Why You Should Stop Curating From Top Content Sites

Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing? Recently we found a new study released by eMarketer that details the curation sharing from top content sites across the social graph. In one example, Nearly all Upworthy articles go on … Continue reading Why You Should Stop Curating From Top Content Sites

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Questioning The Status Quo Of Content Marketing, Traffic, Social Reach and SEO

When it comes to blogs, content creation and digital marketing, most content marketers are trying to achieve one main thing - TRAFFIC. You develop quality content for your audience in the hopes that you can generate new traffic and then repeat traffic that returns often. Mostly this is done through SEO, social reach and email … Continue reading Questioning The Status Quo Of Content Marketing, Traffic, Social Reach and SEO

Content Doesn’t Matter – 4 Things To Avoid

Let me be clear here. Content that is not targeted to your audience, is not consistent in your feeds and does not spark sharing and conversations, doesn't matter... There are four things you need to avoid surrounding content, if you want it to matter at all. 1) Posting content without a clear intent is a … Continue reading Content Doesn’t Matter – 4 Things To Avoid