Social Media Marketing – Data And Results Matter

One thing that has become obvious about the social media industry is change. Buzzwords, new trends and even big surveys that measure the next thing big business is focusing on in social are a never-ending stream of change. Content, influence marketing, analytics, engagement, branding, ROI and lead generation are just a few of the described "priorities" … Continue reading Social Media Marketing – Data And Results Matter

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Social Fishing – Give The Fish What THEY Want, Not What You’re Hungry For

Over the last week, I have had live conversations with a few brands, individuals and marketers on the topic of social media content strategy. After receiving multiple questions from the various parties on these calls, I thought a new analogy to explain social marketing was needed. Here are some of the questions that were being asked: … Continue reading Social Fishing – Give The Fish What THEY Want, Not What You’re Hungry For

4 “Not So Obvious” Reasons Good Content Curation Is Important

We all know, or at least you should, that having enough relevant, selfless, valuable content in your streams is highly important. Curating great content from sources outside of your own, in large enough quantities on a daily basis is the center of any effective social media marketing strategy. That selfless value provided to your audience is … Continue reading 4 “Not So Obvious” Reasons Good Content Curation Is Important

How To: Expand Local Business Social Reach Through Content Creation

Even the smallest brands and individual online marketers need to create relevant content for their target audience. It's about creating thought leadership in certain topics, staying top of mind with your audience and driving traffic to your site through your blog or other social platforms. There are many types of content creation that marketers and … Continue reading How To: Expand Local Business Social Reach Through Content Creation

The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]

As we continue our series from the survey we conducted on social media marketing, the question of overall challenges is the focus. We asked hundreds of social media marketers, agencies and brands what are the two biggest challenges they face with their social media marketing efforts. We were somewhat surprised by the top two answers … Continue reading The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]

50 Random Things I Have Learned About Social Media Marketing

After years of being in this industry, I have seen a lot. Changes, improvements, trends and scary little secrets that still tend to shock me even though I should be numb to it by now. Though I have never read a book or taken any classes on social media marketing, I sure have done a … Continue reading 50 Random Things I Have Learned About Social Media Marketing

How To Know Your Social Media Content Strategy Isn’t Working

Determining what isn't working within your social media marketing strategy is imperative. Your content strategy is often one of the areas that is off, and the reason your efforts are thus far in vain. If you don't have a proper social media content strategy it will affect the rest of your social media marketing results. … Continue reading How To Know Your Social Media Content Strategy Isn’t Working