed by the “Move Selected” button.

You should see a screen that looks similar to the image below, with all of your tweets, scheduled and formatted for you! No spread sheets…. how beautiful is that?!

JeanneExport

8. Hashtags – I hashtagged things as I created otherwise we would have used our hashtag folder at this point. Another amazing feature in BundlePost

9. Drag and Drop – You can move things around by dragging or dropping the different posts or click on the randomize buttons to mix up the order of the scheduled posts as desired.

10. Edit – Glance over everything and if you need to edit just double click on the text of a specific post, make changes and click off to save it.

11. Download – We are almost done!! Now you want to select the dashboard you use by clicking on their icon on the top of this export page. Jeanne is a big Hootsuite fan, so I clicked on the Hootsuite logo to download the formatted and scheduled posts for the multi-day promotional campaign. (note – never open the download file, simple save it where you want it on your computer)

12. Upload – Inside your Hootsuite pro account you will find a Bulk message uploader link under scheduling in your compose message area. A pop up will then ask you for the csv file you would like to use. Locate the file you downloaded from BundlePost and then select the second date format and the social profile you wish to schedule your content to. Submit!

13. You have successfully scheduled – 40 (or up to 100) new messages! Since this was sent to Jeanne’s Twitter account, that means for the next 13 days she will have her marketing messages going out on Twitter without having to do anything else. Just think if we created more? The 40 posts  that I created for Jeanne will remain in her BundlePost account, so she has the ability to schedule them out again and again if she would like. What’s more, she also has the ability to modify them at anytime by editing them.

Once you have input your marketing message posts into your BundlePost My Content folders, you are not only saving a ton of time, but can be extremely consistent in your promotional sharing. You will drive traffic to your website on a daily basis, with limited effort.

“My Content” is an important part of effective social media marketing and an incredible feature of BundlePost.

It is important to note that you should share about yourself, what you do and your marketing message content. Using BundlePost My Content folders is one way to ensure that we always have something going in our feeds about us. However, it’s important to also share other content as well. You don’t want to have that Me Me Me syndrome going on. So, this is where you can explore our Feed Channel and queue folders features for efficient content aggregation and curation.

If you currently do not have a BundlePost account and would like assistance in setting up your account please let us know. If you have been with BundlePost for awhile now and would like additional training in how to get the most out of it, we are here to help.

 

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

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Filed under Agency, Brand, BundlePost, Bundlet, Content, Curation, Facebook, Hashtag, Hootsuite, Marketing, Social Media, social media automation, Social Media Content, Social Media Marketing, social media tool, Twitter

The New Twitter Bots Taking Over – What you need to know

Over the last few weeks I have been noticing a new type of Twitter bot that has been rapidly increasing its activity. The newest series of bots do not appear to be the normal malicious virus linking type of old, but something quite different. After tracking what I’ve been seeing for a couple of weeks now, I decided to share what I’ve been seeing and offer some suggestions of how we can combat this added noise together.

Why is this important and how do harmless bots affect you anyway?

First, I think it is important to explain why this should matter to you. In fact having bots that are pushing an incredible amount of useless noise into the social graph (namely Twitter in this case) does affect you and here’s why. Twitter is a linear social network that displays status updates as they are posted by users. Unlike Facebook, which uses an algorithm to determine what posts to display in your newsfeed, Twitter simply displays posts as they are made, then those posts scroll down through the millions of others posts being made by others.

Having bots (virus laden or not) designed to automate posting of useless content, graphics or other posts to the Twittersphere only clutters newsfeeds and adds to the noise, making your posts less likely to be seen and therefore less effective. It is my belief that whether it is a bot like I am discussing today, or any other useless posting automation such as “my most influential followers”, “welcome tweets” or “I’ve added your tweet to my useless RebelMouse page”, all distract from the effectiveness of the Twitter platform.

Secondly, there could possibly be something far more sinister going on here. More on that in my summary below.

What I have found about these new bots:

Twitter Bot ProfileI have noticed a pattern of these new bots. As you can see in the example pic to the right, they all seem to have some very similar traits that are slightly different from what I have noticed over the years. Here are some of what I have noticed:

About the Profiles:

1) They all usually have what appears to be a lifelike name.

2) They all usually have what appears to be a lifelike bio.

3) Most seem to have a USA location.

4) They never have a website link.

5) They all seem to have what appears to be a lifelike human photo that is not sexually charged as with other bots.

6) Many of the accounts show they were created some time ago in 2013

7) They all have virtually no followers and/or follow very few accounts.

