Tag Archives: curated content

The Importance And Challenges Of Social Media Content Curation [SURVEY REPORT]

This is our second blog post about the results of a large social media marketing survey we connected with hundreds social media marketers, brands and agencies.  We first wrote about the time requirements of managing and scheduling posts for social media marketing and how the respondents spent their time. In this post we are going to focus on the results of the survey questions that focused on content curation within social media marketing.

Content Curation Survey ReportWith the entire survey we really wanted to understand where and how social media marketers spent their time, what their challenges were and where the needs exist. Related to content curation, we attempted to determine its perceived importance and effectiveness, as well as the challenges social media marketers face with the function.

From our first piece written about our survey results, we know that 75% of social media marketers are spending at least two or more hours per day on scheduling social media posts, which includes curated content. But we wanted to know how many believed content curation to be very time-consuming.

We asked them “How much they agree or disagree with the following statements about content curation”

1.  66% answered Agree or Strongly Agree that Content Curation is very time-consuming for social media marketers.

We know that back office, time-consuming tasks within social media marketing has a direct correlation with how much time can be spent on the things that actually get results. Time spent on things like commenting, conversations and relationship building suffer when proper time is dedicated to the time-consuming tasks like, finding, editing, hastagging, scheduling and posting relevant, valuable content in your streams that resonates with your audience.

2. To the Statement: Content Curation is most effective when it is done consistently – 95% Agreed or Strongly Agreed

Marketers clearly believe that consistency matters when it comes to content curation if you are going to be effective. However, due to the time-consuming nature of these tasks on a daily basis, marketers often have to prioritize them to the back burner in favor of engagement and relationship building efforts that can’t be ignored. At the same time, 95% of social media managers state that consistency is how to be effective with curation. A substantial quandary.

3. While the majority of 56% said “I need to spend less time curating and more time and resources on engagement“, 32% where undecided.

This statistic was very interesting to us because 66% said content curation was very time-consuming, yet only 56% said they need to spend less time. A HUGE 32% said they were undecided on whether or not they need to spend less time. We believe the reason for the undecided answer might be their less frequent use of curation as compared with the 56%.  With 60.3% of respondents identifying themselves as a social media agency, consultant or a brand, more likely to post curated content more frequently on a daily basis, the disparity makes more sense.

4. Respondents were split on the statement “Finding relevant content to post is the most time-consuming“.  42% agreed, while a close 41% disagreed, leaving the remaining undecided.

We found this very interesting as well. We believe experience, type of respondent and the amount of tools employed by marketers and agencies may account for the split.

5. When asked if “Editing and scheduling curated content is the most time-consuming“, 47% of social media marketers said they agreed.

Once you find content to share, you still need to curate it by editing the text of the post, hashtag and schedule it to go out when and where you want it to publish. Nearly half of those surveyed struggle to keep up with this time-consuming process.

This was backed up by a recent study published by eMarketer which explains that “…curation is not as easy as simply finding and sharing content. Organizations need a strategy, and a calendar, and most marketers report that every stage of content curation is still a struggle for them. Even a majority have trouble just sharing the items they do find.” The research noted that upwards of 52% were struggling with effeciently sharing content they discover.

6. Moving from basic content curation questions, we asked if they “always properly hashtag curated content they schedule“. 53% said they always do and still a large 32% said they do not.

Always is a pretty definitive word, to which over half agreed with such consistency in their efforts, while one-third said they do not. This reflects the growing importance and perceived value of hashtagging posts within social media marketing.

Here is a look at all the statements and results together.

Survey on Content Curation

It is very clear that social media marketers are in agreement that consistent, frequent content curation is extremely important to an overall social media marketing and content marketing strategy. They also agree that when done properly it is time-consuming and better processes and tools are needed to improve this challenge.

What are the challenges you face that prevent you from being consistent and frequent with content curation?

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Filed under Agency, Brand, Content, Curation, Engagement, Hashtag, Marketing, Relationship, Results, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Strategy

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

We recently conducted a survey of social media marketers, brands and agencies to better understand where they spend their time and the challenges they are facing with their social media marketing. The 11 question survey consisted of multiple choice questions, as well as multi-part questions that asked the respondent to rank their agreement with specific comments/challenges of content, social marketing and curation. With hundreds of respondents completing the survey, we decided that there is a lot of relevant information that others in the industry could learn from, so we will be writing several posts about the data.

For this post, we are going to focus on the main activity and use of time questions we asked.

Question 1:  HOW MANY DAYS PER WEEK DO YOU SCHEDULE CONTENT FOR YOUR SOCIAL MEDIA STREAMS?

This question was crucial to understanding the level of experience of the survey respondents. Those of us in the industry for some time, we understand the importance of consistent, relevant content in all social media streams on a daily basis, all day long. In asking this question we learned that the majority of the survey respondents are heavily active with scheduled social media scheduling and a small percentage of respondents are less experienced.

