An Effective Way To Add High-Level B2B Connections On LinkedIn For #SocialSelling

More than ever, Business to Business (B2B) marketing requires one-on-one relationships. Making real, human connections with your business prospects to forge relationships that open doors to social selling. Being effective within social media to achieve this all important task is paramount to short and long-term success. One of the key social networks for effectively forging B2B relationships … Continue reading An Effective Way To Add High-Level B2B Connections On LinkedIn For #SocialSelling

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The Social Media Connection Cycle Explained [Infographic]

After many years in the industry, first as a social media agency, and now as a social media marketing software application, we have observed many cycles. As with most industries, there are cycles and flows that appear over time and social media is no different. Though not all social media accounts, brands or industry niches will experience the … Continue reading The Social Media Connection Cycle Explained [Infographic]

Social Media Conversations That Become Leads

Conversations within social media is what builds relationships. Those resulting relationships are what lay the foundations for real results like sales, revenue and customer acquisition. But the question I hear most often is "How do you get into conversations that become leads?" One way to get into conversations is to simply start them with others. … Continue reading Social Media Conversations That Become Leads

The How To’s of Customer Targeting, Acquisition And Retention In Social Media

In a report released earlier this month, "Over 85% of US marketing executives cited acquiring new customers and increasing retention as the top two 2014 marketing priorities." After reading this, I asked myself when isn't that the top two priorities of most executives? Isn't that why a business is marketing to begin with? But I digress... The … Continue reading The How To’s of Customer Targeting, Acquisition And Retention In Social Media

Be A Maitre d’ Of Social Media Marketing

I can't recall the source or specifics, but I recently heard a story on the radio involving a restaurant and a Maitre d' that is embedded in my thoughts for time and memorial. Not the specific details, but the over-reaching premise and point of the story that directly connects to social media marketing and customer service. The … Continue reading Be A Maitre d’ Of Social Media Marketing

The Most Important Thing A Social Media Agency Can Do For Clients

So you're a social media marketing agency and you are managing account for your clients, and you are wanting to take the results to the next level. You have set up the accounts, are regularly and frequently sharing valuable content in the various streams and are of course engaging and building relationships. Now you may … Continue reading The Most Important Thing A Social Media Agency Can Do For Clients

Social Media Content And The Social Selling Process [INFOGRAPHIC]

Content is so incredibly important in social media marketing. Many marketers and sad to say social media agencies don't realize the true impact it has on getting to the all important return on investment results that are often missed. Social media content is a crucial part of the "social selling" process as well, so I … Continue reading Social Media Content And The Social Selling Process [INFOGRAPHIC]