Facebook Announcing Plan To End Pay To Play For Pages – A Dream?

Yes, most likely it IS a dream. But since Facebook is about to release an earnings report this month on the 23rd, I believe it will be the peak of their revenue climb with this pay to play shift and that by the end of the year we will begin to see a dramatic decline … Continue reading Facebook Announcing Plan To End Pay To Play For Pages – A Dream?

Advertisement

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

We recently conducted a survey of social media marketers, brands and agencies to better understand where they spend their time and the challenges they are facing with their social media marketing. The 11 question survey consisted of multiple choice questions, as well as multi-part questions that asked the respondent to rank their agreement with specific … Continue reading Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

Hey Facebook – Instead Of Repeating Posts I’ve Already Liked, How Bout…

Yesterday morning I was catching up on my far too many, overnight Facebook notifications. As I finished my follow-up on comments, likes and tags I attempted to whirl through my newsfeed to see what everyone was up to. Scrolling, refreshing and opening various pics and articles I began to consciously notice something that I have … Continue reading Hey Facebook – Instead Of Repeating Posts I’ve Already Liked, How Bout…

The Same Power That Got Twitter To Revert Block Policy Can Make Facebook Change

By now you have heard of the Thursday night Twitter fiasco related to changing their blocking policy. The announcement caused immediate and social-wide outrage and contempt for the now publicly traded company. I even tweeted "I CANNOT believe @Twitter changing their block policy. Is every CEO of every social network losing their minds? We will … Continue reading The Same Power That Got Twitter To Revert Block Policy Can Make Facebook Change

The 5 Most Important Components Of Social Media Content Strategy

When it comes to social media strategy, there is nothing more important than the content element. Often misunderstood or even over looked, content curation is crucial to establishing selfless, relevant value in your stream that sparks conversation, engagement and a positive response with your target audience. When it comes to content posting in social media, there … Continue reading The 5 Most Important Components Of Social Media Content Strategy

Four Hashtag Tips That May Surprise You

Hashtag With A Purpose, Not Just Because You Can Hashtags are one of the most unique aspects of social media. I love that something so unique wasn't started by a company, but instead the users of a social network got it all going (or so the story goes). Regardless of how it all got started, … Continue reading Four Hashtag Tips That May Surprise You

Adjust 3rd Party App Settings In Facebook To Extend Your Personal Reach

If you are like most experienced social media marketing aficionado's, in addition to business pages, you are also using your personal Facebook profile to build business connections and foster relationships. Again, if you're experienced in social media marketing, you're probably using a social media dashboard tools and applications like Hootsuite and Instagram to post some … Continue reading Adjust 3rd Party App Settings In Facebook To Extend Your Personal Reach

Case Study: One Of The Best Things We Did For Our Social Media Program This Year

The social media marketing program at Transparent Language is unusual because we offer language learning software for over 80 languages and our audience is massively segmented. Instead of pushing everyone into a single community, we’ve created over 30 separate community segments, each focused on a specific language. We have developed valuable content streams to share … Continue reading Case Study: One Of The Best Things We Did For Our Social Media Program This Year

Creating A Social Media Drip Marketing Campaign – How We Launched 2.0

Social media marketing campaigns should be common place within your overall social media marketing strategy. A campaign is something outside of your normal efforts and strategy that is specific to an event, launch or other unique marketing goal. Incorporating social media campaigns into your social media marketing efforts are an exceptional way to leverage your … Continue reading Creating A Social Media Drip Marketing Campaign – How We Launched 2.0

The One Social Media Rule For Business

Wouldn't it be great if there were a list of rules to follow that were simple and clear on how and what to do for your social media marketing? Unfortunately or fortunately, depending on how you look at it, there are no rules for social media except one; Do Not Spam... That single rule seems … Continue reading The One Social Media Rule For Business