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12 #StarWars Quotes and Blog Posts on Social Media Marketing by @PerfectJulia

12 star wars quotes and social media blog postsOne of the most prolific and loved Hollywood film series is Star Wars. From incredible writing and story telling to creative execution and special effects, this movie franchise has captivated millions all over the globe with stunning power.

Throughout the epic film series there are a number of quotes that contain certain levels of intrigue and wisdom that crossover from the silver screen to life and of course social media. I decided to hunt down a few of them and attach them to some of our experienced wisdom. The result is a little bit of fun and a lot of seasoned advice that will not only give you a smile, but leave you thinking.

I hope you enjoy it!

1. “Who’s the more foolish; the fool, or the fool who follows him?” Obi Wan Kenobi – A New Hope

Obi WanWhat and who are you following online? Who are you getting your information from when it comes to social media marketing? What is their success based on… opinions or have they actually succeeded in what they teach?  This blog may help answer some of those. – It’s Nearly Impossible to Become a Social Media Professional Part 3

“Be very weary of anyone that claims being a social media expert or that do not do social media as they tell you and others to do for your social media strategy. Be very careful of those who consult on social media, but their social media is greatly lacking. Beware of those with huge followings that do not respond and engage.”

 

2. “That… is why you fail.” Yoda – The Empire Strikes Back

Do you know why your social media is lacking real results? Let’s talk about ROI… Shall we? Social Media – Your Time Percentage Should Equate To Results Percentage

“Ask yourself a few questions:

Where are you spending your time in the social graph?

What social networks get what percentage of your time and effort?

What network do your target audience spend most of their time on?

Which social network has the highest quantity and concentration of your target audience?

If you can’t answer these questions, you’re probably not being as effective with your social media marketing as you could or should be.”

3. “Laugh it up, fuzzball!”- Han Solo – The Empire Strikes Back

I think you will agree that each of the Star Wars episodes are infused with humor. Laughter is a powerful force! Some of the Most Effective Social Media Is Humorous

“You don’t have to be a creative genius or graphic designer. Just be aware of the effective use of humor in your social media marketing efforts and build better relationships by breaking down some barriers.”

4. “IT’S A TRAP.” – Admiral Ackbar – Return of the Jedi

Social Media “Autopilot” tactics are a trap! Don’t lose control. – The Significant Difference Between Autopilot and Marketing Automation

“Let’s put some clarity to the differences between these two distinctly different marketing approaches as it relates to social media marketing. We will give six examples of each and provide a little detail as we go.

Social Media “Autopilot” Tactics –

Social media success does not appear by accident, or via automation, rather it can only be achieved through consistently executing proper strategy, activities and human interaction.”

5. “STAY ON TARGET.” Gold Five – A New Hope

Well this one is pretty straight forward! How does one stay on target with their social media marketing? Start by targeting the correct audience! – The How to of Customer Targeting Acquisition and Retention in Social Media

“What small, local and medium businesses lack in the form of resources and budgets, they more than make up for in common sense, nimbleness and the ability to effectively execute quickly. If and only if you understand one simple truth about digital marketing in today’s world…

It’s NOT about YOU!

The reason most of the big brands see the issues outlined in this report and challenging is because most have yet to recognize this fact. Big brands often solely self promote their wares and create a persona of “too good to engage” to their audience. A quick scan of most brands social media feeds and mentions will uncover huge communities that are attempting to engage with their favorite brands and those same brands ignoring the comments, mentions and engagement by the very target customers they say they are trying to find and hold attention with. Is it really this difficult to understand?

6. “A Jedi Knight? Jeez, I’m out of it for a little while, everyone gets delusions of grandeur!” Han Solo – Return of the Jedi

Here is the perfect one for a Reality Check: Daily Required Social Media Marketing Activity

“I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media “guru”, “author”, “celebrity” or #fauxpert that has never done social media marketing outside of self promotion and has a huge social following, it’s time for a reality check. Any expectation that real results, revenue and return on investment for any SMB or marketer will be achieved by following such advice is foolish thinking.”

