Tag Archives: content curation

How To Create Reusable Marketing Message Campaigns To Drive Website Traffic

Would you like to learn how to schedule social media posts about YOUR website in Bulk? If you don’t share things about you, who will? Lately, I’ve been doing what seems to be fishing expeditions online, trying to figure out more about folks. Appears to be we have one extreme where people share all about themselves only and the other extreme where they share nothing at all. Why would someone not share about themselves on social media? Especially in regards to their business and what they do.

Yes, this is yet another blog about self-promotion! Bare with me as I share with you a tool, our very own BundlePost to help you schedule your social media posts for your website, or otherwise your marketing messages and content! What we refer to as our “My Content” section in BundlePost.  This BundlePost feature enables social media agencies to store efficiently and schedule marketing content for their clients and themselves.

Let me simplify all that for you – It’s not just for social media agencies. If you have a website that you need to share on social platforms, then BundlePost is the perfect tool to allow you to schedule posts, efficiently, strategically and in bulk.

There’s no question whether you should or shouldn’t self-promote. It’s a must! According to GlobalWebIndex “A quarter of internet users say that social network-based retail stores make them more likely to purchase online. Globally, 7 in 10 active Facebook users say they have bought a product online in the past month, with the equivalent figure among Twitter’s active user base climbing to approach the three-quarter mark.”

Without getting into the great detail of why, what or when to promote yourself. I thought I would instead get into the ‘How’ to support yourself. By using a friends website as an example.

Step by Step on how to schedule YOUR Marketing Message Content

1. Add our Google Chrome Extension – please add to your browser if you haven’t already. Here is the link – Bundlet

2. Set up a campaign schedule in BundlePost – for example, I have set one up for my friend on Twitter and LinkedIn for now. Selecting three specific times for posting her content to Twitter and two specific times for LinkedIn

JeanneSchedule

3. Using The Bundlet – Now the fun begins!
Open up a new tab in your browser and go to your website
Click on the Bundlet extension in your Chrome browser.
Next to the ‘Save Content to’ click on the drop down and scroll to the bottom where it has the “My Content” and add a new folder.
In the text box, you will see a brief description of the web page that you are on.
Highlight and replace what is there with something you want to say about this web page when posting on social media.

Jeanne

The brief description that appeared in the Bundlet for this web page was –  “Caribbean Cruises from HEARTS ON THE GO TRAVEL – a division of Cordially Yours Travel.” I replaced it with something that might make more sense for Jeanne’s audience on Twitter, Facebook or LinkedIn, like “Did you know that you can make payments on your next vacation through us? Ready to thaw out in the Caribbean?”

4. SUBMIT to save that post in your new My Content folder inside BundlePost. (before closing the Bundlet and moving to step 5, we suggest writing and keeping multiple posts for the same URL/page with different creative text)

5. Repeat Process – Go to another web page on your same website and repeat the process.
As you can see, my friend Jeanne has a ton of fun content on her website. I could be here at my laptop all week long adding things to her My Content Travel Website folder. I can also set up several different folders for her if I wanted to.

6. Start Export – After you have your folder full of 40 or more posts, click on the ‘Start Export’ button. Inside your BundlePost account in the navigation header and select which schedule you would like to use. Then pick the day in which you want to start scheduling posts for this campaign and click ‘Continue.’

7. Export Table -Congratulations you are now on the export table!
On the second level, light blue navigation bar click on the My Content Button drop-down and select the content folder you created in the earlier steps. EXAMPLE: Jeanne’s Travel website. Next, click on “Select all” followed by the “Move Selected” button.

You should see a screen that looks similar to the image below, with all of your tweets, scheduled and formatted for you! You don’t have to deal with spreadsheets anymore.

JeanneExport

8. Hashtags – I hashtagged things as I created otherwise we would have used our hashtag folder at this point. Another amazing feature in BundlePost

9. Drag and Drop – You can move things around by dragging or dropping the different posts or click on the randomize buttons to mix up the order of the scheduled posts as desired.

10. Edit – Glance over everything and if you need to edit just double click on the text of a particular post, make changes and click off to save it.

11. Download – We are almost done!!
Now you want to select the dashboard you use by clicking on their icon on the top of this export page.
Jeanne is a big Hootsuite fan, so I clicked on the Hootsuite logo to download the formatted and scheduled posts for the multi-day promotional campaign.
(note – never open the download file, simply save it where you want it on your computer)

12. Upload – Inside your Hootsuite Pro account you will find a Bulk message uploader link under scheduling in your compose message area.
A pop-up will then ask you for the CSV file you would like to use. Locate the file you downloaded from BundlePost and then select the second date format.
Select the proper social profile.
Submit!

