You Charge This Much Money For Social Media ??? by @smconnec

A Guest Post By Samantha Cangelosi Who doesn't like referrals from current clients? Having your social media agency referred to someone else shows that your current clients are obviously happy with your services, and that’s ultimately what any business owner would want, right? When I received a referral from a client last week, I was … Continue reading You Charge This Much Money For Social Media ??? by @smconnec

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The How To’s of Customer Targeting, Acquisition And Retention In Social Media

In a report released earlier this month, "Over 85% of US marketing executives cited acquiring new customers and increasing retention as the top two 2014 marketing priorities." After reading this, I asked myself when isn't that the top two priorities of most executives? Isn't that why a business is marketing to begin with? But I digress... The … Continue reading The How To’s of Customer Targeting, Acquisition And Retention In Social Media

The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]

As we continue our series from the survey we conducted on social media marketing, the question of overall challenges is the focus. We asked hundreds of social media marketers, agencies and brands what are the two biggest challenges they face with their social media marketing efforts. We were somewhat surprised by the top two answers … Continue reading The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]

5 Mistakes Social Media Agencies Make Before Even Getting A Client

I love the fact that social media has grown so much and now there are so many companies taking advantage of the possibilities. I also dig that there are so many new social media agencies being started by talented individuals that have decided to turn their love of the industry into their business. But it … Continue reading 5 Mistakes Social Media Agencies Make Before Even Getting A Client

Key Considerations For A Social Media Agency’s Client Pricing

One of the most repeated questions I get from social media agencies, small social media consultants and virtual assistants is the question of price for social media services to clients. I have tried to stay away from writing about the topic because it is such a subjective topic. There are so many variables that go into pricing … Continue reading Key Considerations For A Social Media Agency’s Client Pricing