Adjusting Social Media Inputs To Realize Desired Output

There are several things to be said about effective social media marketing. One of them is that social media is not static. If you're being effective with a social media program it is often because you are doing many things right, not the least of which is continually making adjustments. The famous quote from Albert Einstein …

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The Two Opposing Forces That Drive Social Media Marketing

After many years in this business, I have come to the realization that there are two main forces that drive the social media message. These two connected, but sometimes opposing forces combine to keep social media marketing at the forefront of on and offline marketing discussions. These two forces are what enable the numerous events, trade …

Social Media Agencies, Consultants Must Walk The Talk

I consult a lot of social media agencies, marketers and brands on their internal strategy, processes and implementation. I come across many that don't seem to realize that if they are selling social media marketing to their clients, their feeds should reflect their ability and professionalism. One of the favorite sayings that often comes out …