An Effective Way To Add High-Level B2B Connections On LinkedIn For #SocialSelling

More than ever, Business to Business (B2B) marketing requires one-on-one relationships. Making real, human connections with your business prospects to forge relationships that open doors to social selling. Being effective within social media to achieve this all important task is paramount to short and long-term success. One of the key social networks for effectively forging B2B relationships … Continue reading An Effective Way To Add High-Level B2B Connections On LinkedIn For #SocialSelling

Advertisements

Be A Maitre d’ Of Social Media Marketing

I can't recall the source or specifics, but I recently heard a story on the radio involving a restaurant and a Maitre d' that is embedded in my thoughts for time and memorial. Not the specific details, but the over-reaching premise and point of the story that directly connects to social media marketing and customer service. The … Continue reading Be A Maitre d’ Of Social Media Marketing

Social Media “Friends” – When To Unfollow, Unfriend Or Disconnect

I recently had this issue come to a head and have kept quiet about it, but while traveling it crossed my mind that there are probably a lot of people out there in a similar situation, so here goes... The fact is you're just not going to hit it off or even get along with … Continue reading Social Media “Friends” – When To Unfollow, Unfriend Or Disconnect

Crossing The Lines Of Social Media And Real Life

Social media gets real when relationships grow into real life connections. Whether it be customers walking into your store, phone calls to further conversations or video chats resulting in a deeper relationship, IRL (in real life) needs to be a part of your social media strategy. We have become so digital that many no longer touch, … Continue reading Crossing The Lines Of Social Media And Real Life

The Importance Of Thanksgiving In Social Media

Regardless of whether you are in the United States, celebrate Thanksgiving as a holiday or not, its role in social media marketing is eternally connected. Not the way you might think. The Pilgrims didn't use twitter and there is no social media turkey destined to be on anyone's table this year. Effective social media marketing … Continue reading The Importance Of Thanksgiving In Social Media