Tag Archives: content

Want to Delete the Social Media World?

Want to Delete the Social Media World you are in? There are times I have wanted to drive to the beach and throw my laptop and cell phone in the ocean. Then just sit and listen to the roar of the ocean as it swallows up the noise. Listening as the constant ping noise of notifications from across the social graph transforms into a simple refreshing ocean mist. The waves ripping apart the newsfeeds that contain a roller coaster of emotions from everyone’s daily lives. Political battles and discussions drifting away and lost at sea forever more. Oh and glory be, no more talk about ‘Content Marketing’! Just the peaceful yet powerful sound of the ocean. How heavenly! Wiping everything away like hitting a giant reset button. Can you feel that sigh of relief? I know I’m not the only one that feels this way at times. Right?

10336629_10203118499877741_5271892169106041704_n

There could be several reasons a person might feel this way. Having experienced all of these since I personally started Twitter in 2008.

1. No Social Media Goals – No Direction

2. Wrong expectations – Results not coming through fast enough

3. Bad or Wrong Content

4. Not enough Content

5. Wrong Audience – Focusing on numbers instead of a targeted audience

6. Not enough time to get it all done

The list goes on and on.

These negative reasons can be down right frustrating and can lead to notifications that we don’t want. The one’s that consume our valuable time!

The one thing we all have in common is ‘Time’ and I don’t like my time wasted and I know people don’t either.

How can we turn this feeling of wanting to delete the Social Media world into something pleasant and effective? With TOOLS! With the PROPER tools we can turn those unwanted ping notifications into notifications that we do want and need if we’re going to be successful with social media marketing.

What are Proper Tools?

1. Tools that help us locate and connect with our target audience.

2. Tools that help us communicate with our audience.

3. A tool that helps us save time and be more effective.

For those three things I have three tools to share with you!

Looking  for that target audience can be achieved best on Twitter with an amazing tool called ManageFlitter! Sure there is a free version to this software. However, if you are looking to be productive and save time going with the Pro version is the best bet! The power mode on ManageFlitter will give you the ability to find and easily follow the perfect prospect. Narrowing down everything by filters that will give some folks the ability to gain around 100 new followers a day or more.

Second tool for communicating with your audience…. is Hootsuite. This tool can take the chaotic noise out of twitter. With the stream feature you can become very organized in who or what you are following. Replies and Retweets are much smoother and far more visible than working through Twitter itself. Their best time-saving feature  is the Bulk Message Uploader. Again…. you will need to go with the Pro version for this.

Third tool that helps us save time and be more effective is Bundle Post! Social Media Content 1544577_738731136157337_590658856_nManagement System. Easily manage numerous content sources. Efficiently discover, schedule and hashtag curated content in minutes. Consistently share your own marketing messages.  A couple of testimonials from some Bundle Post users

 

Or how about “We’ve seen a 65% increase in traffic to our website from Facebook since we started using Bundle Post. Even more impressive is the 263% increase in traffic coming from Twitter.

These are three main tools that the BundlePost team uses faithfully. These are the tools that have helped us share content that has created conversations, that has helps us build relationships, that has resulted in ROI!

So don’t Delete the Social Media world quite yet.

There is a path to follow to obtain the results you are looking for.

10291706_10203118038026195_4582043630163707567_n

 

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

 

 

Advertisements

2 Comments

Filed under BundlePost, Content, Curation, Followers, Hashtag, Marketing, Relationship, Results, Social Media, social media automation, Social Media Content, Social Media Marketing, social media tool, Twitter

Are You Truly Thankful With Your Social Media?

It’s that amazing time of year again when we all consider our blessings and those that are blessings to us. As I considered what we were going to post this year I started thinking about all of the people and brands we are connected with, those that read and share our Being and showing you are Thankful In Social Mediacontent and our amazing loyal users. We are truly grateful to all of them and we make considerable attempts to show it every single day of the year.

