Tag Archives: created content

The What, When and How Of Social Media Marketing Messages – Part 2

Part 2 of the Social Media Marketing Messages seriesIn our previous post we detailed the what and when elements of marketing messages within an effective social media marketing strategy. We outlined the differences between curated content and sales messages, as well as the proper ratio ranges that are generally accepted in the industry. In part 2 of our series, we will discuss how to create and manage a repository of sales messages for social media posting and efficiently implement them within your social media management.

What Is A Marketing Message Repository?

Think of a marketing message repository as a database of social media posts that are about you. They are crafted posts and links that are designed to achieve the overall goals of your social media strategy. This is something we like to call “My Content” posts.

In our previous post, we outlined some of the challenges social media marketers face related to sales messages in their streams, but what are the additional questions you should be asking yourself? Most social media professionals are either not managing a database of sales and marketing content they have available to share, or are using spreadsheets and Word documents in an attempt to do this function.

Though external documents are better than nothing, you still have many obstacles to consistency and efficiency that hinder results. Ask yourself these additional questions about the posting for your social media accounts…

1) How do you effectively manage the 80/20 ratios?

2) How do you execute the two types of message posting efficiently? Curation/Marketing

3) Is there an effective way to manage your marketing messages that will improve your social media success?

If you are like the majority of social media marketers, agencies and brands, honestly answering these questions most likely left you thinking that there is something drastically missing in your workflow. You’re definitely not alone. A social content management application that incorporates an efficient marketing message component is badly needed. Fortunately, there is one…

Bundle Post‘s patent pending system includes a marketing message repository capability unlike anything else available in the industry. The “My Content” functions provide social media marketers with numerous unique capabilities that result in a direct impact on clicks, traffic, leads and ROI.

My Content Capabilities:

Social media marketing message repository1) Segmentation Folders –

The My Content section of the Bundle Post system enables you to segment posts anyway you desire. You can create folders to house social media posts, sales messages, evergreen content, campaign posts and more. Each segmented folder can be named and designated for a specific client, product or segment to ensure you keep every aspect of marketing messages separate.

2) Repository Posts –

A system that manages your marketing message posts efficiently has many benefits. Not only do you have all potential posts in a repository of social media marketing message postsone place, you also know exactly what you have available to share with your community that promotes what you do. Within every My Content folder you make, you are able to create and save an unlimited number of social media posts.

The types of content links and sales message posts you can created and save are endless!

3) Editing –

The text and URL of every post within each segmented folder can be edited, deleted or viewed at any time, giving you complete control of your repository.

4) Tracking –

The system also tracks every time you use a specific post from a specific folder. You will always know when you last scheduled a marketing message from the system and easily select posts based on those dates for future use.

5) Scheduling –

The core Bundle Post content management system capabilities are also integrated with My Content folders. Selecting posts from your My Content folders that you want merged with a specific schedule is easy and efficient. You able to manage 80 curated posts and include 20 marketing posts from your repository folders, schedule and hashtag them all in about 20 minutes!

Efficiency Becomes Strategic – Strategic Gets Results

Efficiency combined with consistency enables you to be more strategic with your social media marketing. Whether or not you are able to strategically infuse marketing and evergreen content posts into your streams is no longer determined by available time or resources. You are never in a situation where you don’t know what you have available to post, are never unsure of when you last shared a specific post and more importantly you are consistent in these efforts.

If your workflow, systems and applications integrate into a finely tuned process, your focus becomes much more strategic in nature. When required tasks take less time and you are able to be strategic with your marketing messages and do it all consistently, the net results of your marketing efforts increase dramatically.

How dramatic?  Here’s one example

Testimonial Case Study

So whether you are taking advantage of the Bundle Post social content system to strategically manage your social media marketing posts or not, having an efficient and effective workflow makes all the difference. It’s important to figure out how to be efficient and consistent with your marketing messages in your streams, so your time and energy can be diverted to strategically improving your results.

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Filed under Agency, Blog, Bundle Post, Content, content creation, Marketing, Social content management, Social Media, Social Media Content, Social Media Management, Strategy

The What, When and How Of Social Media Marketing Messages – Part 1

Most social media professionals are aware that along with sharing curated content and posts it is also extremely important to share your created content and marketing messages at appropriate levels. Though some mistakenly post only their promotional posts, combining sales messaging content with selfless, relevant and interesting posts your audience will find valuable is an essential part of any social media strategy.

The What, when and how of posting social media sales and marketing message posts.It’s perfectly alright to promote your brand and offers within social media. In fact, if you’re using social media for marketing, that should be one of the reasons you’re there in the first place. The issue becomes when and how often you post promotional messages, not if you do.

Many industry leaders tend to state that an effective ratio of shared/curated content is best at a level of somewhere between 75% to 85% of a marketers posts. The remaining 15% to 25% can be made up of your promotional, sales messages and created content. The idea is that since this is SOCIAL media, the goal is to provide selfless value to your audience, and that is done by sharing content and posts that they find valuable, not just your posts. This practice tends to start conversations with your community members. When this value based process is repeated over time, relationships develop that make people more open to what you actually do.

