Tag Archives: blogger

Two New Content Curation and Marketing Milestones For Social Media

Today Bundle Post is announcing two new milestones that are quite significant. We are also announcing something new Bundle Post is doing to immediately expand the traffic and social reach of content creators.

Let’s get down to business…

– Over 2.5 Million Social Media Content Posts

Last week, Bundle Post hit another critical milestone of 2,500,000 pieces of content managed every month. With a growing user base that is recognizing the massive efficiencies and improved effectiveness within social media marketing, the amount of marketing posts, curated posts and other social media status updates being made through the Bundle Post system is escalating rapidly.

How can Bundle Post help you be more effective, efficient and profitable with your social media management? Check out this Case Study

– Over 1,000,000 RSS Feeds Added

1 Million RSS FeedsOn March 26, Bundle Post launched the RSS Project with the vision of indexing over 250,000 RSS Feeds into our system in less than 90 days. We are excited to announce that in just a few short weeks we have exceeded over One Million RSS Feeds. Yes you read that correctly, we exceeded our goal by 300% AND did it in almost half the time.

The integration work required to bring innovative content discovery, expanded reach and social sharing capabilities are currently being developed. We will soon be announcing phase two of the RSS Project that will allow writers, bloggers, brands and content creators the ability to validate ownership of their RSS within Bundle Post, which will result in our ability to promote and suggest unique, recent and relevant content our users are looking to curate it. The result will be more traffic, new readers and an expanded social reach.

To add your RSS Feed to the Bundle Post Index, click here then keep reading.

– The Bundle Post Social Accounts Sharing YOUR Content

Late last week, Bundle Post shifted its social media content curation process to the sharing of content directly from our own Index. This means that a large amount of the curated posts we are now sharing across our corporate accounts is being hand selected from content creators like you that have added their RSS feed into our index. This first step ensures that the content curation we do as a brand not only provides relevant, valuable content for our audience, but also benefits the content creators that add their RSS Feeds into our index.

From experience we know that sharing fresh content from new sources always achieves better conversations, more value and engagement opportunities over sharing the same content everyone else shares, from the same repeated sources. Our strategy will be to continue to migrate away from popular content that many are already sharing and focus in on leveling the playing field and discovery of authors, content and sources that are recent and relevant.

We’d love the opportunity to share your recent/relevant content too. Add RSS Feed

Advertisements

5 Comments

Filed under Blog, Bundle Post, Content, Curation, Marketing, RSS Feed, Social content management, Social Media, Social Media Management, Social Media Marketing

The Two Opposing Forces That Drive Social Media Marketing

Opposing Social Media ForcesAfter many years in this business, I have come to the realization that there are two main forces that drive the social media message. These two connected, but sometimes opposing forces combine to keep social media marketing at the forefront of on and offline marketing discussions. These two forces are what enable the numerous events, trade shows and conventions that the social media space seems to do at much higher levels than most other industries.

I will attempt to outline these two forces with as little bias as possible, while providing some editorial perspective to each.

Educational Forces

Description: The education forces are made up of Bloggers, Consultants, Strategists, Speakers and Trainers whose business is that of coaching and teaching others on how to do social media marketing. Their income, fame and expertise is often solely or largely derived from teaching or consulting other individuals or brands about the space.

Advantages: Since social media is constantly changing, the educational aspect of social media marketing is crucial. Daily changes to platforms, methods and tools require effective marketers to stay current on what’s new and more importantly what’s changing. The educational forces within the industry ensure that these changes are disseminated to active social media participants.

Educational forces are also extremely helpful to those that are new to social media marketing. Let’s face it, understanding the many do’s and don’ts of social media, let alone the most effective “how to’s” is not something easily figured out on your own. Educators within social media provide basic level know how to newbies and those wanting to migrate from dabbling in it.

Another positive that results from industry educational forces is the top of mind effect that occurs both on an offline. What I mean by that is with so many events, speakers, books and blog posts that educate on social media marketing, it constantly drives the press and other media sources to keep it in the news. We see this in the form of brands and news outlets constantly promoting their social profiles and making social media part of their stories and advertisements. Educational forces help ensure this continues.