This Thanksgiving, I wanted to dive deeper into the meaning of the word “Thankful”.

thankful

adjective: thankful
  1. pleased and relieved:
    “they were thankful that the war was finally over”
    synonyms: grateful · appreciative · filled with gratitude · relieved
  2. expressing gratitude and relief:
    “an earnest and thankful prayer”
    synonyms: grateful · appreciative · filled with gratitude · relieved

I also wanted to better understand the opposite of being Thankful. That is being ungrateful.

ungrateful

adjective: ungrateful
  1. not feeling or showing gratitude:
    “she’s so ungrateful for everything we do”
  2. not pleasant or acceptable:
    “he turned to the ungrateful task of forming a police cordon”

I found this exercise pretty telling. If you don’t feel thankful, you tend to not show it and therefore are ungrateful. I would take it further as it relates to social media marketing and say that “If you are ungrateful for the generosity and mentions of your community and ignore their sharing of your content, there is something clearly wrong.” In fact, I would go further and say that if you’re not thankful, it is because you tend to think you are entitled, better than others or arrogant. Is that a harsh statement? I think it’s pretty accurate.

Think about the brands, celebrities and industry “guru’s” that you’ve mentioned over the past year. Specifically, consider the ones that show appreciation when you mention them or share their content. When they display Thankfulness, how does it make YOU feel? Aren’t you far more likely to engage them again in the future, share more of their content or recommend them to others? Of course you would be.

On the contrary, when you share or RT content from a brand or individual and they never show they are Thankful, how does THAT make you feel? This is the entire point we are attempting to make here.

As we considered whether we are truly thankful and whether or not we put that gratitude into action, I decided to have the team run some numbers. As a rule, our entire team make an attempt to thank every single mention, share or RT across all platforms in the social graph. When you consider that we average around 2,000 of those on any given day, it requires time, resources and a commitment. For us it is not a question of whether it should be done or not, it has to be done. When you are really thankful for the efforts that others make on your behalf, it isn’t an option or a question of resources, but a conscious act of being and showing thankfulness. We are truly thankful…

Taking it further I had our team run some numbers. Here’s what we discovered about how we use our BundlePost system to show our grateful appreciation. Currently we share content from 472 RSS Feeds from BundlePost. Really. Part of being thankful is showing through sharing other people’s great content, and we do that quite actively. There are 472 RSS Feed channels that we actively share content from, containing articles from people we engage with, use BundlePost, share OUR content, etc. Fortunately BundlePost makes managing so many feeds easy, allowing us to attribute posts from each RSS to the author, schedule and hashtag the social media posts in seconds. I’m not sure how we could even do this any other way.

Want more of these kind of connections in your community? Here are just a few folks we consistently see that show they are Thankful. We suggest you connect with them also.

 Rob Peters @StandardofTrust – Social & Digital Skills Coach for Executives. How We Connect, Keep Promises, & Earn #RelationshipCapital #RC is Source of Distinction.

 Lynn Abate-Johnson  @peoplefw – #SocialBusiness Specialist | Pro #SocialMedia Mgmt | Kickass Community Director | Content Curator | LinkedIn | FB | Google+ | Instagram |

 Andrew M. Smith @andrewsmith1443 – Social Media Manager @TSL_Marketing, passionate about social media, B2B, digital marketing, technology, data, red wine & bourbon lover, foodie, Brit.

 Timothy Hughes @Timothy_Hughes –  Top 35 UK Blogger, Speaker, Market Influencer, Forbes Top 100 #SocialSelling – Prefer Algebra to Sets – Work @oracletim Music @SM_Sounds –

Leave a comment

Filed under Audience, BundlePost, connection, Content, Curation, Hashtag, Marketing, Relationship, Social content management, Social Media, Social Media Management, Social Media Marketing, Thanksgiving

Hyper Local Marketing – Did you know?

Unique content for Hyper Local MarketingDid you know the BundlePost team works daily with Social Media agencies and Internet marketers? Folks that are working hard to get the word out about goods and services or hired to get the word out for others. One of the biggest concerns I hear among these folks is about hyper local marketing. Here is a strong accusation on the matter – Many agencies miss the mark entirely and are only concerned about taking money from small business owners. Sad, but true.

However, many small business owners miss the mark too by thinking everything is about the amount of ‘Likes’ and ‘Follows’ online. This is mostly because they have listened to folks that just want to take their money. Until one day the small business owner wakes up and says….. “my priority is getting my services and products sold or getting people in the door of my shop!!