13. You have successfully scheduled – 40 (or up to 100) new messages! Since this was sent to Jeanne’s Twitter account, that means for the next 13 days she will have her marketing messages going out on Twitter without having to do anything else. Just think if we created more? The 40 posts  that I created for Jeanne will remain in her BundlePost account, so she has the ability to schedule them out again and again if she would like. What’s more, she also has the ability to modify them at anytime by editing them.

Once you have input your marketing message posts into your BundlePost My Content folders, you are not only saving a ton of time, but can be extremely consistent in your promotional sharing. You will drive traffic to your website on a daily basis, with limited effort.

“My Content” is an important part of effective social media marketing and an incredible feature of BundlePost.

It is important to note that you should share about yourself, what you do and your marketing message content. Using BundlePost My Content folders is one way to ensure that we always have something going in our feeds about us. Just one of many features we have to help you save time.

If you currently do not have a BundlePost account and would like assistance in setting up your account please let us know. If you have been with BundlePost for awhile now and would like additional training in how to get the most out of it, we are here to help.

 

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

Leave a comment

Filed under Agency, Brand, BundlePost, Bundlet, Content, Curation, Facebook, Hashtag, Hootsuite, Marketing, Social Media, social media automation, Social Media Content, Social Media Marketing, social media tool, Twitter

Millennials and Social Commerce By The Data [Infographic]

Interest and discussions surrounding the 76 million millennials and their impact on social media, marketing and social commerce are seemingly increasing every week. Brands and marketers are seeking data to bolster their digital marketing efforts around this group, their interests and online patterns and rightly so. Millennials are unique in that they are not influenced by traditional ‘push’ marketing strategies as other population segments have been in the past and more importantly they have been raised with the digital world in place, rather than migrating to it as those before them.

Using data published in a report by UMass, we have created an easy to consume Infographic that contains the key points every brand and marketer should know. Following the infographic we break down some of the data points and include some takeaway action steps you may want to consider.

Millennial Social Commerce Infographic

The Data Highlights:

  • 35% of Millennials are likely to use a “buy” button on Facebook and 24% are likely to use one on Twitter, should those be provided by the platforms.
  • Facebook declines but is still the most popular platform among Millennials when looking to interact with companies/brands online. While their numbers have fallen slightly, Twitter and Pinterest have made modest gains. Fifty-five percent of respondents currently like at least one brand on Facebook (down from 62% last year). Twitter has 29% (up from 23%) and
  • Pinterest has 16% (up from 11%) of Millennials following or pinning a company/brand.
  • Hair, Beauty and Apparel continues to be the category in which most products are purchased by Millennials across all platforms studied.
  • Relative to users of larger platforms, Pinterest again has the highest online sales conversion rate. Fifty-one percent of Pinterest users make their purchases online exclusively compared to 16% of Facebook users and 35% of Twitter users. The user-friendly, highly visual design of the website facilitates information search and evaluation of alternatives. Pinterest makes the transaction process flow with optimal ease for consumers.
  • 48% of Millennials use smart phones to make purchases online and 21% use tablets.

Action Plan Takeaways:

If millennials make up part or all of the target audience you are trying to reach through social and digital channels, there are a few things you need to consider:

1) You will not be successful pushing your marketing on them. They have been raised in the digital and social worlds and therefore relationships, conversations, trends and transmedia approaches are required, not optional.

2) You will have to be highly active and effective on multiple social media channels if you wish to get and keep the millennial attention.

3) Having a clear and optimized mobile strategy that works with millennial usage patterns is also required. They spend far less time on desktops and therefore the channels and media types you employ must be optimized for mobile and tablet.

4) A strategy and plan for social commerce is required. This is how millennials want to purchase. Make it easy for them to do so.

5) Curate and Create content at much higher frequencies for this group. They are online more frequently and consume content when and how they want.

3 Comments

Filed under Audience, Brand, Content, Curation, Engagement, Infographic, Marketing, Millennials, Relationship, Social Media, Social Media Content, Social Media Marketing, Strategy

Want to Delete the Social Media World?