About the Posts:

Twitter Bot Tweet1) They often tag people they’re not following in their posts.

2) Their posts are clearly an automated compilation of pseudo retweets or comments on other people’s tweets.

3) They never include the link that was in the original post they are retweeting.

4) They sometimes upload an unrelated graphic for some of their tweets.

5) All of their tweets show they are post from “Mobile Web (M2)”. Meaning that they are using mobile protocols to send the tweets rather than standard web related functions. (THIS is extremely rare with most Twitter virus bots)

6) None of their posts are spam, virus links or contain URL links to various websites.

7) A percentage of their posts are text only and seem to be randomly generated sentences designed to get someone to engage with “What? or Huh?”. Ask what they are talking about or something along those lines.

A Summary and My Theory of what could be going on here:

The volumes of tweets coming from these clearly related bots is quit concerning. Of all of the bot incidents I have witnessed on the Twitter platform, this series is easily the highest quantity and diversity of content, tagging and so on. The sheer volume of the noise they are adding and the fact that many of the account creation dates are older, unlike most bots is making them fly under Twitters normal radar flagging.

But is there something more sinister going on here? I think that might be a possibility…

If some hackers have figured out how to flood Twitter with bot generated posting that can fly underneath Twitters radar better than anything else attempted before, using mobile protocols instead of web, are they simply perfecting their methods for something else? My concern is that these bots are potentially far more dangerous because the unique approaches they have taken, the volume they are able to generate and most importantly that they are more difficult for the average or inexperienced Twitter user to recognize as a bot. These culminate to create a perfect storm for a later virus campaign that could have massive implications to millions of people should my hunch be proven accurate.

So be aware these bots clusters are there, learn to recognize them and watch for changes that include URL links that are designed to execute a future mass virus attack through Twitter.

What can we do about it?

There are things we can and should be doing about this as responsible Twitter users, both to reduce the bot noise on the platform and for the potential security risk that it could potentially represent.

In short, report all Twitter accounts that you see that have these patterns. The more reporting for spam that is done on an account early in their tweeting cycle, the more of a red flag it is to Twitters systems. The longer an account goes without having numerous spam reports, the less likely Twitters security algorithms and teams are to catch it.

Have you noticed the flood of these specific bots on Twitter recently?

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Filed under Social Media, Twitter, Content, Spam

Want to Delete the Social Media World?

Want to Delete the Social Media World you are in? There are times I have wanted to drive to the beach and throw my laptop and cell phone in the ocean. Then just sit and listen to the roar of the ocean as it swallows up the noise. Listening as the constant ping noise of notifications from across the social graph transforms into a simple refreshing ocean mist. The waves ripping apart the newsfeeds that contain a roller coaster of emotions from everyone’s daily lives. Political battles and discussions drifting away and lost at sea forever more. Oh and glory be, no more talk about ‘Content Marketing’! Just the peaceful yet powerful sound of the ocean. How heavenly! Wiping everything away like hitting a giant reset button. Can you feel that sigh of relief? I know I’m not the only one that feels this way at times. Right?

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There could be several reasons a person might feel this way. Having experienced all of these since I personally started Twitter in 2008.

1. No Social Media Goals – No Direction

2. Wrong expectations – Results not coming through fast enough

3. Bad or Wrong Content

4. Not enough Content

5. Wrong Audience – Focusing on numbers instead of a targeted audience

6. Not enough time to get it all done

The list goes on and on.

These negative reasons can be down right frustrating and can lead to notifications that we don’t want. The one’s that consume our valuable time!

The one thing we all have in common is ‘Time’ and I don’t like my time wasted and I know people don’t either.

How can we turn this feeling of wanting to delete the Social Media world into something pleasant and effective? With TOOLS! With the PROPER tools we can turn those unwanted ping notifications into notifications that we do want and need if we’re going to be successful with social media marketing.

What are Proper Tools?

1. Tools that help us locate and connect with our target audience.

2. Tools that help us communicate with our audience.

3. A tool that helps us save time and be more effective.

For those three things I have three tools to share with you!

Looking  for that target audience can be achieved best on Twitter with an amazing tool called ManageFlitter! Sure there is a free version to this software. However, if you are looking to be productive and save time going with the Pro version is the best bet! The power mode on ManageFlitter will give you the ability to find and easily follow the perfect prospect. Narrowing down everything by filters that will give some folks the ability to gain around 100 new followers a day or more.