The pressure is on!! The Agency now has to get to work because Small Business owners have found out – Social Media: It’s Quantity AND Quality, Not Either or

Likes and Followers are NOT sales by themselves. So we know we need quantity and quality, but what exactly do we share for the hyper local market? You can set up Google alerts to feed into BundlePost on any topic. Alerts for local are news, local events in the area, or content aggregation on any subject you’d like for that matter. However, I want to introduce you to a few things that I know will get the conversation going with your hyper local target market. The kind of things that are outside of box thinking for the typical social media marketer.

When I think hyper local marketing I think ‘Community’. When I think ‘Community’, I think history, community spirit, friends and family. Wouldn’t it be awesome for hyper local marketing to reflect that? What do you know about the history of your community? When and how was the local town established? There might be some in the audience saying ‘Who Cares’, but please remember hyper local marketing is about the community, where locally owned brick and mortar businesses actually still care about the community,  otherwise why would they have invested the time and money there.

If you can’t feel the community spirit, please know you’re not alone and I can totally understand. I was born and raised in Modesto California. I used to tell people, “Yup, born and raised, but was able to escape a few times.” Which obviously says that I wasn’t happy here. I could drive by the hospital and cemetery within five to ten minutes of each other and be overwhelmed with “Born here… died here”.

A couple of years ago I isolated myself in the mountains. Away from family, friends and community. For the very first time I spent a Christmas entirely by myself. One of the worst feelings ever. Loneliness. My only community was online. Shortly there after I decided I needed to go ‘Home’.

I am not saying to isolate yourself so that you learn to appreciate things more. Please don’t do that! What I am saying is that maybe it’s time to get re-acquainted with your surroundings. Time to do a little research like I have and possibly fall in love with where you or your client businesses live like I have.

Start looking for the positive things, the community spirit, the history and the fun trivia facts that most folks don’t know. By the time you are done with your research, you will feel like the town historian. That my friends can give you the cutting edge above your competition!

Seems like my favorite way to start a conversation lately is with… “Did you know?”

Example

Did you know that Modesto was established in 1870? Common knowledge for a local, but did you know that Paradise City and Tuolumne City literally picked up their homes and business buildings and moved them to Modesto? They placed everything on wood planks and wheels and drawn by horse to relocate for the new railroad city.

See, anyone can find out what year a town was established, Wikipedia is pretty good for that. If you want to sound more interesting dig deeper. Remember, I lived here my whole life and I didn’t know about the cities that disappeared. I was so curious about it that I looked up a map from the late 1800’s at the local library to see exactly where they were and drove to the sites, no sign of a city ever being there. NONE.

IMG_20141123_152429756

Did you catch that in the last paragraph that yes, I said LIBRARY. Your local Library is a wealth of untapped content dying for you to share! The only hard part is that there usually isn’t a ‘Share’ button. You actually need to read, learn, take notes and CREATE content that is not easily found online. The amazing part is that your librarian is eager and ready to help you. When I started asking questions about our community, I soon had a small audience of volunteers ready to assist with research.

Another Example

Did you know that Modesto is home to world’s largest winery? Again common knowledge for a local. But taking it one step further, did you know that Boone’s Farm wine is a Gallo product? Remember the Blue Hawaiian and Fuzzy Naval? Some folks probably don’t want to remember. LOL Okay, so still pushing the common knowledge for some here. So let’s get the inside scoop with this. SO, Did do you know how Boone’s Farm got its name? Here my friends is a great piece of inside scoop trivia for you. Boone’s Farm was named after a horse called Boone. Boone belonged to Julio Gallo’s granddaughter, Gina Gallo. Between the Gallo family estates was a small stall/shed for Boone on the property. Above the stall door hung a sign that read, “Boone’s Farm”

So in the last example I used the ‘Inside Scoop’. What large companies do you have in your community? Do you know someone who works for the company? Is there possibly a factory that offers tours? My inside source for this last example was my father. Dad used to work for the Gallo family in the early 70’s as a personal body-guard to the Gallo family. Awesome resource, right?

Step away from your computer and start asking the community about its past. You’ll be surprised about the awesome things you will find to share. You just might be able to rekindle the community spirit with your hyper local marketing.

In the end when we take pride in our community and we will often support our community by shopping local.