7. “R2-D2, you know better than to trust a strange computer!” C-3PO – The Empire Strikes Back

Is your Social Media Marketing content running on cruise control? Social Media RSS feeds for Dummies AND Pro’s 

R2D2“Why are RSS feeds important? Because they are an incredible way to receive relevant content that you can share with your audience.

Why should a business care about RSS feeds? Because they save a tremendous amount of time.

Are you totally confused yet? I told you the pitfalls of them…which boils down to this….YOU ARE AT THE MERCY OF THE AUTHOR.

So, what if there was a way to input RSS feeds into a system that databased everything for you, prepared already as a social media post for any social platform? What if it allowed YOU to pick and choose which articles or blog posting you wanted to share and more importantly allowed YOU to schedule when you could post to your audience?

Why are RSS feeds important? Because they are an incredible way to receive relevant content that you can share with your audience.

Why should a business care about RSS feeds? Because they save a tremendous amount of time.

Are you totally confused yet? I told you the pitfalls of them…which boils down to this….YOU ARE AT THE MERCY OF THE AUTHOR.”

8. “Don’t get technical with me. What mission? What are you talking about? I’ve just about had enough of you. Go that way, you’ll be malfunctioning in a day you near-sighted scrap pile.” – c-3PO – A New Hope

Actually, let’s get technical and talk about Three Important Components of Content Marketing

“Content creation and content marketing has become a crucial element to any digital marketing effort. The transition from big brand only tactic to common place for all online marketers has and will continually expand. Using content for search engine placement and optimization, social network exposure and traffic is quickly becoming a must have component in any online marketing strategy.

While there are certainly many components to effective content marketing, here are three buckets that really require attention and preparation.”

9. “A Jedi uses the Force for knowledge and defense, never for attack.” – Yoda – The Empire Strikes Back

How do you deliver your message online? Do you attack folks with spam? The Drastic Difference Between Social Selling And Spam

“we are all experiencing an increase in Social Selling VS Spam, what I consider to be the opposite of social selling, under the guise of the often misunderstood phrase. Many newer social media applications are gaining popularity that purport to “find prospects that need your product/service and automate or suggest responses” that supposedly increase “engagement” and sales. Sounds really good, doesn’t it? Not so fast.”

10. “You may dispense with the pleasantries, Commander.” – Darth Vader – Return of the Jedi

Reminds me of #FollowFriday… how much time gets wasted with them? I HATE #FollowFriday’s – How to Make Them Effective

Darth Vador“there are other people who are Smart, Savvy Funny, Fun etc that are attached to same exact tweet. Yes, a group of fellow Twitter users that are also smart. Imagine that. As many users that will fit in 140 characters that is. I think it is far less effective and beneficial when someone places a bunch of people in the same tweet that are from the same industry or the town.

These kinds of Follow Friday posts are the ones that have made many dislike the practice altogether, since they feel there’s little value in recommending a bunch of Real Estate agents, for example all in one tweet. Many just don’t appreciate that, and I certainly understand why.”

11. “Judge me by my size, do you?” Yoda – The Empire Strikes Back

Does it really matter how many followers you or your brand has? The Difference Between A Social Media Pro And A Celebrity

“I experience two things over and over in my daily social media activities. 1) People surprised I answer them on Twitter and the like AND 2) Stories they tell me of other “industry experts” and Brands that never do respond. If we are to believe that social media IS in fact properly used online as you might act in other social, business and life settings, why is this occurring so frequently?

Answer: The celebrity factor.

12. “Do. Or do not. There is no try.” – Yoda – The Empire Strikes Back

Sure there are challenges in Social Media marketing – The Two Biggest Challenges faced By Social Media Marketers

Yoda“A total of 36.5% of respondents said that Engagement and Sales/Revenuewere the two biggest challenges they face with their social media marketing. We found it very interesting that some of the very things that impact both of these key result areas the most were ranked much lower. The key areas that ranked lower were Time, Relationships, Clicks, Content Curation and General Results.”

“May the Force be with us all.”

What’s your favorite Star Wars quote that you can connect to social media?