82% of those surveyed stated that they schedule social media posts three or more days per week. A huge number, no doubt, but what we found most interesting is that a huge majority of almost 66% schedule content five or more days per week for their social streams.

Days You Schedule Social Media Posts

We believe that this information is showing that if you are not scheduling content for your social streams at least 5 days per week, you are likely getting lost in the noise of those that are, or at least you are sitting at your desk everyday manually live posting content to your streams.  These numbers are inline with our philosophy that social media is like a freeway and you have to have enough cars (content) on the road everyday to be seen, let alone effective.

Question 2:  ON AVERAGE, HOW MANY SOCIAL MEDIA POSTS TO YOU SCHEDULE EVERY DAY ON TWITTER

58% of social media marketers stated that they schedule more than five posts per day on Twitter and over 35% schedule more than 10 posts. Given that Twitter is a much more active posting site this was not a surprise.

Twitter is a unique social network in that updates are displayed only at the time they are posted, whereas Facebook for example will display content in the newsfeed over and over based on when users login and how well an update is engaged with by your friends/followers. Since Twitter is void of such an algorithm and posts scroll based on when it was posted, not how much engagement the post receives, posting much more frequently is imperative.

Posts Per Day On Twitter

Posting enough content on a daily basis to Twitter is crucial to growing a targeted audience, sparking engagement and building relationships. You want to be sure that whenever your audience happens to login and check their streams, they see something of valuable and interesting from you. This builds thought leadership, creates opportunities for sharing and conversations, which is what results in ROI.

Question 3:  HOW MANY HOURS PER DAY DO YOU SPEND FINDING, EDITING, SCHEDULING AND POSTING CURATED AND MARKETING CONTENT TO YOUR SOCIAL MEDIA ACCOUNTS?

When we asked how many hours per day these social media marketers spend managing and scheduling content, an astonishing 75% said two hours or more. That’s two or more hours every single day managing curated and marketing content for their social streams.

Hours Scheduling Social Media Posts

The question that should also be asked is, if you are spending 2-5+ hours per day managing your social media posts, what are you not doing that could be getting real results? Engagement, conversations and relationship building are all going to suffer if this much time is required everyday managing scheduled posts and marketing content.

Let’s be clear, you have to have relevant, valuable content in your streams and you also have to post updates about you, your products and what you do in an appropriate mix. If you have little or nothing in your streams, you will not get engagement. Without likes, comments and conversations it is impossible to build relationships on and offline. Without relationships your social media marketing has no foundation and will not achieve real results. It’s a quandary isn’t it?

The challenge facing the social media agencies, marketers and brands we surveyed and the millions of others around the world is that much of the time spent everyday on social media marketing is unproductive time. This survey shows that much of the time and effort doing social media marketing is spent in the back office finding, managing and scheduling content, rather than in conversations, relationship building and other functions that lead to revenue and ROI.

With the thousands of tools and applications on the market that are designed to help with these tasks, why are so many still dealing with this time/effort mismatch? We believe the answer is that most of the tools available aid with some of the curation and scheduling tasks, but few actually impact efficiency enough to make a substantial difference. Therefore, we see the answers to the survey still showing an incredible amount of time and effort being spent in the back office.

Read about 8 new ways content curation and social media marketing just got easier. That’s where Bundle Post makes a massive impact.

In our next post, we will unveil additional eye-opening details of this survey and give you a lot more data on what social media challenges marketers say they have today.

The second second survey report post is now out – The Importance And Challenges Of Content Curation

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Filed under Agency, Brand, Bundle Post, Content, Curation, Engagement, Marketing, Relationship, Results, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, Twitter

The 5 Most Important Components Of Social Media Content Strategy

When it comes to social media strategy, there is nothing more important than the content element. Often misunderstood or even over looked, content curation is crucial to establishing selfless, relevant value in your stream that sparks conversation, engagement Social Media Strategyand a positive response with your target audience. When it comes to content posting in social media, there are many components that need to work together for the best results and we are going to cover those, as well as the most frequent mistakes that cost marketing results.

The 5 most important content strategy components:

1) Topics – Before you start posting and sharing content for your social media accounts be able to answer a very basic but incredibly important question: What are the 3-5 topics your audience is most interested in when on social media? These are the topics that need to dominate your news feeds.

2) Consistency – No matter when someone steps to the side of the freeway, they need to see you and value coming from your feed. This means EVERY day, ALL day. Consistency increases the speed at which you can make meaningful connections.

3) Frequency – Think of social media posts as cars on a freeway and your audience as standing on the side of that freeway watching the cars go by. You have to have enough cars on the road so your cars are seen. Social media users don’t stand there watching all day long, they login and log off with tremendous frequency. Your content curation and marketing posts need to be on the freeway all day, every day.