Second tool for communicating with your audience…. is Hootsuite. This tool can take the chaotic noise out of twitter. With the stream feature you can become very organized in who or what you are following. Replies and Retweets are much smoother and far more visible than working through Twitter itself. Their best time-saving feature  is the Bulk Message Uploader. Again…. you will need to go with the Pro version for this.

Third tool that helps us save time and be more effective is Bundle Post! Social Media Content 1544577_738731136157337_590658856_nManagement System. Easily manage numerous content sources. Efficiently discover, schedule and hashtag curated content in minutes. Consistently share your own marketing messages.  A couple of testimonials from some Bundle Post users

 

Or how about “We’ve seen a 65% increase in traffic to our website from Facebook since we started using Bundle Post. Even more impressive is the 263% increase in traffic coming from Twitter.

These are three main tools that the BundlePost team uses faithfully. These are the tools that have helped us share content that has created conversations, that has helps us build relationships, that has resulted in ROI!

So don’t Delete the Social Media world quite yet.

There is a path to follow to obtain the results you are looking for.

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PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

 

 

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Filed under BundlePost, Content, Curation, Followers, Hashtag, Marketing, Relationship, Results, Social Media, social media automation, Social Media Content, Social Media Marketing, social media tool, Twitter

An Effective Way To Add High-Level B2B Connections On LinkedIn For #SocialSelling

More than ever, Business to Business (B2B) marketing requires one-on-one relationships. Making real, human connections with your business prospects to forge relationships that open doors to social selling. Being effective within social media to achieve this all important task is paramount to short and long-term success.

Add High-Level B2B Connections On LinkedInOne of the key social networks for effectively forging B2B relationships is LinkedIn. Unfortunately, as the most formal business social network, higher level connections are sometimes not as open to connecting with people they don’t know. All too often, the decision makers many B2B companies want to connect with, are also bombarded by contacts that are pitching them and sending them spam, without first making the all important relationship connection. This can lead to executives denying or ignoring friend requests.

So what is an effective way to improve your LinkedIn connections?

We have found that if you leverage the most informal social platform WITH the most formal one, amazing things can happen. Twitter is the most informal social network there is and you don’t have to already be a “friend” to engage with someone. When you want to build a relationships with a B2B connection on LinkedIn there are steps you can follow to do this very effectively.

1) Most LinkedIn users display their Twitter account name if they also have a Twitter account. Go connect with them on Twitter first.

2) Spend a few weeks commenting, retweeting and getting into conversations with the person on Twitter. Start slow and build the daily amount up to about 3-4 daily interactions over at least a two-week period.

3) Build rapport and name recognition with the person without coming across needy or as a stalker.

4) Once you have invested a few weeks in building a relationship, then friend request on them on LinkedIn with a personal message that references your conversations on LinkedIn.

Ok You’re Connected, What Now?

When the connection on LinkedIn is accepted, don’t make the newbie mistake of sending your sales pitch or requesting a call or meeting. You’re not done yet. You will want to continue the escalated engagement on Twitter, and add the same slowly ramped up activity of liking, sharing their content and commenting on the posts of your new connection for a few more weeks. The goal here is to build a deeper rapport with your connection that focuses on conversation around common interests. Only when you have accomplished that do you bring up a potential discussion out of the social graph.

Wrap Up

Providing that your contact is at least fairly active on social media, this process is highly effective. People that would never respond to you or accept a friend request on LinkedIn will often follow, respond and engage with you on the far more informal Twitter. Putting in the time and effort using this process breaks down the barriers that they have within the formal LinkedIn ecosystem, making them far more receptive to an add.

Remember that Business to Business connections are human. People often do business with people they feel they know and like. Today, business IS personal and not the cold fiscal only decision-making process of earlier times. When connections become relationships through conversation and mutual interests, those relationships become friendships and potential customers.

If you take a different view of LinkedIn as part of the overall social media flow, rather than a prospecting tool, your B2B efforts will be rewarded with incredible relationships, sales and customers.

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Filed under Content, Relationship, Social Business, Social Media, Social Selling, Twitter

Why Ello and Tsu Entered The Social Media Scene and Why They’re Doomed

There are so many strong beliefs, perspectives and views within the social media industry, and therefore this post is going to be more controversial than we normally publish. The different “camps” of social media enthusiasts, professionals and celebrities are almost as Why Ello and Tsu came about and why they're doomedpolarized as the political parties within the United States and that means emotions can run rampant. Nevertheless, I am known for saying what needs to be said and I will attempt to do that without the emotionally charged words that often spark heated words.