Want to Delete the Social Media World you are in? There are times I have wanted to drive to the beach and throw my laptop and cell phone in the ocean. Then just sit and listen to the roar of the ocean as it swallows up the noise. Listening as the constant ping noise of notifications from across the social graph transforms into a simple refreshing ocean mist. The waves ripping apart the newsfeeds that contain a roller coaster of emotions from everyone’s daily lives. Political battles and discussions drifting away and lost at sea forever more. Oh and glory be, no more talk about ‘Content Marketing’! Just the peaceful yet powerful sound of the ocean. How heavenly! Wiping everything away like hitting a giant reset button. Can you feel that sigh of relief? I know I’m not the only one that feels this way at times. Right?

10336629_10203118499877741_5271892169106041704_n

There could be several reasons a person might feel this way. Having experienced all of these since I personally started Twitter in 2008.

1. No Social Media Goals – No Direction

2. Wrong expectations – Results not coming through fast enough

3. Bad or Wrong Content

4. Not enough Content

5. Wrong Audience – Focusing on numbers instead of a targeted audience

6. Not enough time to get it all done

The list goes on and on.

These negative reasons can be down right frustrating and can lead to notifications that we don’t want. The one’s that consume our valuable time!

The one thing we all have in common is ‘Time’ and I don’t like my time wasted and I know people don’t either.

How can we turn this feeling of wanting to delete the Social Media world into something pleasant and effective? With TOOLS! With the PROPER tools we can turn those unwanted ping notifications into notifications that we do want and need if we’re going to be successful with social media marketing.

What are Proper Tools?

1. Tools that help us locate and connect with our target audience.

2. Tools that help us communicate with our audience.

3. A tool that helps us save time and be more effective.

For those three things I have three tools to share with you!

Looking  for that target audience can be achieved best on Twitter with an amazing tool called ManageFlitter! Sure there is a free version to this software. However, if you are looking to be productive and save time going with the Pro version is the best bet! The power mode on ManageFlitter will give you the ability to find and easily follow the perfect prospect. Narrowing down everything by filters that will give some folks the ability to gain around 100 new followers a day or more.

Second tool for communicating with your audience…. is Hootsuite. This tool can take the chaotic noise out of twitter. With the stream feature you can become very organized in who or what you are following. Replies and Retweets are much smoother and far more visible than working through Twitter itself. Their best time-saving feature  is the Bulk Message Uploader. Again…. you will need to go with the Pro version for this.

Third tool that helps us save time and be more effective is Bundle Post! Social Media Content 1544577_738731136157337_590658856_nManagement System. Easily manage numerous content sources. Efficiently discover, schedule and hashtag curated content in minutes. Consistently share your own marketing messages.  A couple of testimonials from some Bundle Post users

 

Or how about “We’ve seen a 65% increase in traffic to our website from Facebook since we started using Bundle Post. Even more impressive is the 263% increase in traffic coming from Twitter.

These are three main tools that the BundlePost team uses faithfully. These are the tools that have helped us share content that has created conversations, that has helps us build relationships, that has resulted in ROI!

So don’t Delete the Social Media world quite yet.

There is a path to follow to obtain the results you are looking for.

10291706_10203118038026195_4582043630163707567_n

 

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

 

 

2 Comments

Filed under BundlePost, Content, Curation, Followers, Hashtag, Marketing, Relationship, Results, Social Media, social media automation, Social Media Content, Social Media Marketing, social media tool, Twitter

Social Media Content Curation, Marketing Messages and Results

In business, marketing and social media, time is money and results are important. With so many tools to choose from, it can be difficult to know where to spend time, effort and money in order to realize real, measurable results.

I want better results from my social media marketingKnowing that 75% of Social Media Marketers Want Better Tools and 88% Better Results [Report] it is no surprise that many are looking to improve their efficiencies and reallocate their time management toward engagement activities. Content curation, creation, evergreen content sharing, hashtagging and status update scheduling are crucial components to this time reallocation. However, being forced to use a myriad of readers, browser plugins and other clunky tools require far too many hours and resources in an efficient work flow to realize the best results.

In fact, more time is spent managing these required tasks than is spent in conversations and relationship building, creating a significant problem for marketers. Time and content management are in constant challenge with efficiency and strategy, forcing many to invest time for required back office tasks instead of putting resources toward the things that do achieve social media results.

What If You Had 10 More Hours Per Week?

What if there was a better way to manage curated and marketing content in social media, that enabled you to be more efficient, strategic and effective? What if you could spend less time on the required activities and more time engaging, building relationships and getting results?

You Can…

It never ceases to amaze us when someone sees BundlePost in action for the first time. Our completely unique approach to social content management always gets the “Ah ha” moment and response as the new user realizes the incredible impact the technology has on their social media management.

