Want to Delete the Social Media World?

Want to Delete the Social Media World you are in? There are times I have wanted to drive to the beach and throw my laptop and cell phone in the ocean. Then just sit and listen to the roar of the ocean as it swallows up the noise. Listening as the constant ping noise of … Continue reading Want to Delete the Social Media World?

An Effective Way To Add High-Level B2B Connections On LinkedIn For #SocialSelling

More than ever, Business to Business (B2B) marketing requires one-on-one relationships. Making real, human connections with your business prospects to forge relationships that open doors to social selling. Being effective within social media to achieve this all important task is paramount to short and long-term success. One of the key social networks for effectively forging B2B relationships … Continue reading An Effective Way To Add High-Level B2B Connections On LinkedIn For #SocialSelling

Why You Should Stop Curating From Top Content Sites

Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing? Recently we found a new study released by eMarketer that details the curation sharing from top content sites across the social graph. In one example, Nearly all Upworthy articles go on … Continue reading Why You Should Stop Curating From Top Content Sites

The Social Media Connection Cycle Explained [Infographic]

After many years in the industry, first as a social media agency, and now as a social media marketing software application, we have observed many cycles. As with most industries, there are cycles and flows that appear over time and social media is no different. Though not all social media accounts, brands or industry niches will experience the … Continue reading The Social Media Connection Cycle Explained [Infographic]

4 “Not So Obvious” Reasons Good Content Curation Is Important

We all know, or at least you should, that having enough relevant, selfless, valuable content in your streams is highly important. Curating great content from sources outside of your own, in large enough quantities on a daily basis is the center of any effective social media marketing strategy. That selfless value provided to your audience is … Continue reading 4 “Not So Obvious” Reasons Good Content Curation Is Important

4 Significant Advantages You Have Over Big Brand Social Media

Social media marketing often gets media attention and viral activity when big brands create a big budget video designed to attract attention and be shared. Consumers often connect with humor or emotion contained within such videos, share them and the next thing you see is the media and news sites writing about how awesome or effective the … Continue reading 4 Significant Advantages You Have Over Big Brand Social Media

7 Traits That Define A Company’s Business Culture As Social

This last week I was involved in a few conversations that surrounded businesses that are on social media, more specifically those that either are executing it well and those that are just there. It got me thinking about the millions of brands, both large and small that have a social presence, yet clearly do not … Continue reading 7 Traits That Define A Company’s Business Culture As Social

Part 2 – 18 Amateur Social Media Marketing Mistakes To Avoid

In Part 1 of our series on Amateur Social Media Marketing fails, we covered some of the more common mistakes we see on a daily basis. We are continuing our series with an additional nine mistakes that you really should avoid.Again, we want to reiterate that this post is specifically for those that are using social media … Continue reading Part 2 – 18 Amateur Social Media Marketing Mistakes To Avoid

18 Amateur Social Media Marketing Mistakes To Avoid – Part 1

Social media marketing isn't rocket science, however there are an incredible amount of details, nuances and procedures that not only take time to understand, they're changing on a daily basis. If you're using social media for marketing, you are constantly bombarded with tools, activities and methods from thousands of people. Without knowing, we often replicate … Continue reading 18 Amateur Social Media Marketing Mistakes To Avoid – Part 1

Social Media Conversations That Become Leads

Conversations within social media is what builds relationships. Those resulting relationships are what lay the foundations for real results like sales, revenue and customer acquisition. But the question I hear most often is "How do you get into conversations that become leads?" One way to get into conversations is to simply start them with others. … Continue reading Social Media Conversations That Become Leads