 

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

 

1 Comment

Filed under Audience, BundlePost, Community, Content, Curation, Local, Marketing, Social Aggregation, Social Business, Social content management, Social Media, Social Media Marketing

Social Media Content Curation, Marketing Messages and Results

In business, marketing and social media, time is money and results are important. With so many tools to choose from, it can be difficult to know where to spend time, effort and money in order to realize real, measurable results.

I want better results from my social media marketingKnowing that 75% of Social Media Marketers Want Better Tools and 88% Better Results [Report] it is no surprise that many are looking to improve their efficiencies and reallocate their time management toward engagement activities. Content curation, creation, evergreen content sharing, hashtagging and status update scheduling are crucial components to this time reallocation. However, being forced to use a myriad of readers, browser plugins and other clunky tools require far too many hours and resources in an efficient work flow to realize the best results.

In fact, more time is spent managing these required tasks than is spent in conversations and relationship building, creating a significant problem for marketers. Time and content management are in constant challenge with efficiency and strategy, forcing many to invest time for required back office tasks instead of putting resources toward the things that do achieve social media results.

What If You Had 10 More Hours Per Week?

What if there was a better way to manage curated and marketing content in social media, that enabled you to be more efficient, strategic and effective? What if you could spend less time on the required activities and more time engaging, building relationships and getting results?

You Can…

It never ceases to amaze us when someone sees BundlePost in action for the first time. Our completely unique approach to social content management always gets the “Ah ha” moment and response as the new user realizes the incredible impact the technology has on their social media management.

If you’re tired of DOING social media marketing and want to finally start being strategic, effective and get real results, let us show you BundlePost in action. Tweet us to schedule a live demo today.

Tweet: Hey @BundlePost I'd love to see your Social Content Management System in action! http://ctt.ec/V6KGB+ Hey @BundlePost I’d love to see your Social Content Management System in action!

 

Leave a comment

Filed under BundlePost, Content, content creation, Curation, Engagement, Hashtag, Marketing, Plugin, Relationship, Results, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, social media tool, Strategy, Tools

How To Maintain Consistent Website And Content Traffic through Social Media

Maintaining consistent traffic to your content, website and landing pages is crucial to your online marketing success. The ability to understand your top traffic sources and subsequent traffic patterns once they land on your content is key to reducing the frequent ups and downs that are difficult to predict. Am I right?

How to Maintain Consistent Web and Content TrafficIn fact, many marketers and brands experience continual highs and lows of traffic depending on their ability to maintain consistent content creation, Pay per click (PPC) advertising and a consistent social media presence. The challenges that surround these required activities and the resources required to maintain consistency are just a few of the reasons that predictable and sustainable traffic levels are difficult to realize for most.

We all know these challenges and we are continually attempting to improve the results, often without success. The problems brands, marketers and other organizations face in this environment are easy to define, establishing simplified, results driven solutions should be as well. Unfortunately. for many they are not, so let’s try to change that.

How to Maintain and Scale Web and Content Traffic?

We have established processes and technology (BundlePost) that has enabled us to consistently maintain predictable and scalable traffic to our site, content and landing pages every day, week and month. We have achieved the predictability by following a duplicatable process on a consistent daily basis, and you can too.

1) Social Media – If you aren’t doing social media right, nothing else in this post is going to help you. Think of your social media as the foundation of your web, content and landing page traffic. You must have a consistent, active and engaged social presence at the core of your traffic strategy. If you are unsure whether you have this soundly in place, refer to the numerous posts on our blog about what a proper and effective social presence looks like.

Here’s a couple of blog posts that will help, should you need clear definitions of “Doing Social Right”:

– 50 Random Things I Have Learned About Social Media Marketing

– 18 Amateur Social Media Marketing Mistakes To Avoid – Part 1

– 18 Amateur Social Media Marketing Mistakes To Avoid – Part 2

2) Connect – Imagine finding the perfect radio station with your exact target audience you’re trying to reach, but they only had 60 listeners. You would never get ROI if you ran your ad there, even if every single listener bought from you. Likewise in social media, you must have a large enough target audience in order to see consistent, predictable results. You must find and connect with your target audience to continually be growing your community, provide them with selfless value everyday, all day and most importantly build relationships with them through conversation and appreciation.