Executional Forces

Description: Executional forces are Internal Brand Departments, Individual Marketers, Social Media Agencies whose business is that of actually executing social media marketing. Their income and ROI is largely derived from effectively implementing social media marketing on a daily basis that achieves sales, revenue, lead generation or other result oriented outcome. They don’t derive income  from promoting social media in general, generate blog traffic about their social media trainings or how to/strategy consulting services. They are brands and marketers that promote and sell using social media, not promote and sell social media itself.

Advantages: Without executional forces, there would be no need for the educational forces of the industry. Those that are actually executing social media marketing well and therefore achieving real measurable results provide the credibility to an otherwise hypothetically effective marketplace.

Executional forces also provide the data used in research reports that fuel social media marketing’s prominence. It’s the wood in the fire that drives the press coverage about the industry on a continual basis.

Lastly, the executional forces enable integrated marketing by connecting all aspects of on and offline marketing components together by “doing the work”.

Can These Two Opposing Forces Work Together?

The answer is yes, they can work together, but they must improve how they work together. As the social media market, platforms and tools begin to consolidate through mergers and acquisitions, educational and executional forces need to combine their forces or realize the consequences. The industry needs to better manage the educational forces that are controlling the messaging of the industry and executional forces are all too quiet about how they are getting real results.

These are some of the questions that are yet to be resolved between the opposing forces

Should industry educators be held accountable to provide social proof of what they teach, beyond their celebrity status?

Should they be somehow required to show executional experience that supports their desire to be a social media consultant or educator?

Should executional forces do a better job of crossing the divide with educational forces?

9 Comments

Filed under Agency, Brand, Marketing, Results, Social Media, Social Media Marketing, Social Media ROI

We Want To Share Your Blog Content, RSS and Expand Your Reach

Today Bundle Post begins an expansion from our unique social media content management, curation and scheduling roots, to the addition of content marketing, traffic building and extending reach for blogs and content creators. Today we are announcing the Bundle Post RSS Project that has already begun databasing, categorizing and indexing RSS feeds across the web.

Where’s yours?

Bundle Post RSS IndexFrom the beginning, the aim of Bundle Post was to make social media marketing and curation far more efficient and effective for brands, agencies and marketers. As we have continued to grow and expand our capabilities in this area, we have always realized that tackling the blog, traffic and content marketing issues were also connected digital marketing pains that bloggers, brands and marketers experience.

Starting over two years ago, we evaluated social media and content marketing challenges together and very clear and connected obstacles stood out like a sore thumb. The question of “How do I get more blog traffic?” -or- “How do I increase traffic to my content?” always comes up.

The Problems:

1) Traffic – Many struggle to get their blog and content found on search engines, that as you know prefer to display most popular content, instead of the most recent and relevant content on a topic, YOURS. Therefore you are left to hire or become expert in SEO and/or buy Search and Social Media Ads to generate traffic. Brands and content creators need a better way to have their content discovered and increase traffic to that content in new, creative and measurable ways.

2) “Tribes” – So you thought tribes might be the answer, only to realize that the mythical 6 million, trillion reach you now have with all those “celebrities” in your tribe isn’t actually resulting in anymore traffic or reach for your blog. You faithfully share the other people’s content (which may or may not be valuable to your audience or inline with your social media content strategy) only to realize that your “tribe-mates” are rarely logging in, let alone sharing your posts. You invest further time, effort and investigation reveals that the ones who actually are sharing your content aren’t really influential at all. In fact, most of their huge followings could care less about anything they share on social media and you’re left worse off then you started.

3) Monitoring – Adding to the obstacles facing bloggers and content marketers being able to effectively monitor the open web where you or your brand is being mentioned. We’ve all tried Google Alerts for this and have become painfully aware that you find more mentions from people within social media who tell you about your brand mention on a blog post, then you ever discover through Alerts. Brands and marketers need a way discover, monitor and engage with content mentions across the web that occur outside of the social graph.

We could go on and on, right?

Innovative Vision:

Bundle Post is beginning phase one of our RSS and content index project that enables site owners to add their RSS feed into our index. During this phase we will collect and database over 250,000 RSS feeds in less than 90 days, then grow that number exponentially on an ongoing basis.

From there feed owners will be allowed to validate/prove ownership of one or more RSS feeds and control the RSS description, category, keywords, tags and more in order to optimize a feed related to its content. As the project continues over the course of 2014, the Bundle Post RSS project will be releasing multiple tools for blog owners and Bundle Post users, as well as new Feed Content Optimization (FCO) and “stream” opportunities that will deliver powerful traffic, analytics and content marketing capabilities never before seen online.

