How To: Expand Local Business Social Reach Through Content Creation

Even the smallest brands and individual online marketers need to create relevant content for their target audience. It's about creating thought leadership in certain topics, staying top of mind with your audience and driving traffic to your site through your blog or other social platforms. There are many types of content creation that marketers and … Continue reading How To: Expand Local Business Social Reach Through Content Creation

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The Two Opposing Forces That Drive Social Media Marketing

After many years in this business, I have come to the realization that there are two main forces that drive the social media message. These two connected, but sometimes opposing forces combine¬†to keep social media marketing at the forefront of on and offline marketing discussions. These two forces are what enable the numerous events, trade … Continue reading The Two Opposing Forces That Drive Social Media Marketing