 

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

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Filed under Community, Content, Curation, Marketing, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, Strategy

How To Maintain Consistent Website And Content Traffic through Social Media

Maintaining consistent traffic to your content, website and landing pages is crucial to your online marketing success. The ability to understand your top traffic sources and subsequent traffic patterns once they land on your content is key to reducing the frequent ups and downs that are difficult to predict. Am I right?

How to Maintain Consistent Web and Content TrafficIn fact, many marketers and brands experience continual highs and lows of traffic depending on their ability to maintain consistent content creation, Pay per click (PPC) advertising and a consistent social media presence. The challenges that surround these required activities and the resources required to maintain consistency are just a few of the reasons that predictable and sustainable traffic levels are difficult to realize for most.

We all know these challenges and we are continually attempting to improve the results, often without success. The problems brands, marketers and other organizations face in this environment are easy to define, establishing simplified, results driven solutions should be as well. Unfortunately. for many they are not, so let’s try to change that.

How to Maintain and Scale Web and Content Traffic?

We have established processes and technology (BundlePost) that has enabled us to consistently maintain predictable and scalable traffic to our site, content and landing pages every day, week and month. We have achieved the predictability by following a duplicatable process on a consistent daily basis, and you can too.

1) Social Media – If you aren’t doing social media right, nothing else in this post is going to help you. Think of your social media as the foundation of your web, content and landing page traffic. You must have a consistent, active and engaged social presence at the core of your traffic strategy. If you are unsure whether you have this soundly in place, refer to the numerous posts on our blog about what a proper and effective social presence looks like.

Here’s a couple of blog posts that will help, should you need clear definitions of “Doing Social Right”:

– 50 Random Things I Have Learned About Social Media Marketing

– 18 Amateur Social Media Marketing Mistakes To Avoid – Part 1

– 18 Amateur Social Media Marketing Mistakes To Avoid – Part 2

2) Connect – Imagine finding the perfect radio station with your exact target audience you’re trying to reach, but they only had 60 listeners. You would never get ROI if you ran your ad there, even if every single listener bought from you. Likewise in social media, you must have a large enough target audience in order to see consistent, predictable results. You must find and connect with your target audience to continually be growing your community, provide them with selfless value everyday, all day and most importantly build relationships with them through conversation and appreciation.

3) Content Curation – Giving selfless value through curating great content is important. Be sure that you are doing it consistently and the topics are relevant to your audience. Good curation will earn the right to share and promote your own content.

4) Content Creation – If you are not creating good content consistently, you will not build thought leadership or have anything new to deliver to your audience. Consistent new content written for your audience builds a following of loyal readers that rely on you for knowledge and new information.

5) Marketing Messages – When you are doing social properly, you earn the right to pitch what you do. I am not talking about tagging people in your marketing messages, but rather posting about your product or service across your streams. When you have earned relationships through conversations that were started through great created and curated content, people are far more open to click on your marketing messages. You must have your marketing messages in your streams daily that lead to your landing pages.

6) Evergreen Content – When you are creating great content consistently, you build a repository of content to share repeatedly. Remember that people are not signed into social networks all day long and you are adding new connections to your community frequently. Therefore many will not have seen a blog post you wrote months ago and you will want to use that content in your streams again and again in a conscious and strategic way.

The key to all of these important activities is consistency. The more consistent you are, the more each component achieves improved results. When you consistently do them together, the results become dramatically compounded and through measurement and tracking you will be able to scale up and maintain consistent traffic to your website, landing pages and content.

to get consistent traffic, you need to understand where it's coming from and leverage this sources more

To get consistent traffic through your social media marketing efforts, you need to understand where the traffic is coming from and why, then leverage those sources more. When you take the time to understand your top traffic sources, you will be able to spend more time where you are getting the most consistent results, and less time where results are more challenging.

What Is Your Traffic Achieving?

Once you have laid the foundation of your process and are consistently executing it, you need to ensure that you have a plan related to dealing with the consistent traffic you are driving to your pages. If you are going to start achieving consistent traffic to your site, your content and landing pages, you need a plan to convert that traffic.

What is your goal for the traffic? (what are you trying to achieve? example – leads, newsletter subscribers, new trial accounts, etc.)

Is your page messaging and traffic flow conducive to that goal?

