This last week I was involved in a few conversations that surrounded businesses that are on social media, more specifically those that either are executing it well and those that are just there. It got me thinking about the millions of brands, both large and small that have a social presence, yet clearly do not … Continue reading 7 Traits That Define A Company’s Business Culture As Social
In Part 1 of our series on Amateur Social Media Marketing fails, we covered some of the more common mistakes we see on a daily basis. We are continuing our series with an additional nine mistakes that you really should avoid.Again, we want to reiterate that this post is specifically for those that are using social media … Continue reading Part 2 – 18 Amateur Social Media Marketing Mistakes To Avoid
Social media marketing isn't rocket science, however there are an incredible amount of details, nuances and procedures that not only take time to understand, they're changing on a daily basis. If you're using social media for marketing, you are constantly bombarded with tools, activities and methods from thousands of people. Without knowing, we often replicate … Continue reading 18 Amateur Social Media Marketing Mistakes To Avoid – Part 1
Conversations within social media is what builds relationships. Those resulting relationships are what lay the foundations for real results like sales, revenue and customer acquisition. But the question I hear most often is "How do you get into conversations that become leads?" One way to get into conversations is to simply start them with others. … Continue reading Social Media Conversations That Become Leads
In a post last week, we discussed an "Easy Way To Increase Social Media Engagement Right Away" where we covered the fact that social media marketing is real-time and the more you respond and engage with your audience in real-time, the more likely they are to do so more frequently. This post is going to take … Continue reading 4 Ways To Reduce or Kill Social Media Engagement Over Time
There are a few things we know about most human beings. Things that make us human and also extremely unique in the animal world. We are certainly creatures of habit we both consciously and unconsciously migrate toward the path of least resistance and embrace activities that make us feel good inside. We also avoid things, activities and people … Continue reading 1 Easy Way To Increase Social Media Engagement Right Away
In a word, NO! Engagement should not be valued over sales in social media marketing. Engagement is simply part of the required functions of social media marketing that leads to Sales, but only when done properly. A report published by eMarketer last year states that brands believe consumer engagement and brand lift were the number one goals of … Continue reading Should Engagement Be Valued Over Sales In Social Media Marketing
As we continue our series from the survey we conducted on social media marketing, the question of overall challenges is the focus. We asked hundreds of social media marketers, agencies and brands what are the two biggest challenges they face with their social media marketing efforts. We were somewhat surprised by the top two answers … Continue reading The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]
We recently conducted a survey of social media marketers, brands and agencies to better understand where they spend their time and the challenges they are facing with their social media marketing. The 11 question survey consisted of multiple choice questions, as well as multi-part questions that asked the respondent to rank their agreement with specific … Continue reading Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]
I recently had this issue come to a head and have kept quiet about it, but while traveling it crossed my mind that there are probably a lot of people out there in a similar situation, so here goes... The fact is you're just not going to hit it off or even get along with … Continue reading Social Media “Friends” – When To Unfollow, Unfriend Or Disconnect
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