At least once every month, more than 1 billion Facebook users will access the behemoth social site in 2015. There is no doubt that as consumers become even more mobile with their internet usage, Facebook will take advantage of it with mobile ad revenues that are expected to be three-quarters of their total ad income. As mobile … Continue reading What 1 Billion Mobile Users On Facebook Looks Like [infographic]
One of the things I think marketers forget about social media is that trust is a key factor in establishing, building and maintaining trust. It is the on AND offline foundation that all relationships are built from, yet so many do not consciously take this into account. What is Trust? Trust is the reliance on … Continue reading Relationships Are Built On A Foundation Of Trust
It seems that almost daily we come across social media marketers, enthusiasts and brands that still seem to have limited understanding of social media best practices. Often the social media "consultant" is even missing key factors in their own social presence that hinders their community, reach and growth. You'd think we would be beyond this … Continue reading The 3 Most Important Factors For Growing Your Social Media Community
This last week I was involved in a few conversations that surrounded businesses that are on social media, more specifically those that either are executing it well and those that are just there. It got me thinking about the millions of brands, both large and small that have a social presence, yet clearly do not … Continue reading 7 Traits That Define A Company’s Business Culture As Social
A few weeks ago I shared a post that claimed that social media certification was a game changer for social media professionals. The thread from the post exploded with people on both sides of the fence. The two camps seemed to line up around long-time industry professionals that were opposed to the idea and those … Continue reading Is Social Media Certification The Solution Or A BandAid For The Symptom?
Even the smallest brands and individual online marketers need to create relevant content for their target audience. It's about creating thought leadership in certain topics, staying top of mind with your audience and driving traffic to your site through your blog or other social platforms. There are many types of content creation that marketers and … Continue reading How To: Expand Local Business Social Reach Through Content Creation
Can Bundle Post Give You the Edge in the Job Market? Dreaming of a new job? Love social media? You’ll be happy to hear that social media is the #10 up and coming job according to job trends analyzed by mega job search site Indeed.com. That means it is the tenth fastest growing keyword in … Continue reading The Latest in Social Media Job Trends
After a slow period of adaptation for many business people, nowadays most savvy business people are soundly embracing the Internet and social media for their networking and marketing needs. Even those who held out against social media use in their business are now realizing that this powerful force is here to stay and that using … Continue reading Has Social Media Eliminated the Need for Face to Face Networking?
In a single week recently, I had two conversations within two separate Facebook posts on this topic. Both conversations really boiled down to two things. 1) Using time most effectively 2) Doing activities that get real results Let me outline the two conversations and include another situation that is becoming much more common... Conversation 1: It all … Continue reading Do You Want To Be Famous or Effective In Social Media?
I consult a lot of social media agencies, marketers and brands on their internal strategy, processes and implementation. I come across many that don't seem to realize that if they are selling social media marketing to their clients, their feeds should reflect their ability and professionalism. One of the favorite sayings that often comes out … Continue reading Social Media Agencies, Consultants Must Walk The Talk