Are you measuring and tracking your conversion of new unique visitors that sign up, order, become a lead, etc.?

Do you have lead capture forms and other technology in place to facilitate the intended goal?

 

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Filed under Audience, Blog, connection, Content, content creation, Curation, Marketing, Relationship, Results, Social Media, Social Media Marketing

Three Important Components Of Content Marketing

Important Components for Effective Content Marketing Content creation and content marketing has become a crucial element to any digital marketing effort. The transition from big brand only tactic to common place for all online marketers has and will continually expand. Using content for search engine placement and optimization, social network exposure and traffic is quickly becoming a must have component in any online marketing strategy.

While there are certainly many components to effective content marketing, here are three buckets that really require attention and preparation.

Content Creation –

In order to conduct content marketing effectively, you have to create content for your target audience that has relevant value.

  1. Who – Do you know who your target audience is? Be very clear about exactly who you are trying to reach with the content you create.
  2. What – Do you know the challenges your target audience is facing and/or the type of content that drives their interests online? Create compelling content that addresses their challenges and connects to their interests. Create content that speaks to them, not always about you.
  3. When – How consistently and frequently are you creating content?

“Create content that speaks to them, not always about you.”  Tweet:

Promotion/Distribution –

It’s one thing to create content, it’s wholly something different to promote it and get traffic to it.

  1. Channels – Know the online channels where your audience spends most of their time. Be highly active in those channels with consistent, relevant, selfless content that is not yours. By providing relevant, curated content consistently, you will earn the right to promote your created content.
  2. Community – The more consistently and frequently you create content, the larger and faster your community will grow. That includes your social following, subscribers to your blog and organic search reach.
  3. Tools – If you are active in all the right channels, providing selfless value to your audience and therefore built a large and loyal community, you need to ensure that you have an effective tool stack that helps you distribute your content to friends, followers and advocates.

Our tool stack incorporates Hootsuite, Bundle Post, Bundlet, Triberr and our email newsletter system. You want to be sure that the tool stack you are using is highly efficient and effective. Be sure that the tools allow you to promote your new content when it’s published, but can also manage that content for addition postings into social media easily and with strategy. You’ll definitely want the ability to seamlessly track when you shared the content last and schedule it repeatedly moving forward to ensure the optimum reach, traffic and exposure long-term. Social Content Management Is Important!!

Conversion –

Experienced content marketers know why they are creating the content they produce. They understand their objectives, processes and they track it to ensure the goals are being achieved. If they are not, they make changes to the process and do it again. Are you doing this?

  1. Objective – Do you know the goal and objective for your content? Have you planned, developed and tested what happens to the traffic your drive to your content?
  2. Process – Do you have a well thought out process and supporting mechanics to convert the traffic to your content into leads, customers, inquiries or subscribers?
  3. Tracking – Are you tracking the traffic to your content and measuring important metrics to determine what is working and what isn’t?

Although content marketing and content creation do not rise to the level of rocket science, they are both highly specialized components of today’s digital marketing requirements.

What are additional components that you utilize within your online marketing efforts?

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Filed under Community, Content, content creation, Curation, Hootsuite, Marketing, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, social media tool, Tools

The Top 50 RSS Feeds In @BundlePost

Now that Bundle Post is handling millions of curated, marketing and other social media posts on a monthly basis, trends within our massive database are starting to appear. One of the trends we are tracking is which of the millions of RSS feeds added to the system by individual users are the most popular.

The Top 50 RSS feeds used for social mediaThe Bundle Post RSS engine allows users to add any RSS feed into their Bundle Post account, where we automatically ingest, database and manage the content multiple times per day. This content aggregation and management process dedups posts for every feed, tracks which you have shared on social and enables you to flag content you want the system to keep so you can share again. You can easily schedule, hashtag and manage social media marketing and curation posts in just minutes every 3-5 days.

With thousands of users, millions of RSS feeds and subsequent social media posts, we are now able to easily list the most frequently added feeds and most popular content sources within the system.

*It’s important to note that if you have installed the Bundle Post Chrome extension, you can easily add any of the following RSS feeds into your own Bundle Post account with a few clicks.

