In a report released earlier this month, "Over 85% of US marketing executives cited acquiring new customers and increasing retention as the top two 2014 marketing priorities." After reading this, I asked myself when isn't that the top two priorities of most executives? Isn't that why a business is marketing to begin with? But I digress... The … Continue reading The How To’s of Customer Targeting, Acquisition And Retention In Social Media
In a post last week, we discussed an "Easy Way To Increase Social Media Engagement Right Away" where we covered the fact that social media marketing is real-time and the more you respond and engage with your audience in real-time, the more likely they are to do so more frequently. This post is going to take … Continue reading 4 Ways To Reduce or Kill Social Media Engagement Over Time
There are a few things we know about most human beings. Things that make us human and also extremely unique in the animal world. We are certainly creatures of habit we both consciously and unconsciously migrate toward the path of least resistance and embrace activities that make us feel good inside. We also avoid things, activities and people … Continue reading 1 Easy Way To Increase Social Media Engagement Right Away
Yes, most likely it IS a dream. But since Facebook is about to release an earnings report this month on the 23rd, I believe it will be the peak of their revenue climb with this pay to play shift and that by the end of the year we will begin to see a dramatic decline … Continue reading Facebook Announcing Plan To End Pay To Play For Pages – A Dream?
We recently conducted a survey of social media marketers, brands and agencies to better understand where they spend their time and the challenges they are facing with their social media marketing. The 11 question survey consisted of multiple choice questions, as well as multi-part questions that asked the respondent to rank their agreement with specific … Continue reading Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]
Yesterday morning I was catching up on my far too many, overnight Facebook notifications. As I finished my follow-up on comments, likes and tags I attempted to whirl through my newsfeed to see what everyone was up to. Scrolling, refreshing and opening various pics and articles I began to consciously notice something that I have … Continue reading Hey Facebook – Instead Of Repeating Posts I’ve Already Liked, How Bout…
By now you have heard of the Thursday night Twitter fiasco related to changing their blocking policy. The announcement caused immediate and social-wide outrage and contempt for the now publicly traded company. I even tweeted "I CANNOT believe @Twitter changing their block policy. Is every CEO of every social network losing their minds? We will … Continue reading The Same Power That Got Twitter To Revert Block Policy Can Make Facebook Change