How To Determine Topics For Your Social Media Content Strategy

Content is not the king of social media marketing, but it certainly is the starting point that drives conversations, action and results. Having and executing an effective social media content strategy is the difference between your brand being in social media and getting results in social media. I have discovered that there are typically three … Continue reading How To Determine Topics For Your Social Media Content Strategy

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Do You Want To Be Famous or Effective In Social Media?

In a single week recently, I had two conversations within two separate Facebook posts on this topic. Both conversations really boiled down to two things. 1) Using time most effectively 2) Doing activities that get real results Let me outline the two conversations and include another situation that is becoming much more common... Conversation 1: It all … Continue reading Do You Want To Be Famous or Effective In Social Media?