If you’re tired of DOING social media marketing and want to finally start being strategic, effective and get real results, let us show you BundlePost in action. Tweet us to schedule a live demo today.

Tweet: Hey @BundlePost I'd love to see your Social Content Management System in action! http://ctt.ec/V6KGB+ Hey @BundlePost I’d love to see your Social Content Management System in action!

 

Leave a comment

Filed under BundlePost, Content, content creation, Curation, Engagement, Hashtag, Marketing, Plugin, Relationship, Results, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, social media tool, Strategy, Tools

Ready for the Social Holiday Season? My Secret to Christmas Content Curation

“City sidewalk, busy sidewalks dressed in holiday style. In the air there’s a feeling of #SocialBusiness.”

Easy content curation for Christmas social media marketingThat little line in the famous Christmas song is something I will be enjoying this year since all of my content for the Holiday Season is selected and curated. While I am shopping on the busy sidewalks, laughing and smiling there will be some of you that will probably be stuck at your computers. Christmas is a time for friends and family not a time to search and curate content. Especially when you have the ability to create, search, curate and schedule things ahead of time with BundlePost.

I will show you how I quickly and easily completed this task so that I can actually enjoy the Season this year. Wouldn’t you like to know how to save time and actually be able to accomplish more in the process? What’s more, this is something that you can use throughout the entire year, not just during the Holidays.

BundlePost has a Google Chrome extension called the Bundlet. The Bundlet allows you to grab and curate anything online and save it as a social media post in folders for scheduling.

Did you catch that? ANYTHING online. Some of you might be saying … “But I can do that with the Hootsuite Hootlet or with Buffer app”. Yes, that is true, you certainly can. However, I am not talking about scheduling things one at a time, each article or blog post separately. I am talking about Bulk Scheduling the content, graphics and blog posts you come across every day.

Using the Bundlet to save content for later bulk scheduling, there are two folder options

1. My Content – Create folders for all you or your clients marketing content and marketing messages.

2. Queues – Create folders for supplemental content. Content that you know will resonate with your audience. (Example – Christmas folder)

Christmas Queues in BundlePost

As you can see I selected to go with the Queue folder for my Christmas content. The possibilities and uses for Queue folders are actually endless. You can create a folder for any subject, client or category, then as you come across articles that you know will resonate with your audience, you can easily add them to that Queue and schedule them all in minutes. Doing research for a blog? You can use your Bundlet and Queue folders as a bookmark if you like. One place to have everything.

Now, back to Curating Christmas Content.

The Secret

Find the (2)1. Search for Content …. For things you know would interest your audience.

2. Click Chrome extension – Bundlet (Should see the content URL in the lower left hand corner and the title for the content you are queuing)

3. Drop down Save Content to – Add queue folder

4. Name folder (If you have Holiday product to share you might want to name it ‘Holiday Product’) You are the only one that will see the folder name. (So don’t stress over it LOL)

5. Select folder you just created or folder you want your content to be placed in. If folder is not selected your efforts will go to cyber space. Not even the Magic of Christmas can retrieve it for you. Sorry.

6. If box is checked, this content won’t be deleted if exported … that way you may share on multiple social platforms.

7. Curate Content. #TisTheSeason …. so have fun with it! I would suggest adding the authors Twitter handle as you see in the graphic. Great way to give them credit and possibly start a conversation. Have a special #Hashtag for Season? Be sure to include.

8. Click Submit

It only takes seconds to do these steps with the Bundlet. Now you just repeat those steps again as you find additional content for your holiday strategy! Keep going until you feel you have enough content in your Queue folder.

Let’s say you wanted to start your Christmas Content the day after Thanksgiving. That would give you a total of 28 days you need Christmas content. And let’s also say you wanted to post two Christmas items a day in between your normal content curation and marketing message posts. You would simple Queue 56 items into your Queue folder, create a schedule that contains two posting times per day, then merge the content in the Queue with that new schedule, run hashtags and your scheduled posts for the holidays are complete.

Want more help on executing with the Bundlet, Queues or BundlePost? Message me directly on Twitter and I will be happy to help!
PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in it’s transition from social media agency to a software company. She is an expert in social media tools.

