At least once every month, more than 1 billion Facebook users will access the behemoth social site in 2015. There is no doubt that as consumers become even more mobile with their internet usage, Facebook will take advantage of it with mobile ad revenues that are expected to be three-quarters of their total ad income. As mobile app users have made the switch to a predominant mobile/social connection and Facebook has facilitated their business model and functionality to adjust to this, 1 billion can seem to be a small number.
Mobile internet usage, social networking access as well as social media marketing in the mobile age is changing how we do a lot of things today. In some sense it has increased our patience in normal life, since waiting on someone who is late doesn’t involve boredom and staring at the ceiling, while at the same time we expect instant gratification, responses and communication with our friends, favorite brands and vendors. But if we really considered the billion number, it may cause us to reconsider how we currently look at mobile and how it will continue to evolve.
With numbers so large being tossed around in business, banking and social media, we sometimes don’t grasp how big that number actually is. In order to truly grasp just how enormous 1 billion is, and understand the incredible impact 1 billion mobile users have on a social network, we decided to do some research on the 1 billion figure and put it into more interesting perspectives that might surprise you.
Before we go any further, we’d like to add that by 2016, over 2.16 billion smartphone users will exist worldwide. Coupled with what we already explained about what 1 billion looks like, it’s important to recognize how quickly these numbers scale when they are that large.
Once you are able to conceptualize the size and scale of 1 billion and relate it to the number of mobile users that are accessing Facebook, you can truly get a picture of the impact mobile is having on social networking, social media marketing and mobile advertising.
If you also consider that there is only an estimated 1.9 Billion smartphone users in the entire world, the total of 1 billion mobile Facebook users begins to appear as large as it really is.
What is your strategy to leverage the 1 billion mobile Facebook app users over the next decade?