3) Content Curation – Giving selfless value through curating great content is important. Be sure that you are doing it consistently and the topics are relevant to your audience. Good curation will earn the right to share and promote your own content.

4) Content Creation – If you are not creating good content consistently, you will not build thought leadership or have anything new to deliver to your audience. Consistent new content written for your audience builds a following of loyal readers that rely on you for knowledge and new information.

5) Marketing Messages – When you are doing social properly, you earn the right to pitch what you do. I am not talking about tagging people in your marketing messages, but rather posting about your product or service across your streams. When you have earned relationships through conversations that were started through great created and curated content, people are far more open to click on your marketing messages. You must have your marketing messages in your streams daily that lead to your landing pages.

6) Evergreen Content – When you are creating great content consistently, you build a repository of content to share repeatedly. Remember that people are not signed into social networks all day long and you are adding new connections to your community frequently. Therefore many will not have seen a blog post you wrote months ago and you will want to use that content in your streams again and again in a conscious and strategic way.

The key to all of these important activities is consistency. The more consistent you are, the more each component achieves improved results. When you consistently do them together, the results become dramatically compounded and through measurement and tracking you will be able to scale up and maintain consistent traffic to your website, landing pages and content.

to get consistent traffic, you need to understand where it's coming from and leverage this sources more

To get consistent traffic through your social media marketing efforts, you need to understand where the traffic is coming from and why, then leverage those sources more. When you take the time to understand your top traffic sources, you will be able to spend more time where you are getting the most consistent results, and less time where results are more challenging.

What Is Your Traffic Achieving?

Once you have laid the foundation of your process and are consistently executing it, you need to ensure that you have a plan related to dealing with the consistent traffic you are driving to your pages. If you are going to start achieving consistent traffic to your site, your content and landing pages, you need a plan to convert that traffic.

What is your goal for the traffic? (what are you trying to achieve? example – leads, newsletter subscribers, new trial accounts, etc.)

Is your page messaging and traffic flow conducive to that goal?

Are you measuring and tracking your conversion of new unique visitors that sign up, order, become a lead, etc.?

Do you have lead capture forms and other technology in place to facilitate the intended goal?

 

1 Comment

Filed under Audience, Blog, connection, Content, content creation, Curation, Marketing, Relationship, Results, Social Media, Social Media Marketing

An Effective Way To Add High-Level B2B Connections On LinkedIn For #SocialSelling

More than ever, Business to Business (B2B) marketing requires one-on-one relationships. Making real, human connections with your business prospects to forge relationships that open doors to social selling. Being effective within social media to achieve this all important task is paramount to short and long-term success.

Add High-Level B2B Connections On LinkedInOne of the key social networks for effectively forging B2B relationships is LinkedIn. Unfortunately, as the most formal business social network, higher level connections are sometimes not as open to connecting with people they don’t know. All too often, the decision makers many B2B companies want to connect with, are also bombarded by contacts that are pitching them and sending them spam, without first making the all important relationship connection. This can lead to executives denying or ignoring friend requests.

So what is an effective way to improve your LinkedIn connections?

We have found that if you leverage the most informal social platform WITH the most formal one, amazing things can happen. Twitter is the most informal social network there is and you don’t have to already be a “friend” to engage with someone. When you want to build a relationships with a B2B connection on LinkedIn there are steps you can follow to do this very effectively.

1) Most LinkedIn users display their Twitter account name if they also have a Twitter account. Go connect with them on Twitter first.

2) Spend a few weeks commenting, retweeting and getting into conversations with the person on Twitter. Start slow and build the daily amount up to about 3-4 daily interactions over at least a two-week period.

3) Build rapport and name recognition with the person without coming across needy or as a stalker.

4) Once you have invested a few weeks in building a relationship, then friend request on them on LinkedIn with a personal message that references your conversations on LinkedIn.

Ok You’re Connected, What Now?

When the connection on LinkedIn is accepted, don’t make the newbie mistake of sending your sales pitch or requesting a call or meeting. You’re not done yet. You will want to continue the escalated engagement on Twitter, and add the same slowly ramped up activity of liking, sharing their content and commenting on the posts of your new connection for a few more weeks. The goal here is to build a deeper rapport with your connection that focuses on conversation around common interests. Only when you have accomplished that do you bring up a potential discussion out of the social graph.

