The Two Opposing Forces That Drive Social Media Marketing

After many years in this business, I have come to the realization that there are two main forces that drive the social media message. These two connected, but sometimes opposing forces combine to keep social media marketing at the forefront of on and offline marketing discussions. These two forces are what enable the numerous events, trade …

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Questioning The Status Quo Of Content Marketing, Traffic, Social Reach and SEO

When it comes to blogs, content creation and digital marketing, most content marketers are trying to achieve one main thing - TRAFFIC. You develop quality content for your audience in the hopes that you can generate new traffic and then repeat traffic that returns often. Mostly this is done through SEO, social reach and email …