Example: Twitter posts per day should be at or above 20 posts.  Yes I said 20. And that’s a minimum bar…

4) Timing – Do you know what time of day your audience is most active on social media? You should not only know this, but you should be posting more frequently during those time periods.

We use a tool called Tweriod to determine these times on Twitter. We have found that they tend to also hold true across the other platforms like Facebook and Linkedin, etc.

Social Media Posting Times

5) Content Mix – Be sure that 80% of the posts you’re making on social media is curated content that is not yours or about you. 20% of what you share should be your content or marketing posts that are about you.

We believe these are the top five content strategy components that you need to understand and use properly if you expect to be effective with your social media management.

Conversely, here are 3 of the biggest mistakes marketers make with respect to their social media posting (in no particular order):

1) Grouping posts  – This is a failing I see quite often in social media. Sending a ton of posts grouped together right after another with little posts/value before or after is not effective. I see this on Instagram and other platforms as well. Now we are all busy, but this kind of laziness will ultimately have the opposite effect. Meaning people will start to ignore all your posts because of this practice.

2) Retweeting only – There are many people out there that have no content strategy of their own and simply RT or share other people’s posts. Again, this is not a strategy, well it’s not your strategy anyway. It is you executing many other people’s strategies that is not going to establish any thought leadership or results.

3) Not enough – Probably the biggest shortcoming I see is folks just not posting frequently enough. Remember that the social network user is not logged in all day long watching your feed. They login, log off various times all day long. If you are post <20 times per day on Twitter and <5 times per day on Facebook, etc. nobody is seeing anything you are sharing.

4) Over self-promoting – At this point this should be obvious common sense to most, but unfortunately it isn’t. If you are posting more that 15-20% in your feeds about YOU, you either have an ego problem or don’t understand social media marketing yet. Provide selfless, relevant value in your streams and you will earn the right to pitch what you do.

5) Nothing human – People connect with people, not brands and logo’s they’ve never heard of. Be human and approachable. Pretending you are some big company, being sterile and corporate-like in your feeds will not build relationships.

In social media marketing content is where everything starts. If you intend on getting the best results understanding what content drives your audience, the proper quantity and timeliness of that content in your streams and consistency are what get conversations and relationships happening. This is where traffic, revenue and ROI comes from.

What components are you executing with your social media content strategy?

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Filed under Content, Curation, Facebook, Marketing, Relationship, Results, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, Strategy, Twitter

@BundlePost Adds Content Curation, Editing And More: Huge 2.5 Release

One of the things you learn to love (or dislike) about software is the fact that it is never done. There are always improvements, fixes and OUR favorite, upgrades. Here at Bundle Post we are currently 30 days into a 60 day Bundle Post 2.5development cycle that will inevitably start all over again with our next feature set. Today however, we are announcing a mid-version upgrade that includes several substantial “under the hood” system improvements that result in a large group of features and enhancements that we think you’re going to love.

The new features are all focused on improved social media management, content discovery, ease of use and greater social media content management efficiencies and effectiveness. We will cover each new feature and enhancement included in this release one at a time and also detail the advantages and changes you can expect.

Curation Edits:

Without a lot of fluff, let’s get right to it.

You can now inline edit the text of social media posts right on the export table, in real-time. We have also made it so that edits made to the text of a post on the Export Table will also save that edit to the original Feed Channel, My Content and Follow Friday posts in the database, not just for that export.

Previously, the only way to edit or curate the text of aggregated content within Bundle Post was by viewing a feed from the Feed Channel page in the system. Today that changes.

We know that social media and content marketing is far more effective when the content being shared is curated, rather than simply aggregated and shared. Meaning, adding context to the post beyond just sharing the title. Aggregation is collecting and posting or Retweeting other people’s content through your social media accounts, where curation combines aggregation with added comments, questions or otherwise editorializing the post by adding context to the content being shared. Curated content always gets higher click-through rates, conversation, engagement and overall results as compared to aggregated content posting alone.

The curation function on the export table makes this incredibly easy and efficient for Pro users of Bundle Post. As with other major system upgrades, the new curation feature is being added to Pro account types only. Expanded users can upgrade to Pro for double export quantities, Auto-sort functionality as well as the powerful new curation feature.

Export Table Curation

*note: Curation edits made anywhere in the system will be saved to the database for you. The next time you want to share a post you have curated, the original edit you made will appear. You will be able to edit posts over and over as you see fit and the last edit of a post will be saved to the respective Feed Channel, My Content or Follow Friday folders.

**To edit the text of a post on the Export Table, simply double click on the text, make your edits and press “enter” or click the OK button.

Sanitizing Feeds:

Bundle Post now tracks which content you export from all Feed Channels and removes that content from the corresponding feed once you have exported it. This function is done automatically for you every time you do an export from the system, ensuring that your Feed Channels contain only the latest unused content automatically.