The Top 50 RSS Feeds In Bundle Post:

1) Bundle Posthttps://bundlepost.wordpress.com/feed/ – Not a big shock that our users are taking advantage of our blog content. We are honored!

2) Bundle Post YouTube Channelhttp://gdata.youtube.com/feeds/api/users/BundlePost/uploads

3) Social Media Examinerhttp://www.socialmediaexaminer.com/feed/

4) Social Media Todayhttp://feeds.feedburner.com/socialmediatoday_allposts

5) Mashablehttp://feeds.mashable.com/Mashable

6) Entrepreneur http://feeds.feedburner.com/entrepreneur/latest

7) SteamFeedhttp://feeds.feedburner.com/steamfeedcom

8) Copybloggerhttp://feeds.copyblogger.com/Copyblogger

9) Marketinglandhttp://feeds.marketingland.com/mktingland

10) Inchttp://feeds.inc.com/home/updates

11) Small Business Trendshttp://feeds2.feedburner.com/SmallBusinessTrends

12) Jeff Bullashttp://feeds.feedburner.com/JeffbullassBlog

13) Duct Tape Marketinghttp://www.ducttapemarketing.com/blog/feed/

14) Hubspot Marketinghttp://blog.hubspot.com/marketing/rss.xml

15) Business 2 Communityhttp://feeds.feedburner.com/B2C_Social

16) Tech Crunchhttp://feeds.feedburner.com/TechCrunch/

17) Danny Brownhttp://feeds.feedblitz.com/DannyBrown

18) Hubspot (all Blogs)http://blog.hubspot.com/rss.xml

19) Fast Companyhttp://feeds.feedburner.com/fastcompany/headlines

20) Wiredhttp://feeds.wired.com/wired/index

21) MarketingProfs (all blogs)http://rss.marketingprofs.com/marketingprofs/allinone

22) Search Engine Landhttp://feeds.searchengineland.com/searchengineland

23) The MOZ Bloghttp://feeds.feedburner.com/mozblog

24) Search Engine Watchhttp://searchenginewatch.com/rss

25) Social Freshhttp://feeds.feedburner.com/SocialFresh

26) Content Marketing Institutehttp://contentmarketinginstitute.com/feed/

27) Pro Bloggerhttp://feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney

28) Life Hackerhttp://feeds.gawker.com/lifehacker/full

29) Kim Garsthttp://kimgarst.com/feed/

30) Razor Socialhttp://www.razorsocial.com/feed/

31) Marketo Marketing Bloghttp://feeds.feedburner.com/modernb2bmarketing

32) The Next Webhttp://feeds2.feedburner.com/thenextweb

33) Heidi Cohenhttp://feeds.feedburner.com/HeidiCohen

34) Harvard Businesshttp://feeds.harvardbusiness.org/harvardbusiness/

35) VentureBeathttp://feeds.venturebeat.com/Venturebeat

36) PR Daily – http://www.prdaily.com/Rss.aspx?sn=RSSHome

37) Jenn’s Trendshttp://jennstrends.com/feed/

38) eMarketerhttp://feeds.emarketer.com/Articles.xml

39) Brian Solishttp://feeds.feedburner.com/BrianSolis

40) 99Uhttp://feeds.feedburner.com/The99Percent

41) Tech Crunch (Social)http://feeds.feedburner.com/TechCrunch/social

42) Curattihttp://curatti.com/feed/

43) Houzzhttp://feeds.feedburner.com/houzz

44) Forbeshttp://www.forbes.com/entrepreneurs/feed/

45) Digital Trends – http://www.digitaltrends.com/feed/

46) Mediabistrohttp://www.mediabistro.com/alltwitter/feed

47) Inkling Media – http://feeds.feedburner.com/InklingMedia

48) ConversionXL – http://feeds.feedburner.com/ConversionXL

49) Intuit – http://feeds.feedburner.com/IntuitBlog

50) The John Maxwell Co – http://www.johnmaxwell.com/rss/

What about YOUR content? If you’d like to add your RSS Feed into the Bundle Post Index, click here.

If you’d like to spend 80% less time scheduling, hashtagging and managing curated and marketing social media posts, start your Free 3o Day Trial of Bundle Post Today!