Leave a comment

Filed under Audience, Blog, Buffer, BundlePost, Content, content creation, Curation, Hootsuite, Marketing, Social content management, Social Media, social media automation, Social Media Content, social media tool, Strategy, Tools

Leveraging Multiple Social Media Accounts For Better Results [Infographic]

Last week as we were going through our normal social media marketing processes, and we began discussing one of the reasons our social media has been so successful in a very crowded space of social media tools. Many marketers, brands and individuals have multiple social media accounts, but often do not consciously integrate them to achieve the best results. The BundlePost brand executes a very specific procedure for leveraging all of our personal and brand social accounts to achieve the maximum reach, exposure, views and impressions.

This daily process involves cross promotional posting between our teams personal social accounts, back to the brand accounts as well as a consistent system of cross promoting to and from multiple brand social accounts to each other, our content and web properties. Sound a little complex? It can be…

Some of you may be reading this a thinking to yourself, well duh, of course you have to cross promote and you’re right. However the difference between cross promoting across the social graph and having an effective process for doing so is what makes all the difference.

We have created an infographic that depicts a typical day of the BundlePost social media marketing process. Below in the infographic we will detail an example of our process using Instagram as well as an overview of what we do across all platforms.

leveraging multiple social media accounts across the social graph

Instagram Example:

Using our Instagram accounts as an example, here is the flow of our cross promotional process…

1) Morning post of our created/branded graphic that consists of funny, coffee or social media related content.

2) All day we link back to that graphic on all other personal and business social accounts.

3) Our teams personal Instagram accounts post the same graphic to their Instagram accounts later that day/evening.

4) On days when a new blog post is live, the graphic for the blog is also shared late morning on the brand Instagram account with the URL for the blog home page.

5) Our teams personal Instagram accounts post the same blog graphic to their Instagram accounts later that day/evening.

6) At various other times of the day, the brand Instagram account posts other non-brand graphics.

Overview of the Process:

The overall intent of the process is to ensure maximum impressions over the course of the day. Regardless of which platform your target audience happens to be on at any given moment, your content will have the opportunity to be viewed. Just like with television, repeated impressions are what get the audience to take action or remember the brand message.

It is important to note that none of this works without consistency and selfless value incorporated into the strategy. Meaning, if you are going to get the benefits of following this process you must have a social content management system that can execute three specific things efficiently:

1) Consistency – The process needs to be executed daily, across all social accounts.

2) Selfless Value – You need to have enough curated, valuable, selfless content in your streams everyday, all day.

3) Repeat – You need to frequently infuse your legacy/evergreen blog, graphic and other content into your streams.

You want to take a holistic view of your social media marketing efforts. An approach that incorporates all accounts that cross promote and drive traffic where you want it to go. The result of executing this process consistently is that you can stabilize and even predict the traffic to your content, blog and landing pages from day-to-day. You will remove the massive swings of new unique visitors to your website, blog and landing pages, without spending money on ads.

2 Comments

Filed under Audience, Brand, BundlePost, Content, content creation, Curation, Marketing, Results, Social content management, Social Media, Social Media Content, Social Media Marketing, Strategy

Personal and Expanded Accounts Get Randomize Function In BundlePost

There are several distinctions between the different BundlePost account types. Though the majority of BundlePost users are Pro accounts that provide unlimited feeds, schedules, hashtags and upgraded functions, our Expanded and Personal account users are no less important to us. We recently evaluated the different social content management account types, their features and capabilities and came to a realization that we needed to make a few changes.

Pro accounts have always had the efficient Randomize function and recently were also given the new Mix algorithm, which makes shuffling up to 100 scheduled posts by curated source, topic and marketing messages in a single click a real breeze. This new feature was also designated as a Pro account only function, leaving Personal and Expanded accounts to continue to drag and drop scheduled posts, without any automation. We decided this needed to be changed…

Randomize feature for BundlePost Expanded and Pro UsersToday BundlePost is announcing that we have reconfigured Personal and Expanded accounts to include the Randomize feature.

Now Expanded and Personal account types can single click randomize their 40-50 scheduled posts. When managing curation for social media from multiple sources, RSS Feeds and marketing repository messages, the drag and drop capability becomes a more fine tuning strategic function, instead of the only way to mix posts from various sources. Clicking the Randomize button will randomize your scheduled posts to ensure a more random order of the content and subject matter you are posting to social media, and do it in a much more efficient way.

Though the new Intelligent Mix algorithm will remain a Pro Only feature, the Randomize feature will definitely infuse a substantial boost in efficiency to our other user types. Let us know what you think!

 

Leave a comment

Filed under automation, BundlePost, Content, Curation, Marketing, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, social media tool, Tools