Tag Archives: buy

Millennials and Social Commerce By The Data [Infographic]

Interest and discussions surrounding the 76 million millennials and their impact on social media, marketing and social commerce are seemingly increasing every week. Brands and marketers are seeking data to bolster their digital marketing efforts around this group, their interests and online patterns and rightly so. Millennials are unique in that they are not influenced by traditional ‘push’ marketing strategies as other population segments have been in the past and more importantly they have been raised with the digital world in place, rather than migrating to it as those before them.

Using data published in a report by UMass, we have created an easy to consume Infographic that contains the key points every brand and marketer should know. Following the infographic we break down some of the data points and include some takeaway action steps you may want to consider.

Millennial Social Commerce Infographic

The Data Highlights:

  • 35% of Millennials are likely to use a “buy” button on Facebook and 24% are likely to use one on Twitter, should those be provided by the platforms.
  • Facebook declines but is still the most popular platform among Millennials when looking to interact with companies/brands online. While their numbers have fallen slightly, Twitter and Pinterest have made modest gains. Fifty-five percent of respondents currently like at least one brand on Facebook (down from 62% last year). Twitter has 29% (up from 23%) and
  • Pinterest has 16% (up from 11%) of Millennials following or pinning a company/brand.
  • Hair, Beauty and Apparel continues to be the category in which most products are purchased by Millennials across all platforms studied.
  • Relative to users of larger platforms, Pinterest again has the highest online sales conversion rate. Fifty-one percent of Pinterest users make their purchases online exclusively compared to 16% of Facebook users and 35% of Twitter users. The user-friendly, highly visual design of the website facilitates information search and evaluation of alternatives. Pinterest makes the transaction process flow with optimal ease for consumers.
  • 48% of Millennials use smart phones to make purchases online and 21% use tablets.

Action Plan Takeaways:

If millennials make up part or all of the target audience you are trying to reach through social and digital channels, there are a few things you need to consider:

1) You will not be successful pushing your marketing on them. They have been raised in the digital and social worlds and therefore relationships, conversations, trends and transmedia approaches are required, not optional.

2) You will have to be highly active and effective on multiple social media channels if you wish to get and keep the millennial attention.

3) Having a clear and optimized mobile strategy that works with millennial usage patterns is also required. They spend far less time on desktops and therefore the channels and media types you employ must be optimized for mobile and tablet.

4) A strategy and plan for social commerce is required. This is how millennials want to purchase. Make it easy for them to do so.

5) Curate and Create content at much higher frequencies for this group. They are online more frequently and consume content when and how they want.

Advertisements

3 Comments

Filed under Audience, Brand, Content, Curation, Engagement, Infographic, Marketing, Millennials, Relationship, Social Media, Social Media Content, Social Media Marketing, Strategy

Your Social Media Fake Follower Attack FAILED – What To Do If It Happens To You

Last Sunday morning seemed like any other. I got up, pressed the on button on the coffee maker and awaited my normal rapid and lengthy infusion of coffee bliss as I started up the laptop in the office. I moved to the family room so I could hear if the baby boy woke up and began to open my normal and numerous tabs that are always running when I am in the pilot seat.

As usual I started in Hootsuite, checking follows and mentions, then migrated to counts from overnight. WHAT? I went from 48,176 followers to nearly 75,000 followers. Alarm bells sounded as I stared at it, my mind racing…

Someone has purchased followers for my Twitter account. Clearly this is an attempt to discredit my solid reputation in the industry. Who could have done such a thing, I wondered?

Knowing I have no enemies in this business, there is only one single person that has any motivation to do this to me. Can it be proven? No, so we will not worry about the who and simply move to what YOU need to know if some crazed bully, freak does this to you or your brand, or if a client of yours happens to buy some twitter followers to “help you” in your social media marketing efforts of their brand.

Before we cover how to handle these two scenarios, let me first answer a question I know some of you are thinking…

How is it even possible for someone to purchase followers for another persons Twitter account?

Trust me it is all too simple. Just take a look at the tons of fake followers on the Presidential candidates Twitter accounts using the Status People’s Faker App. Do you think these two campaigns are dumb enough to purchase followers? Of course not, their many emotionally charged supporters are doing it on their behalf, to either discredit the other side or to make their candidate appear more popular.

Regardless, Twitter does NOT allow purchasing of fake followers. So no company selling such followers would ever be allowed access to the twitter API for their product. Therefore, all that is required to purchase followers is your credit card and the Twitter name of the account you wish to buy followers for. No validation of ownership, no required login to the effected Twitter account. Nothing.

In the case of influential social media professionals, they know better than to buy fake followers. Anyone in this business that speaks at events, consults brands or manages other clients social media programs that actually know what they are doing, would never buy or leave purchased followers on their account. That shows a complete incompetence. In fact, I have heard the “I’ve been hacked excuse” by such fraudulent social media experts, in order to cover up their fake follower purchases. But let’s say that occurred (even though it’s hogwash), the question remains, why have you not removed them. Why are you falsely inflating your community size? Are you a liar, a fraud or are you just incompetent? Not too many other choices.

Enough of the rant… Here are the steps you need to take if your account has been falsely pumped up with purchased followers on Twitter:

1) Visit ManageFlitter and login

2) Make sure you’re in the Unfollow menu at the top of the page.

3) Choose “Fake Followers” on the left side.

4) Click on “Fast Select” to be able to select 100 at a time.

5) Drag the cursor across the icons to choose 100.

6) Click on “Force 100 to Unfollow You”

7) Click on the next page # button.

8) Repeat until there are no other fake followers found.

In less than a few hours I was all cleaned up and back to normal. Here’s my faker report I pulled before this occurred, anticipating this might happen.

So my message to the sick individual that wasted their money in an attempt to make me look bad, I say nice try. I am pleased to know you wasted what little money you have. You not only didn’t accomplish what you wanted to, you made my Sunday even better through the support and love shown to me by many. I am a social media professional and would NEVER leave fake followers in my Twitter community to appear influential. Why are you?

My message to the brand or individual social media user, don’t purchase fake followers on Twitter in order to look influential. You will be caught by someone eventually and only ruin your brand and reputation. If you are harassed by someone, or your client has purchased followers that you need to get removed, you now know the process, tool and steps to do so quickly.

34 Comments

Filed under Fakers, Followers, Hootsuite, Social Media, Social Media Marketing, Twitter