Want to schedule a live demo of Bundle Post in action? Give us a shout on Twitter – @BundlePost

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Filed under Blog, Bundle Post, Bundlet, Chrome Extension, Content, Curation, RSS Feed, Social content management, Social Media, Social Media Management, Social Media Marketing, social media tool, Tools, Twitter

How To: Expand Local Business Social Reach Through Content Creation

Even the smallest brands and individual online marketers need to create relevant content for their target audience. It’s about creating thought leadership in certain topics, staying top of mind with your audience and driving traffic to your site through your blog or other social platforms.

Expanding Social ReachThere are many types of content creation that marketers and small brands can and should be doing. Some of the types of created content are; Blog posts, video, images, graphics, infographics, email newsletters, landing pages, events. Most of these kinds of content creation can be done with limited resources, using smart phones or by outsourcing to experienced small agencies.

Expand Your Social Reach:

One of the important and often overlooked reasons consistent content creation is so important is that it provides the opportunity for local businesses and small marketers to expand their social reach. By consistently creating content that is relevant and valuable to your target audience, you also generate content that other social media users want to share.

At the heart of effective social media marketing is sharing or “curating” relevant content from others. In fact, when done properly, about 80% of what a social media marketer posts should come from sources other than themselves. This means that they need recent, relevant content on a daily basis and a lot of it!

Some How To’s:

  • Be consistent with at least 1-2 blog posts per week. Make it easy by using images and videos you capture in and around your daily work and personal activities as the basis for your posts.
  • Optimize your posts around locality and topics both your audience and content curators are interested in.
  • Share your content with hashtags both your audience and content curators are using and following around your locality and topics.
  • Write for legacy, not always events. In other words, create content that is not event-driven but is timeless and can be posted, read and consumed long-term, not just for a specific date or event.
  • Identify and build relationships with social media accounts that post and share about local content frequently. By developing these relationships, they will likely find and share your content as well.
  • On the day’s you publish your posts, schedule shares on Twitter up to 3-4 times across the day and once on other social platforms.
  • ALWAYS include at least one graphic in your posts.
  • Share the graphic from your blog post on image networks like Instagram and Pinterest with a link to the blog post it came from.
  • Share your legacy content in your social streams repeatedly over time.
  • Start conversations with your target audience when they post something that is connected to one of your recent posts. As the conversation develops you can mention a blog post you did on the topic and share the link. (when appropriate)

Some Never Ever’s:

  • Never tag people/accounts when you share it on social media. We call this spam. Earn relationships that want to share your content.
  • Don’t create content that is only and always about you, your company or what you do. Instead create content around what interests your target audience at a rate of 80% and 20% of your blog posts should be about you, your products, services and specials, etc.

Content creation can be a very effective way for local businesses to drive traffic to their website. It is best done when it adds value to the target audience and is not-self centered. Include outreach campaigns to develop relationships that need your content for their social media strategies and always thank those that mention and share your content.

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Filed under Blog, Content, content creation, Curation, Infographic, Marketing, Relationship, SEO, Social Media, Social Media Content, Social Media Marketing, Spam, Strategy

Two New Content Curation and Marketing Milestones For Social Media

Today Bundle Post is announcing two new milestones that are quite significant. We are also announcing something new Bundle Post is doing to immediately expand the traffic and social reach of content creators.

Let’s get down to business…

– Over 2.5 Million Social Media Content Posts

Last week, Bundle Post hit another critical milestone of 2,500,000 pieces of content managed every month. With a growing user base that is recognizing the massive efficiencies and improved effectiveness within social media marketing, the amount of marketing posts, curated posts and other social media status updates being made through the Bundle Post system is escalating rapidly.

How can Bundle Post help you be more effective, efficient and profitable with your social media management? Check out this Case Study

– Over 1,000,000 RSS Feeds Added

1 Million RSS FeedsOn March 26, Bundle Post launched the RSS Project with the vision of indexing over 250,000 RSS Feeds into our system in less than 90 days. We are excited to announce that in just a few short weeks we have exceeded over One Million RSS Feeds. Yes you read that correctly, we exceeded our goal by 300% AND did it in almost half the time.