One of the challenges that social media marketers, brands and agencies have related to their marketing messages is not knowing all of the content and messaging they have available to share. This obstacle is magnified due to the fact that spreadsheets and Word documents are frequently the organizational tools used for this purpose. Not only does this make it extremely inefficient, it also tends to spread out workflow across multiple people, documents and platforms. This unorganized and disjointed process often results in less than optimal results, missed opportunities and an inability to take advantage of legacy content and messaging that could be utilized with improved effect.

These human and time intensive processes are often some of the biggest obstacles social media marketers have to deal with when it comes to consistent messaging and real revenue results within their social media marketing efforts. There are some specific steps to take that will diminish these issues and they all start with ONE.

Do you know what you have to share?

Let’s be specific here. What makes up your “what you have to share”?

Examples of social media marketing, sales and/or promotional posts are things like;

  1. Your home page
  2. Secondary website pages (About us, location)
  3. Individual Product/Service pages
  4. Your main blog home page
  5. Specific legacy or evergreen blog posts
  6. Landing/Signup pages
  7. Your other social profiles
  8. Specific created graphics and pictures
  9. Email newsletter list subscription pages
  10. Your text only quotes/sales messages
  11. Etc.

What URLs do you have that contain these kinds of posting opportunities?

  1. Your Website
  2. Your YouTube Channel
  3. Your Blog
  4. Your Facebook Page
  5. Your Facebook Page images
  6. Instagram pics

The intent of marketing and promotional messages in your social stream

should be to drive traffic to your offers, content and landing pages in an attempt to either;

  1. Increase traffic
  2. Convert traffic
  3. Drive sales/leads
  4. Educate on products/services you offer
  5. Branding

As we stated previously, one of the biggest challenges facing social media marketers is efficiently and effectively managing marketing posts. This was one of the reasons that we created the Bundle Post Social Content Management System as an agency. The time-consuming and inefficient methods of managing spreadsheets and Word docs was a nightmare. Something had to change to make it more effective, less time-consuming and require less human resources.

In Part 2 we discuss how to create and manage a repository of sales messages for social media posting and efficiently implement them within your social media management. Click Here for Part 2

 

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Filed under Agency, Blog, Bundle Post, Content, content creation, Marketing, Social content management, Social Media, Social Media Content, Social Media Management, Strategy

Questioning The Status Quo Of Content Marketing, Traffic, Social Reach and SEO

When it comes to blogs, content creation and digital marketing, most content marketers are trying to achieve one main thing – TRAFFIC. You develop quality content for your audience in the hopes that you can generate new traffic and then repeat traffic that returns often. Mostly this is done through SEO, social reach and email subscriptions that connect your created content with those that find it interesting, relevant and valuable.

For the professional blogger, big brands or content sites, all of this comes together through high volumes of frequent new content, multiple authors and massive traffic. With very little budget, the average business, marketer or brand is often competing in all Status Quo of SEO and Content Marketingareas of online marketing, including social media, SEO and email subscribers in an uphill battle for eyeballs. The resulting content marketing, social media and search quandary becomes a high school-like popularity contest with few winners.

Popular content becomes the driver without regard for quality and social media becomes flooded with people sharing the same piece of marginal content. The social graph is flooded every day with shares of blogs, articles and news from the same sites and writers, which often contain tired, reused story ideas. Does this sound familiar?

Here are some questions we are asking ourselves:

  • For Social Marketers:

1) Is there a difference between recent/popular and recent/relevant content?

2) If curating recent/popular content drives more clicks and shares, does it also result in the desired engagement and relationships with your target audience?

3) Does curating the same popular content sources/authors day after day achieve real net results?

  • For Content Creators:

1) Is most popular search results benefiting the content creator as much as driving Pay Per Click competition for an advertising platform?

2) Does “tribal” sharing really achieve measurable results, clicks, views and expanded social reach of/by your intended audience?

3) Does the status quo effectively get your content in front of both your target audience and those that need it for curation?

Should the Status Quo Somehow Evolve?

As we continually ponder these questions at Bundle Post, we are also considering answers that have the opportunity to level the playing field between big brands, content sites and the average blogger, writer and brand.

  • Are there more questions we should be asking?
  1. What would it look like if content marketing, blog traffic and SEO were turned on its head to better benefit content creators, curators and the content consumer?
  2. What if there was an easier way for content creators to get their content in the hands of those that need to curate it, thereby expanding their social reach with their actual target audience?
  3. What if all the great content that is often undiscovered could better compete with the recent/popular content sites?
  4. How would content marketing, SEO and traffic evolve effectively if most recent/relevant quality content, not popularity became the bar?
  5. How can something like the Bundle Post RSS Project be used to positively impact brands, curators, consumers and social media marketers?

We are purposefully not answering some of the questions because we want to know what you think. We’d love your input and ideas.

 

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Filed under Blog, Brand, Content, Curation, Results, RSS Feed, SEO, Social Media, Social Media Content, Social Media Marketing