Our goal with the RSS project is to improve content discovery and curation for social media marketers in killer new ways and at the same time provide bloggers and content marketers new innovative solutions for expanding their content reach both in and outside of the social graph. This is far more than a RSS directory, so jump on the train and add your RSS feed into the Bundle Post index and we’ll be in touch soon to help you validate your blog ownership in phases two and three with many more big things to come…

AddRssFeed

This is what they call BIG DATA…

9 Comments

Filed under Blog, Brand, Bundle Post, Content, Curation, Marketing, RSS Feed, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing

It’s Nearly Impossible To Become A Social Media Professional Part 4

This series has really got a ton of traction. When I say that I am not meaning traffic and all that, I am referring to mind shift. The idea that these fake experts and social media celebrities have taken over this industry has really struck a chord with more people than I thought. I mean many of us agree on the idea I present in this series, but I did not expect the up-in-arms mentality and desire many are displaying.

The number of people sharing experiences, calling people out by name and banning together around this idea has been nothing short of inspiring. Many of us have expressed these feelings to each other individually or in small groups, but it appears that it is going beyond that now. I got permission to share a few examples of what I have been seeing.

I received this comment from my long time friend @jayvee4you on the Part 3 post:

To which I responded:

“I am determined that we take back our industry from these folks that have created speaking and book careers and don’t/haven’t really done it!!!! Or at least aren’t doing now. If we do not stand up and control the message with proper, results driven content, we will all be out of work and a laughing stock like when this whole thing started…”

Following that, my friend @ilovegarick messaged me on Facebook with a conversation in process with one of these types we are talking about here. This situation typifies the issue we are facing, doesn’t it?

He went on to write about it, calling it “What’s Your Biggest Challenge in Social Media.” He wraps up with “So what’s my biggest challenge in social media then? It’s apparently not my original answer of ROI.  It is simply this: working with people who proclaim themselves as “social media gurus” and then pitch how they can work wonders for other businesses. They give those who know what they’re doing a bad name.”

I think it’s clear we are all getting frustrated with the state of the industry and how these “name” people are controlling the message and what eventually happens to us and the industry as a whole. I for one am not going to stand for that any longer. Will you?

So in the final post of this series, there are two things I want to convey. One for the social media professional specifically and one for everyone:

1) To the social media professional – We must take back our industry. The media have latched on to these authors and speakers, giving them credibility that they should not have. A book is not an indication of a social media professional and the size of their following or number of likes isn’t either and we all know this. What they DO themselves and the actual results are the proper indication of whether someone is a social media professional or not.

What can we do to take back the industry? For starters, let’s stop sharing content these folks produce, even if it is relevant to our audience. Let’s stop giving them credibility by engaging with them, if that opportunity in fact ever occurs. Let’s lead by example and produce results that are real and well beyond followers, Klout and perceptions. Finally, we must call these people out wherever possible and appropriate and reclaim the message and control.

2) Suggestions for everyone

Be very weary of anyone that claims being a social media expert or that do not do social media as they tell you and others to do for your social media strategy. Be very careful of those who consult on social media, but their social media is greatly lacking. Beware of those with huge followings that do not respond and engage.

RUN from those who are celebrities that consult big brands on social media marketing. Nothing they have to say is relevant to the average business. My fourteen year old daughter could design and execute a successful strategy for a major brand. Social media marketing for the small and mid-sized business is a completely different game!

Finally, stop following and giving credibility to these celebrity social media experts. You are far better off finding a handful of small to medium social media agencies whose feeds reflect the things you know are right, than to waste time learning things that will suck your time and lead you to poverty for your business.

Now let’s take this industry back and together mold it into the most effective marketing platform ever seen.

Part 1 – 3 of this series:  Part 1     Part 2     Part 3

**Footnote – Remember the social media expert that automates questions and ignores when people answer, yet professes to be a social media rock star for brands? Here’s how Monday night ended up on Garick’s post. Utterly amazing… Time? I make the time to respond to every single comment and question. It’s social media! Can you get any more arrogant?