There are several key reasons why new social networks like Ello and Tsu appear on the social networking scene with frequency. Having an understanding of these reasons is essential to make informed decisions on whether to chase after these numerous shiny new and incredibly distracting sites.

A Few Reasons Why Sites Like Ello and Tsu Appear

Trust – Facebook has a long history of building mistrust with its users and business customers. Constant changes, privacy issues and a lack of care or concern for their users. In recent years, Twitter has begun to make users and app developers weary with massive changes to API’s, announcements of things users oppose and other concerns. This leaves the door open to new ideas and competing social network entrepreneurs to believe there is an opportunity.

Limited Results – There are literally millions of brands and marketers using the top social networks, however few are getting real results. The lack of focus, understanding and results being achieved on the main platforms, gives way to a desire for something different that could magically change the results marketers are getting.

Human Nature – As human beings, we are programmed to often take the path of least resistance. Fight or flight as it were. Sometimes as humans, we want the easy way and sometimes something new, entices us that it could be possible.

Boredom – Also being human, we get bored easily. We are often attracted to shiny new things when we get bored and new social networks that get a lot of attention on blogs and from those we are connected to, gets the best of us. We want to be a part of the crowd and be entertained with new a new look, new capabilities and ideas.

Market Size – The overall social networking space is massive. If you come up with something that takes off in this industry, you are assured to become the next billionaire. Even though playing the lottery has better odds than that actually happening, some are allured by the chance and a new startup is born.

VC Gambling – Venture capital firms exist to invest. If they do not invest in new startups, they have no returns. Their models are based on hitting it REALLY big with a tiny percentage of the startups they invest in and losing everything on the majority. The pressure for VC’s to find and invest in the next really big thing is enormous.

When social networks are not trusted, not innovating anymore and polarize their customers and users, newcomers that hope to take advantage of that will appear. It’s that way in any industry.

Why Are Ello and Tsu Doomed?

Understanding a few of the reasons that we will continue to have so-called “Facebook killer” new networks continually popping up, is to also ask whether or not they will actually succeed, gain long-term traction or fail miserably. There are a few things to consider about the ultimately doomed fate of these two specific networks.

Polarizing Niche – Unlike the early days of Instagram and WhatsApp for example, Ello and Tsu have very tight niches that fuel their initial traction. Niches of new social networks are required if they are going to virally scale to critical mass as Pinterest, Instagram and WhatsApp have. But when the niches of these new shiny social networks are largely polarizing, it dooms the network to obscurity very quickly.

Let’s take Google Plus as an example. Starting out it was “largely” made up of two main niche groups of people, those that hated Facebook and those that were employed somehow in the social media industry, with a subgroup of Google fans that will use and love anything they produce. As we jump forward, these polarizing groups have dominated the Google Plus active user presence and prevented it from becoming mainstream, achieving critical mass and prominence.

Conversely, with Instagram and Pinterest,  the niche groups were made up of largely females and iPhone users. These early niches were not at all polarizing, enabling these two new social networks to easily grow and obtain the larger populations, thereby reaching the critical mass we see today. Neither of these two social networks were devised on negative branding or user messages against any other social networks, but rather positive features and capabilities that the industry and users clearly wanted and would use.

Both Ello and Tsu were born out of negative messaging that focuses on how other platforms suck. Although some of the points might make sense, at the end of the day shiny, new or anti-something never wins, market share does. When you look at the niche market segments of users that are attracted to these two new networks, polarizing would have to be considered an understatement.

To be clear, if you like a social network, by all means use it. But if you are doing social media marketing I suggest you focus on the ones that already have critical mass, accepted methods and reach, and leave the chasing of shiny new objects to those that have plenty of inexpensive time on their hands. Real social media marketing requires substantial knowledge, patience and consistency of proper strategies and activities.

There are no shiny objects or new networks that will magically create real results. Let those that don’t have real social media results spend their time chasing the newest shiny thing. If in the end it begins to get traction, becomes mainstream and can realize long-term sustainable results for you or your brand, then consider investing the time to add it to your mix.

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Filed under Brand, Facebook, Instagram, Marketing, Pinterest, Social Media, Social Media Marketing, Strategy, Twitter

Death and Social Media: It’s No Trick or Treat

In the social world the obsession for sharing everything is growing stronger and I feel we are losing the human touch to Social Media. Have we become so desperate for content to share that we disregard how something may affect someone?

Death And Social Media - It's No Trick or TreatFor example Death. Death and Social Media: It’s No Trick or Treat.