Wrap Up

Providing that your contact is at least fairly active on social media, this process is highly effective. People that would never respond to you or accept a friend request on LinkedIn will often follow, respond and engage with you on the far more informal Twitter. Putting in the time and effort using this process breaks down the barriers that they have within the formal LinkedIn ecosystem, making them far more receptive to an add.

Remember that Business to Business connections are human. People often do business with people they feel they know and like. Today, business IS personal and not the cold fiscal only decision-making process of earlier times. When connections become relationships through conversation and mutual interests, those relationships become friendships and potential customers.

If you take a different view of LinkedIn as part of the overall social media flow, rather than a prospecting tool, your B2B efforts will be rewarded with incredible relationships, sales and customers.

Leave a comment

Filed under Content, Relationship, Social Business, Social Media, Social Selling, Twitter

Social Fishing – Give The Fish What THEY Want, Not What You’re Hungry For

Over the last week, I have had live conversations with a few brands, individuals and marketers on the topic of social media content strategy. After receiving multiple questions from the various parties on these calls, I thought a new analogy to explain social marketing was needed.

Social media marketing is like fishingHere are some of the questions that were being asked:

How often should we post on social media?

What kind of content should we be posting?

Do these questions sound familiar? They should. They are the cornerstone to being effective with social media marketing.

Here’s how I answered these and other questions…

Let me share the analogy with you

Imagine you are a fisherman, woman or person and your job is to find, attract and catch fish. Without fish, you don’t eat and you have nothing to sell to the fish plant that processes fish for other people who want to eat fish but can’t/don’t fish. Without fish to sell to the processing plant, you have no income to survive on. So you fish…

If your livelihood depended on being good at fishing, you should probably know what kind of fish you need to catch. If you know what kind of fish you want to land, you had better know what type of bait they are attracted to and use that to fish with, rather than whatever you happen to be hungry for.

Let’s dive deeper…

If you’re going to be successful at catching fish, there are a few things you need to do.

1) Know what type of fish you are wanting to find, attract and catch.

2) Know what live bait, lure or tackle those specific fish are attracted to.

3) Have the appropriate lb test line that will support the fish size you are trying to catch.

4) Have the proper fishing poles, reels and other gear needed to catch and land the type of fish you are looking for.

5) Know where to find the fish you are trying to catch.

6) Have your fishing pole in the water at all times.

7) Have more than one fishing pole in the water at all times.

If you are fishing every couple of days. rather than every day, your chances of attracting or catching a fish is far less likely. If when you fish, you cast once, reel in and then go home, you are definitely not going to be successful. If the bait you have on the end of your line is a sandwich, but the fish you are trying to catch only hit on worms, you will not catch any fish you are targeting.

Let’s bring these fish home

In social media, you are fishing with content. You need to know what your target audience (type of fish) is interested in and share that content (bait) 80% of the time. Posting only a few times per day on social media will ensure a tiny percentage of your audience sees anything you post, therefore you need to have poles in the water all day, everyday to increase the likelihood your posts (lines in the water) are seen.

If you are fishing in social media, using content, graphics and status updates that are only about you, your brand or your content, it is like fishing for cod using a sandwich you want to eat. You must share content that your target audience is attracted to and get’s them to bite. Your posts need to be everyday, all day and of the variety that your target audience responds, clicks, shares, comments or likes.

When you have a fish on, you slowly reel it in. If you try to immediately land the fish, you will likely pull the hook out and/or break the line. You must patiently work the fish by reeling it in slowly (having conversations and building the relationship). When you have skillfully and patiently brought the fish to the side of the boat, you can bring it INTO the boat.

If you’ve done this well, some fish will gladly hop right into your boat for you by asking what you do, requesting information or signing up on your website. Some fish will require a net and more careful attention before trying to bring them into the boat.

At the end of the day, be sure you are giving your fish what they want, and not chumming the water with your food, leftovers and interests.

2 Comments

Filed under Audience, Brand, Content, Marketing, Relationship, Results, Social Media, Social Media Content, Social Media Marketing, Strategy