When Brands Fail To Remain Relevant, They RadioShack – Who’s Next?

Now that the buzz and media frenzy about the demise of RadioShack and the analysis of why by Wall Street and other experts  is beginning to subside, another consideration should be examined. What happens to brands that do not remain relevant, stop innovating and sit on their hind quarters? Well in short, they RadioShack... Are You Relevant? … Continue reading When Brands Fail To Remain Relevant, They RadioShack – Who’s Next?

Advertisements

Stay Between The Social Media Lines

The other day I was working in my office and my lil man (5-year-old) was in his play room coloring. Every 5 minutes or so he would come into my office carrying his dinosaur coloring book open to his latest masterpiece in order to show Papa what amazing creation he had completed this time. As … Continue reading Stay Between The Social Media Lines

Millennials and Social Commerce By The Data [Infographic]

Interest and discussions surrounding the 76 million millennials and their impact on social media, marketing and social commerce are seemingly increasing every week. Brands and marketers are seeking data to bolster their digital marketing efforts around this group, their interests and online patterns and rightly so. Millennials are unique in that they are not influenced by traditional … Continue reading Millennials and Social Commerce By The Data [Infographic]

The Two Opposing Forces That Drive Social Media Marketing

After many years in this business, I have come to the realization that there are two main forces that drive the social media message. These two connected, but sometimes opposing forces combine to keep social media marketing at the forefront of on and offline marketing discussions. These two forces are what enable the numerous events, trade … Continue reading The Two Opposing Forces That Drive Social Media Marketing

The Top Social Media Dashboards And Tools Marketers Use [SURVEY REPORT]

As we continue the series of blog posts resulting from our survey on social media marketers, brands and agencies, we focus our attention on the top social media dashboards and tools. As a reminder, we conducted a survey with hundreds of social media professionals to gain insight on the challenges they face with social media … Continue reading The Top Social Media Dashboards And Tools Marketers Use [SURVEY REPORT]

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

We recently conducted a survey of social media marketers, brands and agencies to better understand where they spend their time and the challenges they are facing with their social media marketing. The 11 question survey consisted of multiple choice questions, as well as multi-part questions that asked the respondent to rank their agreement with specific … Continue reading Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

Hashtags Become Even MORE Important On Twitter

On July 3rd, 2013 Twitter announced new API rules for developers that create applications for the Twitter platform. One of the most important changes announced was that "automated following or bulk following is also prohibited." This is a significant hit to hundreds of legitimate as well as spam-like Twitter applications being used by millions of … Continue reading Hashtags Become Even MORE Important On Twitter