Ever experience the unexpected loss of a loved one? Do you remember the heartbreak you were feeling? Of course you do. That same feeling is why writing this blog post has been a difficult one for me. We know that death is never easy to accept, we also know that an unexpected death adds to the grief in numerous additional ways.

grandpaMy Grandfather would have celebrated his 98th birthday this month. Not too far fetched of a thought or possibility since my Grandmother just celebrated her 99th birthday last month with family here at my home. Grandpa passed away unexpectedly 20 years ago, long before Facebook, Twitter or even text messaging. His time came back when communication had more of a human element to it.

I received a phone call at work about Grandpa’s passing. It was a terrible shock. I remember trying to reply but no words could be spoken at the time. Just nonstop, heartbreaking sobbing and tears. I had a complete meltdown.  Writing this post brings those emotions back, something I wasn’t really prepared for. I miss him terribly and wish he was here to meet his great, great grandson. He would be proud of him, just like my grandmother is.

What does this have to do with Social Media?

I can tell you that there is no way I would have been able to handle the news via a cold, uncaring text message or social media post.

As much as a person tries to express themselves in written word it still does not hold the same sincerity, tone and emotion as when delivered via a live human voice. The delivery and timing of such an important message would make social media no trick, and certainly no treat on the matter of death. Obviously there is never a good time to receive news of an unexpected death of a loved one. However, with a phone call the messenger can get a feel as to what the person is doing and feeling at the time. To send a message via text or on social media, you have absolutely no idea where the receiver of the tragic news is or what they are doing at the time.

The social networks are certainly a way to communicate. In fact, a great way to communicate… I will never argue with anyone on that point. Just not the best form of communication when it comes to matters that deserve the all important human, emotional touch.

I think Maya Anglou stated it perfectly, “Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.

Allow me to tell you of another unexpected death…. one that occurred 10 months ago and the tragic inspiration for this blog post. (Yes, it has taken 10 months to finally finish this blog)

A week before Christmas I received news that a very dear friend of mine, Peter Mah unexpectedly passed away. Unfortunately, I received the horrible news via text message. My first initial thought was … “Is this some sort of very sick joke?” I mean, I had known this man for about 20 years, my grandmother has known he and his family for even longer than that. But Peter was not just an acquaintance, I considered him family…. and he knew that.

I had a strange feeling that I should check the Facebook fanpage for the restaurant that Peter and his family owned and sure enough, there it was. I am not immediate family so I did not expect a phone call, but to this day I have no idea who actually sent me the text message. I can only imagine that someone blasted the news to everyone that was on their contact list. How impersonal and cold?

Peter didn’t own a computer, if you can imagine that. I always gave him a bad time about it, but he always did his networking face to face. No Facebook, Twitter or LinkedIn. He remembered everyone and all of their personal details. He read the newspaper faithfully every single day and could hold a conversation with just about anyone, and on any topic. When it came to tech stuff like websites, online presence and smart phones, he relied on others. So the Facebook fanpage was managed by some of the employees and customers.

Here is where things got complicated and tricky. News traveled very fast about Peter’s death, so fast that his mother was one of the last to know. One of the employees explained to me that there was a man who read about the tragic loss and tried calling Peter’s mom to offer his condolences. The number that was listed was no longer in service. Thank God! He then called the restaurant asking for her correct phone number. It is then that he learned that the mother didn’t even know yet. Family was on their way into town to meet with her and give her the tragic news.

I cannot even begin to imagine the devastating heartache of losing a child. I just can’t. Can you imagine getting a phone call from someone you hardly knew, offering condolences for the loss of your child? Certainly, but hearing them say that they heard on Facebook about your child’s death, when you yourself didn’t even know yet? Believe it or not but not everyone is on Facebook or any other social platforms.

In the social world the obsession for sharing everything is growing stronger and I feel we are losing the human touch to relationships and social media. Have we become so desperate for content to share that we disregard how something may affect someone?

Death and Social Media:  It’s No Trick or Treat.

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

 

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Filed under death, Human, Social Media, Twitter

The 3 Most Important Factors For Growing Your Social Media Community

It seems that almost daily we come across social media marketers, enthusiasts and brands that still seem to have limited understanding of social media best practices. Often the social media “consultant” is even missing key factors in their own social presence that hinders their community, reach and growth. You’d think we would be beyond this in 2014, but sadly that is not the case.