20 Comments

Filed under Agency, Followers, Marketing, Social Media, Social Media Marketing, Social Media ROI, Strategy

It’s Nearly Impossible To Become A Social Media Professional Part 3

The next important thing to outline in this series is how to know whether the person you are watching, learning from and replicating their activity is doing it right. How do you know that what that “expert” is writing on their blog actually works or will work for you? How do you know if the person writing the book or article is really an “expert”? How do you know that the things they are doing in their social media activity that you are replicating actually does produce revenue and ROI?

The direct answer to these questions is, there is no real way to know for sure. I know that is not very helpful to hear and I realize that some of you reading this are now more frustrated than when you started with social media because of this answer. But the fact is, these people aren’t going to give you their profit and loss statements, their analytics or their sales numbers. Now days, anyone can write and publish a book, write a blog or be seen as an expert by an ignorant media. So the bottom line is that it is incumbent upon us to make the determination of who in fact is an expert, or at least a professional.

*Side note – In my humble opinion, there is no such thing as a social media expert, guru or ninja. This industry changes so quickly and is far too new to have established any of those yet. There are a lot ofcelebrities, and many professionals, but no experts.

Here are some things I do to determine whether I should listen to or replicate activity of someone who is considered to be a  social media expert or professional:

1) Walk the talk – After reading an article they’ve written, check their newsfeed to see if they actual do what they are telling you to do.

2) Blazing Blog Posts – One or more blog posts per day? Really? That makes you a blogger and someone looking to drive traffic to your blog, more than a social media professional. If you are actually doing social media effectively, you don’t have time to write quite that much. What’s worse is you are probably not writing everything you post and therefore it will be evident in your newsfeed activity that it’s not you writing.

3) Be my guest – One thing I have found is the people who have a ton of “guest” bloggers should be carefully scrutinized. Not ALL but many are taking advantage of other unsuspecting writers to further their web traffic. Want my articles? Then pay me!

4) Me first – Look for limited Retweeting, sharing or posting of other people’s content. As an example, I am in tribes on Triberr with many of these kinds of “name” industry experts. I don’t think they ever login and share other people’s posts that are in their tribe. I have stop sharing many of their content.

5) You work? – Look into exactly what it is that the so-called expert really does for a living. This always amazes me. You’re a social media expert, yet you are always speaking somewhere and never responding to people. Or the infamous, “monetized blog” people. They are web marketers whose entire focus is blog traffic for advertising or affiliate revenue. Is what they are telling you, really being driven by income from selling that product or does it really work? Pay attention…

6) The Train Jumper – I have pretty much got this one down now and can identify these people very quickly. Once something in the news happens, they are the first to write about it. The new network, the big social scandal, the latest application. If you were a social media professional, you wouldn’t be chasing every new shiny object in order to be the first to write about it. You would wait, observe and investigate. Train Jumpers are traffic hounds for a living.

7) Too good for you – Engage with the “expert”. Ask them a question. Retweet or share something they posted and wait. Do they respond? Do they answer your question? Do they do it in a timely fashion? Do they even thank you? *Remember their article you read about social media being about relationships??* (RED FLAG)

8) Check – Is the software, tool, activity they are deploying or talking about fit with how one might do something in the real world? If the equivalent activity in the real world would not go over well with people at a networking event, be very hesitant.

9) The Reviewer – Watch for the experts whose content is always about tools. If you’re an expert and have not already figured out the couple of tools it takes to get results, or worse you are constantly leading others down a tools chase, there is definitely a problem.

10) Gamers – Watch for people whose activity wreaks of gaming followers, friends and Klout scores. Lot’s of activity can achieve gains in these areas. Oddly, they also tend to diminish real revenue, relationship and results that actually matter. There are a lot of folks out there that do this in order to “appear” as somebody.

The really sad part is that I have coached a few people who have fallen into this celebrity trap. I won’t name any names, but people I have watched go from near zero to now being a blog and Klout machine, rarely engaging and chasing after and replicating the poor strategies of the celebrity, becoming one themselves. The problem is, I know them and know where they are really at in life and business. I can assure you that this no more make them rich than it does make them an expert.

This series and specifically this post might seem a but harsh to some, but perceptions can be very deceiving and I am tired of seeing good people who want to learn being taken down dark alleys that can potentially be ruining to them in business!

Part 1 & 2 of this series:  Part 1     Part 2    Part 4

30 Comments

Filed under Agency, Followers, Marketing, Social Media, Social Media Marketing, Social Media ROI, Strategy