The integration work required to bring innovative content discovery, expanded reach and social sharing capabilities are currently being developed. We will soon be announcing phase two of the RSS Project that will allow writers, bloggers, brands and content creators the ability to validate ownership of their RSS within Bundle Post, which will result in our ability to promote and suggest unique, recent and relevant content our users are looking to curate it. The result will be more traffic, new readers and an expanded social reach.

To add your RSS Feed to the Bundle Post Index, click here then keep reading.

– The Bundle Post Social Accounts Sharing YOUR Content

Late last week, Bundle Post shifted its social media content curation process to the sharing of content directly from our own Index. This means that a large amount of the curated posts we are now sharing across our corporate accounts is being hand selected from content creators like you that have added their RSS feed into our index. This first step ensures that the content curation we do as a brand not only provides relevant, valuable content for our audience, but also benefits the content creators that add their RSS Feeds into our index.

From experience we know that sharing fresh content from new sources always achieves better conversations, more value and engagement opportunities over sharing the same content everyone else shares, from the same repeated sources. Our strategy will be to continue to migrate away from popular content that many are already sharing and focus in on leveling the playing field and discovery of authors, content and sources that are recent and relevant.

We’d love the opportunity to share your recent/relevant content too. Add RSS Feed

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Filed under Blog, Bundle Post, Content, Curation, Marketing, RSS Feed, Social content management, Social Media, Social Media Management, Social Media Marketing

Questioning The Status Quo Of Content Marketing, Traffic, Social Reach and SEO

When it comes to blogs, content creation and digital marketing, most content marketers are trying to achieve one main thing – TRAFFIC. You develop quality content for your audience in the hopes that you can generate new traffic and then repeat traffic that returns often. Mostly this is done through SEO, social reach and email subscriptions that connect your created content with those that find it interesting, relevant and valuable.

For the professional blogger, big brands or content sites, all of this comes together through high volumes of frequent new content, multiple authors and massive traffic. With very little budget, the average business, marketer or brand is often competing in all Status Quo of SEO and Content Marketingareas of online marketing, including social media, SEO and email subscribers in an uphill battle for eyeballs. The resulting content marketing, social media and search quandary becomes a high school-like popularity contest with few winners.

Popular content becomes the driver without regard for quality and social media becomes flooded with people sharing the same piece of marginal content. The social graph is flooded every day with shares of blogs, articles and news from the same sites and writers, which often contain tired, reused story ideas. Does this sound familiar?

Here are some questions we are asking ourselves:

  • For Social Marketers:

1) Is there a difference between recent/popular and recent/relevant content?

2) If curating recent/popular content drives more clicks and shares, does it also result in the desired engagement and relationships with your target audience?

3) Does curating the same popular content sources/authors day after day achieve real net results?

  • For Content Creators:

1) Is most popular search results benefiting the content creator as much as driving Pay Per Click competition for an advertising platform?

2) Does “tribal” sharing really achieve measurable results, clicks, views and expanded social reach of/by your intended audience?

3) Does the status quo effectively get your content in front of both your target audience and those that need it for curation?

Should the Status Quo Somehow Evolve?

As we continually ponder these questions at Bundle Post, we are also considering answers that have the opportunity to level the playing field between big brands, content sites and the average blogger, writer and brand.

  • Are there more questions we should be asking?
  1. What would it look like if content marketing, blog traffic and SEO were turned on its head to better benefit content creators, curators and the content consumer?
  2. What if there was an easier way for content creators to get their content in the hands of those that need to curate it, thereby expanding their social reach with their actual target audience?
  3. What if all the great content that is often undiscovered could better compete with the recent/popular content sites?
  4. How would content marketing, SEO and traffic evolve effectively if most recent/relevant quality content, not popularity became the bar?
  5. How can something like the Bundle Post RSS Project be used to positively impact brands, curators, consumers and social media marketers?

We are purposefully not answering some of the questions because we want to know what you think. We’d love your input and ideas.

 

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Filed under Blog, Brand, Content, Curation, Results, RSS Feed, SEO, Social Media, Social Media Content, Social Media Marketing