How to grow a social communityWhen it comes to growing your social community there are three main factors that either propel or restrict your growth of your engaged, targeted audience. These three “buckets” are not the sole factors for growing a targeted audience, however they are the most important items you need to start with.

Let’s be clear and point out that the information within this post is specifically speaking to the marketer, brand or business professional that uses social media for marketing of any type. If you are social networking without a business purpose, and therefore not doing social media or social marketing, this information does not apply to you directly, however it is our professional opinion that you should still read and consider changes to what you are doing.

The 3 Most Important Factors In Community Growth:

1) Profile

One of the first things people do when you follow or friend them on a specific social network is look at your Profile. If you have not strategically completed your bio and information details properly, you are dramatically hindering the connections you make. Since there are so many social networks, we will focus on Twitter and Facebook as examples. Here are a few things you need to consider.

Twitter is one of the most informal, effective social platforms. Being human is extremely important if you’re going to be effective. Below are some of the biggest mistakes we see on Twitter profiles:

a) Privacy – If you’re doing social media, do not lock your privacy setting. Your community will never grow.

b) Profile pic – No pic, no follow. It’s that simple. Beyond making sure you have a profile pic, you need to consider whether you are an established brand or just starting out. People connect with people, not brands, logos or companies they’ve never heard of. Give them a human to connect with, rather than a logo they’ve never heard of.

c) Name – That’s great that your Twitter handle is @WhoTheHeckCares, but who are YOU? We see so many Twitter accounts with a great pic, and in the name field the person just put their Twitter handle again. Tell people your name. At the very least your first name and put it in the NAME field in Twitter. That’s why it’s there.

d) Bio – If you want people to be interested in you and what you do, make it easy for them to know you and what you do. All too often we see Twitter bio’s that contain cryptic tag lines, garbled incoherent sentences or no information at all. You need to know that you are leaving your potential followers confused and they are moving on instead of connecting with you.

Facebook is a social network with multiple profile types, such as a personal profile and business or community pages. These different account type are truly different and need to be managed as though they are. It is also extremely important to understand that business IS personal. The days of separating these two things are long gone. People do business with people, not faceless brands.

a) Personal Profile – When you lock your personal Facebook profile down, you are limiting your potential connections with prospective customers. Be sure your profile security settings let prospective connections get a sense of who you are and what you do.

b) Your BusinessfacebookprofileAll too often people add their business or employer to their profile hastily without intent. This leaves their business page not connected and opens a default Facebook profile for the mentioned company in your profile. This default tells nobody anything about the company or what it does and makes it impossible to build a following. Check your personal profile to ensure you have connected it to your business page. (see example to the right)

b) Facebook Business Pages – Fill out all of the profile information, and write it in a way that someone unfamiliar with you or your business will understand. Be sure your cover photo adds to the messaging and understanding of what you do, so when someone visits your page, they “get it” quickly and decide to connect.

2) Stream

a) Value – For the love of everything holy, you need to realize that social media is not direct sales, telemarketing or email spam. It is about earning relationships. When people check your social streams and find only content and messaging that is all about you, your brand, products or services, most will run. You must be selfless and realize it’s not about you, but your audience. Post content that they find interesting and relevant that is not about you, and you will earn the right to pitch your stuff to a receptive audience. Fail at this and you will get far fewer connections than you could.

b) Frequency – I heard a social media agency owner tell me last week that they were told that posting more than three times per day on any social platform was not a good idea. Really? Who told you that? Their response – “A social media guru that was speaking at an event we attended.”

Let me be really clear here. This is not 2005. If you are only posting 3 times a day on Twitter, Facebook, Linkedin or any other social platform, NOBODY is seeing anything you post. You have to have relevant, valuable, interesting content that YOU post, not Retweet or click Share, all day, every day. Yes, the volumes differ from platform to platform, but 3 posts isn’t the number on ANY of them.

3) Engagement

a) Conversations & Relationships – The other thing a potential social connection will typically do when reviewing your newsfeeds is look for engagement. They want to know that if they connect with you or your brand, you respond, thank, get into conversations and relationships ensue. This is SOCIAL media remember. It’s not spam media or pitch my stuff media. Be social and leverage the media and you will get many more connections and a growing social community.

When someone considering connecting with you or your brand on social media, they will unconsciously cycle through your profile, your bio and your streams. Using what they see, they quickly determine whether they want to connect with you. Focus on these three important factors and see your community grow faster than you have before.

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Filed under Agency, Audience, Community, connection, Content, Engagement, Facebook, Followers, Marketing, Relationship, Social Media, Social Media Marketing, Twitter