*Don’t fret though, we have added two additional features for content you want to keep and share again or share from another schedule. We have also added something for YOUR blogs’ RSS Feed. See the awesome new “Content Flags” and “Blog Ownership” features below!!

Content Delete:

Connected to the Sanitizing feature is a change to content deletion within Feed Channels. Previously when you deleted a post you did not want to use from a Feed Channel, it could appear in the channel again, at the next ingestion of content for that feed. Now, Bundle Post tracks the content you delete and does not ingest deleted posts to your Feed Channel again, making managing shared and curated content much easier.

The changed delete function is designated with a new  image next to every piece of content, anywhere you view a Feed Channel post in the system. Hitting the  graphic will remove that post from that Feed Channel permanently.

You will still be able to remove a post from the Export Table without permanently deleting the post from a Feed Channel. This feature is now clearly marked with a text link labeled “Remove“. Clicking to remove a specific post on the Export Table will remove that post from the export you are working on, but will not permanently delete it from the corresponding Feed Channel.

Content Flags:

From anywhere in the system you view content ingested from Feed Channels, you can now FLAG posts that you do not want the system to remove from a feed, so you can use it again later or use it for a different schedule export.

This powerful new function allows you to:

1) Pre-select content for a different schedule or social account at the time you are conducting an export for another schedule.

2) Keep flagged posts in their respective Feed Channels even though you have already exported the post for another schedule. (non-flagged posts are automatically removed per the “Sanitizing” function described above)

3) Efficiently “flag” content you want to share again from a specific Feed Channel.

The new Flag function is designated with a new  image next to every piece of content, anywhere you view a Feed Channel post in the system. Clicking the  graphic will flag that post with the  flag and designate the post to be kept in that Feed Channel until you delete it, even if you export it.

Blog Ownership:

Bundle Post now allows you to identify a Feed Channel as being you or your clients’ Blog. This new feature makes all content evergreen in that channel, no matter how many times you export it, without needing to flag content manually to be kept in the Feed Channel.

Owned Blog ContentFor example, if a Feed Channel you have added to Bundle Post is your blog, a clients’ blog, or simply an RSS feed you never want content to be removed from, simply click the  next to the feed name on the Feed Channel page to turn it on and the system will automatically keep all content in the feed up to a maximum of 250 posts. As the feed increases beyond 250 posts, the oldest will drop off, leaving the newest content in the Feed Channel for you.

This is the first of many steps we have planned for blog ownership, paving the way for additional internal content discovery, improved reach and tribal-like sharing of other Bundle Post users content. More to come…

More Content:

We were not at all happy with how the system ingested, saved and added content to Feed Channels. Without getting into the technical details, the result of how it worked made the quantity of content you had available extremely limited from both alert feeds and even RSS.

Today we are announcing that we have made substantial changes to the core content ingestion system that will now be appending content to your feed channels, rather than overwriting content every time it ingests. The end result is that Feed Channels will now grow to the most recent 250 posts, instead of overwriting with the few most recent posts four times per day.

The system will still ingest content multiple times everyday, but the difference is that all new content found will be added to content discovered previously, up to 250 posts. This will increase the amount of content the system has available for you to review and share and most importantly give you more content options.

User Interface:

New InterfaceWe have enhanced the interface screens for viewing content to include icons for view, delete and the new flag function. This new interface has been implemented to every location within the system that you view posts from a Feed Channel.

The Export Table interface includes these new icons and functions but also has the addition of the “Remove” option we discussed earlier. Remove works as the old delete option used to, in that it only removes a post from the export table, but does not delete the post permanently from a Feed Channel.

The long text descriptions included with each post inside view Feed Channel and selecting content for the Export Table have been removed, making a cleaner interface when viewing and selecting posts. An on hover function that will display the lengthy description previously shown for every post, as well as thumbnail images for posts will be added to the interface sometime following this major release.

used contentFinally, we have added a  icon to the view Feed Channel and select content windows to visually show posts that you have already used in a previous export.

Additional Bugs:

We have also addressed a few additional issues that had been reported in the system.

1) Folder naming with special characters causing issues – resolved

2) Text edits of posts in Feed Channel view were overwriting edits on next ingestion – resolved

3) Some special characters in the text of posts were not being handled properly still – resolved

As you can see this Bundle Post 2.5 release is packed with a ton of new features, upgrades and enhancements that go even further to help you be more efficient, effective and profitable with your social media marketing efforts. This release is an interim step to the next 3.0 version that will also take the system and social media management to new levels.

Be sure to give us your feedback and comments on the new version. If you are not currently using Bundle Post, we invite you to get your free trial and request free one on one setup and training with our customer support team.

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Filed under Bundle Post, Content, Curation, Marketing, Social Aggregation, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, Uncategorized