The Two Sides Of Social Media Strategy Are Very Different Things

We often see a lot written and taught about social media strategy and the importance it plays in the success of integrated, digital marketing today. Unfortunately, there are substantial differences between the two elements of strategy that are frequently overlooked. Many consider strategy as something that you only do prior to or while you are … Continue reading The Two Sides Of Social Media Strategy Are Very Different Things

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The Most Overlooked Social Media Success Method

As a social media software firm, we spend a considerable amount of our activity within the social graph. We are constantly engaging in conversations, evaluating metrics and reviewing people's streams and profiles. As a part of this normal process we and many of you engage in regularly, we began to notice things that though subjective, … Continue reading The Most Overlooked Social Media Success Method

Reality Check: Daily Required Social Media Marketing Activity

I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media "guru", "author", "celebrity" or #fauxpert that has never done social media marketing outside of self promotion and has a huge … Continue reading Reality Check: Daily Required Social Media Marketing Activity

It’s Nearly Impossible To Become A Social Media Professional Part 4

This series has really got a ton of traction. When I say that I am not meaning traffic and all that, I am referring to mind shift. The idea that these fake experts and social media celebrities have taken over this industry has really struck a chord with more people than I thought. I mean many … Continue reading It’s Nearly Impossible To Become A Social Media Professional Part 4

It’s Nearly Impossible To Become A Social Media Professional Part 3

The next important thing to outline in this series is how to know whether the person you are watching, learning from and replicating their activity is doing it right. How do you know that what that “expert” is writing on their blog actually works or will work for you? How do you know if the … Continue reading It’s Nearly Impossible To Become A Social Media Professional Part 3

It’s Nearly Impossible To Become A Social Media Professional Part 2

Sitting here this morning working on tomorrow's blog post for this series and there are so many circumstances I have seen or experienced over the last two months that are flooding through my mind. Trying to organize them in the best way that will add value and examples that can help you is the challenge. … Continue reading It’s Nearly Impossible To Become A Social Media Professional Part 2

It’s Nearly Impossible To Become A Social Media Professional Part 1

Social Media marketing has many challenges. Add to those challenges a new medium that changes very quickly and is rapidly growing new users and we have something that has a huge learning curve. This blog series is going to address some of those observations and obstacles most have to making the jump from marketer to social … Continue reading It’s Nearly Impossible To Become A Social Media Professional Part 1